Edutainment Licensing

What Edutainment Licensing does

Edutainment Licensing is a privately held, UK-based company that licenses and distributes educational and entertainment brands and digital content for children and young people. Headquartered in Manchester and founded in 2016, the firm operates in the children's IP licensing sector, which typically involves acquiring rights from content owners (studios, publishers, toy makers, independent creators) and sub-licensing or distributing those brands across product categories, digital platforms, and media formats. The company's core activity is therefore rights intermediation rather than original content production, monetizing portfolios through royalty agreements, distribution deals, and brand partnerships.

The firm is micro-sized, with firmographic data indicating 1-10 employees. No specific product lineup, proprietary technology platform, pricing model, or go-to-market motion is documented in the available input. The public website content captured during data aggregation resolved to a verification/waiting page and yielded no company-level intelligence such as managed brands, partner roster, revenue, or operational details. As a result, the technical architecture, revenue mechanics, and customer composition cannot be characterized beyond the high-level licensing-distribution function described above.

Operational signals in the dataset are sparse: no funding rounds, named customers, partnerships, awards, certifications, management team, M&A activity, or product launches are recorded. The absence of these data points materially limits any conclusion about the company's commercial scale, growth momentum, or competitive positioning beyond the founding year and Manchester domicile. Any forward-looking assessment should be treated as low-confidence given this evidence gap.

Name

Edutainment Licensing

Website

https://edutainmentlicensing.com

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

Edutainment Licensing is a privately held UK company, founded in 2016 and based in Manchester, that licenses and distributes educational and entertainment brands and digital content for children and young people. The firm operates as a small (1-10 employees) rights-intermediation business in the children's IP sector.

Ownership category

akta.pro rank

Product category

Brand Licensing

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Patent Owners & Lessors (6794), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAGALAK

Children’s & Youth Educational Entertainment (Edutainment)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYMPADALAF

Merchandising, Character & Brand Licensing

Media, Entertainment & Sports/Film & Video Production/Distribution/Film/TV Licensing & Rights Management

SECONDARYMPADALAA

Content Licensing (Film/TV, Clips, Stills)

Media, Entertainment & Sports/Film & Video Production/Distribution/Film/TV Licensing & Rights Management

Keywords

• Brand licensing
• Children's content
• Educational media
• Entertainment licensing
• Digital content distribution

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Core offering

Edutainment Licensing licenses and distributes educational and entertainment brands and digital content for children and young people. The company acts as a licensor, granting rights to use its educational and entertainment IP across consumer products, media, and digital channels.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• CPLG (Copyrights Promotions Licensing Group): CPLG is one of the world's leading licensing agencies representing entertainment, sports, and character brands across multiple territories. It is a direct peer as a specialist licensing intermediary focused on character and entertainment IP, overlapping significantly with Edutainment Licensing's category focus on children's brands.
• Bulldog Licensing: Bulldog Licensing is a UK-based independent licensing agency representing entertainment and children's brands across toys, publishing, and digital. It is directly comparable as another UK-headquartered specialist licensing intermediary competing for similar rights-holder mandates and licensee relationships.
• Licensing Link Europe: Licensing Link Europe is a UK-based licensing agency that represents children's and family entertainment brands across multiple consumer product categories. It is highly comparable as a similarly-sized specialist children's brand licensing intermediary operating from the UK.
• Rocket Licensing: Rocket Licensing is a UK-based licensing agency focused on children's and family entertainment and lifestyle brands. It is directly comparable as a similarly-sized specialist agency targeting the same rights holders (children's content owners) and licensees (toy and consumer product manufacturers) in the UK and Europe.
• WildBrain: WildBrain is one of the largest licensors and distributors of children's brands and entertainment content globally, including Teletubbies, Strawberry Shortcake and Inspector Gadget. It is the closest direct comparable to Edutainment Licensing's model of licensing and distributing children's entertainment IP across multiple product categories and platforms.

Broad incumbents

• BBC Studios: BBC Studios is the commercial arm of the BBC and licenses globally iconic children's brands including Bluey, Doctor Who, and Hey Duggee. It is a broad incumbent with overlapping activity in licensing children's entertainment IP, though operating at far greater scale and as part of a broader public-broadcaster portfolio.
• Mattel: Mattel owns and licenses major children's brands such as Barbie, Hot Wheels, and Fisher-Price (including HIT Entertainment properties like Thomas & Friends). It is a broad incumbent in children's IP licensing, although Mattel operates as both a toy manufacturer and licensor rather than a pure intermediary.
• Hasbro: Hasbro owns and licenses children's entertainment brands including Transformers, My Little Pony, and Peppa Pig (post-eOne acquisition). It is a broad incumbent with significant overlap in the licensing of children's entertainment IP, though operating at vastly greater scale and combined with toy manufacturing.
• DHX Media (now part of WildBrain): DHX Media was a major Canadian children's content producer and licensor (Peanuts, Teletubbies) before merging into WildBrain. It is included as a historical broad incumbent in children's entertainment licensing, illustrating the scale at which larger competitors have consolidated in this category.
• Entertainment One (eOne): Entertainment One is a major children's entertainment company best known for Peppa Pig and PJ Masks, owning and licensing its IP globally. It is a broad incumbent in the same children's IP licensing space, with a much larger proprietary catalogue and global distribution capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/edutainmentlic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edutainment Licensing