A Better Choice Behavioral Healthcare Services

What A Better Choice Behavioral Healthcare Services does

A Better Choice Behavioral Healthcare Services (ABCBHS) is a Pennsylvania domestic nonprofit corporation founded in 2023 by Mary Allnutt and headquartered at 115 E Main St., Ephrata, PA. The organization delivers outpatient substance use disorder and behavioral health treatment through three tiered programs: the Outpatient Program (OPP) offering one-on-one therapy with optional group sessions; the Intensive Outpatient Program (IOP) providing 9 hours per week of combined group and individual therapy; and the Partial Hospitalization Program (PHP) providing 15 hours of group therapy plus 1-2 individual sessions. It holds Pennsylvania DDAP License Number 367106 and accepts Medicaid as its disclosed payer.

The organization's business model is a combination of clinical service billing and philanthropic fundraising. Service revenue is generated by billing Medicaid (and potentially other insurance carriers) for outpatient behavioral health services, while a supplementary funding stream comes from donations processed through the Zeffy platform to underwrite scholarship and financial-assistance programs. Direct-to-consumer patient acquisition occurs through a client portal (abetterchoice.clientsecure.me), with distribution supported by a content marketing apparatus — a blog publishing since April 2024, active social media presence across Facebook, Instagram, TikTok, Pinterest, YouTube, and Twitter, an email newsletter, and a community-resources page. The organization is currently developing two non-Medicaid access mechanisms: a Sliding Fee Program keyed to federal poverty guidelines, and a 12-week Scholarship Program for uninsured individuals.

Technically, ABCBHS discloses no proprietary technology stack. Its only integrations are third-party social identity providers (Google, Facebook, Instagram, Twitter, LinkedIn) used for account registration on the client portal. There is no evidence of in-house AI/ML, patents, proprietary data assets, or research publications. Operationally, the organization runs a single site in Ephrata serving Pennsylvania patients, governed by a small executive team led by founder/CEO Mary Allnutt, with a Medical Director (Anthony Letizio, PhD), COO/VP John Allnutt, CHRO Courtney Krause, and an additional CEO (Robert Delong). No parent company, institutional investors, or funding rounds are disclosed.

Name

A Better Choice Behavioral Healthcare Services

Legal name

A Better Choice Behavioral Healthcare Services

Website

https://a-better-choice.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

A Better Choice Behavioral Healthcare Services is a 2023-founded Pennsylvania nonprofit in Ephrata providing outpatient substance use disorder treatment through three programs (OPP, IOP, PHP), accepting Medicaid and developing sliding-fee and scholarship access for uninsured individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Ephrata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Services Revenue: The organization generates revenue primarily through billing for outpatient behavioral healthcare services including Outpatient Program (OPP), Intensive Outpatient Program (IOP), and Partial Hospitalization Program (PHP). Services are billed to Medicaid and potentially other insurance carriers.
2. Donations and Fundraising: As a non-profit organization, ABCBHS accepts donations through platforms like Zeffy to fund their scholarship program for individuals without insurance coverage seeking substance use disorder treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

A Better Choice Behavioral Healthcare Services is a non-profit organization that delivers outpatient substance use disorder and behavioral health treatment through three levels of care: the Outpatient Program (OPP) with one-on-one therapy and personalized treatment plans, the Intensive Outpatient Program (IOP) offering 9 hours weekly of group and individual therapy, and the Partial Hospitalization Program (PHP) providing 15 hours of group therapy plus 1-2 individual sessions. Services are billed to Medicaid and are accessible via direct appointment scheduling through a client portal, with a Sliding Fee Program (in development) and a 12-week Scholarship Program for uninsured individuals.

Product overview

A Better Choice Behavioral Healthcare Services is a non-profit organization offering a single unified behavioral healthcare service focused on addiction recovery and substance use disorder treatment. The company operates three core treatment programs at different levels of care: the Outpatient Program (OPP) providing one-on-one therapy with personalized treatment plans; the Intensive Outpatient Program (IOP) offering 9 hours weekly of structured group and individual therapy; and the Partial Hospitalization Program (PHP) providing 15 hours of group therapy plus 1-2 individual sessions. Supporting these clinical programs are two financial assistance offerings: a Sliding Fee Program that adjusts costs based on federal poverty guidelines, and a Scholarship Program providing 12 weeks of covered treatment for uninsured individuals. The organization also operates educational resources including a blog covering topics related to substance use disorder, addiction, mental health, and recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Program (OPP) A Level of Care outpatient program offering one-on-one therapy with tailored and personalized treatment plans focused on understanding individuality, developing positive strategies, and facilitating healing and personal growth, with optional group therapy sessions based on individual need. Intended for individuals needing lower-intensity outpatient support for substance use and behavioral health concerns.
• Intensive Outpatient Program (IOP) A comprehensive structured treatment program providing 9 hours per week of therapy (group and individual combined) with a tailored approach that maintains daily routines, encourages motivation and engagement, and offers non-disruptive treatment in a supportive atmosphere. Mid-intensity level of care for individuals needing more support than standard outpatient.
• Partial Hospitalization Program (PHP) A comprehensive tailored structured plan providing 15 hours per week of group therapy and 1-2 individual sessions, focused on developing strategies, implementing control and resources, fostering connections, and building a sense of community. Highest intensity outpatient level of care offered.
• Sliding Fee Program A financial assistance sub-program offering discounted treatment costs based on compliance with federal poverty guidelines, designed to assist individuals facing underinsurance challenges with accessing outpatient behavioral healthcare services.
• Scholarship Program A 12-week scholarship sub-program providing comprehensive support for individuals without health insurance coverage, covering treatment in one of three programs (Outpatient, Intensive Outpatient, or Partial Hospitalization). Funded through donations and fundraising.

Quantifiable outcome

• Treatment programs offering structured care with specific hour commitments: Outpatient (1:1 therapy + optional group), IOP (9 hours group + 1 individual), PHP (15 hours group + 1-2 individual sessions)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/ABCBHS
• LinkedInlinkedin.com/company/a-better-choice-behavioral-healthcare-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Better Choice Behavioral Healthcare Services