Bikeinsure

Name

Bikeinsure

Legal name

Ride Covered LLC

Website

https://bikeinsure.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BikeInsure (Ride Covered LLC) is a U.S.-licensed insurance producer offering standalone bicycle and e-bike insurance covering accidental damage, transit risks, and theft, serving individual cyclists, competitive racers, e-bike owners, and commercial bike fleets nationwide.

Ownership category

akta.pro rank

Product category

Specialty Bicycle and E-Bike Insurance

NAICS

Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Bicycle insurance
• E-bike insurance
• Cycling insurance
• Fleet insurance
• Accident coverage

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Bicycle and E-Bike Insurance Premiums: BikeInsure generates revenue through annual insurance policy premiums paid monthly or annually by individual and commercial customers. Policies cover accidental damage, transit damage, and optional theft protection for bicycles and e-bikes. Premiums are based on coverage type (Casual, Competitive, E-Bike), insured value up to $50,000, and optional theft coverage selection.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

BikeInsure sells standalone bicycle and e-bike insurance plans covering accidental riding damage, transit damage, optional theft, and listed accessories. Coverage is offered under three consumer tiers (Casual, Competitive/Racing, and E-Bike) plus a commercial Business Bike Fleet Insurance product, with policies underwritten by Great American Insurance Company and administered by BikeInsure as a licensed insurance producer in all 50 states and Washington, DC.

Product overview

BikeInsure offers a portfolio of three core bicycle and e-bike insurance products for individual consumers: Bike Ride Insure (Casual) for everyday riders, Bike Race Insure (Competitive) for licensed racers with worldwide coverage, and Electric Bike Insure (E-Bike) for Class 1-3 electric bicycles. All three products cover accidental damage, transit damage, and optional theft protection with coverage limits up to $50,000 and a $150 deductible. Additionally, BikeInsure provides a Business Bike Fleet Insurance product for commercial micromobility operators managing multiple bikes. The products are underwritten by Great American Insurance Company (A+ AM Best rated) and administered by BikeInsure as a licensed insurance producer in all 50 states and Washington, DC.

Differentiator

Problem solved

Functional benefit

Brands

• Bike Ride Insure: Casual riding coverage for everyday riding, commuting, fitness, training, and mass-participation charity rides within United States and Canada
• Bike Race Insure
• Electric Bike Insure
• Bike Fleet Insurance

Products and services

• Bike Ride Insure (Casual) Insurance coverage for everyday riding, commuting, fitness, training, and mass-participation charity rides that do not require a racing license, covering individual and group rides on-road or off-road within the United States and Canada, with optional theft coverage available.
• Bike Race Insure (Competitive) Insurance coverage for bicycles used in at least one competition annually, including triathlons, gran fondos, gravel events, criterium races, or any cycling event requiring a racing license, with worldwide coverage when riding, racing, or traveling internationally in addition to all Casual riding usage.
• Electric Bike Insure (E-Bike) Insurance coverage for electric bicycles meeting Class 1-3 specifications up to 750 watts and 28 mph pedal assist, valid for casual, commuter, fitness, training, and mass-participation rides within the United States and Canada.
• Business Bike Fleet Insurance Commercial fleet insurance for micromobility businesses covering bikes, e-bikes, and e-cargo bikes against accidental damage and theft risks for business-owned fleets used in charter, hire, lease, or commercial activities, with monthly bordereau spreadsheet reporting or API integration for fleet management (minimum fleet value $40,000).

Quantifiable outcome

• $150 per-occurrence deductible - lowest standard deductible in bicycle insurance industry
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Canyon USAcoreGTM or Marketing Partner · 20 January 2026Official Bike Insurance Partner under a three-year agreement announced January 2026. Canyon customers access opt-in bike insurance through Canyon website. Covers new and used bikes against accidental damage, transit, and theft.
• International Mountain Bicycling Association (IMBA)coreGTM or Marketing Partner · 16 November 2023Official mountain bike insurance partner bringing affordable, opt-in bicycle insurance to IMBA members. Covers mountain bikes and e-bikes against riding, transit, and theft risks.
• USA CyclingcoreGTM or Marketing PartnerOfficial bike insurance partner of USA Cycling. Provides discounted bicycle insurance to USA Cycling members covering riding accidents, transit damage, and theft.
• USA TriathloncoreGTM or Marketing PartnerOfficial bicycle insurance partner of USA Triathlon. Provides discounted rates for triathlon and paratriathlon bicycle coverage to USA Triathlon members.
• League of American BicyclistsminorGTM or Marketing PartnerPreferred bike insurance partner recommended to League members for bicycle coverage.
• Adventure Cycling AssociationminorGTM or Marketing PartnerOfficial bike insurance partner providing coverage for adventure cyclists.
• Pivot CyclesminorGTM or Marketing PartnerSelect bicycle brand partner offering BikeInsure as recommended insurance to customers.
• Tern BicyclesminorGTM or Marketing PartnerSelect bicycle brand partner, particularly for e-cargo bikes, offering BikeInsure as recommended insurance to customers.
• Great American Insurance CompanycoreOthersUnderwriting carrier for BikeInsure policies. Rated A+ (Superior) by AM Best with over 150 years of history. Authorized to operate in all 50 states and Washington, DC.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Progressive: Top-5 US P&C insurer with broad specialty vehicle coverage including motorcycles and powersports. Could credibly enter or expand e-bike coverage via existing distribution and underwriting infrastructure.
• Lemonade: Public, AI-native digital insurer that has expanded from renters into adjacent specialty lines. Represents the digital-first incumbent model BikeInsure mimics with its Claude-powered Buzzy chatbot and frictionless onboarding.
• Markel: Large specialty insurance group whose Markel Cycle product competes directly in bicycle/e-bike insurance. Operates as a broad P&C incumbent but has a dedicated cycling line, giving it scale, capital, and brand advantages over specialty-only players.
• National General Insurance: Allstate-owned specialty P&C carrier that underwrites recreational vehicle, motorcycle, and powersports products. Comparable in coverage adjacency (motorized two-wheelers including e-bikes) and underwriting approach.

Direct peers

• Spoke Insurance: Specialty e-bike and cycling insurance provider offering comparable standalone coverage. Comparable in product scope (theft, damage, e-bike) and target customer (individual cyclists and micromobility users).
• Velosurance: Specialty bicycle and e-bike insurance provider with comparable Casual, Race, and E-Bike products. Explicitly named on BikeInsure's comparison page as a primary competitor on coverage terms, deductibles, and theft requirements.
• Sundays Insurance: Digital-first bicycle insurance MGA offering comparable accidental damage and theft coverage for bicycles and e-bikes. Referenced in BikeInsure's competitive comparison content, indicating direct overlap in product positioning and target customer.

Emerging players

• Kettle: AI-driven reinsurance platform serving specialty insurers and MGAs. Relevant ecosystem player as an emerging infrastructure provider that could either compete with or empower specialty producers like BikeInsure on the underwriting side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BikeInsure
• Facebookfacebook.com/BikeInsure
• LinkedInlinkedin.com/company/bikeinsure
• Instagraminstagram.com/bikeinsure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikeinsure