The Slice Tennis Media Inc.

What The Slice Tennis Media Inc. does

The Slice Tennis Media Inc. is a privately held Canadian digital tennis media company founded in 2017 and headquartered in Victoria, Canada, operating with 1–10 employees. The company runs a website-based content platform on Squarespace that delivers ATP, WTA, and Canadian-focused tennis editorial coverage, opinion pieces, equipment reviews (racquets, shoes, strings), and Canadian player news. Beyond written content, The Slice distributes a podcast hosted by Stephen Boughton and J.P. Hovey across Spotify, iTunes, and Acast; publishes video programming including The Slice show and North of the Net (a Canadian tennis show hosted by Crina Mustafa, Brendan McCarthy, and Stephen Boughton) on YouTube; and runs the Canada House community events program with in-person meetups such as the Canada House NYC 2026 gathering during the US Open.

The company monetizes through three core revenue streams: (1) e-commerce merchandise sales through its own Squarespace storefront, offering trucker hats, t-shirts, hoodies, tote bags, and the Milos Raonic-endorsed Bagel Time Mug priced CA$14.99–$45.00 and produced on demand; (2) advertising and media services packages sold to tennis and sports-betting brands, leveraging a claimed 150,000+ monthly fan reach; and (3) recurring Patreon subscriptions providing exclusive content to supporters. Additional engagement channels include the weekly Monday Bagel email newsletter with monthly mug giveaways. The Slice's go-to-market is community-led and direct-to-consumer, targeting passionate Canadian tennis fans (with secondary US reach via Canada House NYC events) and the broader tennis enthusiast community seeking editorial coverage, match analysis, and unbiased equipment reviews.

Name

The Slice Tennis Media Inc.

Legal name

The Slice Tennis Media Inc.

Website

https://theslicetennis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Slice Tennis Media Inc. is a Canadian digital tennis media company that publishes editorial coverage, podcasts, video shows, equipment reviews, and branded merchandise for tennis fans, with a particular focus on Canadian players and community events.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Other Publishers (51319)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

• Tennis news coverage
• Tennis podcast production
• Sports media publishing
• Tennis equipment reviews
• Branded merchandise sales

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Merchandise Sales: E-commerce sales of branded merchandise including hats, hoodies, t-shirts, mugs, and bags through their online shop. One-time purchase transactions in Canadian dollars.
2. Advertising & Partnerships: Partnering with tennis brands for contextual advertising and sponsorship. Claims to reach 150,000+ tennis fans monthly. Offers customizable advertising packages with branded content and messaging targeting tennis audiences.
3. Patreon Subscriptions: Exclusive content subscription through Patreon platform. Offers bonus content and exclusive access to supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Slice Tennis Media Inc. publishes Canadian-focused tennis editorial content (articles, match analysis, opinion pieces, equipment reviews) on its Squarespace news website; produces a podcast and YouTube video shows; hosts in-person community events (Canada House) during major tournaments; and sells branded tennis-themed merchandise (hats, t-shirts, hoodies, mugs, tote bags) via an online shop.

Product overview

The Slice Tennis Media Inc. operates a digital tennis media platform centered around its main news website, offering ATP and WTA coverage with a focus on Canadian tennis. The company produces multiple content channels including The Slice Tennis Podcast (hosted by J.P. Hovey and Stephen Boughton), the North of the Net Canadian tennis show, and product reviews for tennis equipment. Additional offerings include the Canada House community events program and The Monday Bagel weekly newsletter. The business also maintains an e-commerce shop selling branded merchandise including trucker hats, t-shirts, hoodies, tote bags, and the Bagel Time mug. Revenue is generated through advertising and media services partnerships reaching over 150,000 monthly tennis fans, as well as direct merchandise sales.

Differentiator

Problem solved

Functional benefit

Brands

• Canada House: Canadian tennis party and community event brand hosting gatherings during major tennis tournaments like the US Open in New York City.
• The Monday Bagel Newsletter

Products and services

• The Slice Tennis News Website Primary digital platform providing Canadian-focused tennis news, ATP and WTA coverage, editorials, opinion pieces, and Canadian tennis updates. Free content for individual tennis fans.
• The Slice Tennis Podcast Tennis podcast hosted by J.P. Hovey and Stephen Boughton, covering pro tennis stories and behind-the-scenes content. Available on Spotify, iTunes, and Acast.
• Tennis Equipment Reviews Unbiased reviews of tennis equipment including racquets, shoes, and strings, featuring editorial assessments and ratings.
• Canada House Community Events Canadian tennis community events and parties held during major tournaments, bringing Canadian fans together to celebrate tennis.
• The Monday Bagel Newsletter Weekly newsletter delivering a cocktail of tennis news, jokes, and wholesome content directly to subscribers' inboxes, with monthly mug giveaways.
• North of the Net Video Show YouTube show focusing on Canadian tennis, hosted by Crina Mustafa, Brendan McCarthy, and Stephen Boughton.
• Tennis Media Services (Advertising & Partnerships) Partnerships and advertising services reaching over 150,000 tennis fans monthly, with customizable packages and branded content for tennis industry brands.
• The Slice Tennis Trucker Hat Six-panel trucker cap with mesh back, featuring 60% cotton, 40% polyester construction. Available in Black and Black/White colorways. Price: CA$19.99.
• Dirt Rat Tee Shirt 100% cotton t-shirt from the Dirt Rat Collection. Price: CA$24.99.
• Dirt Rat Text Hoodie Premium hoodie from the Dirt Rat Collection with 100% cotton face, front pouch pocket, and 3-panel hood. Price: CA$39.99.
• Bagel Delivery Service Tee Tennis-themed t-shirt with bagel delivery theme. Final sale item. Price: CA$40.00. Pre-shrunk, boxy fit.
• Court DAZE Hoodie Comfortable unisex hoodie suitable for warming up, chilling, or lounging. Made with 65% ring-spun cotton, 35% polyester. Price: CA$45.00.
• Bagel Delivery Bag (Green) Eco-friendly tote bag made from 100% certified organic cotton 3/1 twill. Dimensions: 16" × 14½" × 5". Price: CA$29.95.
• Bagel Delivery Bag (White) Eco-friendly tote bag in white, made from certified organic cotton. Price: CA$29.95.
• The Bagel Time Mug Humorous tennis mug featuring bagel theme. Officially endorsed by Milos Raonic. 11oz ceramic mug. Price: CA$14.99. Final sale.
• The Slice Classic Tee (White/Green) Classic branded t-shirt with green logo on white. Made on demand with no minimums. Price: CA$24.99. Final sale.
• The Slice Classic Tee (Green) Classic green branded t-shirt for tennis enthusiasts. Price: CA$24.99.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor.

• Luma (Event Ticketing)minorChannel Partner/ Reseller/ Distributor · 20 August 2026Event ticketing platform for Canada House NYC event on August 20, 2026 at The Canuck True North venue. $20 tickets including 1 drink.
• TecnifibreminorGTM or Marketing PartnerTennis equipment brand partnership. Featured in advertising/branding materials alongside other partner logos.
• TennisheadminorGTM or Marketing PartnerTennis media network partnership. Logo featured in advertising materials.
• PointsBetminorGTM or Marketing PartnerSports betting partner. Promotional banner featured on website for Ontario residents with free bet offer.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Tennis Channel: Largest dedicated tennis media brand in North America offering editorial, video, and live broadcasts. Comparable as the established tennis media incumbent The Slice competes against for audience attention and advertising dollars, though Tennis Channel's scale and broadcast rights give it materially greater reach.
• The Athletic (tennis vertical): Subscription-based sports media company with dedicated tennis coverage and deep player/beat reporting. Comparable as a competing tennis editorial destination with deeper resources and paywalled model — represents both competition and a benchmark for The Slice's potential subscription trajectory.
• Tennis Channel Podcast Network: Podcast network operated by Tennis Channel featuring tennis shows and player interviews. Comparable as a competitor in the tennis podcast category where The Slice also distributes content via Spotify, iTunes, and Acast.
• Bleacher Report (tennis coverage): Major multi-sport digital media company with tennis editorial coverage. Comparable as a broader sports media outlet covering tennis alongside other sports, with substantially larger audience and advertiser relationships.

Direct peers

• Tennishead: Tennis media network already partnered with The Slice (logo in advertising materials). Directly comparable as a tennis-focused editorial and media outlet serving similar fan audiences with overlapping content categories.
• Tennis Connected: Long-running independent tennis media outlet with editorial coverage and reviews. Comparable as a fellow indie tennis content publisher serving dedicated fans with similar content categories and business model.
• Tennis.com: Major tennis editorial site covering ATP/WTA/Grand Slams with news, analysis, and player coverage. Directly comparable as a dedicated tennis news and editorial destination competing for the same engaged fan audience, though with much larger scale.
• Racquet Magazine: Independent print and digital magazine covering tennis culture, sport, and equipment reviews. Closely comparable as a tennis-focused editorial publication with reviews, opinion content, and brand-building merchandise — a similar content-and-culture model to The Slice.
• tennismajors.com: Independent tennis news and editorial site covering ATP and WTA with international scope. Closely comparable as a digital-only tennis editorial destination competing for the same reader demographics and advertising sponsorships.

Emerging players

• EssentiallySports (tennis vertical): Digital sports media company producing high-volume editorial across multiple sports including tennis. Comparable as a digital-first content operation competing for tennis advertising inventory, with a much broader multi-sport portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiO_r211ysSeA1c4rQVznXA
• Xx.com/theslicetennis
• LinkedInlinkedin.com/company/the-slice-tennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Slice Tennis Media Inc.