Board Advisory
Board Advisory is an independent executive compensation consulting firm that serves boards of directors, compensation committees, and investor groups of public and private companies with advisory services spanning pay-for-performance, incentive plan design, CEO succession, and governance.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Board Advisory does
Board Advisory, LLC is an independent executive compensation consulting firm that serves exclusively the board side of corporate governance — boards of directors, compensation committees, and investor groups — distinct from multi-service consulting firms that also advise management. The firm develops compensation, performance, and succession strategy advisory across eight core service areas: executive compensation consulting, pay-for-performance analysis, compensation committee advisory, CEO succession planning, incentive plan design, board member compensation, CEO pay ratio disclosure, and share buyback advisory. The firm does not develop proprietary technology products; all services are delivered through engagement-based consulting.
The firm was established in 2010 by Managing Directors Paul McConnell and Jeff McCutcheon, building on McCutcheon's prior practice (McCutcheon, LLC, founded 2004). Seven named principals staff the firm, with backgrounds spanning Stern Stewart, Towers Perrin, Hay Associates, Deloitte, and corporate HR leadership at CSX Corporation and Barnett Banks. Notable intellectual contributions include co-development of the Economic Value Added framework and recurring publication in Harvard Business Review and the Journal of Applied Corporate Finance. The firm's GTM motion is consistently described as enterprise field sales with a heavy dependency on thought leadership: regular contributor articles in Board Member Magazine, Risk & Compliance Magazine, and Bank Director Magazine, speaking engagements at NACD, American Banking Association, World at Work, and Stanford Law School Directors College, and media quotes in CNBC, Wall Street Journal, and Marketplace Morning Report.
Board Advisory is a privately held LLC domiciled in Delaware with operations in the San Francisco Bay Area. The firm is entirely founder-controlled with no external institutional investors, no funding rounds, no parent company, and no acquisitions or divestitures disclosed. Customer evidence is concentrated at the enterprise end of the market: Fortune 500 boards, life sciences and medical device firms, high-technology companies, banking clients (including Citigroup), and named engagements on Ford Motor Company executive pay. The firm is an active operating entity as of 2023. No revenue, headcount growth, or geographic expansion metrics are disclosed.
Board Advisory firmographics
Firmographics- Name
- Board Advisory
- Legal name
- Board Advisory, LLC
- Website
- https://board-advisory.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Board Advisory is an independent executive compensation consulting firm that serves boards of directors, compensation committees, and investor groups of public and private companies with advisory services spanning pay-for-performance, incentive plan design, CEO succession, and governance.
- Ownership category
- akta.pro rank
Board Advisory industry classification
Industry- Product category
- Executive Compensation Consulting
- NAICS
- Other Management Consulting Services (541618), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Governance & Board Effectiveness Advisory (BPAHAFAC)
- akta.pro secondary industries
- Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Corporate Strategy Advisory (BPAHADAA), Fairness Opinions & Independent Financial Advice (BPAHAOAF)
Keywords
Where Board Advisory is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Board Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Executive Compensation Advisory Services: Professional consulting fees for executive compensation advisory services provided to boards of directors and compensation committees. Services include total compensation plan design, short- and long-term incentive plans, executive benefits plans, and strategic advisory on compensation governance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Board Advisory product offering
Product offeringCore offering
Board Advisory is an independent executive compensation consulting firm that works exclusively with boards of directors and compensation committees to develop and implement compensation, performance, and succession strategies. Services cover total compensation plan design, short- and long-term incentive plans, executive benefits plans, pay-for-performance analysis, CEO succession planning, board member compensation advisory, SEC pay ratio disclosure guidance, and analysis of share buybacks and incentive alignment.
Product overview
Board Advisory is a consulting firm offering executive compensation advisory services to corporate boards and compensation committees. The company does not offer a software product or platform; rather, it provides expert consulting across multiple service areas including compensation strategy design, pay-for-performance analysis, CEO succession planning, incentive plan design, regulatory compliance (Dodd-Frank, SEC), and board governance advisory. The services are delivered through engagement-based consulting rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Compensation Consulting Advisory services helping boards of directors and compensation committees develop executive compensation solutions that manage risk, reduce complexity, and maximize organizational performance; covers total compensation plan design, short- and long-term incentive plans, and executive benefits plans.
Quantifiable outcome
- Dave McDaniel has advised boards of over 100 companies
Companies that use Board Advisory
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Board Advisory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Board Advisory partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Board Advisory competitors and assessment
Company assessmentDirect peers
- Frederic W. Cook & Co. Independent executive compensation consulting firm serving boards and senior management. One of the most established independent comp advisors, with a comparable focus on incentive design, pay-for-performance, and CEO succession — directly competitive with Board Advisory's core practice.
- Pearl Meyer: Independent executive compensation, performance, and talent consulting firm serving boards and senior management. Directly competes with Board Advisory on compensation committee advisory, incentive design, and regulatory-compliance work.
- ExeQuity: Independent executive compensation consulting firm founded by former senior leaders of larger compensation consulting practices. Directly comparable to Board Advisory in its board-only focus, senior-level engagement model, and emphasis on incentive plan design.
- Meridian Compensation Partners: Independent executive compensation consulting firm serving compensation committees and boards of directors. Like Board Advisory, it was founded by former senior partners of larger consulting firms and competes directly on board-side independence and senior-level engagement.
- Compensation Advisory Partners: Independent executive compensation and governance consulting firm serving compensation committees. Like Board Advisory, it focuses on board-level advisory and offers services across incentive design, pay-for-performance, and succession planning.
- Semler Brossy: Independent compensation consulting firm serving boards and senior management across public and private companies. Comparable to Board Advisory in its narrow focus on executive compensation and board advisory, with strong research and thought-leadership positioning.
- Pay Governance: Independent executive compensation consulting firm serving compensation committees and boards. Founded by former senior consultants from larger firms, it competes directly with Board Advisory on independence, regulatory expertise, and senior-level service delivery.
Broad incumbents
- Aon: Global professional services firm with a sizable executive compensation and rewards practice in its Human Capital division. Competes with Board Advisory on board-level compensation mandates, particularly for large multinational clients, with bundled risk, benefits, and HR advisory offerings.
- Willis Towers Watson: Global advisory firm with a substantial executive compensation and board advisory practice. Competes with Board Advisory for compensation committee engagements, leveraging broader HR, benefits, and risk advisory capabilities and significant regulatory data assets.
- Mercer: Global consulting firm with a large executive compensation and rewards practice serving boards and management. While broader in scope than Board Advisory, Mercer's comp advisory business targets the same compensation committee mandates and competes on scale and benchmarking resources.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Board Advisory social profiles
Digital presenceBoard Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Board Advisory leadership team
Management profileNumber of profiles
Profiles7 records
Board Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Board Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Board Advisory
What does Board Advisory do?
Board Advisory is an independent executive compensation consulting firm that works exclusively with boards of directors and compensation committees to develop and implement compensation, performance, and succession strategies. Services cover total compensation plan design, short- and long-term incentive plans, executive benefits plans, pay-for-performance analysis, CEO succession planning, board member compensation advisory, SEC pay ratio disclosure guidance, and analysis of share buybacks and incentive alignment.
Is Board Advisory a public or private company?
Board Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Board Advisory founded?
Board Advisory was founded in 2008. It employs 1 to 10 people.
Where is Board Advisory based?
Board Advisory is headquartered in San Francisco, United States, in the North America region.
How does Board Advisory make money?
One revenue line is on record: executive Compensation Advisory Services.
Who are Board Advisory's main competitors?
Direct peers on record are Frederic W. Cook & Co., Pearl Meyer, ExeQuity, Meridian Compensation Partners, Compensation Advisory Partners, Semler Brossy and Pay Governance. Broad incumbents are Aon, Willis Towers Watson and Mercer.
Does Board Advisory have an API?
No public API is recorded for Board Advisory.
What industry is Board Advisory in?
Board Advisory's product category is Executive Compensation Consulting. Its primary akta.pro industry code is BPAHAFAC, Governance & Board Effectiveness Advisory, with a secondary code of BPACAJAG, Compensation, Benefits & Total Rewards Advisory. Its NAICS code is 541618 and its SIC code is 8742.