Guangdong Xuping Jewelry

What Guangdong Xuping Jewelry does

Guangdong Xuping Jewelry Co., Ltd. is a privately held Chinese manufacturer and wholesaler of imitation and fashion jewelry, founded in 1997 and headquartered in Liwan District, Guangzhou. The company operates as a vertically integrated enterprise spanning R&D, design, manufacturing, wholesale trade, and e-commerce, producing a broad catalog that includes earrings, rings, necklaces, bracelets, bangles, anklets, pendants, brooches, hair accessories, and coordinated jewelry sets. Core manufacturing is anchored on a 200,000 square meter production base with 100+ advanced equipment sets and a workforce of more than 800 professional craftsmen, employing pressure mold wax injection precision casting and multi-layer plating surface treatment technologies. All raw materials are SGS and ISO9001 certified, and products are built to comply with REACH and other European and American environmental standards, with 18 quality inspection procedures enforced in production. Sub-brands extend the portfolio into stainless steel jewelry and crystal (cubic zirconia) jewelry.

The business operates on a B2B wholesale model, selling factory-direct to global jewelry retailers, boutique owners, jewelry wholesalers, online jewelry stores, and brands/designers seeking OEM/ODM private label manufacturing. Unit pricing ranges from $0.60 to $7.13 with a $50 USD minimum order, and a tiered rebate rewards program returns 3% to 5% based on monthly transaction volume, with the highest tier applying above $500,000 per month. Distribution is international through authorized distributors and dedicated showroom/salon locations in the United States, United Arab Emirates, France, Russia, Italy, Malaysia, Egypt, India, and Iran, supporting a stated presence in 100+ countries. The company website is localized into seven languages (English, Chinese, German, French, Spanish, Arabic, Russian), and a separate wholesale e-commerce platform (xp1688.cn) supports direct online ordering. Payment terms require a $500 deposit on offline orders, balance settlement within 20 days on orders above $1,000, and free shipping on orders above $1,000.

Guangdong Xuping Jewelry is bootstrapped, with no disclosed external equity, venture, or private equity backing, and remains under founder control since its 1997 founding. The company reports 501–1,000 total employees and is operationally active, but no revenue, profitability, or financial details are disclosed in available source material. The reported technology footprint is traditional precision manufacturing; no AI, software, or digital platform capabilities are documented, and the competitive position rests on scale, cost, distribution breadth, and a 27-year brand track record in price-sensitive global fashion jewelry rather than on technological differentiation.

Name

Guangdong Xuping Jewelry

Legal name

Guangdong Xuping Jewelry Co., Ltd.

Website

https://xupingjewelry.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Guangdong Xuping Jewelry is a privately held, vertically integrated Chinese fashion jewelry manufacturer and wholesaler founded in 1997, selling factory-direct brass-alloy, stainless steel, and cubic zirconia jewelry to global retailers, boutiques, wholesalers, and brands across 100+ countries.

Ownership category

akta.pro rank

Product category

Fashion Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (339910)

SIC

Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

akta.pro secondary industry

Casting, Stamping & Fabrication (OEM/ODM) (CRAKAIAF)

Keywords

• Fashion jewelry wholesale
• Imitation jewelry manufacturer
• OEM ODM jewelry
• Jewelry accessories supplier
• Cubic zirconia jewelry

Headquarters

HQ city

Guangzhou Shi

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Fashion Jewelry Sales: B2B wholesale of fashion/simulation jewelry including necklaces, bracelets, rings, earrings, pendants, anklets, bangles, and jewelry sets to global retailers and wholesalers
2. OEM/ODM Custom Manufacturing: Custom design and manufacturing services for brands and retailers seeking private label products
3. E-commerce Platform Sales: Online ordering platform (xp1688.cn) for wholesale customers to place orders directly

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Guangdong Xuping Jewelry manufactures and wholesales imitation (simulation) fashion jewelry and accessories, including earrings, rings, necklaces, bracelets, bangles, anklets, pendants, brooches, hair accessories, and coordinated jewelry sets, made from brass alloy with 18K gold/silver/rose gold plating, stainless steel, and cubic zirconia. The company also offers custom OEM/ODM design and manufacturing services, distributing through a global network of authorized dealers and an online B2B ordering platform.

Product overview

Guangdong Xuping Jewelry (Xuping Jewelry) is a comprehensive fashion jewelry wholesale manufacturer and supplier founded in 1997, operating as a vertically integrated enterprise covering R&D, design, manufacturing, wholesale trade, and e-commerce. The company produces simulation/fashion jewelry including earrings, rings, necklaces, bracelets, bangles, anklets, pendants, brooches, hair accessories, and jewelry sets. Materials include brass alloy (copper alloy) with 18K gold/silver/rose gold plating, stainless steel, and cubic zirconia stones. The product portfolio includes sub-brands for Stainless Steel Jewelry and Crystal Jewelry. The company offers OEM/ODM custom manufacturing services and operates on a B2B wholesale model with global distribution across 100+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Earrings
• Rings
• Necklaces
• Bracelets
• Bangles
• Anklets
• Pendants
• Brooches
• Hair Accessories
• Jewelry Sets
• Stainless Steel Jewelry
• Crystal Jewelry
• Custom/OEM/ODM Services

Quantifiable outcome

• 27+ years of industry experience since 1997
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SGSminorOthersThird-party certification body for raw material testing and quality certification. Materials have passed SGS certification.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baublebar: US fashion jewelry brand offering affordable earrings, necklaces, bracelets, and rings with wholesale and DTC channels. Comparable in product mix, price point, and target customer of trend-driven mid-market fashion jewelry buyers.
• Rio Grande: Major US jewelry manufacturing and supply company offering findings, tools, and finished pieces to trade customers. Comparable as a vertically integrated jewelry manufacturer/wholesaler with global distribution and OEM capabilities.
• Stuller: US-based manufacturer and wholesaler of finished jewelry, findings, and supplies serving independent jewelers and retailers globally. Directly comparable as a B2B wholesale jewelry manufacturer with integrated production and broad product catalog.
• Charles & Colvard: US maker of moissanite and lab-grown gemstone fashion jewelry sold through wholesale and DTC channels. Comparable as a fashion jewelry manufacturer/wholesaler with branded product and B2B distribution to retailers.
• Paparazzi Accessories: US-based direct-sales fashion jewelry company offering $5 earrings, necklaces, and bracelets through independent consultants. Comparable as a fashion jewelry wholesaler operating a multi-level reseller model with broad product range and low price points.
• Sterling Forever: Direct-to-consumer fashion jewelry brand offering earrings, necklaces, rings, and bracelets at accessible price points. Comparable in product mix, fashion positioning, and price tier to Xuping's wholesale fashion jewelry.

Broad incumbents

• Swarovski: Global crystal and fashion jewelry brand with wholesale, retail, and licensing operations. Comparable in crystal/cubic zirconia fashion jewelry category and global multi-channel distribution to retailers.
• Kendra Scott: US-based fashion jewelry and accessories brand with wholesale, retail, and DTC channels. Comparable in fashion jewelry product mix and middle-market positioning, but with stronger brand premium than Xuping.
• Pandora: Global mass-market jewelry brand with extensive wholesale and retail footprint across 100+ countries. Comparable in global distribution scale and affordable jewelry positioning, but with a strong branded retail model that Xuping lacks.

Emerging players

• Mejuri: Direct-to-consumer fine and demi-fine jewelry brand popular with younger consumers. Comparable adjacent peer signaling where the fashion jewelry category is moving (upmarket) and a potential threat to traditional plated brass players like Xuping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangdong Xuping Jewelry