Wilberforce Institute
- Company typePrivate
- Founded2024
- HeadquartersUniversity Of Richmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Wilberforce Institute firmographics
Firmographics- Name
- Wilberforce Institute
- Legal name
- Wilberforce Institute
- Website
- https://wilberforce.institute
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wilberforce Institute industry classification
Industry- Product category
- Public Policy Advocacy
- NAICS
- Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)
- akta.pro secondary industries
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO), Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where Wilberforce Institute is headquartered
LocationHeadquarters
- HQ city
- University Of Richmond
- HQ country
- United States
- HQ region
- North America
Markets served
Wilberforce Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Donations and Charitable Contributions: As a nonprofit organization, the Wilberforce Institute relies on donations from individuals who support their mission of reducing animal suffering through pro-liberty and free market policy advocacy. The website prominently features a 'Donate Now' button and the organization solicits contributions through various outreach channels.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Wilberforce Institute product offering
Product offeringCore offering
The Wilberforce Institute is a pro-liberty, pro-free market nonprofit policy think tank that produces policy research, opinion articles, op-eds, and the Real Unity Podcast focused on reducing animal suffering. Its core activities are advocacy and educational content across policy areas including factory farming, big agriculture, wildlife and equine protection, animal experimentation, animal fighting, and food innovation such as lab-grown meat. All content is offered free of charge to the public, supported by individual donations.
Product overview
Wilberforce Institute is a pro-liberty and pro-free market nonprofit policy think tank dedicated to reducing animal suffering by advocating for policy reforms. The organization does not offer commercial software products or technology services. Its primary activities include publishing policy analysis and commentary, operating the Real Unity Podcast (a media content series), and conducting legislative advocacy across policy areas including factory farming, wildlife protection, animal experimentation, and food innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Unity Podcast A multimedia podcast/video series featuring interviews and discussions on animal welfare, the dignity of life, conservation, and related policy topics from a free-market perspective. Episodes feature the Institute's founder Liam Gray and other guests, and are distributed free to the public via podcast platforms.
- Policy Research and Opinion Articles Freely available policy analysis, news commentary, and opinion articles published on the Wilberforce Institute website covering factory farming, big agriculture, wildlife and equine protection, animal experimentation, animal fighting, and food innovation. Aimed at informing policy makers, journalists, and the general public.
Companies that use Wilberforce Institute
Customer profileSegments2 records
Ideal customer profiles1 record
Wilberforce Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wilberforce Institute partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Wilberforce Institute competitors and assessment
Company assessmentBroad incumbents
- Americans for Prosperity: Conservative/libertarian advocacy organization with grassroots and policy capabilities. Represents the broader right-leaning advocacy infrastructure Wilberforce operates within, with a much larger donor base.
- Cato Institute: Major libertarian public policy think tank with broad issue coverage including consumer choice and food innovation. Demonstrates the libertarian think tank model and audience overlap with Wilberforce's positioning.
- Humane Society of the United States (HSUS): Largest US animal welfare advocacy organization, operating across factory farming, wildlife, and pet protection. Incumbent in the same advocacy space that Wilberforce seeks to influence, though ideologically distinct.
- PETA: Major animal rights advocacy organization with significant media footprint and policy campaigns. Comparable in advocacy mission though ideologically opposite, making it a benchmark for earned-media reach.
- Reason Foundation: Libertarian think tank publishing policy research and commentary on free-market issues. Similar GTM motion via op-eds, podcasts, and policy advocacy on adjacent free-market topics.
Direct peers
- Animal Legal Defense Fund: Nonprofit legal advocacy organization focused on animal protection through the legal system. Comparable mission and nonprofit funding model, with policy advocacy and litigation.
- R Street Institute: Center-right libertarian think tank producing policy research on a range of issues including technology, environment, and animal welfare. Closest institutional analog in terms of libertarian policy framing.
- Center for Biological Diversity: Nonprofit wildlife and habitat advocacy organization active on wildlife policy. Comparable in wildlife protection focus, though ideologically distinct (environmental left vs. libertarian right).
- White Coat Waste Project: Bipartisan nonprofit watchdog focused on ending taxpayer-funded animal experimentation. Directly cited in Wilberforce Institute coverage as a partner on animal testing advocacy, operating in the same right-leaning policy niche.
- Born Free USA: Wildlife advocacy nonprofit focused on ending captive animal exploitation and protecting wildlife. Comparable in nonprofit wildlife advocacy mission and US policy engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Wilberforce Institute social profiles
Digital presenceWilberforce Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilberforce Institute leadership team
Management profileNumber of profiles
Profiles1 record
Wilberforce Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilberforce Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilberforce Institute
What does Wilberforce Institute do?
The Wilberforce Institute is a pro-liberty, pro-free market nonprofit policy think tank that produces policy research, opinion articles, op-eds, and the Real Unity Podcast focused on reducing animal suffering. Its core activities are advocacy and educational content across policy areas including factory farming, big agriculture, wildlife and equine protection, animal experimentation, animal fighting, and food innovation such as lab-grown meat. All content is offered free of charge to the public, supported by individual donations.
Is Wilberforce Institute a public or private company?
Wilberforce Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wilberforce Institute founded?
Wilberforce Institute was founded in 2024. It employs 1 to 10 people.
Where is Wilberforce Institute based?
Wilberforce Institute is headquartered in University Of Richmond, United States, in the North America region.
How does Wilberforce Institute make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Wilberforce Institute's main competitors?
Broad incumbents on record are Americans for Prosperity, Cato Institute, Humane Society of the United States (HSUS), PETA and Reason Foundation. Direct peers are Animal Legal Defense Fund, R Street Institute, Center for Biological Diversity, White Coat Waste Project and Born Free USA.
Does Wilberforce Institute have an API?
No public API is recorded for Wilberforce Institute.
What industry is Wilberforce Institute in?
Wilberforce Institute's product category is Public Policy Advocacy. Its primary akta.pro industry code is BPAGAIAJ, Advocacy, Policy & Public Awareness (Animal Welfare), with a secondary code of BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes. Its NAICS code is 8133.