BikeParka

What BikeParka does

BikeParka is a UK-based direct-to-consumer e-commerce brand (originally designed in New Zealand) specializing in waterproof bike covers and bike storage/transport solutions. The company's core product line consists of seven seam-sealed, ripstop-fabric, PFAS-free bike covers — STASH ($54.95), URBAN ($59.95), XL/MTB ($59.95), Kids/BMX, Longtail ($109.95), Longtail WS ($119.95), and Cargo ($124.95) — each tailored to specific bike geometries from children's bikes through to oversized front-load cargo bikes and trikes up to 276cm. The proprietary technology stack centers on 2000mm PU-coated polyester ripstop with fully taped seams, elasticated wheel fit with toggle adjustment, and a packable 'Stuff Sac' design that eliminates folding. Adjacent products include the RoughSac heavy-duty storage/transport bag ($119.95), the RoughSac Hood add-on ($25.45), and packable Tote and Backpack accessories.

The company's go-to-market is product-led DTC through bikeparka.com, augmented by a wholesale channel of distributors and independent bike shops across Europe. Customer acquisition relies on earned media coverage (The Guardian, Cyclist, Bicycling, MBR, road.cc, London Cyclist, Cycling Electric), Judge.me-verified reviews averaging 4.9/5, and an interactive 'Find your fit' tool that maps bike model or dimensions to the correct SKU. Shipping is worldwide with multi-currency localization across 30+ countries (UK, EU-32, US, Canada, Australia, NZ, Japan), free UK delivery over £50, and duties handled at checkout. Revenue is generated exclusively through one-time perpetual-license purchases; there is no subscription, recurring, or service component.

BikeParka is an independent, privately held company with no disclosed funding, parent organization, M&A activity, or institutional ownership signals in the source material. Recognition includes 'Best Waterproof Bike Cover' from The Guardian and 'Best Bike Cover 2026' from Cyclist Magazine. The operating model is consistent with a lean, founder-operated specialty consumer brand rather than a venture-backed growth company.

Name

BikeParka

Legal name

BikeParka

Website

https://bikeparka.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BikeParka is a UK-based DTC e-commerce brand selling PFAS-free, seam-sealed ripstop waterproof bike covers and storage solutions (RoughSac) to individual cyclists worldwide, with seven SKU-specific covers spanning kids' bikes through oversized cargo trikes.

Ownership category

akta.pro rank

Product category

Cycling Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

akta.pro secondary industries

Cargo & Utility Bike Retail (CRAMAHAF), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Waterproof bike covers
• Cycling accessories
• Bike storage solutions
• Outdoor bike protection
• Bicycle covers

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Bike Cover Sales: One-time purchase of waterproof bike covers. Products include STASH ($54.95), URBAN ($59.95), XL/MTB ($59.95), Kids/BMX, Longtail ($109.95), Longtail WS ($119.95), and Cargo ($124.95). Each cover is designed for specific bike types and sizes.
2. Storage & Travel Bag Sales: One-time purchase of the RoughSac heavy-duty storage bag ($119.95) and RoughSac Hood add-on ($25.45) for transporting and storing bikes.
3. Accessories: Add-on accessories including the RoughSac Hood for additional coverage when leaving bikes outside.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

BikeParka designs and sells a specialized range of seam-sealed, PFAS-free waterproof bike covers tailored to specific bike types (road, hybrid, city, MTB, e-bike, longtail cargo, cargo trikes, kids/BMX). The product line is complemented by the RoughSac heavy-duty bike storage and transport bag and accessory add-ons, all built from ripstop polyester fabric with a 2000mm PU coating designed for permanent outdoor use.

Product overview

BikeParka is a product company offering waterproof bike covers and storage solutions designed for outdoor use. The core product line consists of seven seam-sealed ripstop bike cover models (STASH, URBAN, XL/MTB, Kids/BMX, Longtail, Longtail WS, and Cargo) tailored to different bike types from road bikes to cargo bikes. The product portfolio also includes the RoughSac heavy-duty storage and transport bag, which pairs with the RoughSac Hood add-on for enhanced outdoor coverage. Packable accessories (Tote and Backpack) provide additional carrying solutions. All products feature PFAS-free materials and are designed in New Zealand with current operations based in the UK, shipping worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• RoughSac: Heavy-duty bike storage and transport bag for carrying, traveling with, or storing bikes
• RoughSac Hood

Products and services

• STASH Waterproof Bike Cover Waterproof bike cover — the original model designed for road, hybrid, and city bikes with handlebar widths up to 63cm. Made from seam-sealed ripstop fabric with PFAS-free materials, packs into its own Stuff Sac without folding.
• URBAN Waterproof Bike Cover with Lock-Through Panels Waterproof bike cover with the same fit as the STASH but featuring integrated lock-through panels that allow the bike to be secured while covered. Designed for urban cyclists who lock their bikes outdoors in public spaces.
• XL / MTB Waterproof Bike Cover Waterproof bike cover with a larger fit for mountain bikes, wide handlebars (63-100cm), and bigger frames. Constructed from seam-sealed ripstop fabric with PFAS-free materials for durable outdoor protection of larger bikes and electric bikes.
• Kids / BMX Waterproof Bike Cover Waterproof bike cover designed for children's bikes and BMX frames up to 140cm long. Made from seam-sealed ripstop fabric with PFAS-free materials to protect smaller bikes in shared outdoor storage spaces.
• Longtail Waterproof Bike Cover Waterproof bike cover designed specifically for longtail cargo bikes. Extra length accommodates bikes up to 210cm, built from seam-sealed ripstop construction with PFAS-free materials.
• Longtail WS Waterproof Bike Cover with Child Seats Waterproof bike cover cut wider and taller for longtail cargo bikes fitted with child seats. Accommodates the additional height and width of child seat configurations such as Thule seats and Clubhouse accessories.
• Cargo Waterproof Bike Cover Waterproof bike cover designed for cargo bikes and trikes with box or long-frame configurations. Accommodates bikes up to 276cm in length, the largest model in the BikeParka cover range.
• RoughSac Heavy-Duty Bike Storage & Transport Bag Heavy-duty bike storage and transport bag for carrying bikes in cars, vans, trains, or for home storage. Made from tear-tough material to contain mud, dirt, and grease; fits most standard bikes and mountain bikes with the front wheel in or off. Packs into a Stuff Sac for storage when empty.

Quantifiable outcome

• 4.9 out of 5 average customer rating from verified reviews
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Independent Bike Shops (Europe)coreChannel Partner/ Reseller/ DistributorBikeParka works with distributors and independent bike shops across Europe and beyond. The company actively seeks new stockists and distributors through their contact page, indicating a structured channel partner program for wholesale relationships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vaude: Vaude is a German sustainable outdoor brand producing cycling bags, covers, and apparel with strong environmental credentials. Its PFAS-free and eco-positioned product line competes head-on with BikeParka's sustainability-led value proposition.
• Ortlieb: Ortlieb specializes in waterproof bike bags, panniers, and travel solutions with welded-seam construction. Its waterproof technology focus and direct-to-consumer plus dealer model are closely comparable to BikeParka's seam-sealed, PFAS-free approach.
• Kryptonite: Kryptonite specializes in bike locks and complementary security accessories, including weather protection products. Its URBAN-equivalent focus on securing bikes in urban environments aligns with BikeParka's lock-through panel feature on the URBAN cover.
• EVOC: EVOC produces protective bike bags, travel cases, and bike-specific backpacks designed for road, mountain, and gravity cycling. It is a direct competitor in the high-end bike transport and protection category with shared premium positioning.
• SKS Germany: SKS Germany produces a wide range of cycling accessories including bike covers, pumps, fenders, and tools. It is a comparable direct-to-consumer and IBD-distributed accessory brand with overlapping product categories.
• Pro-Lite: Pro-Lite manufactures bike travel bags and protection products for road, mountain, and triathlon bikes. It competes directly in the premium bike protection and transport segment with similar cycling enthusiast targeting.
• Zefal: Zefal is a long-established French cycling accessories brand covering bike covers, pumps, bottles, and bags. It shares the multi-category accessories model and European IBD distribution footprint with BikeParka.
• Scicon: Scicon designs protective bike bags, travel cases, and covers for road, mountain, and triathlon bikes. It competes directly with BikeParka in the premium bike protection and transport category, with comparable direct-to-consumer and independent dealer distribution.
• Topeak: Topeak is a long-established cycling accessories brand offering bike covers, bags, pumps, tools, and racks. It overlaps directly with BikeParka in the protective cover and storage category and shares a similar global IBD (independent bike dealer) distribution model.

Broad incumbents

• Thule: Thule is a large, established outdoor and transport brand offering bike covers, bike carriers, and child bike seats (Thule Yepp). It overlaps with BikeParka's Cargo and Longtail WS segments and represents a broader incumbent competitor with deeper retail penetration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bikeparka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BikeParka