The Singer's Company
The Singer's Company is a Toronto-based private music services firm that delivers vocal coaching, songwriting, production, and full artist development to aspiring and independent singers and songwriters worldwide via virtual and in-studio sessions.
- Company typePrivate
- Founded2018
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Singer's Company does
The Singer's Company is a Toronto-based private music services firm founded circa 2018-2019 that provides artist development, vocal coaching, music production, songwriting, and career support to aspiring and independent singers and songwriters. Operating with a 1-10 person team under the leadership of multi-platinum Grammy-nominated producer Roy Hamilton III and Managing Director Marie Arevalo (also President/CCO of PM2Media), the company is built around an "Artist Development Pro Team" of songwriters, producers, vocal coaches, and A&R mentors drawn from major-label backgrounds (Jive Records/BMG, RCA Records, EMI Records, Universal Music Publishing). The team's collective industry credentials are tied to over 70 million albums sold globally and awards spanning BMI Song of the Year (2001), Billboard Song of the Year (2010), SOCAN Songwriter Award (2018), Gospel Music Award Song of the Year (2018), GMA Covenant Awards (2001), and a Georgia Music Hall of Fame induction (2023).
The company's core product is the Artist Development Experience, delivered as half-day or full-day sessions, and supported by a modular services menu including original song creation sessions ($111/hour), vocal coaching ($45-$75 per 30-45 min session), demo and song development, 1:1 workshops in vocals/performance/creativity ($111/hour), private rehearsal rental ($45/hour), performance clips and reels for social media ($75/hour), and full-song production packages starting at $1,000. Technology consists of a virtual studio compatible with Zoom, Google Meet, and Facebook Messenger enabling remote delivery, plus an annual "Singers With Talent!" international singing competition ($20 CAD registration) and the "Let That Music Out!" radio show and podcast syndicated on U.S. and Canadian radio (YES TV, CHHA 1610 AM, iHeart Radio). Adjacent services include sync placements, publishing administration, radio airplay promotion, and media training, with revenue sharing and co-ownership of master recordings and publishing available for collaborative projects.
Revenue is generated through a mix of hourly professional-services billing, one-time production package fees, contest registration fees, and a back-end revenue-sharing/licensing stream on collaborative recordings. The go-to-market is community-led (contest platform, blog with 100+ artist interviews, social media on Instagram/Facebook/TikTok), direct-to-consumer (self-serve booking on thesingerscompany.com and virtual sessions worldwide), and event-driven (annual singing competition). Customer segments are horizontal: aspiring singers and recording artists, independent singer-songwriters, multilingual and multi-genre artists, and artists across an age range of roughly 10 to 70+, with the platform marketed as serving clients globally despite the Toronto-based physical operations.
The Singer's Company firmographics
Firmographics- Name
- The Singer's Company
- Legal name
- The Singer's Company Inc.
- Website
- https://thesingerscompany.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Singer's Company is a Toronto-based private music services firm that delivers vocal coaching, songwriting, production, and full artist development to aspiring and independent singers and songwriters worldwide via virtual and in-studio sessions.
- Ownership category
- akta.pro rank
The Singer's Company industry classification
Industry- Product category
- Artist Development & Music Production Services
- NAICS
- Sound Recording Studios (51224), Performing Arts Companies (7111), Other Sound Recording Industries (512290), Sound Recording Studios (512240)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Music Producers & Production Teams (MPAIAHAB)
- akta.pro secondary industries
- Vocal Production & Coaching (in-studio) (MPAIAHAI), Songwriting & Composition Services (for hire) (MPAIAHAF), A&R / Artist Development Services (MPAIAGAL), Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF)
Keywords
Where The Singer's Company is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Singer's Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Session-based Services: Hourly-rate services including private rehearsal rental ($45/hour), vocal coaching ($45-$75 per session), original song creation ($111/hour), demo development, 1:1 workshops in vocals/performance/creativity ($111/hour), and performance clips/reels production ($75/hour). Revenue sharing and co-ownership of master recordings and publishing on projects.
- Song Production Packages: Production packages starting at $1,000 per song. Includes revenue sharing and co-ownership of master recordings and publishing for collaborative projects.
- Artist Development Programs: Half-day and full-day Artist Development Experience sessions designed for progress and completion. Customized plans presented after understanding artist goals.
- Contest Registration: Registration fee of $20.00 CAD for the Singers With Talent! competition. Submissions accepted until August 23rd, 2026.
- Revenue Sharing Model: Co-ownership and revenue sharing of master recordings and publishing. When artists win, the company wins through shared success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private Rehearsal Rental |
| Unit Pricing | Pay-as-you-go | Vocal Coaching Session |
| Unit Pricing | Pay-as-you-go | Original Song Creation Session |
| Unit Pricing | Pay-as-you-go | Demo & Song Development Session |
| Unit Pricing | Pay-as-you-go | 1:1 Workshops |
| Unit Pricing | Pay-as-you-go | Performance Clips, Reels & Promos |
| Unit Pricing | Pay-as-you-go | Artist Development Experience - Half Day |
| Unit Pricing | Pay-as-you-go | Artist Development Experience - Full Day |
| Unit Pricing | Pay-as-you-go | Production Package |
| Unit Pricing | Pay-as-you-go | Singers With Talent! Contest Registration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Singer's Company product offering
Product offeringCore offering
The Singer's Company provides personalized artist development services for aspiring and professional singers and songwriters, including the half-day and full-day Artist Development Experience, Original Song Creation Sessions, Vocal Coaching (30/45-minute formats), Demo & Song Development, 1:1 Workshops in vocals/performance/creativity, Private Rehearsal Rental, and Performance Clips/Reels/Promos. The company also operates the annual Singers With Talent! international singing contest and delivers supporting services such as sync placements, radio airplay promotion, publishing administration, and media training, all delivered by the multi-platinum Grammy-nominated Artist Development Pro Team via in-studio sessions in Toronto or virtual platforms.
Product overview
The Singer's Company is a service-based artist development company offering a comprehensive ecosystem for aspiring professional singers. The core offering is the Artist Development Experience, which includes personalized music creation, vocal training, and self-discovery programs available in half-day and full-day formats. This core is supported by individual service modules including original song creation sessions, vocal coaching (30/45 min), demo & song development, private rehearsal rental, 1:1 workshops, and performance content creation (reels/promos). The company also operates the Singers With Talent! singing contest and hosts the Let That Music Out! radio show/podcast. All services are delivered through the Artist Development Pro Team of professional songwriters, producers, and coaches. The platform differentiates through virtual session capabilities via Zoom, Google Meeting, and Facebook Messenger for remote collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Development Experience Personalized, world-class music creation and self-discovery program designed for progress or completion, available in half-day and full-day formats for artists recording their debut or next single. Delivered by the Artist Development Pro Team.
- Original Song Creation Session Radio-ready hit song production sessions creating original music for singers, priced at $111 per hour with revenue sharing and co-ownership of master recordings and publishing available for collaborative projects.
- Vocal Coaching Session Professional vocal training sessions available in 30-minute ($45) and 45-minute ($75) formats to improve singing technique and voice quality for singers at all levels.
- Demo & Song Development Session Professional demo recording and song development services to refine and polish musical compositions; pricing available on contact.
- Private Rehearsal Rental Hourly rental of private rehearsal space at $45 per hour for singers and artists to practice and prepare.
- 1:1 Workshops Personalized 1:1 workshops in vocals, performance, and creativity at $111 per hour for individual artist development.
- Performance Clips, Reels & Promos Social media content creation services at $75 per hour including performance clips, reels, and promotional materials for artists building their social presence.
- Singers With Talent! Contest Annual international singing competition attracting aspiring artists worldwide, offering prizes including recording contracts, studio time, and songwriting workshops. Registration fee of $20 CAD with submissions accepted until August 23, 2026, including virtual audition options via Zoom.
- Song Production Package End-to-end song production packages starting at $1,000 per song, including revenue sharing and co-ownership of master recordings and publishing for collaborative projects.
Quantifiable outcome
- 70+ million albums sold worldwide by team members and associated artists
- +2 more outcomes
Companies that use The Singer's Company
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
The Singer's Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
The Singer's Company partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Universal Music PublishingcoreRoy Hamilton III works under Universal Music Publishing and RCA Records as an A&R scout and music mentor. The company has connections to Universal Music Group through Roy's executive career.
- RCA RecordscoreWayne Williams (founding member) is the Former Senior Vice President of A&R at Jive Records/BMG and RCA Records. Roy Hamilton III operates under RCA Records. Multiple team members have relationships with major labels.
- EMI RecordscoreMark Masri is signed to EMI record label. Jeff Watson was founding member and manager of 'Distinct Nature' signed to EMI records. The company has ongoing relationships with EMI through artists.
- Jive Records / BMGcoreWayne Williams served as Former Senior Vice President of A&R at Jive Records/BMG, contributing to artist discovery and development including Will Smith, Backstreet Boys, R. Kelly, and Aaliyah.
- PM2MediacoreMarie Arevalo serves as President and Chief Creative Officer of PM2Media and Managing Director of The Singer's Company. PM2Media is a creative studio dedicated to storytelling through film, photography, music, and live performance.
- YES TVminorJeff Watson has executive produced projects for YES TV. Mark Masri co-hosts the longest-running YES TV Faith and Family show '100 Huntley Street'. Roy Hamilton III's 'Let That Music Out!' Radio Show syndicated on YES TV.
- CHHA 1610 AMminor'Let That Music Out!' Radio Show syndicated on CHHA 1610 AM La Voz de La Comunidad Toronto Canada.
- iHeart Radiominor'Meet Roy Hamilton III & The Singer's Company' podcast interview featured on iHeart Radio.
- Roy Hamilton School of VoicecoreRoy Hamilton Jr. serves as headmaster and vocal coach at the Roy Hamilton School of Voice. He is also Vocal Development at The Singer's Company.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Singer's Company competitors and assessment
Company assessmentDirect peers
- TakeLessons: TakeLessons is an online marketplace for individual music lessons including voice, directly overlapping with The Singer's Company's vocal coaching and 1:1 workshop offerings. Both serve consumers booking hourly sessions with vetted instructors.
- Songtrust: Songtrust offers publishing administration, royalty collection, and song rights management, directly matching the publishing administration module of The Singer's Company's offering. Both monetize on behalf of independent songwriters globally.
- Songfinch: Songfinch produces custom original songs for individual clients on a per-song basis, mirroring The Singer's Company's $1,000+ per-song production package model. Both target non-label singers willing to pay out-of-pocket for professional songwriting and production.
- United Masters: United Masters provides independent artists with distribution, marketing, and label-style services including brand partnerships. It is comparable to The Singer's Company as an end-to-end alternative-to-label platform for independent singers and songwriters.
- TAXI Music: TAXI is an independent A&R and music placement service that connects songwriters with labels, publishers, and sync opportunities. It mirrors the sync placement, publishing administration, and A&R scouting facets of The Singer's Company's artist development stack.
Broad incumbents
- AWAL (Sony Music): AWAL is a larger, label-backed artist services platform providing distribution, marketing, and sync opportunities to independent artists. It overlaps with The Singer's Company's full-stack artist development approach but at significantly greater scale and with major-label capital behind it.
- Berklee Online: Berklee Online delivers online music production, songwriting, and vocal courses from one of the most prestigious music institutions. It overlaps with The Singer's Company's educational workshops and Artist Development Experience as a much larger, institutionally branded incumbent.
- MasterClass: MasterClass offers high-end video classes taught by world-renowned artists across music, performance, and creativity. It overlaps thematically with The Singer's Company's coaching, songwriting, and artist development positioning but at a far broader scale and as a self-serve video product rather than live sessions.
- TuneCore: TuneCore is a large established music distribution and services platform serving independent artists globally. It overlaps with The Singer's Company's distribution, publishing administration, and career-support modules but as a much broader, scaled incumbent.
Emerging players
- LANDR: LANDR provides AI-driven music mastering, samples, and production tools targeting independent musicians and producers. It competes at the production-tooling layer adjacent to The Singer's Company's demo and song development services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Singer's Company social profiles
Digital presenceThe Singer's Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Singer's Company leadership team
Management profileNumber of profiles
Profiles16 records
The Singer's Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Singer's Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Singer's Company
What does The Singer's Company do?
The Singer's Company provides personalized artist development services for aspiring and professional singers and songwriters, including the half-day and full-day Artist Development Experience, Original Song Creation Sessions, Vocal Coaching (30/45-minute formats), Demo & Song Development, 1:1 Workshops in vocals/performance/creativity, Private Rehearsal Rental, and Performance Clips/Reels/Promos. The company also operates the annual Singers With Talent! international singing contest and delivers supporting services such as sync placements, radio airplay promotion, publishing administration, and media training, all delivered by the multi-platinum Grammy-nominated Artist Development Pro Team via in-studio sessions in Toronto or virtual platforms.
Is The Singer's Company a public or private company?
The Singer's Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Singer's Company founded?
The Singer's Company was founded in 2018. It employs 1 to 10 people.
Where is The Singer's Company based?
The Singer's Company is headquartered in Toronto, Canada, in the North America region.
How does The Singer's Company make money?
Five revenue lines are on record. Session-based Services are the primary driver. The others are song Production Packages, artist Development Programs, contest Registration and revenue Sharing Model.
Who are The Singer's Company's main competitors?
Direct peers on record are TakeLessons, Songtrust, Songfinch, United Masters and TAXI Music. Broad incumbents are AWAL (Sony Music), Berklee Online, MasterClass and TuneCore. LANDR is listed as an emerging player.
Does The Singer's Company have an API?
No public API is recorded for The Singer's Company.
What industry is The Singer's Company in?
The Singer's Company's product category is Artist Development & Music Production Services. Its primary akta.pro industry code is MPAIAHAB, Music Producers & Production Teams, with a secondary code of MPAIAHAI, Vocal Production & Coaching (in-studio). Its NAICS code is 51224 and its SIC code is 7812.