What VIDEO-STORE.CO Inc. does

VIDEO-STORE.CO Inc. (operating as VIDEO-STORE or V-S) is a privately held, Toronto-based boutique digital agency specializing in end-to-end video content production for enterprise clients. Its core offering spans campaign strategy, creative direction, on-location production, and in-house post-production/editing, delivered as project-based professional services with custom scoping on a per-engagement basis. The agency serves a client roster that includes global streamers (Netflix, Hulu, Crave), broadcasters (CBC, Rogers Sports & Media), premium consumer brands (Louis Vuitton, Under Armour), and major technology companies (Meta, Google, Amazon), with a vertical segmentation rather than horizontal product focus.

The company's documented work is anchored in three flagship case studies: a multi-season digital campaign for Canada's Got Talent produced with Rogers Sports & Media and McGillivray Entertainment (900+ digital assets across 4 seasons), a digital campaign for Hulu's 'Got To Get Out' reality series in partnership with Blue Ant Media, and a global campaign series with Under Armour Canada that produced 60+ branded assets distributed across UA's U.S. and global platforms, including an 'Origin Story' feature on WNBA athlete Laeticia Amihere. All production is delivered through an in-house stack by a four-person core team: founders Howard (Senior Digital Lead) and Jenny (Senior Editor), with Alex (Creative Strategist) and Taylor (Digital Producer).

Commercially, VIDEO-STORE generates revenue through custom-quoted, project-based engagements sourced largely through direct enterprise outreach, its website case studies, and inbound 'Start a Project' inquiries. There is no public pricing, no disclosed revenue or funding, no institutional investor, and no parent company; operations are founder-owned with no evidence of venture capital or private equity involvement. Geographic reach is presented as North American (Canada plus U.S. distribution via client platforms). The company is operating and accepting new work at the time of the source data.

Name

VIDEO-STORE.CO Inc.

Legal name

VIDEO-STORE.CO

Website

https://video-store.co

Company type

Private

Operating status

Operating

Short description

VIDEO-STORE.CO is a Toronto-based boutique digital agency providing end-to-end video content production — strategy, creative direction, on-location shoots, and post-production — to enterprise clients across streaming, broadcasting, premium consumer brands, and technology. Its four-person core team delivers project-based, custom-scoped work with a documented portfolio of marquee engagements.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Advertising Agencies (541810)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video production services
• Digital content agency
• Branded video content
• Post-production editing
• Campaign video production

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-based Professional Services: Boutique digital agency providing full-service video content production on a project-by-project basis. Revenue generated through campaign strategy, creative direction, production, and post-production services delivered to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

VIDEO-STORE.CO Inc. is a boutique digital agency that delivers full-service video content solutions for enterprise clients, encompassing campaign strategy, creative direction, on-location production, and post-production/editing. The agency produces branded, social-first, episodic, and corporate communications content for streaming platforms, broadcasters, global consumer brands, and technology companies. All work is handled in-house by a small four-person team, with projects delivered on a custom-scoped, per-engagement basis.

Product overview

VIDEO-STORE.CO Inc. is a boutique digital agency offering a unified portfolio of video content production services. The core offering encompasses campaign strategy, creative direction, on-location production, post-production and editing, branded content, social-first video, episodic and BTS storytelling, and corporate communications. The company delivers work across three named case study campaigns: Canada's Got Talent (producing 900+ digital assets over 4 seasons), Got To Get Out (digital campaign for Hulu/Blue Ant Media), and Under Armour Global Campaigns (60+ branded assets). All services are delivered in-house with a team of four key personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Video-Store Agency Services

Quantifiable outcome

• 900+ digital assets produced across 4 seasons for Canada's Got Talent
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Rogers Sports & MediacoreStrategic or Co-development PartnerMulti-season partnership as embedded digital production team for Canada's Got Talent. Video-Store handled all digital content strategy, on-set capture, interviews, episodic teasers, backstage reels, marquee promos, and branded sponsor content across 4 seasons producing 900+ digital pieces.
• McGillivray EntertainmentcoreStrategic or Co-development PartnerCo-production partner for Canada's Got Talent alongside Rogers Sports & Media, contributing to the multi-season broadcast and digital campaign.
• HulucoreStrategic or Co-development PartnerDigital producer for 'Got To Get Out' reality series, handling on-location content capture, hero promos, stills, and campaign delivery for the streaming platform.
• Blue Ant MediacoreStrategic or Co-development PartnerDigital campaign partnership for 'Got To Get Out' reality series, working closely with production and marketing teams to craft digital presence from ground up.
• Under ArmourcoreStrategic or Co-development PartnerMultiple campaigns for Under Armour Canada with assets also featured on UA's U.S. and global platforms. Video-Store led production, direction, and post for 60+ branded digital assets working with top UA athletes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tool of North America: Boutique production company producing commercials, branded content, and digital campaigns for major brands and agencies. Directly comparable as a small senior team delivering concept-to-delivery video for premium enterprise clients.
• Sandbox Films: Boutique creative production studio producing branded video and digital campaigns for global brands. Comparable as a small, founder-driven agency offering full-service video production for marketing teams.
• Bonfire Labs: Boutique creative agency delivering branded video, social content, and campaign production for enterprise brands. Comparable as a senior-led boutique competing on quality and end-to-end execution rather than scale.
• Radke Films: Boutique commercial production company producing brand campaigns and digital content for global brands. Comparable founder-led boutique competing for the same premium enterprise video work.
• Tuff Contender: Boutique creative agency producing branded video, social-first content, and campaign work for global brands and entertainment clients. Comparable in size, founder-led structure, and full-service production offering.
• The Vanity: Boutique video production agency producing brand films, campaign content, and entertainment promos for premium clients. Closely comparable as a small, senior-led shop delivering end-to-end creative video for the same enterprise brand and entertainment customer base.
• Vermilion Films: Boutique production company specializing in brand films, commercials, and digital content for premium clients. Directly comparable in team size, model, and customer segment focus.

Broad incumbents

• Arts & Sciences: Established creative production company producing commercials and branded content for major brands and agencies. Overlaps significantly in clientele and service offering but operates with larger teams and broader reach.
• Pulse Films: Larger global production company producing commercials, music videos, documentaries, and branded content. Overlaps in capability and clientele but operates at meaningfully greater scale with offices in multiple markets.

Regional players

• Hello Creative: Toronto-based boutique creative agency producing branded video and campaign content for Canadian and North American clients. Comparable as a regionally focused boutique agency in the same competitive set, though with a broader creative offering beyond video.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIDEO-STORE.CO Inc.