United Way of Weld County

What United Way of Weld County does

United Way of Weld County is a 501(c)(3) nonprofit community impact organization founded in 1940 and headquartered in Greeley, Colorado. It coordinates programs and partnerships across Weld County (~328,981 residents) and through 211 Colorado across eight northeast Colorado counties. The organization serves residents facing a spectrum of social needs including poverty (8% county-wide; 21% in Greeley), early childhood development gaps (only 39% of 4th graders reading at grade level), youth disconnection (over 1 in 4 youth lacking a caring adult), and housing instability (Weld County ranked the 10th most unaffordable housing market nationally).

The operating model is organized around five core initiatives—Reading Great by 8 (early childhood), Thrive by 25 (youth), Weld's Way Home (housing stability), Aging Well (older adults), and Connecting Weld (resource navigation)—executed via a Collective Impact framework that convenes nearly 100 partner programs. Direct service operations include the 211 Colorado @ United Way call center (handling 16,000+ referrals annually), the Housing Navigation Center shelter (now 365-day overnight operation in Greeley), the Covering Weld Diaper Bank (serving 1,000+ families monthly), ChildCare4Weld (online child care directory), the Northern Colorado Children's Festival, and child care provider training programs (PASO Institute, EQIT). The organization also manages the Northern Colorado Continuum of Care and Weld County's Early Childhood Council and tracks outcomes via the Thriving Weld Dashboard. President & CEO Melanie Woolman leads a board of more than twenty local directors.

Revenue is diversified across individual donations (Leadership Givers at $500+ annually, Tocqueville Society at $10,000+), corporate Cornerstone Partners ($5,000 to $200,000+ tiers) and Major Funders ($50,000+), workplace giving campaigns (payroll deduction), federal/state/local government grants (US HUD, Colorado Department of Human Services, Colorado Department of Education, City of Greeley, Weld County Government), planned giving/IRA rollovers, and event sponsorships. Cornerstone Partners cover administrative overhead, directing 100% of public donations to community programs. A 2024 strategic planning process repositioned the organization from direct service delivery toward Collective Impact convening with two priorities: capacity building for child care providers, 211 Colorado, and disaster preparedness, and convening ecosystem work across the five initiative areas.

Name

United Way of Weld County

Legal name

United Way of Weld County

Website

https://unitedway-weld.org

Company type

Private

Founded year

1940

Operating status

Operating

Short description

United Way of Weld County is a 501(c)(3) nonprofit, founded in 1940 and based in Greeley, that coordinates nearly 100 community programs across Weld County and northeast Colorado under a Collective Impact model, addressing early childhood development, youth success, housing stability, older adult services, and resource navigation.

Ownership category

akta.pro rank

Product category

Community Nonprofit Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Community nonprofit services
• Human services coordination
• Resource referral programs
• Youth development programs
• Housing stability services

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Individual Donations: Individual donors contribute through online giving, phone donations, mail-in checks, and ACH monthly or quarterly payments. Leadership Givers contribute $500 or more annually.
2. Corporate Partnerships: Cornerstone Partners provide foundational support through cash and in-kind donations at various contribution levels ($5,000 to $200,000+). Major funders include businesses and organizations contributing $50,000 or more annually.
3. Government Grants and Contracts: Federal, state, and local government agencies provide grants and contracts including funding from US Dept of HUD, Colorado Department of Human Services, Colorado Department of Education, City of Greeley, and Weld County Government.
4. Workplace Giving Campaigns: Employees donate through employer workplace campaigns via payroll deduction. Organizations can run workplace campaigns and corporate gift matching programs.
5. Planned Giving and Estate Gifts: Donors can include United Way in their will or living trust. IRA charitable rollover allows donors 70.5+ to transfer up to $100,000 directly from IRA.
6. Event Sponsorships: Corporate sponsorships for events like the Northern Colorado Children's Festival, Pull for Youth Shooting Clay Tournament, and other community events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

United Way of Weld County is a 501(c)(3) nonprofit that convenes community partnerships and invests in nearly 100 programs across Weld County to address early childhood literacy, youth success, housing stability, older adult support, and human services navigation. The organization operates direct service programs including the Housing Navigation Center shelter, Covering Weld Diaper Bank, 211 Colorado referral service, and ChildCare4Weld finder, while managing regional collaborations such as the Northern Colorado Continuum of Care and Weld County's Early Childhood Council under a Collective Impact model.

Product overview

United Way of Weld County is a nonprofit organization offering community service programs organized around five core initiatives: Reading Great by 8 (early childhood development), Thrive by 25 (youth development), Weld's Way Home (housing stability), Aging Well (senior services), and Connecting Weld (resource navigation). The organization operates direct service programs including 211 Colorado referral services, the Housing Navigation Center shelter, the Covering Weld Diaper Bank, ChildCare4Weld resource finder, and the Northern Colorado Children's Festival. Programs support child care provider training, family resources, homelessness prevention, and community volunteer engagement across Weld County.

Differentiator

Problem solved

Functional benefit

Brands

• Reading Great by 8: Early childhood development initiative focusing on children reading at grade level by the start of 4th grade
• Thrive by 25
• Weld's Way Home
• Aging Well
• Connecting Weld
• Covering Weld Diaper Bank
• Housing Navigation Center
• 211 Colorado @ United Way

Products and services

• Reading Great by 8 Early childhood development initiative serving children prenatal through age 8 in Weld County through child care provider support, family resources, and evidence-based literacy programs aimed at grade-level reading by 4th grade.
• Thrive by 25 Youth development initiative serving youth ages 8-25 in Weld County through recreation scholarships, after-school programs, mentoring, mental health support, and connections to caring adults.
• Weld's Way Home Housing stability initiative for individuals and families at risk of or experiencing homelessness in Weld and Larimer counties, managing the Northern Colorado Continuum of Care, coordinated assessment, and housing navigation resources.
• Aging Well Older adult services initiative supporting Weld County residents aged 50+ through senior recreation scholarships, transportation access, volunteer engagement, and age-friendly community partnerships.
• Connecting Weld Resource connection initiative providing information and referrals to human services, disaster preparedness and response coordination, and volunteer engagement infrastructure across Weld County and northeastern Colorado.
• 211 Colorado @ United Way 24/7 information and referral service connecting Weld County and northeastern Colorado residents to local human service resources, including nonprofit programs, government services, and disaster support.
• Covering Weld Diaper Bank Diaper and baby supply bank providing essential infant care items to more than 1,000 families monthly in Weld County through partner organizations and direct home delivery.
• Housing Navigation Center Shelter Day and overnight emergency shelter serving individuals experiencing homelessness in Greeley, providing case management, resource connections, and a pathway to permanent housing. Now operating 365 days a year with expanded City of Greeley funding.
• ChildCare4Weld Online child care finder tool enabling Weld County parents to search a database of licensed child care, preschool, and school-age programs to address the local child care desert.
• Northern Colorado Children's Festival Annual free community festival held at Island Grove Regional Park promoting early childhood development through hands-on learning activities, family resources, and community partner engagement for Weld County families.
• Weld County Recreation Scholarships Scholarship program providing funding for Weld County youth to participate in recreation activities, sports leagues, and physical fitness programs, serving nearly 1,000 youth annually.
• PASO Institute Spanish-language training program providing 120 hours of CDA-aligned early childhood education instruction to unlicensed family, friend, and neighbor child care providers serving Weld County families.
• RoadMap4Kids Bilingual online resource directory in English and Spanish connecting Weld County parents and caregivers of children prenatal through age 8 with early childhood services, programs, and supports.
• Expanding Quality in Infant and Toddler Care (EQIT) 48-hour bilingual certification training for child care providers in Weld County on infant and toddler brain development, responsive caregiving, and developmentally appropriate practices.
• Disaster Preparedness and Response Community disaster readiness program for Weld County providing emergency information through 211, coordinating volunteers and donations, and staffing emergency operations centers during disasters.
• Weld County's Early Childhood Council Community-wide early childhood collaboration managed by United Way of Weld County to coordinate services, manage the Early Childhood Community Plan, and promote quality child care from prenatal through age 8.
• Partnership Investment Grant Program Multi-year grant program awarding approximately $5,000 per grant to Weld County nonprofit agencies advancing Collective Impact goals, requiring active participation in workgroups and outcome alignment.
• Program Investment Grant Program Multi-year grant program awarding $25,000-$50,000 per agency to Weld County nonprofits addressing community-identified needs through evidence-based strategies with data collection tied to community-wide measurable outcomes.

Quantifiable outcome

• 1 in 6 Weld County residents utilize United Way funded programs and services annually
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• Community SolutionscoreStrategic or Co-development PartnerMajor Funder supporting Built for Zero initiative and coordinated entry systems for homelessness prevention.
• 211 ColoradocoreStrategic or Co-development PartnerStatewide resource navigation service managed locally by United Way of Weld County, providing 24/7 information and referrals to human services across Colorado including 8 northeastern counties.
• Northern Colorado Continuum of CarecoreStrategic or Co-development PartnerCommunity collaboration managed by United Way to end homelessness in Weld and Larimer counties, coordinating housing placement and assessment systems (CAHPS).
• Weld County's Early Childhood CouncilcoreStrategic or Co-development PartnerCommunity collaboration managed by United Way where early childhood challenges are solved, focusing on children prenatal to age 8.
• Greeley-Evans TransitmajorStrategic or Co-development PartnerTransit partnership providing bus passes distributed through United Way to low-income residents working toward self-sufficiency.
• AmeriCorps / Colorado Youth for A ChangecoreStrategic or Co-development PartnerPartnership delivering Colorado Tutoring Corps - evidence-based literacy program placing AmeriCorps tutors in schools for K-3 reading intervention.
• AARP Network of Age-Friendly CommunitiesmajorStrategic or Co-development PartnerNetwork partnership supporting Aging Well initiative. Cities of Evans, Greeley, and Garden City are members working toward age-friendly community status.
• United Way WorldwidecoreStrategic or Co-development PartnerNational membership association providing training, research, advertising, and services. Local United Ways must meet standards of excellence to use the United Way name.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Denver Foundation: Largest community foundation in Colorado with comparable mission focus on education, housing, and aging. Sets the scale benchmark for asset growth, grantmaking volume, and community leadership positioning within the state.
• United Way Worldwide: National umbrella association under which United Way of Weld County operates as a member. Sets branding, accreditation standards, and provides shared services — relevant peer for governance, fundraising best practices, and network reach.

Direct peers

• Mile High United Way: Denver-metro United Way affiliate operating the same collective-impact / community investment model across Early Childhood, Youth Success, and Housing Stability initiatives. Most directly comparable United Way chapter in Colorado with similar donor stewardship and 211 franchise oversight.
• Weld Community Foundation: Local community foundation serving the same Weld County geography with grantmaking, scholarship, and donor-advised fund services. Most direct competitor in local philanthropic capital and a useful benchmark for community-anchored giving.
• United Way of Larimer County: Neighboring Northern Colorado United Way chapter that co-manages the Northern Colorado Continuum of Care with Weld County. Highly comparable in scale, geographic scope, initiative structure, and donor base.

Others

• El Pomar Foundation: Major Colorado private foundation supporting community-based nonprofits across the state — a current United Way major funder and adjacent ecosystem participant. Relevant for understanding funder strategy rather than direct competition.

Regional players

• Community Foundation of Boulder County: Colorado community foundation operating a similar philanthropy, grantmaking, and community-leadership model. Useful benchmark for endowment management, donor-advised fund growth, and community impact reporting.
• United Way of Pueblo County: Another Colorado-based United Way chapter serving a similarly mid-sized community. Comparable operating model and funding structure, providing a useful benchmark for Weld County's fundraising efficiency and program mix.
• Northern Colorado Community Foundation: Regional community foundation covering Larimer and Weld counties. Comparable grantmaking and donor stewardship model, partially overlapping service area and donor pool.

Emerging players

• Family Resource Center Association (Colorado): Statewide network of family resource centers providing wraparound support services similar to United Way's Connecting Weld and Reading Great by 8 initiatives. Overlaps in target populations (children, families in poverty) and service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/UnitedWayWeld
• YouTubeyoutube.com/user/UnitedWayWeld
• Facebookfacebook.com/UnitedWayWeld
• LinkedInlinkedin.com/company/united-way-of-weld-county
• Instagraminstagram.com/unitedwayofweldcounty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about United Way of Weld County