Bosch Parade
- Company typePrivate
- Founded2010
- Headquarters's-hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Bosch Parade firmographics
Firmographics- Name
- Bosch Parade
- Legal name
- Stichting Bosch Parade
- Website
- https://boschparade.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bosch Parade industry classification
Industry- Product category
- Cultural Arts Festival
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Community Parades, Carnivals & Street Fairs (MPAGAEAE)
- akta.pro secondary industry
- Local Community & Multi-Category Fairs (MPAGAFAO)
Keywords
Where Bosch Parade is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Bosch Parade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Free admission to the parade with optional paid seating on grandstand Westwal and Terrace Bolwerk for premium viewing positions
- Donations and Sponsorships: Financial gifts from donors and corporate sponsors to support the event and future investments in Bosch Parade
- Waterwork Rentals: Selected artworks can be rented/booked for other events and locations after the parade
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free admission to parade route and Garden of Earthly Delights |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Bosch Parade product offering
Product offeringCore offering
Bosch Parade organizes a biennial floating art parade on the Dommel River in 's-Hertogenbosch, featuring 15-16 commissioned artworks by international artists sailing a 1.4-kilometer route inspired by Jheronimus Bosch. Surrounding the parade, the foundation runs the Garden of Earthly Delights open-air venue with the LUST pop-up restaurant, an educational program for schools, ticketed premium seating, a festival publication, and a programme mobile application.
Product overview
Bosch Parade is a biennial art festival in 's-Hertogenbosch featuring a unique floating parade of water artworks on the Dommel River, inspired by Jheronimus Bosch. The core offering consists of the parade itself with 15-16 international artists presenting new works, supplemented by the Garden of Earthly Delights venue with an outdoor atelier, workshops, and the LUST pop-up restaurant. Additional offerings include a programme app for navigation and scheduling, paid terrace/grandstand seating for reserved viewing, educational programs for schools, and a published festival book documenting the event.
Differentiator
Problem solved
Functional benefit
Brands
- Tuin der Lusten (Garden of Earthly Delights): Open-air venue and pop-up restaurant open during the festival period, featuring an atelier and culinary offerings.
- LUST
Products and services
- Bosch Parade Floating Art Parade A biennial floating parade featuring 15-16 commissioned artworks by international artists sailing a 1.4-kilometer route on the Dommel River in 's-Hertogenbosch, inspired by Jheronimus Bosch and held four times across the festival period for general public visitors.
- Garden of Earthly Delights (Tuin der Lusten) An open-air venue at the foot of Stadspoort Citadel featuring an outdoor atelier where artists build their installations, workshops, performances, and the LUST pop-up restaurant, open during the festival period for general public visitors.
- Terrace and Grandstand Seating
Quantifiable outcome
- Over 44,000 visitors attended the 10th edition in 2024
- +1 more outcomes
Companies that use Bosch Parade
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Bosch Parade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bosch Parade partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Boost ProductiescoreVisual circus company (Lennie Visser & Jelle Engel) as artistic partner, creating associative visual circus performances. They explore boundaries between movement theatre, circus, dance and visual art, contributing to the artistic quality of Bosch Parade.
- Panama PicturescoreCircus/dance company creating performances at the intersection of dance and circus with live music. Developed works including 'The Weight of Water' and 'Into thin air' for Bosch Parade, with some traveling to international festivals.
- Down the Rabbit Hole FestivalmajorAnnual programming partner for developing selected waterworks into independent performances. They co-produce projects like Burn Out Clinic and host traveling artworks from Bosch Parade at their festival.
- KOP BredacoreKOP supports young art and design talent, helping them reach national and international stages. Director Meike Veldhuijzen collaborates on artistic direction, providing space for new generation artists.
- Jazz in DuketownmajorCo-production partner for Instrumen II musical performance-installations. Provides programming partnership to develop promising artworks into independent performances.
- Het Zuidelijk ToneelminorSarah Moeremans, director and future artistic leader, has worked on Bosch Parade editions '22 and '24, providing theatrical direction under their auspices.
- HeinekenminorBeverage sponsor for the Garden of Earthly Delights pop-up restaurant LUST
- VrumonaminorBeverage sponsor for the Garden of Earthly Delights pop-up restaurant LUST
- SligrominorFood supplier for the Garden of Earthly Delights pop-up restaurant LUST
- De SpijsbereidersminorCulinary artists creating inventive pop-up restaurant LUST in the Garden of Earthly Delights with gastronomic creativity inspired by Hieronymus Bosch
- Amsterdam Queer ChoirminorCollaborated on sound compositions for Monstrous Voices performance by Le Bateau
- Buurtplaats NoorderhofminorCollaboration partner for Monstrous Voices performance by Le Bateau
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Bosch Parade competitors and assessment
Company assessmentDirect peers
- Grachtenfestival Amsterdam: Annual ten-day music festival on Amsterdam's canals featuring classical, jazz, and world music performed on boats and waterside stages. Directly comparable to Bosch Parade's water-based cultural event format and its use of canals and rivers as performance venues in the Netherlands.
- Royal de Luxe: French street theatre company famous for giant marionettes that walk through city streets in multi-day parades, with previous performances in Nantes, Antwerp, and Hamburg. Closest analogue to Bosch Parade in parade format, scale of physical artworks, and public spectacle delivery.
- Les Machines de l'île: Large-scale mechanical art installations in Nantes, France, including the Great Elephant and the Marine Worlds Carousel, with parades and street performances. Comparable to Bosch Parade as a spectacle-driven cultural attraction featuring oversized artistic creations in motion and a parade-like public experience.
- De Parade: Travelling Dutch theatre festival that pitches a big top in four major Dutch cities each summer featuring cabaret, theatre, music, and food. Comparable to Bosch Parade as a nationally touring Dutch cultural festival with free-walking public spaces, food and beverage programming, and a similar mix of culture and casual festival atmosphere.
- Oerol Festival: Annual ten-day outdoor arts festival on the island of Terschelling in the Netherlands featuring site-specific performances, installations, and theatre in natural landscapes. Highly comparable to Bosch Parade as a Dutch outdoor arts festival that commissions new site-responsive works and integrates them with the local environment.
- Festival Boulevard 's-Hertogenbosch: Annual multi-disciplinary performing arts festival held in 's-Hertogenbosch with theatre, music, dance, and street performances, including water-based segments on the Binnendieze. Operates in the same host city as Bosch Parade and shares audience, sponsors, and volunteer base, making it the closest geographic peer.
Broad incumbents
- Venice Biennale: World-renowned international art and architecture exhibition held in Venice, with national pavilions, themed shows, and performances across the city. Comparable to Bosch Parade as a flagship international art event with strong heritage themes, public installations, and a destination cultural tourism draw.
- Documenta: Major contemporary art exhibition held every five years in Kassel, Germany, featuring large-scale installations and performance works in public spaces. Comparable to Bosch Parade as a globally significant contemporary art event that uses the city as its stage and attracts international visitors and artists.
Regional players
- Vierdaagse van Nijmegen / Zomerfeesten: Large Dutch regional summer events and city festivals with parades, performances, and free public programming in cities like Nijmegen and other Dutch municipalities. Comparable to Bosch Parade as Dutch regional/city festivals where free public admission, large volunteer bases, and outdoor programming drive attendance.
Emerging players
- AfrikaBurn: South African regional Burning Man affiliate gathering in the Tankwa Karoo with large-scale art installations, performances, and a participatory community event. Comparable to Bosch Parade as a community-built arts festival relying on volunteers, original artworks, and a temporary pop-up creative city format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bosch Parade social profiles
Digital presenceBosch Parade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bosch Parade leadership team
Management profileNumber of profiles
Profiles18 records
Bosch Parade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bosch Parade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bosch Parade
What does Bosch Parade do?
Bosch Parade organizes a biennial floating art parade on the Dommel River in 's-Hertogenbosch, featuring 15-16 commissioned artworks by international artists sailing a 1.4-kilometer route inspired by Jheronimus Bosch. Surrounding the parade, the foundation runs the Garden of Earthly Delights open-air venue with the LUST pop-up restaurant, an educational program for schools, ticketed premium seating, a festival publication, and a programme mobile application.
Is Bosch Parade a public or private company?
Bosch Parade is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bosch Parade founded?
Bosch Parade was founded in 2010. It employs 1 to 10 people.
Where is Bosch Parade based?
Bosch Parade is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Bosch Parade make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Sponsorships and waterwork Rentals.
Who are Bosch Parade's main competitors?
Direct peers on record are Grachtenfestival Amsterdam, Royal de Luxe, Les Machines de l'île, De Parade, Oerol Festival and Festival Boulevard 's-Hertogenbosch. Broad incumbents are Venice Biennale and Documenta. Vierdaagse van Nijmegen / Zomerfeesten is listed as a regional player. AfrikaBurn is listed as an emerging player.
Does Bosch Parade have an API?
No public API is recorded for Bosch Parade.
What industry is Bosch Parade in?
Bosch Parade's product category is Cultural Arts Festival. Its primary akta.pro industry code is MPAGAEAE, Community Parades, Carnivals & Street Fairs, with a secondary code of MPAGAFAO, Local Community & Multi-Category Fairs. Its NAICS code is 711 and its SIC code is 7900.