Adams Theater
The Adams Theater Presents is a 501(c)(3) nonprofit performing arts center in Adams, Massachusetts, operating a restored 1937 historic theater that presents live music, dance, theater, comedy, and puppetry performances from May through October, alongside an artist residency incubator and community partnership programming serving rural Northern Berkshire County audiences, schools, and cultural institutions.
- Company typePrivate
- Founded1937
- HeadquartersAdams, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Adams Theater does
The Adams Theater Presents is a 501(c)(3) nonprofit performing arts center headquartered at 27 Park Street, Adams, Massachusetts, operating a 12,443-square-foot historic theater building originally constructed in 1937 as a movie house. The organization was established in 2023 to lead the theater's artistic, community, and rental programming after the building was purchased in 2021 by Adams Theater LLC. The facility comprises a flexible 8,109-square-foot auditorium accommodating up to 380 removable seats, a 2,496-square-foot cafe/lounge space fitted out in 2023, supporting back-of-house infrastructure (HVAC, sprinkler system, 14-stall bathroom addition built in early 2023), and a restored marquee.
The organization's core offerings fall into three product lines: (1) The Adams Theater Presents Series, featuring live performances in music, dance, theater, comedy, spoken word, and puppetry from May through October annually; (2) The Adams Incubator, an artist residency program supporting independent artists from cross-cultural and underrepresented backgrounds with workspace and community-facing development activities; and (3) The Community Engine, a community partnership initiative co-creating events with local organizations. The theater's technology stack is non-proprietary: AudienceView ticketing for box office operations, PayPal for online donations, and a Wix-hosted public website. No APIs, mobile apps, or developer-facing products are offered. Ticketing is distributed through the website, a physical box office opening one hour before showtime, and a virtual box office (email and 888.401.5022).
Revenue is generated through three streams: transactional ticket sales via AudienceView (variable pricing tiers), facility rental fees (e.g., BART Charter Public School spring musicals, Berkshire Music School satellite lessons starting September 2025), and tax-deductible donations/grants administered through tiered annual supporter programs (Ensemble, Supporting, Featured, Principal, Marquee, Impresario). The customer base spans individual ticket-buying audiences in Adams and surrounding Northern Berkshire County communities (Adams, North Adams, Pittsfield, Williamstown), rental partners (schools, music organizations, dance troupes, independent artists), institutional funders (Mass Development, Barr Foundation, Berkshire Taconic Community Foundation, NEFA, Jim Henson Foundation, Mass Cultural Council), and individual donors. Revenue figures are not publicly disclosed. The organization is led by Founder/President/Artistic Director Yina Moore with a board of directors (including Vice President/Treasurer David Bissaillon, Secretary Carolyn Brooks, Reggie Carter, Amanda Zepka) and a small operational team covering general management, technical direction, production coordination, facility coordination, and operations.
Adams Theater firmographics
Firmographics- Name
- Adams Theater
- Legal name
- The Adams Theater Presents, Inc.
- Website
- https://adamstheater.org
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Adams Theater Presents is a 501(c)(3) nonprofit performing arts center in Adams, Massachusetts, operating a restored 1937 historic theater that presents live music, dance, theater, comedy, and puppetry performances from May through October, alongside an artist residency incubator and community partnership programming serving rural Northern Berkshire County audiences, schools, and cultural institutions.
- Ownership category
- akta.pro rank
Adams Theater industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Adams Theater is headquartered
LocationHeadquarters
- HQ city
- Adams
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adams Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales: Theater performances and events sold through AudienceView ticketing system with various pricing tiers
- Donations and Grants: 501(c)(3) nonprofit organization accepting tax-deductible contributions. Season 2026 supporter tiers include Impresario, Marquee, Principal, Featured, Supporting, and Ensemble levels with various benefits.
- Space Rental: Theater and facility rentals to outside groups including BART Charter Public School spring musicals and Berkshire Music School lessons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Performance Tickets |
| Subscription | Annual | Season Passes (Impresario tier) |
| Subscription | Annual | Marquee Tier |
| Subscription | Annual | Principal Tier |
| Subscription | Annual | Featured Tier |
| Subscription | Annual | Supporting Tier |
| Subscription | Annual | Ensemble Tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Adams Theater product offering
Product offeringCore offering
Adams Theater operates a revitalized historic performing arts center presenting live performances (music, dance, theater, comedy, spoken word, puppetry) from May through October annually, hosts an artist residency incubator for cross-cultural and underrepresented creators, and co-creates community programming with local schools and cultural organizations. The venue features a flexible 8,109 sqft auditorium with up to 380 removable seats, supports space rentals to outside groups, and operates as a 501(c)(3) nonprofit funded by tickets, rentals, donations, and grants.
Product overview
Adams Theater is a revitalized historic performing arts center offering a unified portfolio of venue facilities and programming. The core offering consists of The Adams Theater Presents Series (mainstage performances from May-October), The Adams Incubator (artist residencies), and The Community Engine (local partnerships). Supporting infrastructure includes a flexible 8,109 sqft auditorium accommodating up to 380 seats, a 2,496 SF cafe/lounge space, and rental partnerships with organizations like BART Charter Public School and Berkshire Music School. The theater operates as a 501(c)(3) nonprofit under The Adams Theater Presents organization.
Differentiator
Problem solved
Functional benefit
Brands
- The Adams Incubator: Residency program supporting independent artists from cross-cultural and underrepresented backgrounds in creating original work. Core tenet is building community bridges through open rehearsals, workshops, and public dialogues.
Products and services
- The Adams Theater Presents Series A performing arts venue ticketed programming series presenting live music, dance, theater, comedy, spoken word, and puppetry performances at Adams Theater from May through October annually, for individual arts patrons and visitors to Northern Berkshire County.
- The Adams Incubator (Artist Residency Program) An artist residency program supporting independent artists from cross-cultural and underrepresented backgrounds in creating original work, with community bridges built through open rehearsals, workshops, and public dialogues.
- Flexible Auditorium Rental Rental of the 8,109 sqft flexible auditorium with multi-functional configurations for performing arts, lectures, rehearsals, and special events, accommodating up to 380 removable seats, offered to schools, cultural organizations, and outside groups.
Quantifiable outcome
- Grew from 18 performances in first season to nearly 50 annually
- +2 more outcomes
Companies that use Adams Theater
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Adams Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Adams Theater partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Berkshire Music SchoolcoreStarting September 2025, Berkshire Music School will offer private lessons at The Adams Theater as a satellite location. Lessons take place on Wednesday evenings and are available for Voice, Violin, Viola, Cello, Guitar, Bass, and Piano.
- Williams CollegecorePartnership with Williams College for the Bridgman|Packer residency and 'Places with Hidden Histories' performances scheduled for September 19, 2026.
- Works & ProcessminorPartnership with Works & Process for Yahaira Yahaira's 'Boca Tuya' residency scheduled for April 19 to May 2, 2026.
- BART Charter Public SchoolcoreFor two consecutive years (2024 and 2025), BART Charter Public School's theatre department staged spring musicals at The Adams Theater, including 'The Addams Family' (2024) and 'Chicago: Teen Edition' (2025), bringing together school communities and local residents.
- Mass Cultural CouncilcoreParticipant in Mass Cultural Council's Card to Culture program, expanding arts access to all. EBT, WIC, and ConnectorCare cardholders receive free admission plus one half-priced ticket.
- RAZOM for UkraineminorTicket proceeds from the 'Shadows of Forgotten Ancestors: An Immersive Musical Homage to the Spirit of Ukraine' performance went to RAZOM for Ukraine.
- Floating TowerminorProduced 'Shadows of Forgotten Ancestors' immersive musical experience in July 2023, transforming the theater into a Ukrainian forest with local projection artist Joe Wheaton.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Adams Theater competitors and assessment
Company assessmentDirect peers
- Jacob's Pillow: A National Historic Landmark dance center and festival in Becket, MA with artist residencies, performances, and education. Comparable as a Berkshires nonprofit arts venue combining residencies, ticketed performances, and community programming.
- The Colonial Theatre: A restored historic performing arts venue in Pittsfield, MA presenting live music, theater, dance, and comedy. Closely comparable as a nonprofit 1920s-era theater venue presenting diverse programming in the Berkshires.
- Shakespeare & Company: A professional theater company in Lenox, MA producing Shakespeare and contemporary works, with educational programming. Comparable as a Berkshire-based nonprofit theater with a mission-driven, community-engaged operating model.
- Chester Theatre Company: A small nonprofit professional theater in Chester, MA producing a summer season of new and contemporary plays. Comparable as a small rural Massachusetts theater producing original and artist-driven work.
- Barrington Stage Company: A year-round professional regional theater in Pittsfield, MA producing musicals, plays, and new works. Directly comparable as a Berkshire-based nonprofit performing arts organization serving similar rural audiences and competing for overlapping donor dollars.
Emerging players
- The Foundry: A nonprofit performing arts and community venue in West Stockbridge, MA presenting music, theater, and community events. Comparable as a small, recently-revived Berkshire venue with a community-driven programming model.
- WAM Theatre: A Berkshires-based nonprofit feminist theater company producing new and contemporary work. Comparable as a small Berkshire nonprofit theater focused on mission-driven original programming and community engagement.
Broad incumbents
- Tanglewood / Boston Symphony Orchestra: The BSO's summer home in Lenox/Stockbridge, MA hosting classical and contemporary performances. Comparable as a Berksherts performing arts destination competing for summer tourism and regional donor dollars.
- The Clark Art Institute: A major art museum in Williamstown, MA with performing arts programming. Comparable as a larger Berkshires cultural institution drawing regional audiences and donors with overlapping programming and partnerships.
- MASS MoCA: A major contemporary art museum in North Adams, MA presenting visual and performing arts across a much larger footprint. Comparable as a leading nonprofit cultural institution in the immediate Berkshires geography competing for tourism and donor mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adams Theater social profiles
Digital presenceAdams Theater compliance and trust
Trust signalCompliance2 records
Adams Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adams Theater leadership team
Management profileNumber of profiles
Profiles13 records
Adams Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adams Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adams Theater
What does Adams Theater do?
Adams Theater operates a revitalized historic performing arts center presenting live performances (music, dance, theater, comedy, spoken word, puppetry) from May through October annually, hosts an artist residency incubator for cross-cultural and underrepresented creators, and co-creates community programming with local schools and cultural organizations. The venue features a flexible 8,109 sqft auditorium with up to 380 removable seats, supports space rentals to outside groups, and operates as a 501(c)(3) nonprofit funded by tickets, rentals, donations, and grants.
Is Adams Theater a public or private company?
Adams Theater is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Adams Theater founded?
Adams Theater was founded in 1937. It employs 1 to 10 people.
Where is Adams Theater based?
Adams Theater is headquartered in Adams, United States, in the North America region.
How does Adams Theater make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Grants and space Rental.
Who are Adams Theater's main competitors?
Direct peers on record are Jacob's Pillow, The Colonial Theatre, Shakespeare & Company, Chester Theatre Company and Barrington Stage Company. Emerging players are The Foundry and WAM Theatre. Broad incumbents are Tanglewood / Boston Symphony Orchestra, The Clark Art Institute and MASS MoCA.
Does Adams Theater have an API?
No public API is recorded for Adams Theater.
What industry is Adams Theater in?
Adams Theater's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music). Its NAICS code is 71131 and its SIC code is 7900.