16 Mile Cellar
16 Mile Cellar is a family-owned boutique winery in Ontario's Creek Shores VQA Sub-Appellation that produces estate-grown Chardonnay, Pinot Noir, and Gamay wines for direct-to-consumer sales, weekend tasting experiences, and regional restaurant distribution.
- Company typePrivate
- Founded2010
- HeadquartersSaint Catharines, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 16 Mile Cellar does
16 Mile Cellar is a family-owned boutique winery founded in 2010 and located along 16 Mile Creek in Lincoln, Ontario, within the Creek Shores VQA Sub-Appellation of the Niagara Peninsula. The estate totals approximately 10.5 acres of vines across three varieties: a 5.5-acre Pinot Noir block (Susan's Vineyard, planted 2012 with Dijon clones 115, 828, 667, 777), three Chardonnay blocks totaling roughly 5 acres (planted 2016 with clones 76, 96, 95, 548), and a small Gamay block planted in 2020 for single-vineyard small-lot wines. Production is deliberately low-intervention and estate-only, with controlled yields of 1.5-2 t/acre, and is led by winemaker Eamonn Donnelly (acting winemaker during Morgan Juniper's maternity leave) under President Susan Barnacal, supported by retail/licensee manager Michelle Duval in a team of roughly five to ten people.
The business operates a direct-to-consumer go-to-market layered across three channels: a weekend tasting room open Saturdays and Sundays, an online wine shop offering mixed-case home delivery within Canada, and placement in regional restaurants and licensees. The winery also monetizes the tasting room itself through two SKUs — a standard Private Tasting Experience at $20 per person for groups up to six (waived with a two-bottle purchase) and a higher-touch Winemaker's Tasting — converting on-site visitors into wine buyers. Distribution is supported by digital marketing (website, email newsletter, Facebook, Instagram) and a small sales function run through the retail/licensee manager.
The commercial model is single-vineyard, single-appellation, and small-batch by design, with no wholesale at scale, no export footprint, and no third-party retail. There are no funding rounds, no external investors, and no parent or subsidiary entities disclosed; the operation is founder-controlled and self-financed, with revenue mechanics dependent on DTC conversion, weekend tourism, and selective restaurant placements in Ontario.
16 Mile Cellar firmographics
Firmographics- Name
- 16 Mile Cellar
- Legal name
- 16 Mile Cellar
- Website
- https://16milecellar.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 16 Mile Cellar is a family-owned boutique winery in Ontario's Creek Shores VQA Sub-Appellation that produces estate-grown Chardonnay, Pinot Noir, and Gamay wines for direct-to-consumer sales, weekend tasting experiences, and regional restaurant distribution.
- Ownership category
- akta.pro rank
16 Mile Cellar industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (31213), Grape Vineyards (111332)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)
Keywords
Where 16 Mile Cellar is headquartered
LocationHeadquarters
- HQ city
- Saint Catharines
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
16 Mile Cellar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Sales (Direct to Consumer): Direct wine sales through the winery's tasting room and online shop. Customers can purchase mixed cases delivered to their door. This is the primary revenue stream.
- Private Tasting Experiences: Paid tasting experiences offered on weekends. Tastings are $20 per person, waived with purchase of 2+ bottles. Also includes premium Winemaker's Tasting experiences.
- Restaurant/Licensee Sales: Wines available through restaurants as a distribution channel for their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private Tasting Experience - $20 per person |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
16 Mile Cellar product offering
Product offeringCore offering
16 Mile Cellar produces estate-grown Chardonnay, Pinot Noir, and Gamay wines on its single vineyard within the Creek Shores VQA Sub-Appellation of the Niagara Peninsula, Ontario. The winery sells these wines directly to consumers via its tasting room and online shop, offers private tasting experiences, and distributes a selection to restaurants and licensees.
Product overview
16 Mile Cellar is a family-owned boutique winery in the Niagara Peninsula producing small-batch, estate-grown wines exclusively from their Creek Shores VQA Sub-Appellation vineyard. Their portfolio includes three primary wine products: Chardonnay (from 5 acres of 2016 plantings across clones 76, 96, 95, and 548), Pinot Noir (from Susan's Vineyard's 5.5-acre block planted in 2012 with Dijon clones 115, 828, 667, 777), and Gamay (a small 2020 planting for single vineyard small lot wines). Products are sold through an online e-commerce shop and their tasting room, with optional delivery. The company also offers two experiential services: a standard Private Tasting Experience (weekend sessions for groups up to 6, $20/person) and an exclusive Winemaker's Tasting guided by the winemaker.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate-grown Chardonnay Chardonnay wine produced from estate-grown grapes within the Creek Shores VQA Sub-Appellation, sold direct-to-consumer via the tasting room and online shop and selectively through licensees.
- Estate-grown Pinot Noir Pinot Noir wine produced from estate-grown grapes within the Creek Shores VQA Sub-Appellation, sold direct-to-consumer and through licensees.
- Estate-grown Gamay Gamay wine produced from estate-grown grapes within the Creek Shores VQA Sub-Appellation, sold direct-to-consumer and through licensees.
- Private Tasting Experience Appointment-based tasting experience hosted at the winery for individual guests and small groups, showcasing the estate-grown VQA wines.
- Winemaker's Tasting Premium tasting experience led by the winery's winemaker, featuring estate-grown VQA wines.
Companies that use 16 Mile Cellar
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
16 Mile Cellar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
16 Mile Cellar partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
16 Mile Cellar competitors and assessment
Company assessmentRegional players
- Pillitteri Estates Winery: Family-owned Niagara winery with estate vineyards, tasting room, and DTC e-commerce for premium VQA wines. Comparable business model and family-ownership structure, but with broader varietal range and larger scale.
- Stratus Vineyards: Premium Niagara winery focused on estate-grown, small-lot wines with a tasting room and DTC channels. Comparable on premium estate positioning in the same region, at a somewhat larger scale.
- Ravine Vineyard Estate Winery: Niagara estate winery combining vineyard, restaurant, and tasting experiences with DTC wine sales. Comparable on the experiential/tourism DTC model, though broader in scale and offerings.
Broad incumbents
- Inniskillin: One of Canada's most established wineries, with estate Niagara production, broad varietal range, and a national DTC and on-premise footprint. Useful as an incumbent reference for scale, though much larger than 16 Mile Cellar.
- Peller Estates: Large, well-capitalized Niagara winery with broad varietal range, a national DTC platform, and significant tasting-room tourism. Functions as a broad incumbent comparable on go-to-market structure, though far larger in scale.
Direct peers
- Malivoire Wine Company: Niagara boutique winery focused on small-lot, single-vineyard Pinot Noir and Chardonnay from the Beamsville Bench. Comparable estate-grown philosophy, varietal range, and DTC-driven go-to-market.
- Flat Rock Cellars: Estate-grown Niagara winery specializing in Chardonnay and Pinot Noir, with a tasting room and DTC sales. Closely comparable in varietal focus, single-vineyard positioning, and Niagara-region DTC model.
- Cave Spring Vineyard: Estate-grown Niagara winery with a strong focus on Chardonnay and Pinot Noir, VQA-designated single-vineyard wines, and a tasting-room/tourism model. Closely aligned on varietal mix, scale, and premium positioning.
- Benjamin Bridge: Small, family-influenced Canadian winery producing estate-grown, low-intervention wines with a strong premium and DTC focus. Comparable as a boutique, terroir-driven producer at similar scale, though based in Nova Scotia.
- Tawse Winery: Boutique, estate-focused Niagara winery producing low-intervention, terroir-driven Chardonnay and Pinot Noir from organically farmed vineyards. Highly comparable in philosophy, varietal focus, and DTC/experiential model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
16 Mile Cellar social profiles
Digital presence16 Mile Cellar compliance and trust
Trust signalCompliance2 records
16 Mile Cellar financial estimates
Financial estimateRevenue estimate
Valuation estimate
16 Mile Cellar leadership team
Management profileNumber of profiles
Profiles4 records
16 Mile Cellar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
16 Mile Cellar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 16 Mile Cellar
What does 16 Mile Cellar do?
16 Mile Cellar produces estate-grown Chardonnay, Pinot Noir, and Gamay wines on its single vineyard within the Creek Shores VQA Sub-Appellation of the Niagara Peninsula, Ontario. The winery sells these wines directly to consumers via its tasting room and online shop, offers private tasting experiences, and distributes a selection to restaurants and licensees.
Is 16 Mile Cellar a public or private company?
16 Mile Cellar is a private company. It is classified as family owned and is currently operating.
When was 16 Mile Cellar founded?
16 Mile Cellar was founded in 2010. It employs 1 to 10 people.
Where is 16 Mile Cellar based?
16 Mile Cellar is headquartered in Saint Catharines, Canada, in the North America region.
How does 16 Mile Cellar make money?
Three revenue lines are on record. Wine Sales (Direct to Consumer) is the primary driver. The others are private Tasting Experiences and restaurant/Licensee Sales.
Who are 16 Mile Cellar's main competitors?
Regional players on record are Pillitteri Estates Winery, Stratus Vineyards and Ravine Vineyard Estate Winery. Broad incumbents are Inniskillin and Peller Estates. Direct peers are Malivoire Wine Company, Flat Rock Cellars, Cave Spring Vineyard, Benjamin Bridge and Tawse Winery.
Does 16 Mile Cellar have an API?
No public API is recorded for 16 Mile Cellar.
What industry is 16 Mile Cellar in?
16 Mile Cellar's product category is Boutique Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213.