New Hotel Collection

What New Hotel Collection does

New Hotel Collection is a privately-held boutique hospitality company headquartered in St. Petersburg, Florida, that operates and manages four distinct resort properties across the Florida Gulf Coast and the Tennessee Smoky Mountains. The portfolio comprises The Cordova Inn, a 1921 historic hotel in downtown St. Petersburg (currently expanding from 32 to 97 rooms); Harbourside Resort, a condominium-style property in Indian Rocks Beach with an adjacent waterpark; Beachside Resort, a 10-condominium beachfront property in Indian Shores (temporarily closed following 2024 hurricane damage); and The Historic Central Hotel, a late-1800s/1938 property in Sevierville, Tennessee. The company serves family leisure travelers, destination wedding parties, and outdoor enthusiasts seeking curated, amenity-rich boutique accommodations rather than standardized chain stays.

The operating technology stack is entirely third-party SaaS: Shiji Enterprise handles property management and guest profiles, SiteMinder powers the booking engine through direct-book.com, Mailchimp manages email marketing, and Square and NMI process payments. The AWAY by NHC loyalty program, partnered with The Guestbook rewards network, provides the primary customer relationship layer with immediate 15% member discounts and access to a network of 850+ partner hotels. Sub-brands include The Scott (a coffee and cocktail bar concept operating at Cordova Inn and Harbourside, sourcing from local roaster Hogg Batch), Central Coffee & Crumb, and Seasons 101 culinary restaurant at Central Hotel.

The business model combines four revenue streams: nightly transient accommodations supplemented by per-day resort fees ($30 at Central Hotel, $40 at Cordova Inn); wedding and event services with tiered packages from $800 elopements to $1,800+ Bliss weddings plus dedicated on-site wedding sales; food and beverage through The Scott bar and on-site restaurants; and amenity revenue including waterpark passes, spa services, and rooftop yoga. Distribution is primarily direct via the company website, with supplemental listing on OTAs such as TripAdvisor. Ownership rests with founder-CEO Tommy Del Zoppo, who transitioned from Wall Street international equities trading at Goldman Sachs, J.P. Morgan, HSBC, and Citi to hospitality after 2015, alongside affiliated investment vehicle TDZ Capital Partners.

Name

New Hotel Collection

Legal name

New Hotel Collection, LLC

Website

https://newhotelcollection.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

New Hotel Collection is a private boutique hospitality company operating four historic resort properties across Florida and Tennessee, serving family leisure travelers and wedding parties through direct booking, on-site dining, and a cross-property loyalty program.

Ownership category

akta.pro rank

Product category

Boutique Hotel & Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Full-Service Wedding Planning (HSACABAA), Hotel & Resort Restaurants (THAFACAH), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Wedding & Reception Catering (HSACAGAD)

Keywords

• Boutique hotel operations
• Hospitality management services
• Destination wedding venues
• Resort accommodations
• Hotel loyalty programs

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Nightly rental of condo suites and hotel rooms across four properties. Properties include Downtown St Pete (Cordova Inn), Harbourside Resort, Beachside Resort, and Central Hotel in Smoky Mountains. Revenue generated through room nightly rates plus resort fees.
2. Wedding & Event Services: Destination wedding packages, vow renewals, and elopement services. Packages include officiant services, photography consultation, venue rental, and accommodation add-ons. Three tiers: We Do ($800++), Simply Elegant ($1,200++), and Bliss Wedding ($1,800++).
3. Food & Beverage - The Scott Bar: On-site lobby bar and coffee shop at Cordova Inn serving craft cocktails, locally roasted Hogg Batch coffee, and light fare. Partnership with Hogg Batch Coffee Roasters for exclusive blends. Extended to Harbourside Resort location in 2024.
4. Resort Amenities: Waterpark access (Splash Harbour), spa services, rooftop yoga classes, and activity programs. Waterpark passes included with some room types at Harbourside Resort. Additional revenue from spa treatments and wellness activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

New Hotel Collection operates and manages a portfolio of four boutique hotel and resort properties across Florida and Tennessee, offering nightly accommodations in condo suites and hotel rooms, on-site food and beverage venues, and destination wedding and event services. Properties include The Cordova Inn (Downtown St Pete, FL), Harbourside Resort with adjacent waterpark (Indian Rocks Beach, FL), Beachside Resort (Indian Shores, FL, temporarily closed due to 2024 hurricane damage), and The Historic Central Hotel (Sevierville, TN). Revenue is generated through nightly room rates, resort fees, food and beverage sales, and packaged wedding services ranging from $800 elopements to $1,800+ full weddings.

Product overview

New Hotel Collection is a family of boutique hotel properties offering high-quality accommodations and amenities across Florida and Tennessee. The portfolio includes four distinct properties: The Cordova Inn (historic boutique hotel in downtown St. Petersburg, FL), Harbourside Resort (condominium and hotel property with adjacent water park in Indian Rocks Beach, FL), Beachside Resort (beachfront condominiums in Indian Shores, FL), and The Historic Central Hotel (historic property in Sevierville, TN). Supporting services include AWAY by NHC loyalty rewards program, The Scott bar & coffee shop brand, on-site dining options, and wedding & event planning services across all properties.

Differentiator

Problem solved

Functional benefit

Brands

• The Scott: Coffee bar and cocktail lounge brand operating at Cordova Inn and Harbourside Resort, serving Hogg Batch locally roasted coffee and craft cocktails
• Central Coffee & Crumb
• Seasons 101

Products and services

• The Cordova Inn (Downtown St Pete) Historic boutique hotel in downtown St. Petersburg, FL built in 1921, originally known as Cordova Inn and Pier Hotel, offering 32 rooms (expanding to 94-97 with the ongoing expansion), on-site The Scott bar and coffee shop, Rooftop Bar, and proximity to St. Pete Pier and local museums, with a $40 per day resort fee at check-in.
• Harbourside Resort Condominium and hotel property located in Indian Rocks Beach, FL directly on the inland waterway, featuring an adjacent outdoor water park (Splash Harbour), family activities, rooftop yoga, and sunset deck, with 1-2 bedroom suites including free daily waterpark passes based on room type.
• Beachside Resort Beachfront condominium property in Indian Shores, FL steps from white sandy beaches, featuring 10 private condominiums with 1, 2, and 3 bedroom options, full kitchens, two private pools, and direct beach access; currently temporarily closed due to 2024 hurricane damage.
• The Historic Central Hotel (Smoky Mountains) Historic hotel in Sevierville, TN built in the late 1800s and rebuilt in 1938, featuring full kitchens, fireplaces, a rooftop lounge, Central Coffee & Crumb shop, Seasons 101 restaurant, and hiking access to Great Smoky Mountains National Park, with a $30 per day resort fee at check-in.
• Wedding & Event Services Boutique destination wedding services including vow renewals, elopements, Simply Elegant packages, and Bliss Wedding packages, with venues spanning beach weddings at Indian Shores, Sunset Deck at Harbourside, Mountain Wedding at Central Hotel, and downtown St. Pete ceremonies at Cordova Inn, supported by an on-site Wedding Planner.
• AWAY by NHC Loyalty Program Direct booking loyalty rewards program partnered with The Guestbook network that gives members an immediate 15% discount on direct bookings and the ability to earn 5% cash back via PayPal or Gift Cards, 5% charitable donation, or 15% cash forward toward future stays at 850+ partner hotels.

Quantifiable outcome

• Top 10% of hotels worldwide (TripAdvisor Travelers' Choice)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Scott / Hogg Batch Coffee RoasterscoreStrategic or Co-development Partner · 11 January 2024Partnership with locally-owned Hogg Batch Coffee Roasters for exclusive coffee blends at The Scott bar locations. Co-developed custom everyday coffee blend for The Scott properties at Cordova Inn and Harbourside Resort. Bar generates $50,000 gross revenue through The Scott partnership (2021 figures).
• The GuestbookcoreGTM or Marketing PartnerPartnership with The Guestbook, the world's largest rewards network for independent hotels. Provides loyalty program infrastructure for AWAY by NHC, enabling guests to earn 5% cash back, charitable donations, or 15% forward credits on direct bookings. Program connects New Hotel Collection with 850+ partner hotels.
• WTF Beach RentalsminorGTM or Marketing PartnerPartnership offering resort guests discount on bicycle, SUP board, and beach set rentals. Guests use coupon code NHC10 for 10% off checkout at wtfbeachrentals.com.
• Splash Harbour WaterparkcoreGTM or Marketing PartnerAdjacent outdoor water park available year-round for Harbourside Resort guests. Free daily waterpark tickets included with some room types. Standard Room and 1-Bedroom Suite limited to 1 free pass/day; 2 Bedroom Suite limited to 2 free passes/day.
• Central Coffee & CrumbminorStrategic or Co-development PartnerOn-site coffee shop at Central Hotel in Sevierville serving as amenity for hotel guests. View menu at thecorner101downtown.com.
• Seasons 101 Culinary ExperienceminorStrategic or Co-development PartnerOn-site restaurant at Central Hotel in Sevierville offering full culinary dining experience. Reservations available at seasons101.com.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Mainsail Lodging & Development: Tampa-based boutique hotel management and development group operating multiple independent resort and lifestyle properties across Florida and the Southeast. Highly comparable as a regional boutique hotel collection operator with similar Florida footprint and family-style property mix.
• Sage Hospitality Group: Denver-based hotel management, investment, and brand company curating a portfolio of independent boutique hotels and restaurants. Comparable as an independent hotel collection operator combining lodging, F&B, and event programming under a unified brand.
• Charlestowne Hotels: Hospitality management company overseeing a curated portfolio of independent boutique hotels, resorts, and F&B concepts. Comparable as a third-party operator of boutique properties emphasizing distinctive local character and destination-driven experiences.
• The Don CeSar: Iconic historic luxury resort on St Pete Beach, FL — also a Florida Gulf Coast landmark property. Comparable to Cordova Inn as a historic Florida hospitality asset competing for leisure and wedding business in the same regional market.
• Sandpearl Resort: Beachfront boutique resort in Clearwater Beach, FL. Comparable as a Florida Gulf Coast leisure and wedding destination resort competing for similar family, couple, and event customers.
• TradeWinds Island Resorts: St Pete Beach, FL family-friendly beachfront resort with on-site amenities and event programming. Comparable as a Florida Gulf Coast leisure resort targeting families and group stays with waterpark-style activities similar to Harbourside.
• Dollywood's DreamMore Resort: Family resort in Pigeon Forge, TN adjacent to Great Smoky Mountains National Park. Comparable to Central Hotel as a themed family-friendly Smoky Mountains lodging destination with on-site dining and event space.
• Henderson Park Inn: Boutique beachfront inn in Destin, FL operating in the Florida Panhandle leisure market. Comparable as a small, independently operated Florida beachfront property targeting couples, weddings, and leisure guests.

Broad incumbents

• 1 Hotels: Lifestyle boutique hotel brand operated by Starwood Capital. Comparable as a curated boutique/lifestyle hospitality brand emphasizing design, wellness amenities, and F&B — though at significantly larger scale and broader geographic reach.

Regional players

• The Vinoy Renaissance St. Petersburg Resort & Golf Club: Historic downtown St Petersburg resort and a direct local competitor for group, leisure, and wedding business. Operated within a major chain (Marriott) but functionally competes for the same downtown St Pete destination weddings and corporate events as the expanded Cordova Inn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-new-hotel-collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hotel Collection