AIDNOW

What AIDNOW does

AIDNOW is a 501(c)(3) nonprofit charitable organization founded in 2010 in Virginia Beach, Virginia, that exists to raise the quality of life for disadvantaged people domestically and internationally. The organization coordinates resources, facilitates community bonding, and provides direct service across focus areas of education, housing and food stability, health, water, sanitation, and disaster response. Its core programs are Project Jump Start (an annual back-to-school event launched in 2011 in partnership with Virginia Beach City Public Schools' Social Work Services that serves homeless and high-needs K-12 students with clothing, shoes, school supplies, hygiene products, haircuts, eye exams, and groceries), Families4Families (a weekly grocery-bundle program co-launched in May 2020 with Operation Smile to address food insecurity, now with chapters in seven cities), Disaster Response and Relief (sustained activity across Puerto Rico, the Gulf Coast, the Carolinas, and Japan), and an international Mexico building project with YUGO Ministries.

The organization is operated by an all-volunteer board of seven directors with a small paid/staff footprint (Special Project Director and Volunteer Coordinator), and it relies entirely on charitable contributions rather than selling any product or service. Its technology stack is minimal — a Squarespace-hosted website (aidnow.org), an Instagram presence, PayPal donation integration, and SignupGenius for volunteer signup — with no proprietary platform, no mobile app, and no API. The go-to-market is event-driven: anchor annual events such as Project Jump Start (August) and Spring Fling, supplemented by Charity Bowls, golf tournaments, brewery fundraisers, and church partner activations.

AIDNOW's revenue mechanics span five streams: individual donations (one-time and recurring), corporate grants and sponsorships (Food Lion, SKANSKA, TowneBank, Priority Automotive, Sentara, Molina Healthcare, TC Energy, Papa John's, Walmart), government and foundation grants (Virginia Department of Health, Perry Mark Williams Memorial Fund, Elevance/Anthem, United Way of South Hampton Roads), in-kind donations (clothing for ages 5–18, shoes, hygiene products), and volunteer labor (300+ volunteers for Jump Start). Standard giving tiers include $100 for a holiday meal, $125 to sponsor a week's groceries for one family, $130 for a family-of-four grocery week, and $250 for clothing for five homeless students. The organization reports quantified outcomes including 3,000+ homeless K-12 students served since 2011, 636 students at the 2024 Jump Start, 500+ at 2025, 25,200 nutritional meals per year via Families4Families, and 26,000 meals purchased from 12 Food Lions via a one-year Virginia Department of Health partnership. AIDNOW won the National School Board Association (NSBA) Magna Award first place in 2020 for its Jump Start partnership with Virginia Beach City Public Schools.

Name

AIDNOW

Legal name

AIDNOW

Website

https://aidnow.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

AIDNOW is a 501(c)(3) nonprofit in Virginia Beach, Virginia, founded in 2010, that provides direct humanitarian aid to disadvantaged populations — primarily homeless K-12 students and food-insecure families — through programs including Project Jump Start, Families4Families grocery bundles, disaster relief, and international building projects.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Charitable Services

NAICS

Emergency and Other Relief Services (624230), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)

akta.pro secondary industries

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Humanitarian aid services
• Disaster relief programs
• Food assistance programs
• Community charity programs
• Homeless student support

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Financial donations from individual donors, both one-time and recurring monthly donors, are used to support all programs including Families4Families grocery bundles, Jump Start supplies, and general operations.
2. Corporate Grants and Sponsorships: Grants and sponsorships from corporations including Food Lion, SKANSKA, TowneBank, Priority Automotive Charities, Sentara, Molina Healthcare of Virginia, TC Energy, Papa John's, and others fund specific programs and events.
3. Government and Foundation Grants: Grants from organizations including Virginia Department of Health, Perry Mark Williams Memorial Fund, Elevance (formerly Anthem), United Way of South Hampton Roads, and various church foundations support food assistance and community programs.
4. In-Kind Donations: Donations of new clothing (children ages 5-18), shoes, hygiene products, and other goods are collected and distributed through programs like Jump Start and Families4Families.
5. Volunteer Services: Volunteer time and labor supporting events, warehouse operations, and program delivery (e.g., 300+ volunteers for Jump Start, 262 volunteers for 2025 Jump Start, 100 Food Lion employees).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AIDNOW is a 501(c)(3) nonprofit charitable organization that raises the quality of life for disadvantaged people by coordinating resources, facilitating community bonding, and providing direct aid in education, housing, food stability, health, water, sanitation, and disaster response. Its flagship programs include Project Jump Start (an annual back-to-school event serving homeless K-12 students with clothing, shoes, supplies, medical screenings, and groceries) and Families4Families (a recurring grocery distribution program for food-insecure families), supplemented by disaster relief and international building projects.

Product overview

AIDNOW is a 501(c)(3) nonprofit charitable organization, not a technology product company. Its 'offerings' consist of direct charitable programs and services rather than software products or platforms. The core services include Project Jump Start (annual back-to-school event for homeless students), Families4Families (food assistance program), disaster response and relief efforts, and international building projects. The organization does not offer a SaaS platform, API, or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Jump Start
• Families4Families (F4F)
• Disaster Response and Relief
• Mexico Building Project

Quantifiable outcome

• Over 3,000 homeless students served since 2011
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and supporting.

• Virginia Department of HealthcoreStrategic or Co-development Partner · 1 January 2024One-year partnership to address food insecurity. Partnership yielded 26,000 meals purchased from 12 area Food Lions with 225 volunteers, 13 school partners, and 8 church partners. AIDNOW has authority as a referring agency to connect clients with services across the Commonwealth including housing, employment, legal services, transportation, and medical services.
• Food LioncoreStrategic or Co-development Partner · 1 January 2024Largest sponsor with most substantial team of Jump Start volunteers. Provides student food totes, family gift cards, hospitality areas, and coordinates donations from UNILEVER, Colgate, Kellogg, UTZ and Pepsi. Store Manager Maria Bowman serves on AIDNOW Board. Multiple Food Lions across 12 locations participate in meal programs.
• Operation SmilecoreStrategic or Co-development PartnerStrategic partnership to bring Families4Families grocery program to low-income housing areas. Provided essential groceries for a week to 13 local families and supported Veterans Day Military Families4Families events with volunteer support.
• Virginia Beach City Public Schools (VBCPS)coreStrategic or Co-development PartnerOfficial partnership with VBCPS Social Work Services since 2011. School social workers identify homeless and high-needs K-12 students for Project Jump Start and make referrals for food assistance programs. Won NSBA Magna Award together. Over 600 students served annually.
• The NoblemensupportingStrategic or Co-development PartnerLocal organization that selected AIDNOW as beneficiary for events and blessed 21 young military families with Food Lion groceries. Hosted 30th anniversary gala at MOCA celebrating local charitable efforts.
• Molina Healthcare of VirginiasupportingStrategic or Co-development PartnerNational sponsor providing dental and hygiene products for Jump Start attendees. Co-sponsored inaugural 'Re-fresh' event to restock school supplies for Franklin elementary students.
• United Way of South Hampton RoadssupportingChannel Partner/ Reseller/ DistributorApproved AIDNOW's participation in Combined Charities Campaign starting September 2025, enabling workplace giving programs.
• Forefront ChurchcoreStrategic or Co-development PartnerFounding church partner of AIDNOW. Created 'Bare Necessities Project' for socks and intimates. Leads volunteer teams for warehouse work and Jump Start. Supports Mexico building projects. Partners on disaster relief efforts and Mayflower Marathon.
• Ascent ChurchsupportingStrategic or Co-development PartnerChurch partner providing 'Serve Day' volunteer teams at AIDNOW warehouse. Leads month-long campaigns for back-to-school shoes. Assists with Jump Start volunteer coordination.
• The CollectivesupportingStrategic or Co-development PartnerPartnered with AIDNOW and Mutual Aid to provide Hurricane Helene relief. Coordinated delivery of water, Gatorade, clothing, baby formula, diapers, hygiene products, solar power chargers, paper goods and cleaning supplies to Asheville, NC.
• Mutual AidsupportingStrategic or Co-development PartnerPartnered with AIDNOW and The Collective for disaster relief. Coordinated Hurricane Florence and Helene relief efforts including three trucks of supplies to affected areas.
• YUGO MinistriessupportingStrategic or Co-development PartnerChristian-based nonprofit in Ensenada, Mexico. AIDNOW funded building materials for two families and Board Member Erik Peura led VBS and roofing projects with volunteers from Forefront Church.
• Chabad of Puerto RicosupportingStrategic or Co-development PartnerPartnered with AIDNOW and De Rican Restaurant to send two hurricane relief packages to Puerto Rico valued at over $4,000.
• Jimmy JohnssupportingStrategic or Co-development PartnerFood sponsor for Project Jump Start, providing sandwiches for hungry families.
• Great ClipssupportingStrategic or Co-development PartnerConfirmed donating a day of work to provide haircuts for 550+ homeless and high-needs students at Jump Start.
• Chick-fil-AsupportingStrategic or Co-development PartnerNine area stores confirmed 800 hot sandwiches for hungry families at Jump Start 2025.
• Christ's FellowshipsupportingStrategic or Co-development PartnerLent strength to assist in purchasing 20 fresh bundles of groceries for Victory Elementary families in need. Assisted with 2024 Families4Families event.
• Beach Beacon Baptist ChurchsupportingStrategic or Co-development PartnerCoordinated month-long campaign to help empower 76 homeless students with brand-new back-to-school shoes plus new outfits.
• Old Dominion University Community CaresupportingStrategic or Co-development PartnerCo-sponsored Spring Fling event with 575 Franklin elementary students, partnering with Franklin City Public Schools and 14 Community Resource Agencies.
• UNITE VAsupportingStrategic or Co-development PartnerContinued partnership to receive referrals for local families facing food insecurities and connect clients with services across the Commonwealth.
• Bethlehem Christian ChurchsupportingStrategic or Co-development PartnerNewest church partner that helped with F4F Suffolk event, with financial sponsorship from TC Energy.
• Wasserhund Brewing Company VBsupportingStrategic or Co-development PartnerHosted Music BINGO fundraiser to benefit AIDNOW. Location of first fundraisers and hosts 'Evening of Caring' events.
• Foodbank of Southeastern Virginia and the Eastern ShoresupportingStrategic or Co-development PartnerAIDNOW participates in Mayflower Marathon as part of 700 volunteers to assist the foodbank with food distribution.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Red Cross: National humanitarian organization providing disaster relief, emergency assistance, and recovery support. Comparable to AIDNOW's disaster response work on hurricanes (Helene, Florence, Puerto Rico) but operates at much larger scale with paid staff.
• Feeding America: National network of food banks providing food assistance to families and individuals facing hunger. Overlaps with AIDNOW's Families4Families food assistance program and Food Lion grocery distribution model, but at vastly larger scale.
• The Salvation Army: Major humanitarian organization providing emergency relief, food assistance, and disaster response. Comparable to AIDNOW's emergency food, clothing, and disaster relief programs but operates nationally and internationally at much larger scale.
• Samaritan's Purse: Large faith-based humanitarian organization with disaster relief and international building programs that closely mirror AIDNOW's disaster response and Mexico building projects. Operates at much larger scale but shares the evangelical/Christian volunteer base and disaster response DNA.

Emerging players

• Habitat for Humanity International: Nonprofit addressing housing and disaster recovery through volunteer-driven builds. Comparable to AIDNOW's Mexico building projects and disaster response rebuild efforts, with volunteer mission trips as a core delivery model.
• No Kid Hungry (Share Our Strength): National campaign focused on ending childhood hunger, including through school-based meal programs. Comparable to AIDNOW's Families4Families and Jump Start food distribution to K-12 students, but operates as a national advocacy/grantmaking campaign rather than a direct service provider.

Regional players

• Operation Smile: International medical humanitarian organization based in Virginia Beach; key partner that co-launched Families4Families with AIDNOW. Shares the Virginia Beach base and humanitarian mission framing, though focused on medical care rather than food/clothing aid.
• United Way Worldwide: National grantmaking/intermediary organization that recently approved AIDNOW's participation in the Combined Charities Campaign. Both serve as charitable infrastructure, but United Way operates as a grantmaking intermediary while AIDNOW is a direct service provider.

Direct peers

• Blessings in a Backpack: National nonprofit that provides weekend food for food-insecure elementary school children. Directly comparable to AIDNOW's Families4Families model and Jump Start's school-based food/hygiene distribution; both target K-12 students via school partnerships.
• Foodbank of Southeastern Virginia and the Eastern Shore: Regional food bank serving the same Hampton Roads/Southeastern Virginia geography as AIDNOW. AIDNOW explicitly participates in the Foodbank's Mayflower Marathon. Both address food insecurity in the same community through distribution partnerships with retailers like Food Lion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/Bl-fDBlFvHZ
• Facebookfacebook.com/aidnow
• LinkedInlinkedin.com/company/aidnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIDNOW