Eicher Tractors
Eicher Tractors, the tractor brand of TMTL (a TAFE subsidiary), designs and manufactures 18-60 HP agricultural tractors at Mandideep, India, distributing through a pan-India dealer network to small, medium, and commercial farmers.
- Company typePrivate
- Founded1959
- HeadquartersNungambakkam, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eicher Tractors does
Eicher Tractors is the agricultural tractor brand of TAFE Motors and Tractors Limited (TMTL), a wholly-owned subsidiary of TAFE - Tractors and Farm Equipment Limited. TMTL was established in 2005 when TAFE acquired the Tractors, Engines and Gears divisions of Eicher Motors Limited, and the Eicher brand traces its lineage to the late 1950s. The company designs, manufactures, and sells agricultural tractors in the 18-60 HP range from its integrated manufacturing facility at Mandideep near Bhopal, which also houses in-house R&D and tooling capabilities. TMTL claims to be the only manufacturer globally producing both air-cooled and water-cooled tractors, a technical distinction it leverages in its value proposition.
The product portfolio is structured in two main ranges: the Heritage Range of standard tractors (including compact models 188/241/251 in 18-26 HP and medium-to-heavy models 330/333/368/380/485/551 in 35-50 HP) and the premium PRIMA G3 range launched in May 2022 covering 36-60 HP with features such as HT-FS engines, Hydromatic hydraulics, multi-speed and reverse PTO, and Quadra Drive 4WD. Revenue is generated through hardware sales of tractors, implements (rotavators, ploughs, cultivators, seed drills, trailers), spare parts, and after-sales service, supplemented by Eicher-branded merchandise sold through the TAFE Tribe online store.
Eicher distributes through an extensive authorized dealer and service network covering all major Indian agricultural states, supported by a toll-free helpline, online dealer locator, and demo booking tools. The company markets in 12 Indian languages and runs seasonal promotional campaigns. Its primary customer segments are small-scale, medium-scale, and commercial farmers across India, with crop- and region-specific positioning. The parent group, TAFE, is one of India's largest tractor manufacturers, providing scale, capital, and technology spillovers (including a 2018 compact tractor partnership with Japan's ISEKI).
Eicher Tractors firmographics
Firmographics- Name
- Eicher Tractors
- Legal name
- TAFE Motors and Tractors Limited
- Website
- https://eichertractors.in
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Eicher Tractors, the tractor brand of TMTL (a TAFE subsidiary), designs and manufactures 18-60 HP agricultural tractors at Mandideep, India, distributing through a pan-India dealer network to small, medium, and commercial farmers.
- Ownership category
- akta.pro rank
Eicher Tractors industry classification
Industry- Product category
- Agricultural Tractors
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- akta.pro primary industry
- Tractors & Power Units (IMAHACAA)
- akta.pro secondary industries
- Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
Keywords
Where Eicher Tractors is headquartered
LocationHeadquarters
- HQ city
- Nungambakkam
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Eicher Tractors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tractor Sales: Sale of agricultural tractors across various HP ranges from 18 HP to 60 HP, including Heritage Range and PRIMA G3 premium range.
- Parts and Accessories: Genuine spare parts, implements, and accessories for tractors including rotavators, ploughs, cultivators, seed drills, and trailers.
- Eicher Tribe Merchandise: Original Eicher branded merchandise including apparel, accessories, and collectibles sold through TAFE Tribe online store.
- Service and Maintenance: After-sales service, maintenance, and support through authorized dealer network across India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Agricultural Tractors - GST Benefit Offer |
| One time/ perpetual license | Pay-as-you-go | Triple Dhamaka Festive Offer 2025 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Eicher Tractors product offering
Product offeringCore offering
Eicher Tractors designs, manufactures, and sells agricultural tractors ranging from 18 HP compact models to 60 HP heavy-duty models, along with implements and farm solutions, under the Eicher brand. The portfolio is split between the premium PRIMA G3 range (36-60 HP) and the Heritage Range (18-50 HP), covering small, medium, and large farming needs. The company also sells Eicher-branded merchandise (apparel, accessories, scale models) through the TAFE Tribe online store.
Product overview
Eicher Tractors is a tractor manufacturing company under TMTL (TAFE Motors and Tractors Limited), offering two main product ranges: the PRIMA G3 premium range launched in 2022 featuring advanced technology tractors from 36-60 HP, and the Heritage Range standard tractors from 18-50 HP. The product portfolio spans compact tractors (18-26 HP), medium tractors (35-38 HP), and heavy-duty tractors (40-60 HP), designed for agricultural operations including cultivation, haulage, and implements like rotavators, seed drills, and ploughs. The company also offers Eicher-branded merchandise through TAFE Tribe.
Differentiator
Problem solved
Functional benefit
Brands
- PRIMA G3: Premium range of tractors for next-generation farmers launched in 2022, featuring advanced technology and modern engineering.
Products and services
- PRIMA G3 Premium Tractor Range Premium tractor range spanning 36-60 HP with advanced technology and superior comfort for modern farming. Includes models with hydromatic hydraulics, multi-disc oil brakes, dual clutch, and Quadra Drive 4WD options. Designed for next-generation farmers seeking advanced features and higher horsepower.
- Heritage Range of Tractors Standard tractor range with versatile models designed for agricultural operations, known for reliability, durability, and value for money. Includes models like Eicher 330, 333, 368, 380, 485, and 551 spanning 18-50 HP for diverse farming conditions.
- EICHER 188 Compact Tractor 18 HP compact tractor with air-cooled engine, ideal for intercultivation, grape, sugarcane, and orchard farming. Features hydromatic hydraulics, side-shift gear lever, 8F+2R gearbox, and multi-disc oil-immersed brakes.
- EICHER 241 Compact Tractor 25 HP compact tractor with 1557 cc engine, suitable for small-scale farming and commercial tasks. Features center shift sliding mesh transmission, 5 Forward + 1 Reverse speeds, and live PTO.
- EICHER 330 Tractor 35 HP tractor with side-shift gear lever, HD front axle, long wheelbase, and high ground clearance. Suitable for commercial and medium-duty haulage including rotavator, cultivator, and seed drill applications.
- EICHER 333 Super Plus Tractor 36 HP tractor with multi-speed and reverse PTO, oil-immersed brakes, and optional dual clutch. Designed for multi-crop belts with versatile PTO for varied implements.
- EICHER 368 Tractor 38 HP tractor with powerful air-cooled engine, multi-speed and reverse PTO, oil-immersed brakes, and dual clutch. Fuel-smart performer for dryland and mixed soils handling cereals, oilseeds, and pulses.
- EICHER 380 PRIMA G3 Tractor 40 HP tractor with hydromatic hydraulics, 12+3 speeds, multi-disc oil brakes, and dual clutch. Multi-purpose model for medium-duty haulage and agriculture across multiple states.
- EICHER 485 Tractor 45 HP heavy-duty tractor with hydromatic hydraulics, 8+2 speeds, multi-disc oil brakes, and HD front axle. Designed for heavy haulage and big implements including rotavator, plough, cultivator, and loader.
- EICHER 551 PRIMA G3 Tractor 49 HP flagship tractor with 10S Combi Torque Transmission, 12+3 speeds, smart PTO mode, multi-disc oil-immersed brakes, and HD front axle. Handles heavy implements while staying efficient for progressive farms.
- EICHER 557 PRIMA G3 Tractor 50 HP tractor with synchro mesh side shift, multi-disc oil brakes, HD front axle, Quadra Drive 4WD, and Creeper Speed. Handles heavy implements including super seeder for progressive farms.
- EICHER 650 PRIMA G3 Tractor 60 HP premium tractor with CRDi technology, 4WD, and superior comfort. Part of the PRIMA G3 premium range designed for modern farming with higher horsepower and premium styling.
- Eicher Branded Merchandise (TAFE Tribe) Original Eicher branded merchandise including apparel (jackets, shirts, T-shirts, hoodies), accessories (caps, belts, wallets, key rings), drinkware (mugs, water bottles), bags (backpacks, trolley bags), and collectibles (scale models), sold through the TAFE Tribe online store.
- Genuine Spare Parts and Implements Genuine Eicher spare parts, tractor tyres and tubes, and farm implements including rotavators, ploughs, cultivators, seed drills, and trailers, sold through authorized dealers. Parts are taxed at a reduced 5% GST (down from 18%), lowering maintenance cost.
Quantifiable outcome
- GST savings of ₹42,000 on ₹6 lakh tractor (from 12% to 5% GST reduction)
- +2 more outcomes
Companies that use Eicher Tractors
Customer profileSegments4 records
Ideal customer profiles3 records
Eicher Tractors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Eicher Tractors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ISEKI (Japan)coreTAFE signed an agreement with Japan's ISEKI for the manufacture of compact tractors in India. This partnership enables TAFE (through TMTL/Eicher) to produce and sell ISEKI compact tractors in the Indian market, combining ISEKI's Japanese technology with Eicher's manufacturing and distribution capabilities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Eicher Tractors competitors and assessment
Company assessmentDirect peers
- Escorts Kubota Limited: Joint venture between Escorts and Japan's Kubota, manufacturing Farmtrac and Powertrac tractors in India. Competes across 18-50 HP segments with strong technology backing from Kubota, directly overlapping Eicher Heritage Range positioning.
- Sonalika International Tractors: Top-3 Indian tractor OEM with a strong export focus and broad 20-90 HP range. Competes directly with Eicher in the medium and heavy-duty segments across Indian agricultural states with aggressive pricing and feature positioning.
- Mahindra & Mahindra (Tractor Division): India's largest tractor manufacturer by volume, offering a comprehensive 15-60+ HP range. Most directly comparable peer across compact, medium, and heavy-duty segments where Eicher also plays, with similar dealer network depth across rural India.
- Swaraj Tractors (Mahindra Group): Mahindra-owned brand targeting the small and medium farmer segment across India with 15-60 HP range. Competes directly with Eicher Heritage Range on value-for-money positioning in Punjab, Haryana, and other northern agricultural states.
- Indo Farm Equipment Limited: Indian tractor OEM offering 26-90 HP models with focus on heavy-duty and commercial applications. Competes with Eicher in higher-HP segments where the PRIMA G3 and Eicher 485/551 models play.
Emerging players
- Preet Tractors: Smaller Indian tractor and combine harvester manufacturer focused on North Indian markets. Competes with Eicher in compact and medium-HP segments with competitive pricing, particularly in Punjab and Haryana.
- VST Tillers Tractors Limited: Indian manufacturer specializing in power tillers, compact tractors, and small HP machines. Directly comparable to Eicher's compact range (Eicher 188/241/251) for intercultivation, horticulture, and small-farm applications.
Broad incumbents
- New Holland Agriculture (India - CNH): Global tractor major with Indian manufacturing serving the 35-75 HP segments. Competes with Eicher's higher-HP models and PRIMA G3 range, particularly for commercial and large-farm customers.
- John Deere India (Tractor Division): Premium global tractor brand with manufacturing in India through John Deere India Pvt Ltd. Competes most directly with the PRIMA G3 premium range in 45-60 HP segments with stronger technology and digital farming features.
- TAFE (Tractors and Farm Equipment Limited): Eicher's parent company and the second-largest tractor manufacturer in India by volume. Operates the Massey Ferguson brand in India and shares R&D and distribution infrastructure with Eicher, making it a closely related incumbent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eicher Tractors social profiles
Digital presenceEicher Tractors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eicher Tractors leadership team
Management profileNumber of profiles
Eicher Tractors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eicher Tractors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eicher Tractors
What does Eicher Tractors do?
Eicher Tractors designs, manufactures, and sells agricultural tractors ranging from 18 HP compact models to 60 HP heavy-duty models, along with implements and farm solutions, under the Eicher brand. The portfolio is split between the premium PRIMA G3 range (36-60 HP) and the Heritage Range (18-50 HP), covering small, medium, and large farming needs. The company also sells Eicher-branded merchandise (apparel, accessories, scale models) through the TAFE Tribe online store.
Is Eicher Tractors a public or private company?
Eicher Tractors is a private company. It is classified as corporate owned and is currently operating.
When was Eicher Tractors founded?
Eicher Tractors was founded in 1959. It employs 5,001 to 10,000 people.
Where is Eicher Tractors based?
Eicher Tractors is headquartered in Nungambakkam, India, in the Asia region.
How does Eicher Tractors make money?
Four revenue lines are on record. Tractor Sales are the primary driver. The others are parts and Accessories, eicher Tribe Merchandise and service and Maintenance.
Who are Eicher Tractors's main competitors?
Direct peers on record are Escorts Kubota Limited, Sonalika International Tractors, Mahindra & Mahindra (Tractor Division), Swaraj Tractors (Mahindra Group) and Indo Farm Equipment Limited. Emerging players are Preet Tractors and VST Tillers Tractors Limited. Broad incumbents are New Holland Agriculture (India - CNH), John Deere India (Tractor Division) and TAFE (Tractors and Farm Equipment Limited).
Does Eicher Tractors have an API?
No public API is recorded for Eicher Tractors.
What industry is Eicher Tractors in?
Eicher Tractors's product category is Agricultural Tractors. Its primary akta.pro industry code is IMAHACAA, Tractors & Power Units, with a secondary code of AFAAAAAA, Tractors (Utility, Row-Crop, Articulated, Specialty). Its NAICS code is 333111.