United Way Of South Texas

Name

United Way Of South Texas

Legal name

United Way of South Texas

Website

https://unitedwayofsotx.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Human Services

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134), Community Housing Services (62422), Community Food Services (62421)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Community fundraising
• Nonprofit services
• Workplace giving
• Human services
• Charitable programs

Headquarters

HQ city

Mcallen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: The organization raises funds through annual workplace campaigns at corporate partners, municipalities, and school districts, as well as individual donations. 99% of donations remain in Hidalgo and Starr Counties.
2. Corporate Sponsorships: Top corporate sponsors provide both financial contributions and volunteer support through various United Way programs including Pacesetter Companies that launch campaigns early and pledge significant amounts toward campaign goals.
3. Pillar Club Memberships: Individual donors contributing between $500 to $10,000 annually. Currently 803+ members collectively contribute over $508,250, representing approximately 25% of the campaign.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

United Way of South Texas is a nonprofit charitable organization that mobilizes community giving through workplace campaigns, individual donations, and volunteer programs, then funds over 20 partner nonprofit agencies and direct service programs across four impact areas: Youth Opportunity, Healthy Community, Financial Security, and Community Resiliency. The organization serves residents of Hidalgo and Starr Counties through programs including free tax preparation (VITA), school supply distribution, holiday assistance, and 211 information and referral services.

Product overview

United Way of South Texas is a nonprofit charitable organization (not a technology product company) that operates as a community impact organization serving Hidalgo and Starr Counties in Texas. Rather than a unified software platform, the organization delivers a portfolio of social service programs including Youth Opportunity, Healthy Community, Financial Security, and Community Resiliency initiatives. Key programs include the Volunteer Income Tax Assistance (VITA) program for free tax preparation, Back-to-School Shopping Spree, Day of Caring Project FreshStart, Spirit of Christmas assistance, and Latina Hope entrepreneurship program. The organization connects community resources with families in need through partnerships with over 21 local nonprofit agencies, funding services that reach approximately 180,000-225,000 residents annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Opportunity Program
• Healthy Community Program
• Financial Security Program
• Community Resiliency / 211 Information and Referral
• Volunteer Income Tax Assistance (VITA)
• Back-to-School "In Style" Shopping Spree
• Day of Caring - Project FreshStart
• Spirit of Christmas
• Latina Hope Program

Quantifiable outcome

• Serve 180,500+ to 247,300+ residents annually across Hidalgo and Starr Counties
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• South Texas CollegeminorGTM or Marketing Partner · 6 March 2025Awarded $8,000 Food Pantry grant to expand food insecurity services at STC campuses. STC provides VITA program volunteers and hosts food pantry locations.
• Wells FargocoreGTM or Marketing Partner · 31 October 2023Funding partner for Latina Hope Program in Starr County, providing financial literacy training for women entrepreneurs.
• City of RomaminorGTM or Marketing Partner · 31 October 2023Partner for Latina Hope Program providing space and speakers for entrepreneurial development workshops.
• Roma ISDminorGTM or Marketing Partner · 31 October 2023Partner for Latina Hope Program providing space for business workshops.
• International PapercoreGTM or Marketing Partner · 13 May 2023Corporate partner providing over 1,000 feminine hygiene kits for women in Hidalgo and Starr Counties. Employees volunteer to assemble kits.
• State Employee Charitable Campaign (SECC)coreStrategic or Co-development Partner · 1 January 1996United Way of South Texas has served as Rio Grande Valley SECC Local Campaign Manager for 27+ years (since 1996), managing state employee workplace giving campaigns.
• Target StorescoreGTM or Marketing PartnerMajor corporate sponsor and partner for Back-to-School 'In Style' Shopping Spree program for over 25 years. Provides volunteers as 'Shopping Buddies' and financial support for school supply distribution to middle school students.
• IBC BankcoreGTM or Marketing PartnerTop 10 Company supporter contributing $58,000 in 2024 campaign. Provides Loaned Executives, volunteers for events, and serves on Board of Directors.
• Hidalgo County Drainage District No. 1coreGTM or Marketing PartnerProvided Loaned Executive Jaime Salazar who led a 56% increase in employee giving and recruited businesses to Business United Program.
• Vantage Bank TexascoreGTM or Marketing PartnerTop 10 Company supporter. Provided 2024 Loaned Executive of the Year Roshni Manwani. Volunteers for multiple United Way programs including Shopping Spree and VITA.
• AmeriCorps NCCCcoreStrategic or Co-development PartnerUnited Way hosts AmeriCorps National Civilian Community Corps members who assist with VITA Program and complete projects at partner agencies. Nine Corps Members ages 18-26 serve 3-month terms.
• Frost BankcoreGTM or Marketing PartnerVITA Program sponsor providing financial support for free tax preparation services. Provides volunteers and corporate contributions.
• H-E-BcoreGTM or Marketing PartnerMajor Top 10 Company supporter and VITA Program sponsor. Contributed to Top 10 Companies list with significant employee giving.
• Lone Star National BankcoreGTM or Marketing PartnerVITA Program sponsor supporting free tax preparation services in Hidalgo and Starr Counties.
• Magic Valley Electric CooperativecoreGTM or Marketing PartnerVITA Program sponsor and Top 10 Company supporter providing both financial and volunteer support.
• Security Service Federal Credit UnioncoreGTM or Marketing PartnerVITA Program sponsor and Top 10 Company supporter for workplace campaigns and volunteer programs.
• Wells Fargo BankcoreGTM or Marketing PartnerVITA Program sponsor supporting free tax preparation services. Major corporate supporter with significant contributions.
• U.S. Internal Revenue Service (IRS)coreStrategic or Co-development PartnerFederal partner providing certification and support for VITA Program operations and volunteer training.
• The Monitor (AIM Media TX)coreGTM or Marketing Partner20-year media partner for Spirit of Christmas program (formerly 12 Days of Christmas). Provides news coverage and platform for family stories, raising $678,495 for 227 families.
• Partner Agencies (20+ nonprofits)coreStrategic or Co-development PartnerNetwork of over 20 local nonprofit agencies receiving United Way funding to deliver health and human services including emergency shelter, family violence counseling, youth programs, and financial assistance.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Rio Grande Valley Community Foundation: A community foundation serving the same Rio Grande Valley geography as United Way of South Texas. Comparable donor-base and grantmaking focus, though it operates a foundation/grantmaking model rather than a federated-workplace-giving model.
• Goodwill Industries of South Texas: Regional nonprofit social enterprise in South Texas operating workforce development, financial stability, and community programs. Comparable in mission focus (financial stability, employment) and donor-funded nonprofit model.

Broad incumbents

• United Way Worldwide: National umbrella organization that United Way of South Texas is an independently operated affiliate of. Comparable brand, mission, and federated-giving model, but operates at vastly larger scale across all 1,800+ U.S. affiliates.

Direct peers

• United Way of Metropolitan Dallas: Texas-based United Way affiliate with the same model of funding education, income, and health programs through partner agencies and workplace campaigns. Directly comparable governance, accountability ratings, and fundraising structure.
• United Way of Central Texas: Another regional Texas United Way affiliate running workplace campaigns, partner-agency funding, and 211 referral services. Directly comparable in scale and operating model to United Way of South Texas.
• United Way of Greater Houston: Another regional United Way affiliate in Texas operating the same federated-giving, partner-agency-funding, and workplace-campaign model. Highly comparable in mission and operating structure, though serving a much larger metro market.
• United Way of the Coastal Bend: South Texas regional United Way affiliate serving the Corpus Christi area with comparable mission, federated-giving model, and partner-agency funding approach. Useful peer for regional fundraising comparisons.
• Salvation Army of the Rio Grande Valley: National faith-affiliated social-services organization with regional operations in the Rio Grande Valley. Comparable donor-driven fundraising model and provision of safety-net services including emergency shelter and family support.
• Catholic Charities of the Rio Grande Valley: Faith-based nonprofit operating in the same Rio Grande Valley service area, providing social services including emergency assistance, immigration support, and family counseling. Directly comparable as a regional social-service funder/operator.

Emerging players

• Feeding Texas: Statewide hunger-relief organization that coordinates food bank networks across Texas including in the Rio Grande Valley. Comparable as a regional social-services funder/aggregator, though focused specifically on food security rather than the broader four-pillar United Way model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unitedwayofsouthtexas
• LinkedInlinkedin.com/company/unitedwayofsouthtexas
• Instagraminstagram.com/unitedwaysouthtexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of South Texas