Vaddi Concerts Gmbh

What Vaddi Concerts Gmbh does

Vaddi Concerts GmbH is a privately held German concert and live event promotion company headquartered in Freiburg im Breisgau, Baden-Württemberg. The company promotes and organizes concerts, comedy shows, festivals, and other live entertainment events primarily across southern Germany, with additional programming in Austria and Switzerland. Its portfolio spans a broad range of genres including pop, rock, metal, rap, indie, folk/volksmusik, comedy, and classical music, with event formats ranging from club shows to mid-size arena concerts and outdoor festivals such as the Waldsee Festival Freiburg. The company is led by Managing Directors Marc Oßwald and Ferdinand Kraemer and operates with a small team of 1-10 employees.

The company's core product is an online event ticket sales platform accessible via its website, which serves as an event discovery and information hub featuring an event calendar, artist profiles, venue details, press materials, and links to ticketing partners. However, Vaddi Concerts does not operate its own ticketing infrastructure; all ticket sales, payment processing, and ticket delivery are handled by third-party platforms, primarily CTS Eventim AG & Co. KGaA (the dominant channel) and Ticketmaster (secondary). This is a standard promoter-to-distributor model in the German live entertainment industry. The company maintains industry association memberships in the Verband der Deutschen Konzertdirektionen e.V. and the Bundesverband der Veranstaltungswirtschaft (BDV).

Vaddi Concerts' business model is transaction-fee based, generating revenue from ticket sales across the events it organizes and promotes. Ticket prices vary by event, artist, venue, and seating category, ranging from approximately €28 to €78+. The go-to-market motion is direct-to-consumer via its own website (top-of-funnel event discovery) and bottom-of-funnel conversion through Eventim and Ticketmaster platforms. Marketing relies on content marketing through the company website, organic social media (Instagram, Facebook, YouTube, TikTok), press and media relations, and newsletter communication, with limited investment in paid digital advertising. The target customer segment is broad: live event audiences across the DACH region seeking access to concerts, comedy shows, and festivals in multiple genres.

Name

Vaddi Concerts Gmbh

Legal name

Vaddi Concerts GmbH

Website

https://www.vaddi-concerts.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vaddi Concerts GmbH is a German concert and live event promotion company based in Freiburg that organizes concerts, comedy shows, and festivals across southern Germany, Austria, and Switzerland, distributing tickets through CTS Eventim and Ticketmaster platforms to DACH-region live event audiences.

Ownership category

akta.pro rank

Product category

Live Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Concert promotion services
• Live event management
• Ticket sales platform
• Event programming curation
• Festival organization

Headquarters

HQ city

Freiburg Im Breisgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Ticket Sales: Vaddi Concerts generates revenue by organizing and promoting live concerts and events, with ticket sales representing the primary revenue stream. Ticket prices vary by event, venue, and seating category, ranging from approximately €28 to €78. The company uses third-party ticketing platforms (CTS Eventim AG & Co. KGaA, Ticketmaster) for ticket distribution and processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vaddi Concerts GmbH is a German concert promotion and live event management company based in Freiburg. It organizes, curates, and promotes concerts, comedy shows, festivals, and other live entertainment events across the DACH region (Germany, Austria, Switzerland), spanning genres from pop, rock, metal, rap, and indie to comedy, classical, and folk/volksmusik. Ticket sales are routed through third-party platforms (CTS Eventim AG & Co. KGaA and Ticketmaster), with the company providing event discovery, press/media relations, and venue partnerships.

Product overview

Vaddi Concerts GmbH is a German concert and event promotion company based in Freiburg, operating as a ticketing platform and event organizer. The company's primary offering is an event ticket sales platform that allows users to browse and purchase tickets to concerts, festivals, and live events across Southern Germany. They curate and organize diverse programming including rock, pop, hip-hop, metal, electronic music, comedy shows, and classical performances. The company promotes both their own organized events and acts as a ticket reseller for events at various venues including Im Wizemann (Stuttgart), Waldsee (Freiburg), Jazzhaus (Freiburg), Konzerthaus (Freiburg), and other regional venues. Ticket sales are primarily handled through the CTS Eventim platform, with additional sales through Ticketmaster. The company is a member of the Verband der Deutschen Konzertdirektionen e.V. and the Bundesverband der Veranstaltungswirtschaft (BDV).

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CTS Eventim AG & Co. KGaAcoreTechnology or IntegrationVaddi Concerts uses CTS Eventim AG & Co. KGaA's ticketing platform as the primary distribution channel for all event tickets sold through its website. The AGB states that ticket purchases are governed by CTS Eventim AG & Co. KGaA's terms and conditions, and users are redirected to Eventim's ticketing system upon clicking the ticket button. Eventim handles all ticket sales, payment processing, and ticket delivery for Vaddi Concerts events.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BB Promotion GmbH: German concert and event promoter focused on rock, pop, and schlager touring acts, operating through Eventim distribution. Same business model and DACH geographic scope as Vaddi.
• Semmel Concerts Entertainment GmbH: German concert and tour promoter based in Bayreuth that books international and DACH artists across rock, pop, metal, and schlager. Directly comparable to Vaddi on geography (Germany), business model (independent promoter, Eventim-distributed ticketing), and event types (arena, hall, and open-air concerts).
• Wizard Promotions Konzertagentur GmbH: Independent German concert promoter with a portfolio spanning rock, metal, punk, and alternative acts. Comparable to Vaddi as a mid-sized independent DACH promoter using third-party ticketing infrastructure and operating without owned venues.
• BKJ Concerts GmbH: German independent concert promoter covering pop, rock, and family entertainment across multiple DACH venues. Closely comparable to Vaddi on business model (artist booking + tour routing + ticketing via Eventim) and on customer base (DACH live audiences).
• Karsten Jahnke Konzertdirektion GmbH: Hamburg-based independent German concert promoter with a portfolio spanning indie, alternative, jazz, and world music touring acts. Directly comparable as a mid-sized independent promoter in the same DACH market as Vaddi.
• Prime Entertainment GmbH: Independent German concert promoter (formerly part of DEAG group) handling international touring artists. Closely comparable to Vaddi on independent-promoter profile and DACH routing.
• Undercover GmbH: German concert promoter booking international rock, pop, and family entertainment touring acts in German venues. Comparable to Vaddi on independent-promoter business model and Eventim-distributed ticketing.

Broad incumbents

• FKP Scorpio Konzertproduktionen GmbH: One of Germany's largest independent concert promoters, operating festivals and tours across the country and into northern Europe. A larger-scale incumbent in the same promoter category as Vaddi but with a substantially broader portfolio, festival ownership, and headcount.
• Live Nation Entertainment GmbH: Global live entertainment incumbent operating ticketing (Ticketmaster), venue management, and artist promotion across the DACH region. Comparable as the dominant promoter/ticketing stack in the same end market as Vaddi, but with vastly greater scale and owned infrastructure.

Others

• CTS Eventim AG & Co. KGaA: Europe's leading ticketing and live entertainment platform; Eventim is Vaddi's primary ticketing partner and also operates its own promotion arm (Eventim Live). Comparable not as a head-to-head competitor on promoter services but as the dominant infrastructure layer through which Vaddi's tickets are sold and as a vertically integrated counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vaddi-concerts-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaddi Concerts Gmbh