Women's Education And Leadership League

What Women's Education And Leadership League does

Women's Education and Leadership League (WELL) is a volunteer-led 501(c)(3) nonprofit founded in 2014 in Modesto, California, that delivers wellness education to women facing homelessness, poverty, and financial hardship. Its programs are organized around a three-pillar curriculum — Financially WELL, Physically WELL, and Emotionally WELL — delivered primarily through free community workshops, seminars, and a five-week in-person cohort called Living WELL. The curriculum was developed by the founding team of financial professionals and is co-authored, taught, and curated by an in-house Education Committee that includes a Certified Divorce Financial Analyst (CDFA), a Director of Education with a public-health background, and a Finance Director with non-profit fiscal experience.

The organization's product surface includes the Living WELL cohort, the Living WELL Online self-paced course hosted on Kajabi (five modules, 17 lessons, with worksheets and HeartMath sessions), an Ambassador spokesperson program, an Associate membership program for program participants, and the Patty Scott Memorial Scholarship. Distribution is community- and event-driven: an Ambassador network generates referrals and partnerships, and the curriculum is delivered both directly and through channel partners including the Stanislaus County Office of Education, Sierra Vista Child & Family Services, Girl Scouts Heart of Central California, and the Latina Entrepreneur Symposium. WELL has served more than 5,000 women cumulatively since inception and operates across Stanislaus County, Modesto, and the broader Bay Area, including San Francisco and Walnut Creek.

WELL's business model is donation-led: as a 501(c)(3), it relies on tax-deductible contributions processed via PayPal, with secondary revenue from the paid Living WELL Online course, select ticketed events, and nascent corporate wellness licensing of the curriculum to employers. Marketing is content- and earned-media-driven, anchored by a blog, monthly newsletter, an active Facebook presence, and features in Contentment Health Magazine and a Raymond James national article tied to co-founder Alana Scott, who also co-founded the Lattig Scott Wealth Management Group of Raymond James.

Name

Women's Education And Leadership League

Legal name

Women's Education and Leadership League

Website

https://www.well4women.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Education and Leadership League is a volunteer-led 501(c)(3) nonprofit that delivers free financial, physical, and emotional wellness education through workshops, a 5-week cohort program, and an online course to women facing poverty and hardship in California.

Ownership category

akta.pro rank

Product category

Women's Wellness Education

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYEDAAAHAN

Workplace Wellness & Wellbeing Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Women's wellness education
• Financial literacy programs
• Community wellness workshops
• Financial coaching services
• Women empowerment programs

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: The organization is a 501(c)(3) nonprofit that relies on donations to fund operations and connect women with educational programs. Donations are tax-deductible.
2. Online Course Sales: Living WELL Online course sold to individuals and organizations for a fee. Organizations can license the curriculum for employee wellness programs.
3. Workshop and Event Revenue: Free seminars and workshops are offered, with some events (like the Eat Pray Love discussion at State Theatre) requiring ticket purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Women's Education And Leadership League (WELL) is a volunteer-led 501(c)(3) nonprofit that delivers financial, physical, and emotional wellness education to women through a three-pillar model. It offers free community workshops, a 5-week in-person Living WELL cohort, an interactive Living WELL Online course delivered via the Kajabi platform, an Ambassador/Associate community engagement program, an annual Patty Scott Memorial Scholarship, and corporate wellness curriculum licensing.

Product overview

Women's Education And Leadership League (WELL) operates as a volunteer-led nonprofit organization offering a integrated wellness education ecosystem. The core offerings include the Living WELL program, available both as a five-week in-person cohort experience and as an interactive online course through Kajabi. The Living WELL curriculum covers five modules (Together We Rise, Emotionally Well, Physically Well, Financially Well, and Living Well Into The Future) across 17 lessons. WELL also runs an Ambassador Program for community outreach and spokespersons, an Associate Program for members receiving support, an annual Patty Scott Memorial Scholarship for college students, and regularly scheduled Education & Workshops including WELL Wednesday virtual events.

Differentiator

Problem solved

Functional benefit

Products and services

• Living WELL Online Interactive online wellness course delivered through the Kajabi platform teaching emotional, physical, and financial wellness across five modules and 17 lessons, with printable worksheets, HeartMath live sessions, and access to a private participant Facebook group. Sold to individuals and licensed to organizations for employee wellness programs.
• Living WELL Cohort Five-week in-person wellness curriculum taught in community cohorts, focused on emotional, physical, and financial wellness under the three-pillar (Financially WELL, Physically WELL, Emotionally WELL) approach. Delivered free to community participants and licensed to organizations including SCOE, Sierra Vista Child & Family Services, and corporate wellness clients.
• Education & Workshops Free community seminars, workshops, and educational events covering financial literacy, physical wellness, emotional wellness, and related topics for women. Includes WELL Wednesday virtual events, partner-hosted workshops, and special events such as the Eat Pray Love book-to-film discussion at the State Theatre.

Quantifiable outcome

• Touched the lives of over 5000 women with life-changing financial literacy and education
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• HWC StanislauscoreStrategic or Co-development PartnerPartner organization collaborating with WELL on community wellness initiatives.
• InterfaithcoreStrategic or Co-development PartnerCommunity partner organization based in Modesto working with WELL to serve the local community.
• Stanislaus Family Justice CentercoreStrategic or Co-development PartnerServes victims of crimes including Domestic Violence, Human Trafficking, Stalking, and Dating Violence. Carolyn Gilton is passionate about this organization.
• Krystal StocktonminorGTM or Marketing PartnerMarketing/communications partner supporting WELL's outreach efforts.
• Sierra Vista Child & Family ServicescoreChannel Partner/ Reseller/ DistributorHosts WELL's Living WELL cohorts for staff and clients. Co-leads wellness programming with WELL.
• Stanislaus County Office of Education (SCOE)coreChannel Partner/ Reseller/ DistributorHosts Living WELL cohorts for Stanislaus County educators and staff. WELL login portal provided at living-well.mykajabi.com.
• Raymond JamescoreGTM or Marketing PartnerFeatured WELL and President Alana Scott in national article. Co-founder Alana Scott is part of Lattig Scott Wealth Management Group of Raymond James.
• Girl Scouts Heart of Central CaliforniacoreStrategic or Co-development PartnerCommunity Relations Director Domenica Escatel works with Girl Scouts from Modesto to Mariposa, bringing leadership programming.
• CASA StanislausminorStrategic or Co-development PartnerBoard organization where President Alana Scott serves on the Board of Directors.
• El ConciliocoreStrategic or Co-development PartnerAwarded La RAZA Award to WELL. President Alana Scott serves on the Board of Directors.
• State TheatreminorChannel Partner/ Reseller/ DistributorHost venue for WELL events including the Eat Pray Love book-to-film discussion.
• Latina Entrepreneur SymposiumcoreChannel Partner/ Reseller/ DistributorCo-leads Living WELL cohorts at the Latina Entrepreneur Symposium.
• EmpowHER LoungecoreChannel Partner/ Reseller/ DistributorCo-leads Living WELL cohorts at the EmpowHER Lounge.
• Contentment Health MagazinecoreGTM or Marketing PartnerFeatured WELL as cover story in January-February publication showcasing educational and inspirational events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dress for Success: Global nonprofit empowering women toward economic independence through education, professional attire, and career development programs. Closely comparable in mission, women-focused nonprofit model, and free educational programming for underserved women.
• AllBright: Women's professional development and learning community offering curated education, events, and mentorship for women leaders. Comparable in targeting women with integrated wellness, leadership, and financial literacy programming.
• Ellevate Network: Global professional women's network providing mentorship, training, and community for career advancement. Comparable in women-focused professional development, community/ambassador model, and educational programming.
• Take The Lead: Nonprofit focused on achieving gender parity in leadership through education, coaching, and cohort programs for women. Comparable in women-focused leadership/wellness education delivered through cohorts and online curriculum.

Broad incumbents

• YWCA USA: Large established nonprofit delivering wellness, safety, economic empowerment, and leadership programs for women. Comparable in women-focused wellness/education offering, but operates at much larger national scale with broader service lines.
• Junior Achievement USA: Large established nonprofit delivering financial literacy, work-readiness, and entrepreneurship education. Comparable in financial literacy curriculum focus and workshop/cohort delivery model, though JA serves youth broadly rather than women specifically.
• National Council on Aging: Nonprofit delivering financial wellness, health, and aging-related education programs. Comparable in integrated financial/physical/emotional wellness education and partnership-driven delivery model.

Emerging players

• GreenPath Financial Wellness: Nonprofit provider of financial counseling, education, and wellness programs, including employer financial wellness offerings. Comparable as a direct competitor in financial wellness education licensing for organizations.
• Smart Dollar: Online financial wellness education platform by Ramsey Solutions, often licensed to employers. Comparable in employer-licensed financial wellness curriculum and online course delivery model.
• Wellable: Corporate wellness technology platform offering wellness programs, content, and challenges for employers. Comparable as an adjacent corporate wellness provider with licensed curriculum and content distribution to organizations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/well4women
• Instagraminstagram.com/well4women

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Education And Leadership League