Women In Non Traditional Employment Roles
Women In Non-Traditional Employment Roles (WINTER) is a 501c3 nonprofit that runs a 10-week, tuition-free apprenticeship readiness program preparing women for careers in union building and construction trades across the Los Angeles and Orange County region.
- Company typePrivate
- Founded1996
- HeadquartersRancho Palos Verdes, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Women In Non Traditional Employment Roles does
Women In Non-Traditional Employment Roles (WINTER) is a 501c3 nonprofit founded in 1987 by Dr. Lynn Shaw and headquartered in Rancho Palos Verdes, California, with a centralized training academy in Commerce, CA. The organization operates a 10-week, tuition-free Apprenticeship Readiness Program that exclusively prepares women for careers in the union building and construction trades, delivering the NABTU Multi-Craft Core Curriculum (MC3) covering construction math, tools, OSHA, CPR/First Aid, financial literacy, and safety protocols. Enrollment is gated by a two-day bootcamp that assesses endurance and mental toughness, and the program culminates in placement into union apprenticeship pathways with more than 40 trades across the Los Angeles and Orange County region.
WINTER's business model is donation- and grant-funded rather than revenue-generating: all training, resource navigation, and job placement services are provided at no cost to participants, with operating expenses covered through charitable contributions, foundation grants, government workforce development funding, and corporate sponsorships. Its go-to-market is event-driven and community-anchored, relying on outreach workshops led by tradeswomen, partnerships with community colleges and workforce development boards, and direct recruitment through social channels (Instagram, Facebook, YouTube) and an email newsletter. The organization has 11-50 employees and is governed by a Board of Directors that includes senior executives from Parsons Corporation, LA Metro, and U.S. Bank.
The organization's competitive position rests on its 37+ year operating history, deep relationships with the LA/Orange Counties Building and Construction Trades Council and member union locals (Southwest Carpenters, IBEW Local 11, UA Plumbers Local 78, Ironworkers Local 433, LiUNA), and a portfolio of corporate and government sponsors that includes SoCal Edison, LA DWP, LAWA, Skanska, Hensel Phelps, Metro, and the Port of Long Beach. Its differentiator is a single, integrated curriculum-to-apprenticeship pipeline in a specific regional market; no proprietary technology, app, or AI capability is disclosed.
Women In Non Traditional Employment Roles firmographics
Firmographics- Name
- Women In Non Traditional Employment Roles
- Legal name
- Women In Non-Traditional Roles
- Website
- https://winterwomen.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Women In Non-Traditional Employment Roles (WINTER) is a 501c3 nonprofit that runs a 10-week, tuition-free apprenticeship readiness program preparing women for careers in union building and construction trades across the Los Angeles and Orange County region.
- Ownership category
- akta.pro rank
Women In Non Traditional Employment Roles industry classification
Industry- Product category
- Workforce Development / Vocational Training
- NAICS
- Apprenticeship Training (611513)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)
Keywords
Where Women In Non Traditional Employment Roles is headquartered
LocationHeadquarters
- HQ city
- Rancho Palos Verdes
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Women In Non Traditional Employment Roles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Charitable Contributions: WINTER is a 501c3 nonprofit organization that relies on donations to fund its free apprenticeship training programs. The organization accepts charitable contributions from individuals and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free apprenticeship readiness training |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Women In Non Traditional Employment Roles product offering
Product offeringCore offering
WINTER delivers a 10-week, tuition-free Apprenticeship Readiness Program that trains, educates, and prepares women for careers in over 40 union building and construction trades using the NABTU-approved Multi-Craft Core Curriculum (MC3). The program begins with a mandatory two-day bootcamp assessing endurance and mental toughness, and is supported by Resource Navigation (case management) and Career Services/Job Placement Assistance to move participants from enrollment through employment retention.
Product overview
WINTER operates as a single integrated workforce development organization offering its flagship Apprenticeship Readiness Program as the core product. This 10-week tuition-free training program, which begins with a mandatory two-day bootcamp, prepares women for careers in over 40 different union building and construction trades. The program is supplemented by resource navigation services, case management, and career placement assistance to support participants from enrollment through employment retention. All services are provided free of charge to participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Apprenticeship Readiness Program A 10-week, tuition-free workforce training program that exclusively trains, educates, and prepares women for careers in the union building and construction trades using the NABTU Multi-Craft Core Curriculum (MC3), covering industry/trade awareness, tools and materials, construction math, diversity awareness, sexual harassment, CPR/First Aid, OSHA, and financial literacy.
- Two-Day Bootcamp An intensive, hands-on two-day assessment event that evaluates endurance and mental toughness for prospective participants, requiring the ability to stand, sit, bend/stoop, squat, run, walk, swing, twist, lift, and climb without assistance.
- Resource Navigation Services Case management and resource navigation services that address barriers to starting training, staying in training, being placed in employment, and retaining trade positions for program participants.
- Career Services and Job Placement Assistance Job placement assistance and retention support that helps program graduates secure and maintain employment in the union building and construction trades.
Quantifiable outcome
- Participants gain knowledge, skills, and abilities to succeed as tradeswomen with union employment
Companies that use Women In Non Traditional Employment Roles
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Women In Non Traditional Employment Roles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Women In Non Traditional Employment Roles partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered minor and core.
- US BankminorCorporate sponsor of WINTER, providing financial support for the organization's mission to train women for construction careers.
- Southern California EdisonminorCorporate sponsor supporting WINTER's workforce development programs for women in the trades.
- Clean Power AllianceminorCorporate sponsor of WINTER's training and workforce development initiatives.
- Southwest CarpenterscoreMajor union sponsor that provides apprenticeship pathways and employment opportunities for WINTER program graduates. Represents construction carpenters in the Southern California region.
- Los Angeles/Orange Counties Building and Construction Trades CouncilcoreUmbrella organization representing construction trade unions in LA and Orange Counties. WINTER works with this council to place graduates into various union apprenticeship programs.
- IBEW Local 11coreInternational Brotherhood of Electrical Workers Local 11 - union sponsor providing electrical apprenticeship pathways for WINTER graduates.
- UA Plumbers Local 78coreUnited Association of Plumbers, Fitters, Welders and Service Techs Local 78 - union sponsor providing plumbing apprenticeship opportunities for WINTER graduates.
- Los Angeles Department of Water and PowerminorMunicipal utility and corporate sponsor of WINTER, providing support for workforce development programs.
- LAWA (Los Angeles World Airports)minorCorporate sponsor supporting WINTER's mission to train women for construction careers.
- Hensel PhelpsminorConstruction company and corporate sponsor of WINTER, supporting the organization's workforce development efforts.
- LiUNA Southern California District Council of LaborerscoreLaborers' union providing apprenticeship and employment pathways for WINTER graduates.
- SkanskaminorGlobal construction company and corporate sponsor of WINTER programs.
- Ironworkers Local #433coreIronworkers union providing apprenticeship pathways for WINTER program graduates.
- Metro (Los Angeles County Metropolitan Transportation Authority)minorLA Metro is a corporate sponsor and also employs WINTER's Board Member Angela Scott as Senior Diversity Economic Opportunity Representative to oversee construction workforce goals.
- Port of Long BeachminorPort authority and corporate sponsor of WINTER's training programs.
- FallTechminorSafety equipment company and corporate sponsor of WINTER.
- California Workforce Development BoardcoreState agency providing workforce development funding and strategic support for WINTER's apprenticeship readiness programs.
- Department of Industrial Relations (California)coreState agency regulating apprenticeship programs and providing oversight and support for WINTER's training curriculum alignment.
- AFL-CIOcoreAmerican Federation of Labor and Congress of Industrial Organizations - national labor federation providing strategic support and union connections for WINTER's mission.
- Parsons CorporationcoreEngineering firm and Board Member Daniel Sloan serves as VP of Labor Relations. Parsons creates workforce development programs to increase local inclusion and diversity, supporting WINTER graduates.
- MetrolinkminorSouthern California regional rail operator and corporate sponsor of WINTER.
- United Association - Union of Plumbers, Fitters, Welders and Service TechscoreNational union providing apprenticeship pathways and member support for WINTER graduates entering plumbing and HVAC trades.
- Los Angeles CountycoreCounty government partner providing workforce development support and featuring Supervisor Hilda L. Solis as a WINTER advocate.
- Supervisor Hilda L. SolisminorLos Angeles County Supervisor and First District representative who actively supports and advocates for WINTER's mission to get women into construction trades.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Women In Non Traditional Employment Roles competitors and assessment
Company assessmentDirect peers
- Nontraditional Employment for Women (NEW): NYC-based nonprofit with an identical mission of preparing women for careers in the skilled construction trades and union apprenticeships. Directly comparable in curriculum, target population, and apprenticeship placement model — serving as the East Coast analog to WINTER.
- Chicago Women in Trades (CWIT): Chicago-based nonprofit focused on women's economic self-sufficiency through careers in the skilled trades. Mirrors WINTER's pre-apprenticeship training, wraparound support services, and union partnership model in a different metro market.
- Oregon Tradeswomen: Portland-based nonprofit providing trades training and career placement for women, including pre-apprenticeship programs aligned with NABTU curricula. A peer in mission, target demographic, and apprenticeship-readiness program structure.
- Tradeswomen, Inc. Bay Area nonprofit founded in 1979 dedicated to increasing the number of women in the building trades. Provides pre-apprenticeship preparation, mentorship, and job placement — directly comparable to WINTER's model and target cohort.
- Black Women Build: Baltimore-based nonprofit focused on Black women in the construction trades, offering pre-apprenticeship training and wraparound support. A mission-aligned peer with a similar intersectional workforce development focus on women of color in skilled trades.
Emerging players
- Helmets to Hardhats: National nonprofit placing transitioning military members into skilled building trades apprenticeships. Operates in the same union apprenticeship pipeline as WINTER but targets veterans rather than women, making it a complementary rather than directly competing program.
Broad incumbents
- North America's Building Trades Unions (NABTU): Umbrella labor federation that authored the Multi-Craft Core Curriculum (MC3) used by WINTER. NABTU is the policy and standards-setting incumbent whose training infrastructure WINTER directly relies on for curriculum alignment and apprenticeship recognition.
- Job Corps: Federal workforce development program operated by the U.S. Department of Labor offering trades training including construction, with one of its centers referenced on WINTER's board member's resume. A broader-scale publicly funded incumbent in the same occupational training space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Women In Non Traditional Employment Roles social profiles
Digital presenceWomen In Non Traditional Employment Roles compliance and trust
Trust signalCompliance3 records
Women In Non Traditional Employment Roles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Women In Non Traditional Employment Roles leadership team
Management profileNumber of profiles
Profiles13 records
Women In Non Traditional Employment Roles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Women In Non Traditional Employment Roles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Women In Non Traditional Employment Roles
What does Women In Non Traditional Employment Roles do?
WINTER delivers a 10-week, tuition-free Apprenticeship Readiness Program that trains, educates, and prepares women for careers in over 40 union building and construction trades using the NABTU-approved Multi-Craft Core Curriculum (MC3). The program begins with a mandatory two-day bootcamp assessing endurance and mental toughness, and is supported by Resource Navigation (case management) and Career Services/Job Placement Assistance to move participants from enrollment through employment retention.
Is Women In Non Traditional Employment Roles a public or private company?
Women In Non Traditional Employment Roles is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Women In Non Traditional Employment Roles founded?
Women In Non Traditional Employment Roles was founded in 1996. It employs 11 to 50 people.
Where is Women In Non Traditional Employment Roles based?
Women In Non Traditional Employment Roles is headquartered in Rancho Palos Verdes, United States, in the North America region.
How does Women In Non Traditional Employment Roles make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Women In Non Traditional Employment Roles's main competitors?
Direct peers on record are Nontraditional Employment for Women (NEW), Chicago Women in Trades (CWIT), Oregon Tradeswomen, Tradeswomen, Inc. and Black Women Build. Helmets to Hardhats is listed as an emerging player. Broad incumbents are North America's Building Trades Unions (NABTU) and Job Corps.
Does Women In Non Traditional Employment Roles have an API?
No public API is recorded for Women In Non Traditional Employment Roles.
What industry is Women In Non Traditional Employment Roles in?
Women In Non Traditional Employment Roles's product category is Workforce Development / Vocational Training. Its primary akta.pro industry code is BPACANAK, Apprenticeships, Internships & Work-Based Learning Programs. Its NAICS code is 611513 and its SIC code is 8200.