Shirakabamura

What Shirakabamura does

Shirakabamura (株式会社白樺村) is a privately held Japanese corporation headquartered in Chino City, Nagano Prefecture, that operates as a regional support platform for the Lake Shirakaba (白樺湖) area. The company's stated mission is to address regional depopulation and sustain a "lake resort continuing for the next 50 years." It does so through three interconnected service lines: real estate listing and brokerage for land and buildings in the area, a location rental service for Nakanoshima (中ノ島), a roughly 2,000-square-meter natural island in the lake used for filming, photography, weddings, and brand events, and consultation/support services for individuals and businesses relocating to or establishing operations around the lake.

The company's core operating capability is structured around a strategic arrangement with the Kashiwabara Property Zone (柏原財産区), which owns most of the area's land under leasehold rights that generally prohibit subletting. Shirakabamura holds an arrangement that allows it to sublet and manage a portion of these properties, effectively creating a property-access barrier for competitors. No proprietary technology platform underlies the business; the company relies on a website (shirakabamura.com), Instagram (@laketimejp), LINE messaging, and direct phone contact for customer acquisition. The website was redesigned and relaunched in February 2026, with property filters, map integration, and improved mobile responsiveness.

The business generates revenue through three transactional streams: (1) property sales brokerage fees on real estate transactions, (2) rental income on properties Shirakabamura itself owns or manages (rentals are limited to its own holdings due to subletting restrictions), and (3) location rental fees on Nakanoshima, ranging from ¥20,000/hour on weekdays to ¥200,000/half-day on weekends and holidays, with a 10% National Observatory discount. Pricing follows a tiered, pay-as-you-go transaction model. Target customers are individual relocators, lifestyle entrepreneurs opening pensions, cafes, and select shops, and production companies seeking exclusive natural venues.

Name

Shirakabamura

Legal name

株式会社白樺村

Website

https://shirakabamura.com

Company type

Private

Operating status

Operating

Short description

Shirakabamura (株式会社白樺村) is a private Japanese corporation in Chino City, Nagano Prefecture, that supports migration, business openings, and property transactions around Lake Shirakaba, and operates an island location rental service for filming and events.

Ownership category

akta.pro rank

Product category

Real Estate and Regional Development Services

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Non-Operating Establishments (9995), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Resort/Second-Home Community Association Management (BPAJAHAI)

akta.pro secondary industry

Asset Management & Owner’s Engineering (Lifecycle Strategy, Budgeting, Technical Due Diligence) (EUAMAGAJ)

Keywords

• Real estate brokerage
• Location rental services
• Relocation consulting
• Community development
• Lake resort management

Headquarters

HQ city

Chino

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Property Sales (Real Estate): Facilitates sale of properties (land and buildings) in the Shirakaba Lake area. The company manages properties owned by Kashiwabara Property Zone (柏原財産区) and offers sales brokerage services.
2. Property Rental Services: Provides rental property options. Only properties owned by Shirakabamura can be rented, as subletting is generally prohibited in the area.
3. Location Rental (Nakanoshima Island): Rents out Nakanoshima island in Shirakaba Lake for filming, photography, events, and weddings. Pricing varies by time slot and weekday/weekend. Generates revenue through hourly, half-day, and full-day rental fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shirakabamura is a Japanese corporation that manages lake resort assets around Lake Shirakaba (白樺湖) in Chino City, Nagano Prefecture. It operates a real estate listing and brokerage service for land and buildings in the area (with sale and limited rental options through a special arrangement with the Kashiwabara Property Zone), runs a location rental service for the natural Nakanoshima island used for filming and events, and provides consultation and ongoing support for individuals and small businesses relocating to or opening operations around the lake.

Product overview

Shirakabamura (白樺村) operates as a regional support platform for Shirakaba Lake, offering a portfolio of three interconnected service lines: (1) 白樺村の物件 — a real estate listing service for land and buildings around the lake managed under the Kashiwabara Public Property District, (2) 中之島ロケーションレンタル — an island location rental service for the 2,000 sqm Nakanoshima island in the lake, used for filming, photography and events, and (3) 移住・開業サポート — consulting and support for individuals relocating or starting businesses in the area. The company also publishes お役而立帳, a directory of local services, and 物件事例, a collection of operator interviews. The portfolio is anchored by the mission of sustaining a lake resort community for the next 50 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Shirakabamura Properties (白樺村の物件) Real estate listing and brokerage service for land, buildings, and vacation properties around Shirakaba Lake in Chino City, Nagano Prefecture. Includes sale listings managed by the Kashiwabara Public Property District and rental options limited to Shirakabamura-owned properties due to subletting restrictions in the area.
• Nakanoshima Location Rental (中之島ロケーションレンタル) Island location rental service for Nakanoshima, a 2,000 square meter natural island floating in Shirakaba Lake, available for filming, photography, outdoor events, weddings, music video shoots, and corporate brand activities. Includes boat transportation with staff, generator power, lights, campfire gear, chairs, and tents.
• Relocation and Business Opening Support (移住・開業サポート) Consultation and support service for individuals relocating to or entrepreneurs starting businesses around Shirakaba Lake. Includes property consultation, relocation advice, navigation of local land ownership rules (Kashiwabara Property Zone), and ongoing community integration support.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Kashiwabara Property Zone (柏原財産区)coreStrategic or Co-development PartnerKashiwabara Property Zone owns land in the Shirakaba Lake area on the Chino City side. Shirakabamura has special arrangements to manage and sublet properties from this zone, which would otherwise be prohibited from subletting. This partnership is essential to the company's ability to offer rental properties.
• 白樺湖のこと (Shirakabako.com)supportingGTM or Marketing PartnerTourism information website for Shirakaba Lake managed by the same parent organization. Provides visitor information and cross-promotes Shirakabamura services.
• レイクリゾート (Lake Resort)supportingGTM or Marketing PartnerRelated lake resort website providing resort information. Cross-promotes Shirakabamura as part of the regional tourism ecosystem.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Resorttrust, Inc. Japan's leading resort membership and vacation ownership company operating hotels, resorts, and residential properties nationwide. Comparable to Shirakabamura in operating resort/vacation real estate assets and serving members seeking a curated second-home lifestyle, though at far greater scale and national reach.
• Tokyu Resorts & Stays: Manages resort hotels, vacation rentals, and leisure properties across Japan, including at regional destinations. Comparable in managing and marketing resort-area accommodation and supporting second-home/leisure travel, although Tokyu Resorts is part of a major real estate group.
• Hoshino Resorts: Operates a portfolio of distinctive resort properties across Japan with a strong focus on regional destination curation. Comparable to Shirakabamura in driving rural/lake-region resort traffic and curating local lifestyle experiences, though Hoshino is a national brand rather than a single community operator.
• Mitsubishi Estate Resorts: Resort property division of Mitsubishi Estate that operates vacation and second-home developments in regional Japanese locations. Comparable to Shirakabamura in developing and managing resort residential/second-home properties in rural destinations, but with corporate backing and national reach.
• Prince Hotels (SEIBU Group): Operates resort hotels and leisure properties in regional Japanese destinations including lake and highland areas. Comparable as a major operator of destination resort assets serving second-home and tourism demand, though at significantly larger scale.

Emerging players

• Livit (Rakuten Group): Vacation rental and property management platform for second-home and resort properties in Japan, including regional destinations. Comparable as a service layer that helps owners rent and manage rural/regional properties, though Livit is technology-platform-led and operates at national scale.

Regional players

• Fujikanko Group (Fuji-Q): Diversified resort and real estate operator in the Fuji/Yamanashi highland region around Lake Kawaguchi. Comparable to Shirakabamura as a regional lake/highland resort management business with property, tourism, and lifestyle offerings, but serving a different catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlin.ee/TUOS7vg
• Instagraminstagram.com/laketimejp?igsh=MWxhbHFzZW1lb2tzcw==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shirakabamura