forest vets
Pets for Vets is a 501(c)(3) nonprofit that pairs U.S. military veterans with rescued, trained shelter animals through its proprietary Super Bond matching methodology, delivered at no cost across 18+ U.S. chapters with over 650 matches completed.
- Company typePrivate
- Founded2008
- HeadquartersWilmington, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What forest vets does
Pets for Vets is a U.S. 501(c)(3) nonprofit organization that pairs military veterans with rescued, trained shelter animals through its proprietary "Super Bond" matching methodology. Founded by Clarissa Black and legally domiciled in Delaware with a mailing address in Wilmington, North Carolina, the organization has been making matches since 2013 and has accumulated over 650 veteran-pet matches across more than 18 local chapters nationwide. The core product is the Matching Program, which uses a documented, step-by-step assessment of both the veteran's and the animal's personality, temperament, and needs to create tailored pairings, supported by the A.C.E. (Animals Changed Emotional Lives) training approach for shelter animals and a Welcome Package valued at nearly $500 per match. The organization also operates a Therapeutic Interactive Pet Program (TIPP) that provides robotic or interactive companion pets for veterans in settings such as nursing homes where live animals are not feasible. All services and supplies are provided at no cost to the veteran, with adoption fees, veterinary care, licensing, microchipping, and spay/neuter fully covered.
The business model is donation-funded: Pets for Vets generates no commercial revenue, instead relying on individual contributions, corporate sponsorships, vehicle donations (via CARS), stock and wire transfers (facilitated by The Dupuis Group at Merrill Lynch), cryptocurrency gifts, donor-advised funds, and grant funding. Tax-deductible donation collection is supported by charitable solicitation registrations in DC, FL, KS, MI, TN, and WA on top of its federal 501(c)(3) status (EIN 27-1250302). Distribution is chapter-based and grassroots: local chapters coordinate with regional shelters and rescue groups (Animal Rescue Network of New England, ARME, Adore Houston, S.A.F.E. House, Fenix281.org) and independent trainers (Down Boy! Training) to identify animals, run the Super Bond process, and facilitate in-person matches. Marketing relies on the website (petsforvets.com), social media (Facebook, Instagram, YouTube), email newsletters, VA event presence, and PR coverage on outlets including CBS, ABC 13, and Fox News. The customer segments are U.S. military veterans with PTSD, TBI, depression, anxiety, and transition challenges (primary), and shelter/rescue animals seeking adoption (secondary), with documented qualitative outcomes including reduced nightmares, improved sleep, and reduced medication use among recipients.
forest vets firmographics
Firmographics- Name
- forest vets
- Legal name
- Pets for Vets, Inc.
- Website
- https://petsforvets.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Pets for Vets is a 501(c)(3) nonprofit that pairs U.S. military veterans with rescued, trained shelter animals through its proprietary Super Bond matching methodology, delivered at no cost across 18+ U.S. chapters with over 650 matches completed.
- Ownership category
- akta.pro rank
forest vets industry classification
Industry- Product category
- Veteran Support Services / Animal Welfare Services
- NAICS
- Pet Care (except Veterinary) Services (812910)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industry
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD)
Keywords
Where forest vets is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
forest vets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Pets for Vets operates entirely on donations from individuals, organizations, and sponsors. Donations are tax-deductible to the fullest extent allowed by law. The organization accepts various forms of giving including online donations, checks, stock or wire transfers, cryptocurrency, donor advised funds, vehicle donations, and corporate sponsorships.
- Sponsorships: Corporate sponsors and organizational supporters provide financial backing. The organization has a national supporters page and contacts sponsors through their website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Free companion animal matching service for veterans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
forest vets product offering
Product offeringCore offering
Pets for Vets pairs U.S. military veterans with rescued, trained shelter animals (primarily dogs, also cats and rabbits) through its proprietary Super Bond matching methodology. The organization selects animals based on the personality, temperament, needs, wants, and expectations of both the veteran and the animal, and provides all-inclusive services at no cost to the veteran — including adoption fees, veterinary care, licensing, microchipping, spay/neuter, A.C.E. training, and a Welcome Package of supplies valued at nearly $500.
Product overview
Pets for Vets is a nonprofit organization offering a veteran-pet matching service. The core offering is the Matching Program, which uses the proprietary Super Bond methodology to pair shelter animals with veterans based on personality, temperament, and needs. Additional services include the Therapeutic Interactive Pet Program (TIPP) for situations requiring robotic or interactive pets, A.C.E. training to prepare shelter animals, and Welcome Packages containing supplies for matched veterans. The organization operates chapters across multiple states and provides all services at no cost to the veteran.
Differentiator
Problem solved
Functional benefit
Products and services
- Pets for Vets Matching Program Core veteran-pet matching program that pairs U.S. military veterans with rescued, trained shelter animals (primarily dogs, also cats and rabbits) using the proprietary Super Bond methodology. All costs — adoption, veterinary care, licensing, microchipping, spay/neuter, training, and supplies — are covered at no charge to the veteran.
- Therapeutic Interactive Pet Program (TIPP) Program providing interactive companion pets, including robotic pets, for veterans in situations where live animals may not be feasible, such as nursing homes. Designed to extend the therapeutic benefits of the human-animal bond to veterans who cannot house or care for a live animal.
Quantifiable outcome
- Over 650 successful veteran-pet matches completed
- +3 more outcomes
Companies that use forest vets
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
forest vets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
forest vets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supporting and minor.
- Animal Rescue Network of New EnglandcorePartner shelter and rescue organization that provides animals for the Pets for Vets program. They sourced Marty, a Shepherd Lab mix, for veteran John in New Hampshire.
- ARME (Animal Rescue, Media & Education)supportingRescue organization that helped save Skylar from a Los Angeles shelter and facilitated the match with veteran Matthew through Pets for Vets.
- Adore Houston / Adore RescuesupportingHouston-area animal rescue group that partnered with Pets for Vets Houston chapter. Rescued dogs like Duke and Batman were sourced through this organization.
- CARS (Vehicle Donation Program)minorVehicle donation program that accepts vehicles on behalf of Pets for Vets, allowing donors to contribute cars, trucks, or other vehicles to support the organization.
- S.A.F.E. House (Animal Rescue)supportingRescued Tarzan from Harris County Shelter and transferred to Pets for Vets program for training and matching with veteran Neil.
- Down Boy! Training (Spring, Texas)supportingTrainer Suzy Olsen who provides companion animal training services for Pets for Vets Houston, training dogs like Tarzan for public access and specific assistance behaviors.
- Fenix281.orgsupportingMade the match between Sergeant David Mills and Charlie possible through their support of the Pets for Vets program.
- Twenty Two Until NonesupportingOrganization dedicated to eradicating veteran suicide until statistics reach zero. Veteran Dusty continues to serve fellow veterans through this organization.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
forest vets competitors and assessment
Company assessmentBroad incumbents
- Canine Companions for Independence: One of the largest U.S. nonprofits providing trained service dogs to people with disabilities (including veterans). Operates a much broader mission beyond veterans, but overlaps with Pets for Vets on the service-dog training pipeline and corporate donor ecosystem.
- Wounded Warrior Project: Large, well-funded nonprofit providing a broad suite of programs (mental health, physical recovery, career transition) to wounded veterans. Operates in the same donor and veteran audience as Pets for Vets but with a much wider scope and substantially larger budget.
- ASPCA: Largest U.S. animal welfare nonprofit focused on shelter, rescue, and anti-cruelty work. Comparable to Pets for Vets on the animal welfare side (shelter/rescue animal stewardship) but operates at vastly larger scale and does not specifically target veterans.
Direct peers
- America's VetDogs: Affiliated with Guide Dogs for the Blind, this nonprofit provides trained service dogs to veterans across physical and psychological injury categories. Directly competes for the same veteran applicant pool and corporate/donor funding base as Pets for Vets.
- K9s For Warriors: The largest U.S. nonprofit providing service dogs to military veterans with PTSD/TBI. Directly comparable to Pets for Vets in mission, target population (U.S. veterans with invisible injuries), and delivery model (rescue-to-veteran matching and training), though it is significantly larger and more institutionally funded.
- NEADS (National Education for Assistance Dog Services): Nonprofit that trains service dogs for veterans with PTSD, hearing loss, and mobility challenges. Comparable in veteran-focused service dog matching and training, with a similar free-to-recipient delivery model and reliance on volunteer puppy raisers.
- Patriot PAWS Service Dogs: Nonprofit that trains and donates service dogs to disabled American veterans. Comparable to Pets for Vets in the rescue-to-veteran pipeline, free-to-veteran delivery, and focus on PTSD/mobility support, with a similar grassroots volunteer and chapter-based structure.
Others
- Best Friends Animal Society: Leading no-kill animal welfare nonprofit operating sanctuaries and adoption programs. Adjacent rather than directly competitive: shares the shelter-animal rescue pipeline that feeds Pets for Vets' matching program but does not serve veterans.
- Red Rover: Nonprofit focused on animal rescue, emergency sheltering, and Safe Place domestic violence program support. Comparable as an animal welfare nonprofit operating through a network of volunteers and partner shelters, though its mission is broader than veteran-specific matching.
Emerging players
- Twenty Two Until None: Veteran-led nonprofit dedicated to eradicating veteran suicide. Already a mutual partner with Pets for Vets, it shares the same veteran support and PTSD/mental health mission but complements rather than directly competes with the companion-animal matching model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
forest vets social profiles
Digital presenceforest vets compliance and trust
Trust signalCompliance3 records
forest vets financial estimates
Financial estimateRevenue estimate
Valuation estimate
forest vets leadership team
Management profileNumber of profiles
Profiles1 record
forest vets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
forest vets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about forest vets
What does forest vets do?
Pets for Vets pairs U.S. military veterans with rescued, trained shelter animals (primarily dogs, also cats and rabbits) through its proprietary Super Bond matching methodology. The organization selects animals based on the personality, temperament, needs, wants, and expectations of both the veteran and the animal, and provides all-inclusive services at no cost to the veteran — including adoption fees, veterinary care, licensing, microchipping, spay/neuter, A.C.E. training, and a Welcome Package of supplies valued at nearly $500.
Is forest vets a public or private company?
forest vets is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was forest vets founded?
forest vets was founded in 2008.
Where is forest vets based?
forest vets is headquartered in Wilmington, United States, in the North America region.
How does forest vets make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are sponsorships.
Who are forest vets's main competitors?
Broad incumbents on record are Canine Companions for Independence, Wounded Warrior Project and ASPCA. Direct peers are America's VetDogs, K9s For Warriors, NEADS (National Education for Assistance Dog Services) and Patriot PAWS Service Dogs. Others are Best Friends Animal Society and Red Rover. Twenty Two Until None is listed as an emerging player.
Does forest vets have an API?
No public API is recorded for forest vets.
What industry is forest vets in?
forest vets's product category is Veteran Support Services / Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAD, Veterinary Charity Clinics & Medical Aid. Its NAICS code is 812910.