2By2 Gaming

What 2By2 Gaming does

2 By 2 Gaming is a private game development studio headquartered in Downers Grove, Illinois, specializing in video slot game content for land-based casinos, real-money online operators, and free-to-play social gaming platforms. Founded and led by Shridhar Joshi, a former VP of Global Product Strategy at WMS Gaming where he helped grow the division to over $800 million in revenue, the company builds differentiated slot games using Flash, HTML5, and dedicated stand-alone gaming platforms, anchored by proprietary mathematical models and a substantial IP portfolio exceeding 65 issued patents plus approximately 35 pending applications. The team of fewer than 10 employees operates with a founder-led structure and no external funding.

The company monetizes through four streams: licensing of its slot game portfolio for royalty-based revenue across multiple jurisdictions, custom bespoke game development for exclusive partner use, game conversion services that port land-based titles (including table games like Roulette and Blackjack) to online and mobile, and consulting engagements for market entry and technology licensing. Distribution is achieved entirely through channel partnerships rather than direct-to-operator sales, with land-based reach via Bally Technologies, Incredible Technologies, and Alfastreet terminals in North America, Europe, and Macau, and online reach via aggregator platforms including Quickfire, Openbet, Lega, Amaya, Multislot, and Worldmatch that connect the studio's content to major operators such as William Hill, Mr. Green, Unibet, Bet365, BetVictor, Pokerstars, and Comeon, with social gaming titles distributed through Mega Fame Casino and Tropworld on Facebook, iOS, Android, and Kindle.

The product portfolio includes 50+ active slot titles released across 2026 alone, spanning branded IPs (Frasier, The Honeymooners, Monopoly, Pinocchio), mythology (Norse, Greek, Chinese, Celtic), adventure themes, and Asian-inspired content, with most titles featuring multi-mode free spins, progressive jackpots, and proprietary mechanics. The studio competes in a regulated B2B segment where switching costs are meaningful due to certification requirements and integration friction, though the firm remains a small independent player among larger slot content suppliers.

Name

2By2 Gaming

Legal name

2 By 2 Gaming

Website

https://2by2gaming.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

2 By 2 Gaming is a Chicago-area private studio designing and licensing video slot games for land-based casinos, real-money online operators, and social gaming platforms through channel partnerships with manufacturers, aggregators, and tier-1 operators.

Ownership category

akta.pro rank

Product category

Casino Game Software

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAEABAJ

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Online Casinos (iCasino)

Keywords

• Video slot games
• Casino game development
• Online slot games
• Game conversion services
• Social casino games

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Game Licensing: Licenses game content for land-based casino play, real money online gaming, and free-to-play social gaming across multiple global jurisdictions.
2. Custom Game Development: Provides bespoke game development services for exclusive use of partners, including game design, art, sound, and programming.
3. Game Conversion Services: Converts land-based slot games and table games (Roulette, Blackjack) for online and mobile play on behalf of gaming companies.
4. Consulting Services: Provides gaming expertise for specialized projects including market entry, technology licensing, and unique product creation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

2 By 2 Gaming designs and develops video slot games for land-based casinos, online gaming platforms, and free-to-play social gaming apps. The company licenses its portfolio of slot games, provides custom and bespoke game development, converts land-based games for online/mobile play, and offers consulting services to gaming operators and manufacturers.

Product overview

2By2 Gaming is a Chicago-based game development company offering a comprehensive portfolio of video slot games and related services. The company provides game licensing for land-based, online, and social gaming channels, along with custom game development, game conversion services, and consulting. Their core product is an extensive library of innovative slot games featuring various volatility levels, unique math models, patent-pending mechanics, and branded content. Games are developed using Flash and HTML5 technologies and distributed through partnerships with leading manufacturers (Bally Technologies, Incredible Technologies, Alfastreet) and online platforms (Quickfire, Openbet, Lega, Amaya, Multislot, Worldmatch). The portfolio includes branded titles based on popular IPs like Frasier, The Honeymooners, Pinocchio, and generic themed games spanning mythology, adventure, fantasy, and classic casino themes, many featuring progressive jackpots and multiple free spin modes.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Licensing

Named customers13 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Incredible TechnologiescoreChannel Partner/ Reseller/ DistributorLeading gaming manufacturer for land-based casino gaming. Games available through their gaming machines in global gaming jurisdictions.
• Galaxy GamingminorChannel Partner/ Reseller/ DistributorPartner shown in Meet our Partners section on company website.
• SGT (Star Gaming Technologies)minorChannel Partner/ Reseller/ DistributorPartner shown in Meet our Partners section on company website.
• Gaming ArtsminorChannel Partner/ Reseller/ DistributorPartner shown in Meet our Partners section on company website.
• Primero GamingminorChannel Partner/ Reseller/ DistributorPartner shown in Meet our Partners section on company website.
• Ruby Seven StudiosminorChannel Partner/ Reseller/ DistributorPartner shown in Meet our Partners section on company website.
• Rolling CoinminorChannel Partner/ Reseller/ DistributorPartner shown in Meet our Partners section on company website.
• ZVKYminorChannel Partner/ Reseller/ DistributorPartner shown in Meet our Partners section on company website.
• Ingenuity GamingminorChannel Partner/ Reseller/ DistributorPartner shown in Meet our Partners section on company website.
• Bally TechnologiescoreChannel Partner/ Reseller/ DistributorLeading gaming manufacturer for land-based casino gaming. 2 By 2 Gaming has developed games for their machines and worked with them to convert land-based games for online play.
• AlfastreetcoreChannel Partner/ Reseller/ DistributorLand-based gaming terminal manufacturer. Multiple 2 By 2 Gaming games are available or soon to be available on their gaming terminals.
• Bluberi GamingminorChannel Partner/ Reseller/ DistributorWorked with Bluberi Gaming to convert their popular land-based slot games for online play.
• QuickfirecoreTechnology or IntegrationMicrogaming's Quickfire platform distributes 2 By 2 Gaming content to online casino operators globally.
• OpenbetcoreTechnology or IntegrationLeading online gaming platform that distributes 2 By 2 Gaming content to operators worldwide.
• LegacoreTechnology or IntegrationOnline gaming platform distributing 2 By 2 Gaming content including games like The Voyages of Sinbad and Festival Queens.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pragmatic Play: One of the largest iGaming content studios producing video slot games for online casinos and social gaming platforms. Directly comparable to 2 By 2 Gaming as a multi-channel slot game developer and licensor, though at significantly greater scale.
• Yggdrasil Gaming: Slot game studio focused on online casino content with proprietary mechanics (e.g., GEMs, Splitz). Highly comparable to 2 By 2 Gaming in business model — B2B slot licensing to online operators via aggregation platforms — with similar emphasis on differentiated math models and unique features.
• Play'n GO: Swedish slot studio producing premium online casino games distributed through major operator platforms. Direct peer in B2B slot licensing with multi-jurisdiction reach and branded/IP-driven content strategy similar to 2 By 2 Gaming.
• Blueprint Gaming: UK-based slot developer with strong branded IP portfolio (e.g., branded slots) and dual land-based / online distribution. Comparable to 2 By 2 Gaming's model of converting land-based slot IP for online channels and serving major manufacturers.
• Big Time Gaming: Slot studio renowned for patented Megaways mechanic, licensed to other studios. Directly comparable to 2 By 2 Gaming's patent-driven strategy of monetizing proprietary game mechanics through licensing.
• ELK Studios: Mid-sized online slot studio producing math-driven video slots for major operator platforms. Closely comparable to 2 By 2 Gaming in scale category and B2B slot licensing model targeting regulated online casino markets.
• Thunderkick: Independent slot studio producing differentiated online casino content distributed through aggregators. Similar in size and operating model to 2 By 2 Gaming, with comparable focus on unique math models and innovative features.
• Habanero Gaming: Slot and table game developer distributing content through online aggregators to operators in regulated markets. Comparable to 2 By 2 Gaming in B2B slot licensing model and multi-jurisdiction online distribution approach.
• Push Gaming: Slot studio producing premium online casino games distributed through major aggregators and direct operator deals. Directly comparable to 2 By 2 Gaming's B2B slot licensing model with emphasis on differentiated mechanics.
• Quickspin: Online slot game studio (Playtech Group) producing premium video slots for licensed operators. Comparable to 2 By 2 Gaming in slot-focused B2B content model targeting regulated online casino markets via aggregation platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Gaming2by2
• YouTubeyoutube.com/channel/UCKhMpEIinGuI80ztRMJG7Rg
• Instagraminstagram.com/2by2gaming
• LinkedInlinkedin.com/company/2-by-2-gaming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2By2 Gaming