SUZUKI CANADA INC.

Name

SUZUKI CANADA INC.

Legal name

Suzuki Canada Inc.

Website

https://suzuki.ca

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Suzuki Canada Inc. is a Barrie, Ontario-based subsidiary of Suzuki Motor Corporation that distributes motorcycles, ATVs, marine outboard motors, and genuine parts through an authorized dealer network across Canada.

Ownership category

akta.pro rank

Product category

Powersports Vehicles

NAICS

Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Motorcycle distribution
• ATV sales
• Marine outboard motors
• Powersports vehicles
• Automotive parts accessories

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Motorcycle Sales: Sale of motorcycles across multiple categories including adventure tourer, cruiser, sport, street, dual purpose, off-road/motocross, and scooter segments.
2. ATV Sales: Sale of KingQuad ATVs in 400, 500, and 750 series for utility sport and kids segments.
3. Marine Outboard Motors: Sale of outboard motors ranging from 2.5HP portable to 350HP V6 engines, including the STEALTH LINE series.
4. Parts and Accessories: Online store selling genuine parts, accessories, gear, apparel, oils and chemicals for motorcycles, ATVs, and marine products.
5. Suzuki Protection Plan (SPP): Extended warranty coverage available for up to 4 years, purchasable within one year of new product purchase.
6. Financing Services: Promotional financing offers through dealers including low-rate financing from 0%, cash rebates, and free extended warranty coverage on eligible models.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Suzuki Canada Inc. is the exclusive Canadian distributor of Suzuki motorcycles, all-terrain vehicles (ATVs), and marine outboard motors, supported by an online and dealer-sold inventory of genuine parts, accessories, and consumables. The portfolio spans V-Strom, Boulevard, GSX-R, GSX-8, DR, and Burgman motorcycles; KingQuad ATVs in 400, 500, and 750 trims plus youth QuadSport models; and DF-series outboard motors from 2.5HP portable units to 350HP dual-prop engines, including the STEALTH LINE quiet-operation series. Sales occur through an authorized Canadian dealer network and the company's direct e-commerce store, backed by a 6-year marine warranty, the Suzuki Protection Plan, and dealer-arranged financing offers.

Product overview

Suzuki Canada Inc. is the Canadian distributor of Suzuki automobiles, motorcycles, all-terrain vehicles (ATVs), marine outboard motors, and related parts and accessories. The product portfolio includes: (1) Motorcycle lineup comprising V-Strom adventure tourers, Boulevard cruisers, GSX-R sport bikes, GSX-8 series street bikes (including the award-winning GSX-8T/8TT retro models), DR-series dual purpose/off-road bikes, and Burgman scooters; (2) KingQuad ATV series including 750, 500, and 400 series utility ATVs plus youth QuadSport models; (3) Marine outboard motors spanning 2.5HP to 350HP across portable, midsize, inline-4, V6, and dual-prop configurations, including the proprietary STEALTH LINE quiet-operation series; (4) Comprehensive online parts and accessories store offering Suzuki Genuine Parts, ECSTAR oils, ECSTAR oil change PitBox kits, motorcycle and ATV accessories, marine accessories, and gear/apparel; (5) Suzuki Protection Plan (SPP) extended warranty services. Products are sold through authorized Suzuki dealers across Canada with a 6-year warranty on marine outboard motors.

Differentiator

Problem solved

Functional benefit

Products and services

• V-Strom Adventure Touring Motorcycles Adventure touring motorcycle line including V-Strom 1050DE, V-Strom 1050, V-Strom 800DE, V-Strom 800DE Adventure, V-Strom 800, V-Strom 800 Touring, V-Strom 650, V-Strom 650XT, and V-Strom 650XT Adventure models. Designed for long-distance touring and adventure riding.
• Boulevard Cruiser Motorcycles Cruiser motorcycle line including Boulevard M109R, Boulevard C50T, and Boulevard C50 models. Targeted at cruiser-style riders; the 2025 Boulevard C50 starts at $8,999 CAD.
• GSX-R Sport Motorcycles Sport motorcycle line including Hayabusa, GSX-R1000R, GSX-R1000A, GSX-R750, GSX-R600, and GSX-8R models for performance and sport riding enthusiasts.
• GSX-8 Street Motorcycles Street motorcycle line built on the 776cc parallel-twin GSX-8 platform including GSX-8S, retro-style GSX-8T and GSX-8TT, plus SV650A, SV650XA, DR-Z4SM, GSX-S1000A, GSX-S1000GT, GSX-S1000GT+, GSX-S1000GX, and GSX-S1000GX+ models.
• DR Dual Purpose and Off-Road Motorcycles Dual purpose and off-road/motocross motorcycles including DR650SE, DR-Z4S, DR-Z50, DR-Z125L, DR-Z125, RM-Z250, and RM-Z450 models for mixed on/off-road and motocross use.
• Burgman 400 Scooter Scooter model targeted at urban commuting.
• KingQuad ATV Series Utility sport ATVs including KingQuad 750XPZ, 750XP, 750X, KingQuad 500XPZ, 500XP, 500X, and KingQuad 400 for work and recreation, plus youth QuadSport Z90 and QuadSport Z50 models.
• DF2.5 - DF25A Portable Outboard Motors Portable outboard motors from 2.5HP to 25HP including DF2.5, DF4A, DF6A, DF9.9B, DF15A, DF20A, and DF25A models.
• DF30A - DF90A MidSize Outboard Motors Mid-size outboard motors from 30HP to 90HP including DF30A, DF40A, DF50A, DF50AV, DF60A, DF60AV, DF75A, and DF90A models.
• DF115B - DF200AP Inline 4 Outboard Motors Inline 4 outboard motors from 115HP to 200HP including DF115B, DF140B, DF150A, DF150AP, DF175A, DF175AP, DF200AT, and DF200AP models.
• DF200T - DF300AP V6 Outboard Motors V6 outboard motors from 200HP to 300HP including DF200T, DF225, DF250, DF250AP, and DF300AP models.
• DF300B - DF350A Dual Prop Outboard Motors High-power dual propeller outboard motors including DF300B and DF350A for large boats and high-performance applications.
• STEALTH LINE Marine Outboard Motors Special quiet-operation outboard motor line featuring stealth technology for reduced noise and enhanced boating experience, including DF9.9B STEALTH, DF25A STEALTH, DF115BS STEALTH, DF140B STEALTH, DF150A STEALTH, DF150AP STEALTH, DF200AT STEALTH, DF200AP STEALTH, DF250T STEALTH, DF250AT STEALTH, DF300AP STEALTH, and DF350AMD STEALTH models.
• Suzuki Gear and Apparel Branded merchandise including shirts, hoodies, hats and beanies, backpacks, and gifts and collectibles sold through the Suzuki online store.
• Motorcycle Accessories Parts and accessories for motorcycles including accessory bundle kits, brackets and mounts, comfort accessories, handlebars and controls, lighting, stands, vehicle protection and appearance items, and windshields and mirrors.
• ATV Accessories ATV-specific accessories including accessory bundle kits, lighting, plows and towing, vehicle protection and appearance, and winches.
• Marine Accessories Marine products including anodes, covers, propellers, fuel tanks and hoses, maintenance kits, oil change pitbox kits, and tools and maintenance items.
• ECSTAR Engine Oils Suzuki's branded engine oil products for motorcycles, ATVs, and marine applications, available in various sizes priced $14.49 to $54.49.
• Suzuki Genuine Parts OEM replacement parts including oil filters ($21.45), V-belts for KingQuad models, air filters, coolant, brake fluid, and other maintenance items, backed by the Suzuki Genuine Parts Keep It Real Promise.
• Oil Change PitBox Kits Convenient oil change kits available in limited edition ECSTAR formulations in 3-quart and 4-quart sizes, with mineral and synthetic options for marine applications.
• Suzuki Protection Plan (SPP) Extended warranty coverage available for up to 4 years, purchasable within one year of new vehicle purchase, covering motorcycles, ATVs, and outboard motors.
• WARN VRX 25 Winch All-metal construction ATV winch with IP68 waterproof sealing, 2,500 lb capacity, limited lifetime warranty on mechanical components and 3-year warranty on electrical components. Designed for 2008-2026 KingQuad 500 and 750 models. Priced at $699.45.
• Super Long Life Coolant - Blue Suzuki performance long life premix coolant with corrosion inhibitors, providing aluminum protection and extended service life. Protects and lubricates water pump and seals while resisting high RPM foaming. Priced at $19.45.

Quantifiable outcome

• 6-year warranty on marine outboard motors
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yamaha Motor Canada: Yamaha Motor Canada distributes motorcycles, ATVs, side-by-sides, and marine outboards in Canada, making it one of Suzuki's closest head-to-head competitors across the same three product categories.
• BRP Inc. (Bombardier Recreational Products): BRP is a Canadian-headquartered powersports manufacturer producing Can-Am ATVs/side-by-sides and Sea-Doo personal watercraft — a domestic peer competing with Suzuki in the ATV and marine-adjacent segments.
• Arctic Cat / Textron Off Road: Textron Off Road (formerly Arctic Cat) manufactures and distributes ATVs and side-by-sides that compete with Suzuki's KingQuad series in the Canadian utility and recreational ATV market.
• Honda Canada: Honda Canada is the exclusive Canadian distributor of Honda motorcycles, ATVs, side-by-sides, and marine outboards — directly competing with Suzuki across all three of Suzuki Canada's core verticals with a comparable nationwide dealer network.
• Harley-Davidson Canada: Harley-Davidson Canada distributes cruiser and touring motorcycles through Canadian dealers, competing with Suzuki's Boulevard cruiser line in the lifestyle and heritage motorcycle segments.
• Mercury Marine (Brunswick Corporation): Mercury Marine is the leading outboard motor brand in North America and directly competes with Suzuki's marine division across the 2.5HP-to-350HP outboard product range that Suzuki distributes in Canada.
• Polaris Inc. Polaris manufactures and distributes ATVs, side-by-sides, Indian motorcycles, and snowmobiles across North America — a direct competitor to Suzuki's ATV and motorcycle product lines in Canada.
• KTM Canada: KTM Canada distributes premium street, off-road, and dual-sport motorcycles through Canadian dealers — directly competing with Suzuki's DR-Z, V-Strom, and GSX-R product families.
• Triumph Motorcycles Canada: Triumph distributes heritage and modern classic motorcycles in Canada, competing with Suzuki's retro GSX-8T/8TT platform for lifestyle-oriented riders.
• Kawasaki Motors Canada: Kawasaki Canada distributes motorcycles, ATVs, and side-by-sides, competing directly with Suzuki in the powersports space with a similar dealer-based distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/suzuki-canada-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUZUKI CANADA INC.