The Dance Fam & Rehab Inc.

What The Dance Fam & Rehab Inc. does

The Dance Fam & Rehab Inc. is a privately held Canadian corporation headquartered at 180 Market Drive, Milton, Ontario, operating a single combined facility that houses both a dance studio (two studios with sprung floors, Marley surfaces, mirror walls, and ballet barres) and a rehabilitation clinic (treatment rooms with exercise equipment and modalities such as therapeutic ultrasound and electrical stimulation). The company was founded by Danielle Mitchell, who serves as owner and director and personally holds Certified Athletic Therapist and Registered Massage Therapist credentials, supported by an admin director, a dance instructor, and a dance assistant.

The business runs four revenue streams: (1) dance classes across eight styles (jazz, ballet, hip hop, tap, lyrical, acro, musical theatre, jazz funk) for ages 6 months to adults via Full Season Programs (September-June, annual billing), an 8-Week Summer Program ($150+HST, pay-as-you-go), and Private Dance Classes; (2) Day Camps (Summer and March Break at $350+HST per session, ages 4-13) with before/after care and lunch add-ons; (3) Birthday Party Packages at $275+HST per base package; and (4) Massage Therapy and Athletic Therapy services with insurance-eligible billing through extended health benefits, scheduled via the Noterro platform. All services are delivered on-site in Milton.

Distribution is direct-to-consumer and community-led. Customers book dance classes and parties through the company website and email, rehab appointments through Noterro, and the business drives acquisition and retention through local SEO, email marketing (Mailchimp), social media (Facebook, Instagram), paid digital advertising (Facebook Pixel, Google Ads), and an extensive in-person community events calendar including recitals at FirstOntario Arts Centre Milton. The company operates without external capital, has no parent company, and is not listed on any exchange. The technology stack is entirely third-party SaaS, with no proprietary platform or AI capabilities disclosed.

Name

The Dance Fam & Rehab Inc.

Legal name

The Dance Fam & Rehab Inc.

Website

https://thedancefamandrehab.com

Company type

Private

Operating status

Operating

Short description

The Dance Fam & Rehab Inc. is a privately held, single-location dance studio and rehabilitation clinic in Milton, Ontario, serving families across the Halton and Peel regions with dance classes for ages 6 months to adults, day camps, birthday parties, and insurance-eligible massage and athletic therapy services.

Ownership category

akta.pro rank

Product category

Dance Education and Physical Rehabilitation Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Dance classes
• Athletic therapy
• Massage therapy
• Day camps
• Birthday party venue

Headquarters

HQ city

Milton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dance Classes: Revenue from recurring dance class enrollment including full season programs (September to June), 8-week summer programs, and private lessons. Classes span multiple skill levels from toddler (6 months) to adult, across styles including jazz, ballet, hip hop, tap, lyrical, acro, musical theatre, and jazz funk. Full season pricing varies by class; contact-based pricing model for season programs.
2. Rehabilitation Services: Revenue from massage therapy and athletic therapy sessions. Services include general Swedish massage, relaxation massage, deep tissue massage, prenatal massage, TMJ massage, indie head massage, and athletic therapy for injury prevention, acute injury recovery, chronic pain management, post-surgical rehab, concussion and whiplash recovery, and strength and conditioning. Eligible for insurance coverage through extended health benefits.
3. Day Camps: Revenue from day camp programs including summer camps and March Break camps for children ages 4-13. Camps include dance classes, crafts, indoor and outdoor activities. Add-on options include before/after care and lunch programs. Pricing at $350 + HST per camp session.
4. Birthday Parties: Revenue from dance-themed birthday party packages held at the studio. Base package includes up to 10 children and 5 adults, 2 hours of party time with dance instruction and games. Add-ons available for food, decorations, additional guests. Pricing at $275 + HST for base package.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Dance Fam & Rehab Inc. operates a combined dance studio and injury rehabilitation clinic under one roof in Milton, Ontario. The dance division offers structured programs (Full Season, 8-Week Summer, Day Camps, Private Lessons) across eight styles for ages 6 months to adults, while the rehab division provides Massage Therapy and Athletic Therapy services for injury prevention, recovery, and pain management.

Product overview

The Dance Fam & Rehab Inc. operates as a combined dance studio and rehabilitation clinic under one roof in Milton, Ontario. The dance division offers structured dance education programs including a Full Season Program (September-June), an 8-Week Summer Program, and Day Camps (Summer and March Break), with classes spanning eight styles (Jazz, Ballet, Hip-Hop, Tap, Lyrical, Acro, Musical Theatre, Jazz Funk) for ages 6 months to adults. Additional offerings include Birthday Party Packages and Private Dance Classes. The rehabilitation division provides Massage Therapy (Swedish, Relaxation, Deep Tissue, Prenatal, TMJ, Indie Head) and Athletic Therapy services (injury treatment, post-surgical rehab, concussion recovery, strength & conditioning). Both divisions operate independently while sharing the facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Season Dance Program Year-long dance education program running September to June, offering classes in jazz, ballet, hip hop, tap, lyrical, acro, musical theatre, and jazz funk for ages 6 months to adults. Includes a year-end stage recital performance.
• 8-Week Summer Program Intensive summer dance program offering eight weekly classes (Wednesdays or Thursdays) for $150.00 + HST per participant, culminating in an in-studio showcase on August 29, 2026.
• Day Camps (Summer & March Break) Full-day dance and activity camps for children ages 4-13 offered during summer and March Break. Camp days run 9am-4pm and include dance classes across multiple styles (jazz, acro, hip hop, musical theatre, tap, ballet, lyrical), arts and crafts, indoor and outdoor activities, and games. Optional add-ons include before care ($5/30min), after care ($5/30min), and lunch program ($40/week or $10/day). Priced at $350.00 + HST per camp session.
• Birthday Party Package Dance-themed birthday party venue rental at the studio for up to 10 children and 5 adults. Base package ($275.00 + HST) includes 2 hours of party time plus 15 minutes setup/cleanup, with a 1-hour staff-led dance class, 30 minutes of games, and 30 minutes of party room time. Additional children at $5/child and additional adults at $2.50/adult. Add-ons available for food, snacks, drinks, desserts, and decorations.
• Massage Therapy Services Professional massage therapy for pain relief, improved mobility, and stress reduction, including General Swedish Massage, Relaxation Massage, Deep Tissue Massage, Prenatal Massage, TMJ (Jaw) Massage, and Indie Head Massage. Sessions booked through Noterro; receipts eligible for extended health insurance benefits claims.
• Athletic Therapy Services

Quantifiable outcome

• Serves customers from ages 6 months to 80+ years old

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• STEEZY Studio: Online dance education platform with multiple styles (hip hop, contemporary, ballet-adjacent). Comparable on dance instruction breadth and audience development, but lacks a physical facility or rehabilitation component.

Broad incumbents

• Athlete's Care: Multi-location Canadian sports medicine and rehabilitation chain in the GTA. Comparable on the athletic therapy / sports rehab service line, though it operates at much larger scale and does not offer integrated dance education.
• Myodetox: Canadian boutique rehab and movement therapy chain. Comparable on the rehabilitation and recovery service offering and the wellness positioning, though operates at higher price points and broader scale.
• CLI Studios: North American online and in-person dance education platform. Comparable as a dance education business targeting broad demographics, but operates primarily digitally with a different geographic and economic model.
• Canada's National Ballet School: Canada's premier ballet training institution based in Toronto. Comparable on professional ballet training curriculum and competitive performance pathway, though it operates at a far larger institutional scale.
• Massage Addict: Canada's largest membership-based massage therapy chain. Comparable on the registered massage therapy service line and the recurring-subscription revenue model, but lacks the dance studio and athletic therapy components.

Regional players

• Harbour Dance Centre: Established multi-style Vancouver dance studio. Comparable as a multi-discipline Canadian dance school offering broad styles and ages, though it does not operate rehab services and serves a different geography.
• Toronto Dance Theatre: Toronto-based professional dance company with associated training programs. Comparable as a GTA-region dance education and performance organization, though it is positioned at the professional repertory tier rather than community recreation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dance Fam & Rehab Inc.