Ajna Dance Company

Name

Ajna Dance Company

Legal name

Ajna Dance Company

Website

https://ajnadance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Performing Arts and Dance Education

NAICS

Dance Companies (71112), Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Folk Dance Performances (MPAGADAD)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• South Asian dance education
• Performing arts services
• School dance residencies
• Cultural programming workshops
• Bollywood dance classes

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. School Dance Residencies: Multi-week Indian dance residency programs for K-12 schools, ranging from 4-15 weeks, with curriculum-based learning culminating in student performances. Programs serve elementary, middle, and high school students.
2. Corporate Programs: Customized corporate wellness and DEI programs for organizations, including dance workshops, Diwali celebrations, and cultural programming for employee engagement.
3. Museum and Cultural Institution Partnerships: Performance and workshop fees from partnerships with museums, libraries, and cultural institutions including Lincoln Center, Brooklyn Children's Museum, and Symphony Space.
4. Kids Dance Classes: Weekly Bollywood dance classes for kids in Park Slope, Brooklyn, including Bollywood Levels 1, 2, 3 and beginner Kathak.
5. Public Event Tickets: Ticketed community events including Holi celebrations, with ticket prices ranging from $25-$48 for children and adults, and family packages available.
6. Private Events: Performances and interactive workshops for weddings, galas, and private parties featuring Bollywood, folk, and classical dance styles.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ajna Dance Company is a New York City-based performing arts organization that teaches, performs, and develops programs centered on South Asian dance, including classical Indian dance (Bharatanatyam, Kathak), folk dances such as Bhangra, and Bollywood. It delivers school residencies and assemblies, museum and corporate performances, weekly kids' classes, community workshops, and private event entertainment for weddings and galas across the New York metropolitan area.

Product overview

Ajna Dance Company is a performing arts organization offering a comprehensive portfolio of South Asian dance education and performance services. The company's offerings span multiple delivery formats including school residencies (Dances of India Residency, Storytelling and Creative Movement Residency), assemblies (Dances of India Assembly, Festival/Celebration Assemblies), workshops (Classroom Dance Workshops, Family/Community Workshops, Indian Dance Adventure Workshops), ongoing classes (Kids Bollywood Classes, Bollywood and Bhangra Dance Fitness Classes), and event services (Corporate/Workplace Programs, Museum Performances, Private Event Services, Wedding Dance Choreography). The programs focus on Classical Indian dance, folk dances (including Bhangra), and Bollywood dance styles to celebrate South Asian culture.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Engaged 5000+ visitors and community members at Brooklyn Children's Museum Holi Celebration since 2019
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Lincoln CentercoreStrategic or Co-development Partner · 1 January 2020Ajna has been partnering with Lincoln Center since 2020 to provide culturally responsive programs for people of all abilities, ages, and demographics. Programs include Autism Awareness Month sensory-friendly performances, Lincoln Center Moments for elderly populations with dementia, Breathwork and Meditation workshops with live bansuri and tabla, and Family Programming for Holi (virtual and in-person).
• Brooklyn Children's MuseumcoreStrategic or Co-development Partner · 1 January 2019Since 2019, Ajna has been the cultural curator for Brooklyn Children's Museum's annual Holi Celebration. They engage over 5000 visitors in South Asian food, visual art, cultural traditions, music, dance, and color activities. Ajna brings in collaborators including Indian food vendors, Mehndi artists, musicians, authors, and other artists. The partnership includes a procession to Brower Park for color powder play.
• PS 20 NYC Public SchoolcoreStrategic or Co-development Partner · 1 January 2017Longest-standing school residency collaboration since 2017. Multi-week Indian dance residency supporting educational objectives. Students participate in engaging workshops and interactive lessons culminating in performances showcasing cultural understanding.
• Bridgewater AssociatesminorStrategic or Co-development PartnerFinancial institution in Connecticut engaged Ajna for an educational, interactive Diwali dance workshop to support diversity and inclusion commitments. Ajna brought in additional partners including a Dholi and Mehndi artists for a comprehensive cultural experience.
• Queens Public LibrarycoreStrategic or Co-development PartnerMultiple free Bhangra and Indian dance workshops across Queens Public Library branches including Richmond Hill, Woodhaven, Jackson Heights, Poppenhusen, Sunnyside, Glen Oaks, and Bellerose. Partnership celebrates AANHPI Heritage Month and provides free community programming.
• Meatpacking DistrictminorStrategic or Co-development PartnerAjna participates in Meatpacking District's Summer Goals initiative with Bollywood dance performances, live dhol, and children's cultural art stations at Little West 12th Street location.
• Hudson River ParkminorStrategic or Co-development PartnerFree Bollywood and Bhangra dance fitness series in partnership with Hudson River Park. Weekly classes at Pier 46 and Pier 40 locations during fall 2025, offering 60-minute cardio dance workouts suitable for all fitness levels.
• Barclays CentercoreStrategic or Co-development PartnerAjna performs at Barclays Center's AAPI Night Market (3rd year), has provided New York Liberty halftime entertainment, performed at CUNY graduations, and participates in multiple years of AAPI Night Market celebrations. 5th Annual AAPI Night Market scheduled for May 2026.
• Symphony SpaceminorStrategic or Co-development PartnerAjna participates in Symphony Space's Global Arts program, sharing Bharatanatyam with young audiences through live performance, storytelling, and movement (3rd year).
• Brooklyn District Attorney's OfficeminorStrategic or Co-development PartnerAjna performed at Brooklyn District Attorney's Office Diwali Celebration at The Tillary Hotel Brooklyn, bringing vibrant dance, colorful festivities, and cultural programming.
• A3 (Asian American Federation)minorStrategic or Co-development PartnerAjna performed at A3's Diwali Celebration at CSA Headquarters, an evening of community, culture, and connection celebrating the Festival of Lights.
• Vivarta Arts and Moghul RestaurantminorStrategic or Co-development PartnerAjna participates in the 5th Annual Downtown Diwali festival organized by volunteer parents, with Vivarta Arts and Moghul Restaurant as presenting partners. Ajna dancers perform and lead interactive workshops.
• The Culture TreeminorStrategic or Co-development PartnerThe Culture Tree co-presents Brooklyn Children's Museum's annual Holi celebration with Ajna Dance Company, focusing on cultural education and community engagement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Steps on Broadway: NYC-based dance education and performance space offering ongoing classes and workshops. Comparable in subscription-based dance education delivery (kids classes) but broader genre coverage than Ajna.
• Bindu Dance Company: South Asian dance organization presenting classical and contemporary Indian dance with educational programming. Comparable emerging peer within the same cultural niche.

Broad incumbents

• National Dance Institute: Established NYC-based nonprofit bringing dance education to thousands of schoolchildren. Broader incumbent in the school residency market Ajna addresses, though not culturally specific to South Asian traditions.
• Alvin Ailey American Dance Theater: Iconic NYC-based dance company with extensive educational and community programming (Ailey Extension, school residencies, AILEY Experience). Broader incumbent that competes for institutional programming slots and corporate/DEI cultural spend.

Direct peers

• Battery Dance Company: NYC-based dance company offering educational programming, public performances, and international cultural exchange. Comparable to Ajna as a similarly sized NYC performing arts organization blending education, performance, and community engagement.
• Nai-Ni Chen Dance Company: New Jersey/New York-based Asian American dance company producing performances and educational programs that fuse traditional and contemporary styles. Direct peer due to similar cultural-diaspora dance focus, residency model, and school programming.
• Leela Dance Collective: U.S.-based Indian classical dance (Kathak) company producing performances and educational programming. Closely comparable as a Bharatanatyam/Kathak-rooted company that combines touring productions with school and community workshops.
• Natya Dance Theatre: Indian classical dance company specializing in Bharatanatyam with a comparable repertoire of performances, educational outreach, and residency programs in the U.S. cultural landscape.

Others

• Symphony Space: NYC multi-arts venue presenting cultural programming and family events. Functions both as an Ajna partner (Global Arts program) and as a comparable venue-based cultural programming organization.
• Brooklyn Arts Council: NYC nonprofit supporting local artists and cultural programming across Brooklyn through grants, residencies, and events. Adjacent ecosystem player that brokers many of the same institutional partnerships Ajna cultivates.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AjnaDanceNewYork
• Facebookfacebook.com/ajnadance
• Instagraminstagram.com/ajnadance
• LinkedInlinkedin.com/company/ajna-dance-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajna Dance Company