VISION
VISION Inc. is a Nagoya-based Japanese company that designs, markets, and rents ViVi Water — a subscription-based filtered water server brand using proprietary 5-layer cartridges that remove 50 contaminants including PFAS — to Japanese households and small offices nationwide.
- Company typePrivate
- Founded2011
- HeadquartersNagoya, Japan
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What VISION does
株式会社VISION (VISION Inc.) is a Nagoya-based Japanese company founded on 2011-01-21, originally operating in water, energy, and construction businesses, that pivoted into the consumer water appliance market in May 2024 with the launch of its ViVi Water (ヴィヴィウォーター) brand of filtered water servers. The company's core offering is a tap-water-based (浄水型) water server product line comprising three models — ViVi Water long (floor-standing with patented mid-tank design), ViVi Water short (compact desktop), and ViVi Water +mist (multi-function with misting, humidification, and air purification) — all sharing a proprietary 5-layer filtration cartridge that removes 50 contaminant types including PFAS (PFOS/PFOA) at 99.9% removal, combined with UV-LED dual-tank sterilization and 6-stage temperature control. The company monetizes through subscription rentals at ¥3,000/month for the long/short models and ¥3,500/month for +mist (plus a ¥500/month optional Guarantee Pack add-on), supported by recurring cartridge consumption, with primary distribution via direct-to-consumer online sales (vivi-water.jp) supplemented by an affiliate/web partner network, physical store partners, and event sales channels.
VISION's go-to-market is concentrated in Japan, with nationwide shipping coverage excluding Okinawa and remote islands, but brand-building marketing efforts (TV CM campaigns featuring professional golfer Kiyomoto Minami and RIZIN fighter Krebel Koike, multiple regional TV program features) heavily concentrated in the Tokai region. The company has 34 employees and ¥20 million registered capital, is privately held under CEO 鈴木浩司 (Suzuki Koji), and has shown no external funding or M&A activity to date. Recent strategic emphasis has been on R&D differentiation (the April 2026 High-Grade Plus cartridge upgrade more than doubling substance removal coverage from 23 to 50 types) and category-positioning around PFAS removal as a public-health-driven selling point.
VISION firmographics
Firmographics- Name
- VISION
- Legal name
- 株式会社VISION
- Website
- https://vivi-water.jp
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- VISION Inc. is a Nagoya-based Japanese company that designs, markets, and rents ViVi Water — a subscription-based filtered water server brand using proprietary 5-layer cartridges that remove 50 contaminants including PFAS — to Japanese households and small offices nationwide.
- Ownership category
- akta.pro rank
VISION industry classification
Industry- Product category
- Water Purification Equipment
- NAICS
- Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where VISION is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
VISION business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Water Server Rental: Monthly rental fee for water server hardware. long and short models: ¥3,000/month (¥3,300 incl. tax); +mist model: ¥3,500/month (¥3,850 incl. tax). Includes server rental, free annual cartridge replacement (1 per year), and nationwide shipping. Customers can also purchase servers outright on installment plans.
- Guarantee Pack (Optional Add-on): Optional monthly service (¥500/month, ¥550 incl. tax) providing: Club Off hospitality discounts, free server replacement on moving (after 1 year), half-price server exchange, and reduced damage compensation (from ¥55,000 to ¥5,500).
- Additional Cartridge Purchase: Extra replacement cartridges available for ¥3,300 (incl. tax, free shipping) via my page or phone.
- Hypochlorous Acid Water (+mist accessory): Optional purchase for +mist model: hypochlorous acid water (10L box) for mist spray function, ¥3,300 (incl. tax).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | long / short model monthly plan |
| Subscription | Monthly | +mist model monthly plan |
| Subscription | Monthly | First month free campaign |
| Subscription | Monthly | Guarantee Pack optional add-on |
| Subscription | Monthly | Switching support campaign |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
VISION product offering
Product offeringCore offering
VISION operates the ViVi Water brand of filtered water servers that purify tap water through a proprietary 5-layer cartridge system, eliminating the need for bottled water delivery. The company rents three server models (long, short, +mist) on monthly subscriptions with included annual cartridge replacement, targeting Japanese households seeking PFAS-free drinking water without heavy bottle storage.
Product overview
VISION Inc. offers the ViVi Water filtered water server product line, consisting of three server models that purify tap water through a proprietary 5-layer cartridge without requiring water delivery or bottle exchange. The core product portfolio comprises three distinct models: ViVi Water long (floor-standing, mid-tank design for ease of refilling), ViVi Water short (compact desktop model with quiet operation), and ViVi Water +mist (multi-function model that adds space humidification, deodorization, and air purification via misting using hypochlorous acid water). All models share common features: 6-stage temperature control (cold, room temperature, warm, hot, ECO variants), UV-LED dual-tank sterilization, child lock, and the High Grade Plus filtration cartridge removing 50 contaminant types including PFAS. Consumables include replacement cartridges (free annual delivery included in plan) and the optional Guarantee Priority Pack add-on service.
Differentiator
Problem solved
Functional benefit
Brands
- ViVi Water long: 業界初の中段タンク設計で毎日の給水がしやすい床置き型浄水型ウォーターサーバー。
- ViVi Water short
- ViVi Water +mist
- ハイグレードプラス
Products and services
- ViVi Water long Floor-standing filtered water server featuring an industry-first mid-tank central design that enables easy water refilling at a comfortable natural posture. Includes 6-stage temperature control, UV-LED dual-tank sterilization, ECO modes, child lock, and removal of 50 contaminant types including PFAS at 99.9%. Designed for families and households needing daily hydration and cooking water.
- ViVi Water short Compact desktop filtered water server with quiet operation suitable for offices and small spaces. Offers the same 6-stage temperature control and 50-contaminant filtration as the long model. Targeted at singles, small households, and corporate offices with limited installation space.
- ViVi Water +mist Multi-function filtered water server combining water purification with space care capabilities: mist humidification, space sterilization and deodorization using hypochlorous acid water, and air purification. Features 3-stage mist volume control, timer modes, and human detection sensor. Targets households and offices seeking combined air and water purification.
- High Grade Plus Filtration Cartridge 5-layer replacement filtration cartridge (non-woven fabric, activated carbon, anti-virus filter, dust filter, anti-scale filter) for all ViVi Water server models. Removes 50 contaminant types: 40 hazardous substances including PFAS, 8 bacteria, and 2 viruses. Filter capacity approximately 1,200 liters per cartridge, replaced annually with free scheduled delivery included in subscription plan. Additional cartridges available for ¥3,300 via my page or phone.
- Guarantee Priority Pack (保証優待パック) Optional monthly paid add-on service (¥550/month tax-inclusive) providing: Club Off privileges for accommodation, leisure, shopping, dining, and childcare discounts; free server replacement on moving (for customers 1+ year tenure); half-price server exchange fee; and reduced equipment damage compensation from ¥55,000 to ¥5,500. Available to all contract customers with credit card payment.
Quantifiable outcome
- 1 cartridge filters ~1,200L, equivalent to ~2,400 plastic 500ml bottles over 6 months
- +3 more outcomes
Companies that use VISION
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
VISION technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
VISION partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, core and flagship.
- 武庫川女子大学カヌー部 (Mukogawa Women's University Canoe Club)minorViVi Water donated water servers to the Mukogawa Women's University Canoe Club in October 2025 to support student athletes' hydration needs during daily training and competitions.
- クレベル・コイケ (Krebel Koike) - RIZIN FightercoreRIZIN Fighting Federation featherweight champion and official sponsor since December 2024. Krebel promotes ViVi Water's water quality benefits for athletes, citing improved conditioning and hydration in training. Featured in TV CM campaigns and promotional content.
- 清本美波 (Kiyomoto Minami) - Professional GolferflagshipProfessional golfer and brand ambassador for ViVi Water since May 2024. Kiyomoto passed the JLPGA professional test in 2023 as a high school student with a record score of -17 (5 strokes ahead of 2nd place). She represents ViVi Water in TV CM campaigns and promotional activities, embodying the brand's 'healthy and active lifestyle' positioning.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
VISION competitors and assessment
Company assessmentDirect peers
- ウォータースタンド (Waterstand): Waterstand is the leading Japanese tap-water filtration (水道直結型) water server company, offering direct-plumbed units with subscription rentals. It is ViVi Water's most direct competitor in the same 'filter tap water, no bottles' category, serving similar families and small offices with comparable subscription pricing.
- クリクラ (Crecla): Crecla is a major Japanese bottled water server brand with franchise distribution, competing on the same household/office water server subscription model as ViVi Water. While primarily bottled water delivery, its franchise network overlaps with ViVi Water's target customers seeking convenient home water solutions.
Peers
- フレシャス (Frecious):
Broad incumbents
- プレミアムウォーター (Premium Water): Premium Water is one of Japan's largest water server brands, primarily delivering bottled natural water but also offering filtration models. It competes with ViVi Water across both product categories and overlapping customer segments, with substantially larger marketing scale and nationwide brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VISION social profiles
Digital presenceVISION financial estimates
Financial estimateRevenue estimate
Valuation estimate
VISION leadership team
Management profileNumber of profiles
Profiles1 record
VISION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VISION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VISION
What does VISION do?
VISION operates the ViVi Water brand of filtered water servers that purify tap water through a proprietary 5-layer cartridge system, eliminating the need for bottled water delivery. The company rents three server models (long, short, +mist) on monthly subscriptions with included annual cartridge replacement, targeting Japanese households seeking PFAS-free drinking water without heavy bottle storage.
Is VISION a public or private company?
VISION is a private company. It is classified as family owned and is currently operating.
When was VISION founded?
VISION was founded in 2011.
Where is VISION based?
VISION is headquartered in Nagoya, Japan, in the Asia region.
How does VISION make money?
Four revenue lines are on record. Water Server Rental is the primary driver. The others are guarantee Pack (Optional Add-on), additional Cartridge Purchase and hypochlorous Acid Water (+mist accessory).
Who are VISION's main competitors?
Direct peers on record are ウォータースタンド (Waterstand) and クリクラ (Crecla). フレシャス (Frecious) is listed as a peer. プレミアムウォーター (Premium Water) is listed as a broad incumbent.
Does VISION have an API?
No public API is recorded for VISION.
What industry is VISION in?
VISION's product category is Water Purification Equipment. Its primary akta.pro industry code is CRAJAJAB, Pitcher & Dispenser Water Filters. Its NAICS code is 333914 and its SIC code is 3823.