cusd200-wheaton, IL

What cusd200-wheaton, IL does

302 Wheaton is a privately-held casual restaurant and bar group operating under the 302 Group umbrella, founded by lifelong Wheaton, Illinois residents. The business runs two locations in Wheaton: 302 Wheaton (Downtown) at 302 W. Front Street and 302 South (Town Square) at 401 Town Square. A third location, 302 Villa Park, is under development for Summer 2026. The core offering centers on made-to-order burgers using a custom Wheaton Meat Co. blend, a rotating craft beer and spirits program, and signature items including a proprietary Schlick Sauce. The restaurants operate dine-in and carryout on extended evening hours (typically 11am-10pm weekdays/weekends) with no reservations, first-come first-served seating, and recurring entertainment programming including improv, trivia, live music, bourbon nights, and outdoor movies. The restaurant also operates as a Kansas Jayhawks-themed sports bar.

Revenue is generated through per-item food and beverage transactions, weekly dayparting specials ($5 drafts on Mondays, an $18 burger/fry/beer/bourbon combo on Tuesdays, $8 wine/whiskey on Wednesdays), catering pickup orders managed via Toasttab, gift card sales, and a mobile food truck (Mobile 302) launching for the 2026 season that books private events of 50-200+ guests at a $250 booking fee plus $850 minimum food spend. A secondary retail revenue stream is the online sale of signature Schlick Sauce at $7.50 per 11oz bottle. The company ceased hosting private events on-site and is shifting toward off-premise catering through Mobile 302. Technology infrastructure is commodity restaurant tech: Toasttab for POS and online ordering, Squarespace for the website and merchandise storefront, and organic social media (Facebook and Instagram) for marketing. No venture capital, private equity, or institutional investor involvement is indicated, and revenue is not publicly disclosed.

Name

cusd200-wheaton, IL

Website

https://302wheaton.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

302 Wheaton is a privately-held casual restaurant and bar group operating two locations in Wheaton, Illinois, serving made-to-order burgers, craft beer, and spirits to local families and community members, with a third Villa Park location planned for Summer 2026.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Food Trucks (Motorized) (THAFAHAA)

Keywords

• Casual dining restaurants
• Craft beer bars
• Burger restaurants
• Restaurant catering services
• Mobile food truck catering

Headquarters

HQ city

Wheaton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: In-restaurant and carryout sales of burgers, sandwiches, sides, craft beer, spirits, wine, and specialty drinks. Revenue generated through per-item transaction model at both dining locations.
2. Catering Services: Catering orders for events of various sizes, available for pickup at both 302 locations. Orders managed through Toasttab catering platform.
3. Merchandise Sales: Sale of signature Schlick Sauce at $7.50 per 11oz bottle through the online store. Sold out with restock expected.
4. Mobile Food Truck: Mobile 302 food truck service for events with a $250 booking fee plus $850 minimum food spend requirement. Books for the 2026 season.
5. Gift Cards: Online gift cards sold through Toasttab platform for use at both 302 locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

302 Wheaton operates casual neighborhood restaurants and bars serving made-to-order burgers (using a custom Wheaton Meat Co. blend), craft beer, spirits, wine, and bar food. The group runs two locations in Wheaton, IL (Downtown and Town Square), offers catering pickup, a mobile food truck (Mobile 302) for events, and sells its signature Schlick Sauce as a retail product. Online ordering and gift cards are facilitated through the Toasttab platform.

Product overview

302 Wheaton operates as a casual restaurant and bar group with two active locations (Downtown and Town Square in Wheaton, IL) and a planned third location in Villa Park opening Summer 2026. The core offering consists of burgers (using a custom Wheaton Meat Co. blend), craft beer, spirits, and bar food including pretzels, fries, chicken tenders, and chili. Signature items include the Schlick Sauce (a proprietary mayo-based condiment) and the 302 Burger. The group supplements its dine-in business with online ordering via Toast Tab, catering services at both locations, and a mobile food truck (Mobile 302) for events. A signature Schlick Sauce is also sold as a retail product through the online store.

Differentiator

Problem solved

Functional benefit

Brands

• Schlick Sauce: 302 Wheaton's signature mayo-based sauce used on burgers, described as having the right amount of tanginess. Available for purchase at $7.50 per 11oz bottle.

Products and services

• 302 Wheaton (Downtown) Restaurant Casual restaurant and bar at 302 W. Front Street, Wheaton, IL, offering dine-in, takeout, and pickup catering. For individual diners and local families seeking burgers, craft beer, and spirits.
• 302 South (Town Square) Restaurant Second casual restaurant and bar location at 401 Town Square, Wheaton, IL, offering the same menu as the Downtown location. For individual diners and local families seeking burgers, craft beer, and spirits.
• Catering Services On-site and off-site catering for small or large parties and events, with pickup available at both 302 locations via Toasttab ordering. For event hosts and small party organizers.
• Mobile 302 Food Truck Mobile food truck service for events of 50-200+ guests, offering made-to-order meals including burgers, hot dogs, grilled cheese, fries, and pretzel sticks. For private event hosts and corporate party planners.
• Schlick Sauce 302 Wheaton's signature mayo-based sauce used on burgers, sold in 11oz bottles for $7.50; described as tangy and suitable for dipping a variety of foods. For individual retail customers and burger enthusiasts.

Quantifiable outcome

• Multiple entertainment events weekly including live music, trivia, bourbon nights, and outdoor movies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• 302 GroupparentOthers302 Wheaton is part of the 302 Group restaurant group. The group operates multiple 302 restaurant locations. The website footer references 302 Group with a link to 302group.com.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Red Robin Gourmet Burgers: Large national casual dining chain focused on gourmet burgers and a full bar. Comparable to 302 Wheaton on the casual burger-and-bar dining experience, but operates at much larger scale and broader menu scope.
• Buffalo Wild Wings: National casual dining and sports bar chain with broad menu, craft beer, and prominent sports-viewing identity. Comparable to 302 Wheaton on casual bar atmosphere, sports bar theme, craft beer offering, and entertainment-driven traffic.

Direct peers

• Hopdoddy Burger Bar: Premium burger-focused casual restaurant chain with craft beer and house-made sauces. Comparable to 302 Wheaton on the premium burger + craft beer + proprietary sauce positioning.
• Smashburger: Multi-unit burger fast-casual chain with craft beer and a focus on smash-style patties and signature sauces. Directly comparable to 302 Wheaton on the burger-led menu, casual positioning, and sauce-led differentiation.
• Shake Shack: National premium burger fast-casual chain offering made-to-order burgers, crinkle-cut fries, and craft beer. Highly comparable to 302 Wheaton on core product (burgers, craft beer), casual dine-in model, and suburban market expansion strategy.
• Wayback Burgers: Sub-scale multi-unit burger chain with casual dine-in, online ordering, and catering — a comparable model to 302 Wheaton's dine-in/carryout/catering structure and small-unit footprint.
• Five Guys: National burger-focused fast-casual chain known for customizable burgers, fresh-cut fries, and a simple menu. Closely comparable to 302 Wheaton on burger-centric menu, casual atmosphere, and multi-unit suburban presence.

Regional players

• Portillo's: Iconic Chicago-area fast-casual chain specializing in Italian beef, hot dogs, and burgers with strong suburban Chicago roots and a craft beer program. Operates in the same regional market as 302 Wheaton with an overlapping burger-and-bar customer base.
• Hub 51: Chicago-area casual bar and restaurant offering burgers and a craft beverage program with strong community/event identity. Comparable to 302 Wheaton on the local bar-and-grill entertainment-driven positioning in the Chicago market.

Emerging players

• Local Burger Bar (independent peers): Independent single- and multi-location burger bars in the western Chicago suburbs (e.g., Woburn's, ID Kitchen) compete directly with 302 Wheaton for the same family and casual-entertainment occasion. These are the most direct same-trade-area competitors based on location and format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/302-Wheaton-100063804240112
• LinkedInlinkedin.com/company/302-wheaton

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cusd200-wheaton, IL