What Bekind Labs does

Bekind Labs Inc. is a Tokyo-headquartered, private agile software development consulting firm operating across Japan and South Korea, with a Seoul regional office. Founded by former Pivotal Labs and VMware Tanzu Labs operators, the firm sells co-creative product development, legacy system modernization, and agile organization transformation services to large enterprises undergoing digital transformation, most notably Toyota Motor Corporation's Digital Innovation Garage (DIG) program, which has scaled to approximately 200 in-house engineers with Bekind Labs' support since 2021.

The firm's core technology stack combines Extreme Programming (XP), Lean Startup, and User-Centered Design methodologies under a branded 'AI-Augmented Balanced Team' and 'Collaborative Modernization' framework. In addition to services, Bekind Labs markets Tracker Boot, an agile project management SaaS tool featuring story-first planning and automated delivery and release-goal feasibility calculations. The company operates a multi-channel go-to-market combining direct enterprise sales, strategic partnerships (notably Pendo Japan from March 2026), Premier-level participation at Gartner Application Innovation & Business Solutions Summit 2026, and community-led thought leadership via initiatives such as the LeanXP Study Group.

Revenue is generated primarily through professional services engagements (project-based and retainer) with enterprise clients; pricing is not publicly disclosed. Ownership is concentrated among the co-founders (Heewon Choi as Co-Founder & CEO and Keisuke Inada as Co-Founder, Representative Director & COO), with no disclosed institutional investors, parent company, or public-market backing. Bekind Labs has between 11 and 50 employees as of the available data, operates from a headquarters in Shibuya, Tokyo and a regional office in Gangnam, Seoul, and maintains a Japanese-language corporate site to support local market engagement.

Name

Bekind Labs

Legal name

Bekind Labs Inc.

Website

https://bekindlabs.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Bekind Labs is a Tokyo-based agile consulting firm, founded by former Pivotal Labs operators, that helps large Japanese and Korean enterprises build in-house software capabilities through co-creative development, legacy modernization, and agile transformation services.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Management Consulting Services (541618)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

DevOps Consulting & Transformation (BPAEAKAA)

akta.pro secondary industries

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Agile software consulting
• Digital transformation services
• Extreme programming consulting
• Legacy system modernization
• Agile coaching services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Agile Consulting Services: Professional services providing practical consulting for agile software development, including co-creative product development, organizational transformation, and agile training. Revenue is generated through project-based consulting engagements and retainer arrangements with enterprise clients.

Go-to-market motion4 records

Distribution channels1 record

Marketing channels5 records

Core offering

Bekind Labs provides agile software development consulting services for enterprise clients, structured around three core service lines: Co-creative Product Development (cross-functional teams building high-quality software alongside client teams through rapid, user-centered cycles), Collaborative Modernization (transforming legacy systems into flexible modular architectures without disrupting business operations), and Agile Organization Transformation (cultivating autonomous mindsets and modern practices within client organizations). The firm also sells Tracker Boot, a standalone agile project management tool featuring story-first planning, rapid iteration cycles, and automated delivery estimate calculations.

Product overview

Bekind Labs is an agile development consulting firm offering a portfolio of consulting services and a software product. The core offerings include Co-creative Product Development, Collaborative Modernization, and Agile Organization Transformation services, all built around AI-enhanced agile methodologies. The company also offers Tracker Boot, an agile project management tool featuring story-first planning and rapid iteration cycle capabilities. The services work together to help client teams build modern software with humanity at the center, while Tracker Boot provides the tooling to support these practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Tracker Boot Agile project management tool designed for faster, smarter, and more efficient product development, featuring story-first planning, short rapid iteration cycles, and automatic delivery estimates and release goal feasibility calculations. Targeted at product development teams practicing agile methodologies.
• Co-creative Product Development Cross-functional team co-creation consulting service that turns ideas into high-quality software through rapid, user-centered cycles, combining Lean Startup, user-centered design, and Extreme Programming with AI augmentation. Targeted at enterprise client teams seeking to build software products alongside experienced consultants.
• Collaborative Modernization Modernization consulting service that transforms legacy systems into flexible, modular architectures without disrupting ongoing business operations, enabling continuous value creation. Targeted at enterprises with long-standing legacy systems that need modernization without business disruption.
• Agile Organization Transformation AI-Augmented Balanced Team consulting approach that cultivates autonomous mindset and modern practices within client organizations for the AI era through hands-on development work alongside client teams. Targeted at enterprises seeking organization-wide agile transformation and cultural change.

Quantifiable outcome

• Toyota DIG program grew to 200 members with Bekind Labs support

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pendo Japan Inc.coreStrategic or Co-development Partner · 19 March 2026Bekind Labs and Pendo Japan launched a strategic partnership on March 19, 2026, focused on helping Japanese enterprises enhance in-house development capabilities and user experience improvement. The partnership operates across three pillars: data-driven product improvement visualization using Pendo's SXM platform, agile training and workshops, and co-creation of community knowledge. Both companies aim to promote a 'data-driven agile development culture' among their common customers in the Japanese market.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bekind-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bekind Labs