India Cultural Center

What India Cultural Center does

India Cultural Center (ICC), founded in 2012 and headquartered in Greenwich, Connecticut, is a 501(c)(3) nonprofit organization that promotes Indian arts and culture through age-segmented educational programs and community events for the South Asian American diaspora and the broader population in Fairfield and Westchester counties. Its core programmatic portfolio comprises signature annual events (HoliFest, the 14th Annual Celebration of Light / Diwali Gala, Children's Diwali Party), children's cultural education (India Express Season Pass for ages 4+), teen programming (My Story Our Future oral history program and the Junior Advisory Board), and recurring senior engagement (Lunch with Seniors). ICC's content library, including over 50 documented family migration stories, contributes to Connecticut's K-12 AAPI curriculum standards in partnership with the UConn Asian and Asian American Studies Institute and the Greenwich Historical Society.

ICC's revenue model is a mix of individual donations (suggested tiers from $50 to $5,000+ plus DAF and corporate matching), corporate sponsorships (including Redfin as signature sponsor), ticketed event revenue (HoliFest $20-$30 general admission, $550-$3,000 group tents; India Express Season Pass at $125 annually; Children's Diwali Party $35-$40), and government grants from CT Humanities, the Connecticut Office of the Arts, and the National Endowment for the Arts. Distribution is event-driven and community-led: programming is delivered through venues such as Roger Sherman Baldwin Park, Boys & Girls Club of Greenwich, Ferguson Library, and partner private schools, with marketing through the Wix-hosted iccgreenwich.org site, email newsletter, Facebook, and Instagram. The organization has no proprietary technology stack, no disclosed AI or ML capabilities, and no app; operations rely on standard nonprofit tooling including Ticketleap for ticketing. Governance is by a 2025 Board of Directors led by President Jaya Mehrotra and Executive Director Margie French, with founders Mudita Bhargava and Meera Gilbert still referenced in the organization's history.

Name

India Cultural Center

Legal name

India Cultural Center of Greenwich

Website

https://iccgreenwich.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

India Cultural Center is a 501(c)(3) nonprofit in Greenwich, CT that promotes Indian arts and culture through age-segmented programs, signature events, and school partnerships for South Asian American families and the broader Fairfield and Westchester community.

Ownership category

akta.pro rank

Product category

Cultural Community Programming

NAICS

Arts, Entertainment, and Recreation (71), Civic and Social Organizations (813410), Civic and Social Organizations (81341), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI), Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

Keywords

• Cultural education programs
• Indian arts programming
• Community cultural events
• Nonprofit cultural organization
• Intergenerational community programs

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: ICC accepts tax-deductible donations at various levels ($50, $100, $250, $500, $1000, $2500, $5000, and custom amounts) on a one-time, monthly, or yearly basis. The organization also facilitates Donor Advised Fund (DAF) gifts and matches corporate gifts.
2. Corporate Sponsorships: Business sponsorships provide visibility through online recognition, email marketing, event recognition, and speaking opportunities. Sponsors target a niche audience of South Asian American community members and cultural enthusiasts.
3. Event Tickets: Revenue generated from ticket sales for signature events including India Express Season Pass ($125), HoliFest admission ($20-$30), Children's Diwali Party ($35-$40), and various cultural events.
4. HoliFest Group Sales: Private group tent and community tent rentals at HoliFest range from $550 (community tent) to $1000-$3000 (private tents of various sizes), providing group experiences with VIP amenities.
5. Government Grants: Support provided by CT Humanities (CTH), Connecticut State Department of Economic and Community Development/Connecticut Office of the Arts, and National Endowment for the Arts (NEA).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

A 501(c)(3) nonprofit organization founded in 2012 and headquartered in Greenwich, Connecticut, that promotes Indian arts and culture through educational programs integrated into school curricula, intergenerational community engagement initiatives connecting seniors and youth, and signature cultural events including festivals, galas, and ongoing arts programming. It serves Fairfield and Westchester counties and is funded through donations, sponsorships, event ticket sales, and grants.

Product overview

India Cultural Center is a non-profit cultural organization (501c3) that operates as a multi-program platform rather than a single product. The organization offers a portfolio of interconnected programs including: India Express (cultural education for children ages 4+), My Story Our Future (oral history workshop for teens), Junior Advisory Board (teen leadership), HoliFest (annual Holi festival), Celebration of Light/Diwali Gala (annual Diwali celebration), Children's Diwali Party, Lunch with Seniors, and Arts & Culture events. These programs collectively serve the South Asian American diaspora and the broader community across all age groups, united by the mission of fostering inclusion through education and engagement in Indian culture.

Differentiator

Problem solved

Functional benefit

Brands

• HoliFest: Annual Festival of Colors celebration, one of the area's biggest community events celebrating Holi
• Celebration of Light
• India Express
• My Story Our Future
• Lunch with Seniors

Products and services

• India Express

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• The Avon TheatreminorStrategic or Co-development Partner · 1 October 2026Film partner for PHOOLAN documentary screening event on October 7, 2026 at Ferguson Library. Avon on Tour program bringing documentary content to community.
• Ferguson LibraryminorStrategic or Co-development Partner · 1 October 2026Venue partner hosting PHOOLAN documentary screening event on October 7, 2026. Located at 1 Public Library Plaza, Stamford, CT.
• Phoolan Film IncminorStrategic or Co-development Partner · 1 October 2026Film production company behind PHOOLAN documentary. Partnership for community screening and filmmaker conversation event at ICC.
• Greenwich Historical SocietycoreStrategic or Co-development Partner · 1 September 2026Collaborative partner in My Story Our Future oral history program. Runs curatorial workshop where teens curate exhibits of family artifacts. Hosts community showcase exhibitions showcasing teen projects. Part of fifth cohort running September 2026 through February 2027.
• UConn Department of Social and Critical Inquiry / Asian and Asian American Studies InstitutecoreStrategic or Co-development Partner · 1 September 2026Academic partner for My Story Our Future program. Dr. Jason Chang advocated for AAPI studies legislation in CT K-12 curriculum. Program outcomes contribute to CT's API curriculum standards. Part of fifth cohort running September 2026 through February 2027.
• Shivaay Dance AcademyminorStrategic or Co-development Partner · 1 January 2026Dance academy providing performances and workshops at HoliFest 2026. Brings multi-cultural dance programming to the festival.
• Mumbai KattaminorOthers · 1 January 2026Indian food vendor serving food at HoliFest 2026. Located at 227 Westchester Ave, Port Chester, NY. Also hosts Diwali Lunch with Seniors event.
• India Avenue Dosa CartminorOthers · 1 January 2026Indian food vendor serving dosas at HoliFest 2026.
• Kona IceminorOthers · 1 January 2026Shaved ice vendor serving at HoliFest 2026.
• Bombay PopminorOthers · 1 January 2026Indian soda vendor serving beverages at HoliFest 2026.
• YMCA GreenwichminorStrategic or Co-development Partner · 1 January 2026Kids Zone sponsor at HoliFest 2026. Provides YMCA kids zone activities at the festival.
• Greenwich Country Day SchoolcoreStrategic or Co-development Partner · 1 January 2025School partner for ICC programming and DEI initiatives. Hosted community tent at HoliFest 2025. Learning about South Asia's contributions to the world through ICC's guidance.
• King SchoolcoreStrategic or Co-development Partner · 1 January 2025School partner hosting community tent at HoliFest 2025. Partner in ICC's school partnerships program for cultural representation.
• Longridge SchoolminorStrategic or Co-development Partner · 1 January 2025School partner hosting community tent at HoliFest 2025. Part of ICC school partnerships for cultural programming.
• Whitby SchoolminorStrategic or Co-development Partner · 1 January 2025School partner hosting community tent at HoliFest 2025. Participant in ICC school partnerships for AAPI representation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asia Society: Broadly focused nonprofit producing Asian arts and culture programming including Indian dance, music, and film across multiple U.S. sites; overlaps with ICC's arts & culture and Holi/Diwali-style programming but serves a much wider pan-Asian scope.
• South Asian Americans Leading Together (SAALT): National South Asian American advocacy and community-building organization that supports cultural identity and civic engagement programs; adjacent to ICC's community identity-preservation mission at a national scale.
• Smithsonian Asian Pacific American Center: National AAPI cultural/heritage organization that curates exhibitions, oral histories, and education programs; comparable to ICC's My Story Our Future oral history work and AAPI curriculum integration, though operating at a much larger institutional scale.

Regional players

• SEWA (Self Employed Women's Association) International: South Asian diaspora women's empowerment and community organization with cultural and civic programming; shares ICC's diaspora-identity-preservation and community-engagement DNA, though mission is broader humanitarian rather than arts-focused.
• Indo-American Center: Chicago-based Indian American community nonprofit offering cultural events, senior services, and youth programming; comparable multi-generational cultural-center operating model to ICC, though serving the Midwest diaspora.
• New Jersey Indo-American Cultural Association: Indian cultural nonprofit serving the Tri-state diaspora through festivals, language classes, and youth programs; mirrors ICC's model of heritage education and community events but operates in a different Northeast geography.

Direct peers

• Indian American Community Foundation (IACF): Community foundation serving Indian American diaspora through grantmaking, cultural programming, and identity-building initiatives — comparable mission to ICC, with overlap on cultural education and diaspora community-building.
• Indo-American Arts Council (IAAC): New York-based nonprofit dedicated to promoting Indian/South Asian arts and culture through film festivals, literary events, music, and visual arts — directly comparable to ICC's mission of showcasing Indian arts and diaspora contributions in the U.S.
• India Association of Greater Boston: Regional Indian-American community nonprofit serving the New England diaspora through cultural events, youth programming, and heritage celebrations — analogous to ICC's regional cultural-center model for South Asian Americans.

Others

• Akshaya Patra Foundation USA: Large U.S.-based nonprofit supporting Indian cultural and humanitarian causes (food security tied to Indian heritage); comparable U.S.-Indian nonprofit infrastructure and diaspora donor base though focused on service rather than cultural programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ICCGreenwich
• Instagraminstagram.com/iccgreenwich
• LinkedInlinkedin.com/company/india-cultural-center-of-greenwich

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about India Cultural Center