Willibald Farm

What Willibald Farm does

Willibald Farm Distillery & Brewery is a privately held, first-generation craft producer founded in 2017 and headquartered at 1271 Reidsville Rd, Ayr, Ontario. The company operates an integrated farm-based production and hospitality business encompassing a craft brewery, a grain-to-glass distillery, an on-site restaurant led by Chef Brian McCourt, a farm retail shop, and a secondary restaurant concept (Willibald Pizza) in Cambridge, Ontario. Its core technology is small-batch brewing and distilling with proprietary processes including maple syrup cask aging of whisky in partnership with Florio Family Sugarbush, and botanical-forward gin production using juniper, lemon, ginger, lavender, and Mosaic hops.

The product portfolio spans canned craft beer (Hell Premium Lager, Astoria Vienna Lager, Gazzetta Italian Pilsner, Cosmic WCIPA, Supernova IPA, Toro Double IPA), 750ml spirits (Farm Vodka, Dry Gin), ready-to-drink vodka spritzes and seltzers, limited-release whiskies (Sap Lord and Sap Lord 2.0), branded merchandise, and gift cards. Distribution combines DTC e-commerce with Ontario-wide shipping, two farmers market booths (St. Jacobs and Kitchener), select LCBO retail placement, on-site retail and dining, and ticket-based events including Summer Music Nights, Farmtoberfest, and Freestyle Fest.

The business monetizes through one-time transactional sales across all channels, with no disclosed subscription, licensing, or recurring revenue streams. Customer mix is dominated by individual Ontario consumers, supplemented by promotional collaborations with hospitality brands such as CN Tower, Langdon Hall, and Park Hyatt. No funding rounds, revenue figures, headcount, or ownership disclosures are present in the source material; the company is characterized as independently operated with a community-oriented brand identity anchored by the Willibald Community Fund partnership program.

Name

Willibald Farm

Legal name

Willibald Farm Distillery & Brewery

Website

https://drinkwillibald.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Willibald Farm is a privately held Ontario craft distillery, brewery, and farm-to-table restaurant producing beer, spirits, and ready-to-drink cocktails for direct-to-consumer, retail, and on-site hospitality customers primarily in the Waterloo Region.

Ownership category

akta.pro rank

Product category

Craft Distillery and Brewery

NAICS

Distilleries (312140), Breweries (31212), Breweries (312120)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Craft Distilleries & Microdistilleries (THAFALAH), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft distillery products
• Craft beer production
• Ready-to-drink cocktails
• Farm-to-table restaurant
• Artisanal spirits

Headquarters

HQ city

Ayr

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Sales: Direct sales of craft beer, spirits, vodka seltzers, and cocktails through e-commerce and farm retail. Products include beer ($3.10-$5.53), spirits ($33.58-$35.35), and ready-to-drink cocktails ($3.10-$3.98)
2. Merchandise: Branded merchandise including apparel (t-shirts, hoodies, caps), glassware, accessories, and promotional items sold through e-commerce and farm retail
3. Restaurant Dining: On-site farm restaurant offering seasonal fare, lunch and dinner service Wednesday through Saturday, with reservation and walk-in seating options
4. Event Tickets: Ticketed events including Summer Music Nights, Farmtoberfest, Freestyle Fest, comedy nights, and dinner events with food and beverage pairings
5. LCBO Distribution: Wholesale distribution through Ontario LCBO retail locations for select products including Cherry Spritz and City Slicker IPA

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Willibald Farm is a first-generation farm distillery and brewery in Ayr, Ontario that produces craft spirits (vodka and gin), craft beer, ready-to-drink cocktails, and seltzers using on-site grain-to-glass methods. The property also operates a farm-to-table restaurant led by a chef and an on-site retail shop, making it an integrated craft beverage producer and agritourism destination.

Product overview

Willibald Farm is a first-generation farm distillery, brewery, and restaurant in Ayr, Ontario. The product portfolio comprises: (1) Beer — a lineup of canned/bottled craft beers including Supernova IPA, Cosmic West Coast IPA, Gazzetta Italian Pilsner, Toro Double IPA, Astoria Vienna Lager, and Hell Premium Lager (flagship lagered four weeks); (2) Spirits — Farm Vodka and Dry Gin (750ml bottles); (3) Ready-to-Drink Cocktails and Seltzers — canned/vodka-based cocktails including Berry Spritz, Cherry Spritz, Lemon Spritz, Pineapple Spritz, Honey Gin Fizz, and Tropical G&T, plus vodka seltzers in Red/Fruit Punch and Key Lime; (4) Mixed Pack offerings — Mixed Seltzer 12 Pack and Mixed Spritz 12 Pack; (5) Merchandise — apparel (t-shirts, hoodies, hats) and branded glassware, mugs, and accessories; (6) On-site Restaurant — seasonal farm-to-table dining by Chef Brian McCourt with patio/pasture seating. Products are available at the farm retail shop, St. Jacobs Farmers Market, Kitchener Market, select LCBO locations, and via direct delivery across Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Willibald Vodka

Quantifiable outcome

• Limited releases of 350-380 bottles sell out, demonstrating strong demand for exclusive products
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rare Charitable Research ReservecoreStrategic or Co-development Partner · 2 February 20242024 Community Fund partner. Willibald Community Fund supports this urban land trust protecting over 1,200 acres across Waterloo Region. Collaboration includes conservation efforts, education initiatives, and joint events such as comedy nights and collaboration beers to raise awareness and funds for environmental causes.
• Florio Family SugarbushcoreStrategic or Co-development PartnerBulk Ontario Grade A Maple syrup supplier. Empty whisky casks are refilled with maple syrup for aging, then whisky is aged in resulting maple syrup casks. Sap water used for proofing. Partner for Sap Lord limited whisky releases.
• Backed By BeesminorStrategic or Co-development PartnerBeekeeping partner providing honey for Honey Gin Fizz cocktail collaboration. Honey supplier for products featuring real honey ingredients.
• Langdon HallminorStrategic or Co-development PartnerCollaboration on Astoria Vienna Lager, a Vienna Lager brewed in partnership with Langdon Hall property.
• Park HyattminorStrategic or Co-development PartnerCollaboration partner on Honey Gin Fizz cocktail, featuring honey from Backed By Bees and calendula tea.
• Drinks Farm AgricultureminorChannel Partner/ Reseller/ DistributorNon-alcoholic honey seltzer producer from Kawartha Lakes, Ontario. Products sold through Friends of the Farm section of Willibald store.
• CN TowerminorStrategic or Co-development PartnerSpecial Berry Spritz collaboration created for CN Tower's 50th anniversary, featuring raspberry and blueberry flavours.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Junction 56 Distillery: Ontario craft distillery producing vodka, gin, and specialty spirits with tasting room. Comparable craft distillery scale, Ontario-only distribution, and on-site retail experience.
• Bench Brewing: Niagara-region Ontario craft brewery with on-site restaurant and retail. Closest comparable for the destination brewery-restaurant-retail model combining craft beer production with agritourism.
• Dillon's Small Batch Distillers: Ontario craft distillery producing grain-to-glass vodka, gin, whisky, and liqueurs with on-site tasting room. Directly comparable to Willibald's distillery operations, premium positioning, and Ontario distribution strategy.
• Beau's All Natural Brewing: Ontario craft brewery with strong community/cultural brand identity and on-site hospitality. Comparable mission-driven craft beer positioning, organic/all-natural narrative, and Ontario distribution depth.
• Collective Arts Brewing: Ontario craft brewery known for limited-release IPAs and artist-label cans with strong retail/LCBO presence. Comparable craft beer portfolio depth, hop-forward positioning, and limited-edition release strategy.
• Mill Street Brewery: Ontario craft brewery with on-site retail/restaurant, broad LCBO distribution, and packaged beer portfolio. Closest comparable to Willibald's brewery operations and farm-brewery destination model.
• Spirit of York Distillery: Toronto-based craft distillery producing vodka, gin, and canned cocktails from Ontario grains. Comparable craft distillery model with adjacent RTD cocktail portfolio and DTC/LCBO distribution.
• Muskoka Brewery: Ontario craft brewery with broad retail distribution and rotating limited releases. Comparable craft beer scale, multi-channel Ontario distribution, and seasonal/event-driven marketing approach.

Broad incumbents

• Creemore Springs: Established Ontario craft brewery now owned by Molson Coors, with broad retail distribution. Comparable craft beer positioning but with significantly greater scale, distribution, and corporate backing.
• Wayne Gretzky Estates Winery & Distillery: Canadian distillery producing whisky, vodka, and ready-to-drink cocktails under a celebrity brand with broad LCBO distribution. Comparable spirits/RTD portfolio and Ontario retail presence, but with national brand recognition and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/drinkwillibald

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willibald Farm