Mo'media

What Mo'media does

Mo'media (legal name: mo' media publishers) is an independent Dutch book publisher founded in 1999 and headquartered at Goudsesingel 68 in Rotterdam, Netherlands. The company produces travel and lifestyle books aimed at 'curious travelers' seeking depth, quality, and cultural substance beyond checklist-style tourism. Its catalog is organized around recurring series — Why Should I Go To, Slow Travel Europe, and Kleine atlas voor hedonisten — plus standalone titles spanning destinations (Lisbon, Rome, Amsterdam, the Balkans), hiking (Island Trails, De paden op), cycling (Fietsen is geluk), coastal travel (Aan zee), and creative travel themes (Paint, paper & going places).

The business operates on a direct-to-consumer e-commerce model through momediapublishers.com, with unit pricing per title between €12.50 and €27.50, free shipping on orders above €25 within the Netherlands, and an email newsletter plus organic social as supplementary marketing channels. In 2026, Mo'media acquired Uitgeverij FJORD as a wholly-owned sub-brand, extending the portfolio into outdoor and sustainable travel content (hiking, train travel, green travel in Europe). The company also maintains a content co-development partnership with Columbus Travel, which has produced multiple joint titles including Unieke eilanden in Europa and Spectaculaire Nationale Parken.

The company is privately held with no disclosed funding rounds, headcount, or financial figures, and the technology stack is described as not applicable to its publishing business. There are no AI, API, or app capabilities disclosed. Operating geography is primarily the Netherlands (Dutch-language storefront, EUR pricing), with an English-language site toggle and content covering broader European destinations.

Name

Mo'media

Legal name

mo' media publishers

Website

https://momedia.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Mo'media is an independent Dutch travel and lifestyle book publisher founded in 1999 in Rotterdam, selling directly to consumers through its e-commerce site with titles priced between €12.50 and €27.50, and recently expanded into outdoor/sustainable travel via its FJORD acquisition.

Ownership category

akta.pro rank

Product category

Travel Book Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Travel book publishing
• Lifestyle book publishing
• Independent publishing
• Travel guide books
• Dutch publisher

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales: Mo'media generates revenue through one-time sales of physical travel and lifestyle books. Customers purchase individual titles at fixed prices, with free shipping offered on orders over €25. No subscription or recurring revenue model is employed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mo'media is an independent Dutch publisher that produces and sells travel and lifestyle books directly to consumers through its own e-commerce website. The catalog spans named series (Why Should I Go To, Slow Travel Europe, Kleine atlas voor hedonisten) and individual titles covering destinations, hiking, cycling, and cultural exploration. Books are sold at fixed unit prices with free shipping on orders over €25, and the company also operates the FJORD sub-brand focused on outdoor and sustainable travel.

Product overview

Mo'media is an independent publisher of travel and lifestyle books for curious travelers seeking quality, depth, and enjoyment over checklist travel. The portfolio consists of multiple named book series (Why Should I Go To, Slow Travel Europe, Kleine atlas voor hedonisten) and individual titles (Island Trails, Fietsen is geluk, Spectaculaire Nationale Parken) spanning destinations, hiking, cycling, and hedonistic city guides. Since 2025, the FJORD sub-brand (acquired) extends the portfolio to outdoor/nature books covering hiking, train travel, and sustainable travel in Europe. Columbus Travel is mentioned as a collaborative editorial partner on several titles.

Differentiator

Problem solved

Functional benefit

Products and services

• Why Should I Go To Lisbon Travel guide book focused on Lisbon as a destination, part of the 'Why Should I Go To' series, presented in an inspirational 'Just go there!' format. Priced at €17.50.
• Why Should I Go To Rome Travel guide book focused on Rome as a destination, part of the 'Why Should I Go To' series. Priced at €17.50.
• Why Should I Go To Amsterdam Travel guide book focused on Amsterdam as a destination, part of the 'Why Should I Go To' series. Priced at €17.50.
• Island Trails Guide featuring the most beautiful hikes across twenty special islands in Europe and beyond, successor to 'Hiking Trails' and 'Huttentochten'.
• Unieke eilanden in Europa Book featuring unique islands in Europe, created in collaboration with Columbus Travel.
• Spectaculaire Nationale Parken Coffee table book featuring the best stories from Columbus Travel, covering spectacular national parks worldwide.
• Fietsen is geluk Cycling book by journalist and cycling enthusiast Wim de Jong.
• Paint, paper & going places Travel-themed book combining painting, paper craft, and travel experiences. Priced at €20.00.
• Aan zee Travel guide focused on seaside destinations. Priced at €12.50.
• Dwars door de Balkan Travel guide crossing through the Balkan region. Priced at €27.50.
• De paden op Travel guide focused on hiking trails and paths. Priced at €23.50.
• Kleine atlas voor hedonisten Londen Travel guide for hedonists covering London, part of the 'Kleine atlas voor hedonisten' series focusing on quality of life and enjoyment.
• Why Should I Go To series Travel guide book series featuring destinations in an inspirational 'Just go there!' format, with city-specific titles including Lisbon, Rome, and Amsterdam.
• Slow Travel Europe Travel guide series focused on slow, immersive travel experiences across European destinations.
• Kleine atlas voor hedonisten series Series of travel guides for hedonists covering cities, focusing on quality of life and enjoyment.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Columbus TravelcoreStrategic or Co-development PartnerMo'media collaborates with Columbus Travel on book series including 'Island Trails', 'Unieke eilanden in Europa' (Book 3 about European islands), and 'Spectaculaire Nationale Parken' (Book 4 about national parks worldwide). Columbus Travel provides travel stories and content expertise for these co-developed publications.
• FJORD (Uitgeverij FJORD)coreOthersFJORD publisher has become part of mo'media as of this year. FJORD creates fresh books for outdoor enthusiasts focusing on hiking, train travel, sustainable travel in Europe, and green/sustainability themes. This acquisition expanded mo'media's portfolio into the outdoor/sustainable travel segment.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Rough Guides: Long-running travel guide publisher now part of APA/Hachette. Comparable as a direct category peer in travel publishing, but operates at significantly larger scale under major trade ownership.
• Lonely Planet: Globally recognized travel guide publisher with an extensive destination catalog. Comparable as a benchmark travel-publishing peer and direct category competitor, though operating at much larger scale and with broader international distribution than Mo'media.
• DK Eyewitness Travel: Visual, design-led travel guide imprint of DK (Penguin Random House). Highly comparable editorial format (heavily illustrated city/regional guides) to Mo'media's design-led approach, but competes from a major-publisher platform with global retail reach.
• National Geographic Books: Premium travel, nature, and coffee-table book publisher under the National Geographic brand. Comparable to Mo'media's premium, visually driven titles such as "Spectaculaire Nationale Parken", but at vastly greater scale and brand recognition.

Direct peers

• Lannoo: Belgian publisher (Lannoo Group) with a substantial travel, lifestyle, and coffee-table book catalog. Comparable to Mo'media in regional market overlap, premium travel/lifestyle positioning, and independent publisher model.
• Rick Steves' Europe: Independent travel publisher and media company focused on European travel guides, tours, and content. Comparable to Mo'media in independent structure, deep European travel focus, and curated editorial voice, though English-language and with associated tour operations.
• Bradt Travel Guides: Independent UK-based travel guide publisher producing niche, depth-oriented guides for unusual destinations. Closely comparable to Mo'media in size, independent structure, editorial niche focus, and direct reader engagement, though operating in English rather than Dutch.

Regional players

• ANWB Uitgeverij: Dutch travel association ANWB's publishing arm, producing travel guides, magazines, and route information for the Dutch market. Comparable to Mo'media in Dutch-language audience and travel subject focus, but operates at much larger scale as part of a membership organization.
• Fontaine Uitgevers: Amsterdam-based independent Dutch publisher active in lifestyle, travel, and cultural non-fiction. Comparable to Mo'media in regional (Dutch) market footprint and lifestyle/travel editorial niche, though broader in scope beyond travel.
• Uitgeverij Trotter: Dutch publisher focused on travel and outdoor guides, including walking and nature titles. Closely comparable to Mo'media in Dutch-language audience and travel/outdoor subject overlap, particularly against Mo'media's FJORD outdoor titles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mo'media