SPORTS CULTURE CANADA ASSOCIATION

What SPORTS CULTURE CANADA ASSOCIATION does

Sports Culture Canada Association (SCCA) is a non-profit organization founded in 2000 and headquartered at 11555 Rue Saint Evariste, Montreal, Quebec. It delivers community sports programs, coaching, wellness activities, and cultural events designed to use sport as a vehicle for social inclusion, with primary emphasis on newcomers/refugees, youth aged 6-18, and Black communities in the Montreal metropolitan area. Its service mix spans private one-on-one coaching, group soccer clinics, youth academies, adult training, newcomer integration support, mental-game workshops, and cultural/recreational events, structured through a tiered monthly subscription pricing model (Starter at $99, Pro at $199, Champion at $299) supplemented by age-specific programs ranging $90-$220 per month.

The organization's product portfolio is built around human-delivered coaching rather than proprietary technology platforms — there is no disclosed software, app, API, or digital infrastructure underlying program delivery. In 2024 SCCA launched Sports Culture FC (SCFC), a competitive football club competing in Soccer Montreal Regional 2 (R2) Division, which recorded 10 wins, 3 draws, and 1 loss in its inaugural season and signals expansion into adult competitive sport, recruitment pathways, and coaching seminars. The club achieved promotion from this performance.

SCCA's business model combines three revenue streams: subscription program fees (the primary recurring monetization), one-time and recurring donations, and corporate sponsorships/partnerships (CAF Canada, Group 3737, Jumpstart Refugee Talent, Goodwillers FC, and others). Go-to-market is community-led and event-driven, relying on grassroots outreach, word-of-mouth, and direct community engagement across underrepresented constituencies rather than paid marketing channels. The organization reports 10,000+ active members and 8,000+ clients served but discloses no revenue, funding, or headcount figures.

Name

SPORTS CULTURE CANADA ASSOCIATION

Legal name

SPORTS CULTURE CANADA ASSOCIATION

Website

https://sportscultur.ca

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Sports Culture Canada Association is a Montreal-based non-profit founded in 2000 that delivers community sports programs, coaching, and wellness activities — including soccer clinics, youth academies, and newcomer integration support — for refugees, youth, and Black communities, with subscription fees, donations, and sponsorships as revenue.

Ownership category

akta.pro rank

Product category

Community Sports Programs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAGAMAB

Team Sports Matches (Club & National)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Community sports programs
• Youth sports coaching
• Newcomer integration programs
• Football training services
• Wellness and recreation programs

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Fees: Monthly subscription-based fees for structured sports training programs including soccer clinics, youth academies, private coaching, and tournament preparation. Programs range from $90 to $299 per month depending on intensity and format.
2. Donations and Support: The organization accepts one-time donations and monthly recurring contributions from supporters. Donations help fund free or low-cost sports activities, community tournaments, safe recreational spaces, and support for newcomers and refugees.
3. Sponsorships and Partnerships: Corporate sponsors support the organization through event sponsorship, program sponsorship, and long-term community partnerships. In return, sponsors receive community visibility, social impact alignment, and brand recognition at events and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sports Culture Canada Association is a non-profit community sports and cultural organization that delivers private coaching, community sports programs, youth and newcomer engagement initiatives, soccer clinics, health and wellness promotion, and cultural/recreational events in Montreal. It also operates Sports Culture FC, a football club competing in Soccer Montreal R2 Division, offering youth training, adult training, coaching seminars, and player tryouts and recruitment. Programs are priced as monthly subscriptions and are delivered in-person at community facilities, with a focus on social inclusion for newcomers, refugees, youth, and Black communities.

Product overview

Sports Culture Canada Association (SCCA) is a non-profit organization offering a comprehensive suite of community sports, wellness, and cultural programs. The core offerings include Private Coaching, Community Sports Programs, Youth & Newcomer Engagement, Soccer Clinics, Health & Wellness Promotion, and Cultural & Recreational Events. The organization operates a sub-brand, Sports Culture FC, which focuses specifically on football/soccer development from youth training to adult competition, including coaching seminars and tryout/recruitment services. Pricing is structured through tiered plans (Starter at $99/month, Pro at $199/month, Champion at $299/month), with various age-specific programs including Junior Fundamentals, Elite Performance Training, Beginner Foundations, Doubles Strategy Clinic, Serve & Return Mastery, and Mental Game Workshop. The portfolio is unified by a mission to empower communities through sports and inclusion, serving youth, adults, and newcomers.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Culture FC: A football club and community organization competing in Soccer Montreal Regional 2 (R2) Division, using football to inspire, unite, and uplift individuals in Montreal and beyond.

Products and services

• Private Coaching Personalized one-on-one coaching sessions tailored to individual goals, focusing on progress, pace, and results for individual participants seeking targeted athletic development.
• Community Sports Programs Recreational sports activities designed to encourage participation, teamwork, and physical fitness for all ages within the Montreal community.
• Youth & Newcomer Engagement Programs Structured sports programs supporting youth and newcomers to Canada in building confidence, social connections, and a sense of belonging through sports-based activities.
• Soccer Clinics Soccer-specific training programs with access to health facilities for skill development and athletic growth, serving youth and adult participants.
• Health & Wellness Promotion Programs promoting active lifestyles, mental well-being, and long-term health awareness for community members of all ages.
• Cultural & Recreational Events Sports-based cultural events that bring diverse communities together in fun, inclusive environments to celebrate diversity and foster inclusion.
• Sports Culture FC Football Club A football club and community organization using sport to inspire, unite, and uplift individuals in Montreal, offering youth training programs, adult competition, coaching seminars, and player tryouts and recruitment pathways.
• Junior Fundamentals Program Fun and supportive program introducing children aged 6-12 to basic sports skills, teamwork, and healthy activity through twice-weekly sessions.
• Elite Performance Training Structured sports sessions for youth aged 13-18 focused on skill development, confidence building, and positive discipline.
• Beginner Foundations Course Open and welcoming program for individuals and families of all ages to stay active through recreational sports.
• Doubles Strategy Clinic Collaborative sports session focused on communication, teamwork, and game awareness for participants aged 15 and older.
• Serve & Return Mastery Skill-building program to improve coordination, consistency, and confidence through structured practice for participants of all ages.
• Mental Game Workshop Interactive workshop supporting confidence, focus, and positive mindset through sports-based activities for participants aged 13 and older.
• Coaching Seminars & Courses Workshops for aspiring coaches focusing on strategy, leadership, and football training methodologies, designed to develop coaching credentials and capacity.
• Football Tryouts & Recruitment Services Professional tryouts and scouting services offering platforms for players to showcase talent and gain recommendations to clubs and leagues.

Quantifiable outcome

• 10 wins, 3 draws, 1 loss with 45 goals scored in inaugural season
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CAF CanadacoreStrategic or Co-development PartnerDeveloping soccer at all levels across Canada through leadership, resources, and community support. CAF Canada is a sponsor collaborating with Sports Culture Canada Association to advance football development in Canada.
• @fric RemitminorStrategic or Co-development PartnerSupporting soccer development at all levels in Canada through remittance services and financial support. Based in Montreal.
• Group 3737coreStrategic or Co-development PartnerCanadian leader in impact wealth creation by and for ethnocultural diversity. Partners with SCCA to support community development and inclusive initiatives.
• Players ProfileminorStrategic or Co-development PartnerHelping athletes gain visibility and connect with coaches and recruitment opportunities. Collaborates with SCCA to support athlete development.
• Goodwillers FCcoreStrategic or Co-development PartnerA community-based club focused on youth development and social impact through soccer and community building. Partners with SCCA on youth programs.
• Jumpstart Refugee TalentcoreStrategic or Co-development PartnerAccelerates job readiness, creates meaningful employment connections, facilitates mentorships, fosters entrepreneurship, and advances economic mobility for refugees. Supports SCCA's newcomer integration mission.
• 4pballerminorStrategic or Co-development PartnerSupporting aspiring players with training resources, mentorship, and exposure. Collaborates with SCCA on athlete development programs.
• FootDraftminorStrategic or Co-development PartnerA recruitment platform connecting players with clubs and coaches worldwide. Works with SCCA to provide recruitment pathways for athletes.
• Konviction Dream ManagementminorStrategic or Co-development PartnerProviding athlete career management, sponsorship support, and brand development. Collaborates with SCCA on professional development for athletes.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Special Olympics Canada: National organization providing year-round sport training and athletic competition for children and adults with intellectual disabilities. Comparable as a mission-driven sport non-profit in Canada focused on inclusive community-based athletic programming.

Broad incumbents

• Boys and Girls Club of Canada: National federation providing after-school programming, sports, recreation, and youth development services in communities across Canada. Overlapping in mission around youth and community development through sport, though at much larger institutional scale.
• YMCA Canada: Federation of YMCAs across Canada offering community recreation, sports programming, youth development, and newcomer settlement services. Comparable in offering membership-based community sports and youth/newcomer programming, though operating at significantly greater scale and breadth.
• Canadian Tire Jumpstart: National charity of Canadian Tire that helps kids from families in financial need participate in organized sport and physical activity. A much larger incumbent operating in the same sport-access non-profit space in Canada, though with national scale and corporate backing.

Direct peers

• KidSport Canada: National Canadian charity that provides financial assistance to youth aged 18 and under to remove financial barriers to sport participation. Directly comparable as a sport-access non-profit serving youth in Canada with a similar mission-driven funding model.
• Goodwillers FC: A community-based soccer club in Montreal focused on youth development and social impact through soccer and community building. Directly comparable as a peer and listed SCCA partner operating in the same grassroots amateur soccer niche in Montreal.
• Right To Play: Global non-profit organization using sport and play to educate and empower children and youth facing disadvantage. Directly comparable mission-driven model focused on sport for development and marginalized communities, though operating at much greater scale internationally.

Regional players

• CF Montréal: Professional soccer club in Major League Soccer based in Montreal. Comparable as a Montreal-area soccer organization, though operating at the professional tier with vastly greater scale, broadcast revenue, and sponsorship profile.
• Sport et Loisir de l'Île de Montréal: Regional sport and recreation body supporting community sports organizations across the Island of Montreal. Comparable as a regional coordinator of community-level sport programming in SCCA's operating geography.

Others

• Big Brothers Big Sisters of Canada: National youth mentoring organization serving at-risk children and youth across Canada. Comparable as a mission-driven non-profit serving youth development in Canadian communities, though its core focus is mentorship rather than sport-based programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1BvGVcFQNe/?mibextid=wwXIfr
• LinkedInlinkedin.com/in/brian-tinong-048583229?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Instagraminstagram.com/sports_culture_fc?igsh=Nzh2OXZoNDFyMHRt&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTS CULTURE CANADA ASSOCIATION