What REMAX Brasil does

REMAX Brasil is the Brazilian master franchise of the global RE/MAX real estate brokerage network. Founded in 2002, the company operates a franchise-based distribution model in which independently owned REMAX offices and licensed agents and brokers operate under the RE/MAX brand across Brazil. The affiliated network comprises 4,275+ collaborators spread across major Brazilian markets including São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, Belo Horizonte, Salvador, Fortaleza, Recife, Campinas, Brasília, and Florianópolis, and the company reports having served over 21,000 families to date.

The company operates an online property listings platform (remax.com.br) providing searchable inventory of residential and commercial properties for sale and rent, with filters by location, property type, price range, and bedrooms. Supporting products include a Sellers Portal for property owners to self-list, an Agent and Office Locator, and three specialized sub-brands: REMAX Agro for rural and agricultural properties, REMAX Terrenos for land and lots, and Empreendimentos for new developments and pre-construction launches. The platform also publishes a blog with market insights and educational content. The technology stack is conventional web application functionality with no disclosed AI, machine learning, or data-driven differentiation; proprietary features are characterized primarily by ease-of-use rather than technical depth.

Revenue is generated through two streams: (1) transaction commissions earned by affiliated brokers on property sales and rentals under a transaction-based pricing model, and (2) franchise licensing fees and royalties paid by independently owned REMAX offices. Go-to-market combines a franchise-recruitment channel (dedicated portals for agents and franchisees), a sales-led motion through affiliated agents, and a self-serve digital platform for property search. The company invests in agent development through the FIC training program and R3 regional recognition events, and maintains quality standards via RE/MAX International's Selo de Excelência certification and the Winners Experience international recognition program.

Name

REMAX Brasil

Legal name

REMAX Brasil

Website

https://remax.com.br

Company type

Private

Operating status

Operating

Short description

REMAX Brasil is the Brazilian master franchise of the global RE/MAX real estate network, operating a property listings platform and franchise network of 4,275+ affiliated agents serving residential, commercial, rural, and new-development property buyers and sellers across major Brazilian cities.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: REMAX brokers earn commissions on property sales and rentals through affiliated agents. The company operates on a commission-based model typical of real estate brokerages, where agents earn a percentage of transaction value.
2. Franchise Fees: Revenue generated from franchise licensing fees paid by independently owned REMAX offices that operate under the brand franchise model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

REMAX Brasil operates a real estate franchise network in Brazil, connecting property buyers, sellers, and renters with affiliated licensed agents through independently owned franchise offices and an online property listings platform. The company facilitates residential, commercial, rural, and new development transactions, earning commissions on completed deals and franchise fees from licensed office operators. Specialized sub-brands REMAX Agro and REMAX Terrenos serve the rural and land segments respectively.

Product overview

REMAX Brasil operates a unified real estate platform with a core property listings marketplace supplemented by specialized vertical sub-brands. The main platform provides comprehensive property search for buying and renting residential and commercial properties across Brazil. Supporting products include REMAX Agro for rural/agricultural properties, REMAX Terrenos for land/lots, and Empreendimentos for new property developments. Additional services include the Sellers Portal for property owners to list directly, a Blog providing market insights, and an Agent Finder for connecting with certified REMAX brokers. The platform covers major Brazilian cities including São Paulo, Rio de Janeiro, Curitiba, Porto Alegre, Belo Horizonte, and others.

Differentiator

Problem solved

Functional benefit

Brands

• REMAX Agro: Specialized real estate service for agricultural properties and rural land.
• REMAX Terrenos

Products and services

• Portal de Imóveis (Listings Platform) Core real estate listing platform enabling users to search and browse properties for sale and rent across Brazil, with filters for location, property type, price range, and bedrooms.
• Sellers Portal Online portal for property owners to list their properties for sale or rent, manage listings, and connect with REMAX agents.
• REMAX Agro Specialized platform for rural properties and agricultural land, serving the agricultural sector with dedicated listings for farms, estates, and rural plots.
• REMAX Terrenos Dedicated platform for land and lots, offering specialized search and listing services for undeveloped parcels and building lots.
• Empreendimentos (Developments) New property developments and pre-construction launches, featuring upcoming real estate projects and off-plan properties for buyers.
• Perfil de Corretores e Escritórios (Agent/Office Finder) Agent and office finder tool enabling users to search and connect with REMAX certified real estate agents and offices across Brazil.

Quantifiable outcome

• 21,000+ families served through real estate transactions
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• RE/MAX InternationalflagshipStrategic or Co-development PartnerREMAX Brasil operates as the Brazilian franchise of the global RE/MAX real estate network present in 57+ countries. The partnership provides access to global brand recognition, international standards, excellence certification programs, and cross-border referral networks for international property transactions.
• RE/MAX USAcoreStrategic or Co-development PartnerPartnership with the US RE/MAX network allowing Brazilian agents and clients to access international property markets and referral networks through the global RE/MAX system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century 21 Brasil: Century 21 Brasil is the Brazilian master franchise of the global Century 21 real estate network, operating a comparable franchise-and-agent model across Brazilian cities and directly competing with REMAX for franchisees, agents, and listings.
• Keller Williams Brasil: Keller Williams Brasil is the local franchise of the US-based Keller Williams Realty, using the same agent-centric franchise model and competing head-on with REMAX Brasil for productive real estate agents in Brazil.
• Coldwell Banker Brasil: Coldwell Banker Brasil is the Brazilian master franchise of the global Coldwell Banker luxury-focused real estate network, operating a comparable franchise model and competing with REMAX Brasil for higher-end residential and commercial listings.

Emerging players

• QuintoAndar: QuintoAndar is a leading Brazilian proptech that digitizes rentals and sales, competing with REMAX Brasil on digital experience and rental listings, particularly in São Paulo and Rio de Janeiro, while bypassing the traditional franchise structure.
• Zap Imóveis: Zap Imóveis is one of Brazil's largest real estate listing portals, aggregating listings from brokers and franchise networks including REMAX; it overlaps as a customer-acquisition channel and competes for buyer attention with REMAX's own listing platform.
• Viva Real: Viva Real is a major Brazilian property listing portal owned by Grupo ZAP, providing search and lead-generation services overlapping with REMAX Brasil's website and competing for both buyer traffic and agent subscriptions.
• Loft: Loft is a Brazilian proptech that buys, renovates, and resells apartments using proprietary data and a tech-driven brokerage model, competing with REMAX Brasil particularly in urban sales transactions in major Brazilian cities.
• Imovel Web: Imovel Web is a Brazilian real estate classifieds portal that aggregates listings from brokers and franchise networks, functioning as both a distribution channel and a competitor for online property search traffic alongside REMAX Brasil's own platform.

Regional players

• Auxiliadora Predial: Auxiliadora Predial is a traditional Brazilian real estate brokerage network with strong presence in Rio Grande do Sul and other southern states, overlapping with REMAX Brasil's regional offices and competing for local agents and listings.
• Lopes Consultoria de Imóveis: Lopes is a long-standing Brazilian real estate brokerage with strong presence in São Paulo, offering residential and luxury sales services that compete with REMAX Brasil's network of franchise offices in the same metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xx.com/remaxbr
• YouTubeyoutube.com/user/remaxbrasil
• Facebookfacebook.com/remaxbr
• Instagraminstagram.com/remaxbr
• LinkedInlinkedin.com/company/remax-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REMAX Brasil