What Pukekohe High School does

Pukekohe High School (legal name: Pukekohe High School; Māori name: Te Kura Tuarua o Pukekohekohe) is a public secondary school located at 14 Harris Street, Pukekohe, in the Franklin district south of Auckland, New Zealand. It is governed by a Board of Trustees under New Zealand's Education and Training Act 2020 framework and is led by Principal Murray Saunders. The school serves approximately 2,000 students across Years 9–13, delivering the national NCEA qualification pathway alongside vocational and co-curricular programmes, and operates a dedicated International Department and Gateway work-experience programme for Years 11–13.

The core product is a comprehensive secondary education offering built on Microsoft 365 (Teams, Outlook, OneDrive, Word, Excel, PowerPoint, OneNote) and Adobe Creative Suite under a Bring Your Own Device (BYOD) policy, supported by Kamar (student management system), School Bridge (course selection), and a Library Dashboard providing access to over 15,000 books and magazines. Bespoke pastoral layers include Te Maahuri, Mana Ako (a four-stage wellbeing programme: Show Up, Gear Up, Lock In, Meaning), and Te Hikoi, an on-site marae. The co-curricular surface spans 34 sports, Kapa Haka, performing arts, Model United Nations, Duke of Edinburgh, and seven student councils across five houses named after native trees.

Revenue is predominantly government-sourced via the New Zealand Ministry of Education's per-pupil funding and the donations scheme (the school does not request a mandatory school donation), with secondary income from international student tuition at NZ$17,500 per year (plus admin, levy, ESOL, homestay, NZQA, and uniform fees), co-curricular activity fees, uniform sales through SAS Sports Ltd., and bus transport administered via Ritchies Transport. Domestic enrolment is geographically constrained to a Ministry-approved home zone, with out-of-zone places allocated by ballot; international enrolment is processed through pukekohe.enrol.school.nz and supported by homestay placements at NZ$420 per week. Tertiary pathway access is facilitated by course planning sessions on campus with AUT, Massey, Waikato, Unitec, University of Canterbury, and Victoria University of Wellington.

Name

Pukekohe High School

Legal name

Pukekohe High School

Website

https://www.pukekohehigh.school.nz

Company type

Private

Operating status

Operating

Short description

Pukekohe High School is a public New Zealand secondary school in Pukekohe, Auckland, serving approximately 2,000 students across Years 9–13 with NCEA qualifications, international student enrolment, and a Gateway vocational programme, funded primarily by the Ministry of Education.

Ownership category

akta.pro rank

Headquarters

HQ city

Pukekohe East

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ministry of Education Funding (Domestic Students): Pukekohe High School operates under the Ministry of Education's donations scheme. The scheme covers most curriculum costs (textbooks, workbooks). The school does not request a 'school donation'. Families are responsible for purchasing uniform and stationery. The school can still charge for non-curriculum-related costs such as sports tournaments, camps, and co-curricular activities.
2. International Student Tuition and Fees: International students pay annual tuition of NZ$17,500 (4 terms), with additional fees including Admin Fee (NZ$1,500), Government Levy (NZ$1,000), Student Safe Policy (NZ$699), Homestay Placement/Supervision (NZ$300), Contingency (NZ$500), Return Airport Transfer (NZ$250), NZQA Fees Years 11–13 (NZ$383.30), ESOL Support (NZ$1,000), and uniform (NZ$500). Homestay accommodation is charged at NZ$420 per week.
3. Co-curricular and Activity Fees: The school charges fees for sports tournaments, camps, and co-curricular activities. Sports uniforms are available through SAS Sports Ltd. Bus transport is free for students living more than 4.8km from school; otherwise NZ$100 per term or NZ$350 per year if paid by 1 February.
4. Uniform Sales: School uniforms are sourced exclusively from SAS Sports Ltd. and sold through The Uniform Shoppe (7A Glasgow Road, Pukekohe and online). Sports hoodies priced at NZ$70 each available from the Student Centre.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Pukekohe High School is a public secondary school in Pukekohe, Auckland, New Zealand, delivering Years 9-13 education to approximately 2,000 students. It offers NCEA-accredited academic and vocational pathways, an ESOL and international student programme with homestay accommodation, a Gateway work experience programme, and a broad co-curricular curriculum spanning 34 sports, music, cultural groups, and leadership development. The school is governed by a Board of Trustees under New Zealand's Education and Training Act 2020 and is funded primarily through the Ministry of Education.

Product overview

Pukekohe High School is a secondary school (Years 9-13) offering a comprehensive educational program centered on NCEA qualifications, supported by ESOL services for international students. The school's product portfolio includes academic curriculum across multiple subject areas, vocational Gateway work experience programs, BYOD technology-enhanced learning, and a full international student program with homestay accommodation services. Co-curricular offerings span sports, performing arts, cultural groups, and leadership development programs. The institution operates as a unified educational service rather than a modular product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• NCEA Qualification Program

Quantifiable outcome

• Approximately 2,000 students enrolled across Years 9–13
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Auckland University of Technology (AUT)minorStrategic or Co-development Partner · 1 January 2026AUT representatives conduct course planning sessions on campus at Pukekohe High School (venue N5) for senior students. Sessions are open to Year 12–13 students to explore AUT programmes and pathways. Session held 30 July 2026, 12:00–1:00 pm.
• Massey UniversityminorStrategic or Co-development Partner · 1 January 2026Massey University representatives hold course planning sessions at Pukekohe High School (venue N5) for senior students interested in Massey programmes. Session held 4 August 2026, 12:00–1:00 pm.
• University of WaikatominorStrategic or Co-development Partner · 1 January 2026University of Waikato conducts on-campus course planning sessions at Pukekohe High School (venue N5). Session held 20 August 2026, 12:00–1:00 pm, for senior students to explore Waikato study pathways.
• Unitec Institute of TechnologyminorStrategic or Co-development Partner · 1 January 2026Unitec holds course planning sessions at Pukekohe High School (venue N5). Session held 25 August 2026, 10:00–11:00 am, for students considering vocational and polytechnic pathways.
• University of Canterbury (UC)minorStrategic or Co-development Partner · 1 January 2026UC conducts course planning sessions at Pukekohe High School (venue N5). Session held 7 September 2026, 10:00–11:00 am, and also holds an open day on 28 August 2026 for students to learn about UC programmes and campus life.
• Victoria University of WellingtonminorStrategic or Co-development Partner · 1 January 2026Victoria University of Wellington holds an open day at Pukekohe High School on 21 August 2026, giving senior students the opportunity to learn about VUW programmes and future study options.
• Industry and Employer Partners (Gateway Programme)minorStrategic or Co-development Partner · 1 January 2026Gateway work experience programme connects students with employers across diverse industries including Aircraft Engineering, Automotive, Construction, Early Childhood, Healthcare, Hospitality, IT, Travel/Tourism, and more. Placements available for Years 11–13 students, either one day per week during term or during school holidays.
• Ritchies TransportminorOthers · 1 January 2026Ritchies Transport (through Ritchies/Murphys Buses) provides school bus services for Pukekohe High School students. Students living more than 4.8km from school are eligible for free transport. Other students pay NZ$100/term or NZ$350/year. Fare payments made directly to Ritchies Transport at 11 Heb Place, Takanini.
• SAS Sports Ltd.minorChannel Partner/ Reseller/ Distributor · 1 January 2026SAS Sports Ltd. is the exclusive supplier of all school apparel including uniform, sports uniforms, and leavers' apparel for Pukekohe High School. Sold through The Uniform Shoppe (7A Glasgow Road, Pukekohe and online).
• NZQA (New Zealand Qualifications Authority)coreOthers · 1 January 2026Pukekohe High School is a registered examination centre for NZQA. Students sit NCEA external examinations digitally. NZQA sets standards, approves courses, and administers national qualifications. International students in Years 11–13 pay NZQA fees of NZ$383.30.
• Study Complaints (Independent Dispute Resolution)minorOthers · 1 January 2026External complaints resolution service for international students. Study Complaints is an independent service that helps international students and education providers resolve concerns. Pukekohe High School refers unresolved international student complaints to this service per NZQA requirements under The Education (Pastoral Care of International Students) Code of Practice 2016.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Epsom Girls Grammar School: Large Auckland state girls' secondary school with a formal international student programme and university pathway focus. Comparable in scale, governance, and international student infrastructure, though single-sex.
• Auckland Grammar School: Large Auckland state boys' secondary school with a significant international student programme, strong university placement record, and rich co-curricular profile. Comparable in scale, public-funding model, and international revenue structure, though single-sex.
• Westlake Boys High School: Large Auckland state boys' secondary school on the North Shore with a dedicated international student department and broad academic/vocational pathways. Comparable as a high-performing, large-roll Auckland state school with international fee revenue.
• Macleans College: Large co-educational Auckland state secondary school on the East Auckland/Hibiscus Coast corridor with high academic outcomes and NCEA pathways. Comparable in scale and state-funded model, though geographically distinct.
• Mount Albert Grammar School: Large co-educational Auckland state secondary school (~3,000 students) with an established international student programme, NCEA pathways, and broad co-curricular offerings. Closest comparable in size, governance, and international student model to Pukekohe HS.
• Otahuhu College: Co-educational South Auckland state secondary school with a high proportion of Pacific and Māori students and active cultural-identity programming. Strongly comparable demographic positioning and cultural ethos to Pukekohe HS.
• Manurewa High School: Co-educational South Auckland state secondary school serving a similarly diverse, multi-ethnic community with significant Pacific and Māori student populations. Closely comparable demographic positioning, though smaller international programme.

Regional players

• Hamilton Boys' High School: Large NZ state boys' secondary school outside Auckland with established international student intake and broad co-curricular programme. Comparable as a large public secondary school with international revenue, but serves a different regional catchment.

Peers

• Sancta Maria College:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pukekohehighschool
• YouTubeyoutube.com/@pukekohehighschool8391
• Facebookfacebook.com/pukekohehighschoolnz
• Instagraminstagram.com/pukekohehighschool_

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pukekohe High School