Wildernook Fresh Air Learning

What Wildernook Fresh Air Learning does

Wildernook Fresh Air Learning is a Saskatoon, Saskatchewan-based social purpose business founded in 2017 that delivers outdoor nature education programs for children, youth, and adults. Its core products include the Forest School after-school program (delivered across multiple school sites including Buena Vista and City Park), early learning experiences for young children, Nature (Grand)parenting workshops for adults, professional development for educators, outdoor skills instruction (canoeing, cross-country skiing), nature facilitation, event planning, and custom-designed outdoor experiences. There is no underlying technology platform; the offering is labor- and location-intensive, delivered by certified nature educators in outdoor settings across Saskatchewan.

The business operates two revenue streams: recurring per-session fees from participation-based nature programs (Forest School, Nature (Grand)parenting series, early learning) and professional services revenue from consulting, custom program design, and event planning sold to organizational clients. Go-to-market is community-led, combining direct-to-family enrollment for recurring programs with B2B sales to municipal, educational, nonprofit, and conservation clients — the City of Saskatoon, City of Prince Albert, City of North Battleford, the University of Saskatchewan, Wonderhub, Saskatoon Family Resource Centre, NSCRD, Ducks Unlimited Canada, and SaskOutdoors are all named partners or customers. Public events such as Ski-tacular and Rubbish Roundup serve as awareness and acquisition channels feeding into paid programs.

The company is 100% locally owned, women-led, and has received at least one industry award; it operates with 1-10 employees and suspended all programming for the 2023-24 season for health-related reasons. The pause signals a highly founder-dependent operating model with limited bench depth, and any assessment of current momentum is conditioned on whether and when operations resume.

Name

Wildernook Fresh Air Learning

Legal name

Wildernook Fresh Air Learning

Website

https://wildernook.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildernook Fresh Air Learning is a Saskatoon-based, women-led social purpose business delivering outdoor nature education for children, youth, and adults across Saskatchewan, including Forest School, early learning, family workshops, professional development, and custom outdoor experiences for municipal and institutional clients.

Ownership category

akta.pro rank

Product category

Outdoor Education Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

akta.pro secondary industries

Nature-Based / Forest School Early Learning Programs (EDACADAD), Youth Adventure Camps & Summer Programs (THAAAOAB), Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM)

Keywords

• Outdoor education programs
• Nature immersion learning
• Forest school programs
• Environmental education services
• Outdoor skills instruction

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Nature Education Programs: Weekly and seasonal outdoor learning programs for children and families, providing recurring revenue through session-based fees
2. Professional Services and Consulting: Custom program design, resource development, professional development workshops, and outdoor skills instruction (canoeing, skiing and more) for organizations
3. Event Planning Services: Event planning and coordination services for organizations seeking outdoor experience programming

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Wildernook Fresh Air Learning designs, coordinates, and facilitates innovative outdoor education programs and nature immersion experiences for children, families, and organizations in Saskatchewan. Core offerings include weekly Nature (Grand)parenting programs, after-school Forest School pickups, early learning nature programs, and a portfolio of B2B services spanning professional development workshops, nature facilitation, outdoor skills instruction (canoeing, skiing), event planning, and bespoke custom outdoor experience design for businesses, schools, nonprofits, and municipal clients.

Product overview

Wildernook Fresh Air Learning is an award-winning, women-led nature education service provider based in Saskatoon, Saskatchewan. The company operates as a single unified service offering rather than a modular platform, providing a portfolio of interconnected outdoor learning programs and services. Their core offerings include Nature (Grand)parenting programs and Forest School after-school programs for children, complemented by a range of professional and custom services including professional development workshops, nature facilitation, outdoor skills instruction (canoeing, skiing), and event planning. They also design custom outdoor experiences for businesses and organizations. All offerings share a common focus on innovative, original nature education that gets people hooked on nature and creates an earth-friendly future.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature (Grand)parenting Program A weekly nature learning program for families that combines playful and meaningful nature education activities for children alongside their parents or grandparents.
• Forest School After-school forest school programs offering pick-up and play nature experiences at various school locations including Buena Vista School, City Park School, and Ecole.
• Early Learning Nature Programs Outdoor education programs designed for young children to learn through nature-based activities and experiences.
• Professional Development Workshops Training and workshops for educators and professionals on outdoor learning facilitation and nature-based education methods.
• Nature Facilitation Services Expert facilitation of nature-based learning experiences delivered to groups and organizations.
• Outdoor Skills Instruction Instruction in outdoor activities including canoeing, skiing, and other wilderness skills.
• Event Planning and Coordination Planning and coordination of outdoor education events such as Ski-tacular and stewardship events like Rubbish Roundup.
• Custom Outdoor Experience Design Bespoke design of outdoor learning experiences tailored to specific organizational needs, including resource development and innovative program design.
• Business and Organization Outdoor Learning Solutions Customized outdoor education programs designed for businesses and organizations seeking team-building or wellness-focused nature experiences.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• SaskOutdoors: Saskatchewan-based outdoor and environmental education association. Wildernook is a partner; it represents the regional advocacy and programming ecosystem Wildernook operates within.

Direct peers

• Forest School Canada: National network advancing Forest School pedagogy across Canada. Directly comparable to Wildernook's Forest School after-school programming and shared nature-based early learning methodology.
• NatureKids BC: Environmental education and outdoor nature club for children and families. Comparable family- and child-focused nature programming model even though it operates in a different province.
• Outward Bound Canada: Charitable outdoor education provider offering wilderness-based experiential programs for youth and adults. Closely comparable to Wildernook's outdoor skills instruction, canoeing, and experiential learning offerings.
• Child and Nature Alliance of Canada: Canadian organisation promoting nature connection in children's daily lives and supporting Forest School practitioners. Directly comparable mission and audience to Wildernook's family nature programming.
• Pine Project: Toronto-based organisation offering Forest School, summer camps, and outdoor education programs for children. Closely comparable service portfolio (Forest School, nature immersion, family programming) to Wildernook.

Broad incumbents

• Ontario Nature: Provincial nature conservation organisation running nature education and youth programs. Comparable nature-education programming for families, although operating in Ontario rather than Saskatchewan.
• Ducks Unlimited Canada: Large conservation organisation delivering wetland and environmental education programs. Wildernook is already a partner; DUC represents the larger institutional counterpart for stewardship programming.
• Evergreen: National non-profit focused on greener cities and school ground greening. Broader scale and curriculum reach but overlapping mission around connecting children to nature and outdoor learning.

Emerging players

• Earth Rangers: Canada-wide environmental organisation engaging children in nature and conservation. Partial overlap with Wildernook's environmental education and stewardship events (Rubbish Roundup) for kids.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/p/CiNfvy4rQ5e
• Facebookfacebook.com/wildernookfreshairlearning
• LinkedInlinkedin.com/company/wildernook-fresh-air-learning

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildernook Fresh Air Learning