VA Training Academy® - VACT Limited

What VA Training Academy® - VACT Limited does

VA Training Academy® operates as a UK-focused direct-to-consumer training and coaching business operated by VACT Limited, a private limited company registered in England and Wales (Company No. 08290669) and headquartered in Mannington, Dorset. The company trains individuals to become professional Virtual Assistants, with offerings structured around two primary routes: a mentor-led VA Momentum Course (£750 for course only, or £1,400 including 12 months of membership and legal templates) and a £59/month VA Membership that bundles ongoing weekly live coaching, the entry-level Kick Start Course (£99 standalone), and access to the 5500+ member VA Help Desk Facebook community. Additional revenue is generated through one-to-one VA Coaching, quarterly VA Mastermind Get Shit Done Days, a specialized course for veterans and military spouses, and an annual VA Conference (run 2022–2025) with the upcoming 2026 UK VA Awards representing an extension into industry events.

The business is founder-led by Amanda Johnson, a military veteran with 23 years of service who has been training VAs since 2014 under a "no hype, servant leadership" methodology. Go-to-market is community-led and content-driven: 500+ free blog posts, a free live webinar funnel, organic social presence on Instagram, Pinterest, Facebook, and LinkedIn, and a direct Book-a-Call sales motion supplement a self-serve e-commerce shop. The company has trained over 2,000 students, holds multiple "Best VA Training Provider in the UK" recognitions, an Armed Forces Covenant Silver Award, and Advisory Board positions at the Society of Virtual Assistants, PA Show, and OIVAC. There is no external investment, no disclosed headcount, no AI/technology stack, and operations are UK-domestic only.

Name

VA Training Academy® - VACT Limited

Legal name

VACT Limited

Website

https://vact.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Short description

VA Training Academy® (VACT Limited) is a UK-based, founder-led training and coaching business that trains individuals to launch professional Virtual Assistant businesses through mentor-led courses, a £59/month membership, and a 5500+ member community.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Virtual assistant training
• VA business coaching
• Online business training
• VA membership program
• Small business mentoring

Headquarters

HQ city

Mannington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. VA Membership Subscription: Monthly subscription membership providing ongoing training, coaching, community access, and weekly live coaching sessions. Includes Kick Start Course for new members. Generates recurring monthly revenue at £59 per member.
2. VA Momentum Course: Intensive training course with personal feedback on modules and weekly live coaching. Offered at £750 for course only or £1,400 for full route including 12 months membership and legal templates. Payment plans available. One-time or near-term revenue from enrolled students.
3. Kick Start Your VA Business Course: Entry-level £99 course covering VA business foundations, included free with VA Membership. Can be purchased standalone.
4. Coaching Services: One-to-one and ongoing coaching services for individuals seeking personalized mentorship beyond standard courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

VA Training Academy provides live, mentor-led training courses, a monthly membership program, one-to-one coaching, and quarterly mastermind sessions that teach individuals how to start, run, and grow a professional Virtual Assistant business. Core content covers VA services, pricing, contracts, client acquisition, boundaries, and mindset. The signature offering is the VA Momentum Course (£750 or £1,400 full route), supported by a £59/month VA Membership that includes weekly live coaching and the foundational Kick Start Course (£99 standalone).

Product overview

VA Training Academy is a training and coaching platform offering structured pathways for individuals to become professional Virtual Assistants. The core offerings include the VA Momentum Course (a comprehensive mentor-led training program) and the VA Membership (ongoing professional development and community). Additional products include one-to-one coaching, quarterly mastermind sessions, and a free webinar. The product portfolio also includes a specialized course for veterans and military spouses. The business model combines live mentor-led sessions, personal feedback, and ongoing support to help students build properly grounded VA businesses.

Differentiator

Problem solved

Functional benefit

Brands

• VA Momentum Course: Live, mentor-led Virtual Assistant training course for people committed to building a professional VA business. Course price £750 or £1,400 including 12 months membership and legal templates.
• VA Membership
• Kick Start Your VA Business Course
• VA Coaching
• VA Mastermind
• UK VA Awards
• VA Conference
• Veterans and Military Spouses VA Momentum Course

Products and services

• VA Momentum Course A comprehensive mentor-led training course for serious VA candidates, providing personal feedback on every module, weekly live coaching, and covering services, pricing, contracts, marketing, clients, and mindset foundations. Priced at £750 course-only or £1,400 for full route including 12 months membership and legal templates; payment plans available.
• VA Membership Monthly membership providing weekly live coaching, current training content, and professional community for established VAs or those starting out. Includes the Kick Start Course for beginners. Priced at £59 per month with a discounted one-month trial available.
• VA Coaching One-to-one coaching services for individuals seeking personalized guidance separate from the standard training course curriculum.
• VA Mastermind – Quarterly Get Shit Done Days Quarterly mastermind sessions providing intensive accountability and productivity sessions for established VAs seeking peer support.
• Kick Start Your VA Business Course Foundational course covering the basics of starting a VA business, included free with the VA Membership. Also available as a standalone purchase for £99.
• Veterans and Military Spouses – VA Momentum Course Specialized version of the VA Momentum Course tailored for military veterans and their spouses transitioning from military to civilian self-employment.
• How to Start Your VA Business Webinar – Live Free live webinar training that introduces how to start a VA business, offered as a no-cost entry point with replay access for those not ready to commit.

Quantifiable outcome

• 2000+ students trained
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Society of Virtual AssistantscoreOthersAmanda Johnson serves as Advisory Board Member for the Society of Virtual Assistants, a key industry body for virtual assistants in the UK. This position indicates industry leadership and recognition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VirtualAssistantTrainingAcademyUK
• LinkedInlinkedin.com/in/amandaconstancejohnson
• Instagraminstagram.com/vatrainingacademy
• Pinterestpinterest.co.uk/vatrainingacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VA Training Academy® - VACT Limited