What All Broker Services Limited does

All Broker Services Limited is a UK-based insurance intermediary that designs and supplies specialist add-on insurance products to insurance brokers, who in turn distribute them to end consumers. Founded in 2016 and headquartered in Cheshunt, Hertfordshire, the company is authorised and regulated by the Financial Conduct Authority under firm reference 774744 and registered in England and Wales under company number 09897561. Its product portfolio spans Motor, Home, Landlord, Commercial and Niche market add-on insurance, with a notable focus on Guaranteed Asset Protection (GAP) insurance that covers the difference between a motor insurer's total-loss payout and the original vehicle purchase or finance settlement amount, plus a Vehicle Assist Claims service that coordinates replacement vehicles for total-loss customers.

The company operates a B2B2C distribution model in which insurance brokers are the primary customer and end consumers are the secondary beneficiaries. Brokers are supported through dedicated account management, full product training, compliance assistance and the ability to commission bespoke products, and they can transact either through the proprietary ABS Portal (abs-portal.co.uk) or via direct software house integration. The vehicle replacement assistance capability is delivered through a partnership with Bespoke Insurtech, which powers the Vehicle Assist Claims workflow. There is no consumer-facing brand or direct-to-consumer marketing channel; all distribution is intermediated.

Commercially, All Broker Services generates revenue through commissions on add-on insurance policies placed via its broker network, operating as a transaction-fee intermediary rather than a risk carrier. No revenue, headcount, funding or ownership figures are publicly disclosed, and there are no reported acquisitions, partnerships outside the Bespoke Insurtech integration, or product launches beyond the original 2016 portfolio build. The Managing Director is Wayne Dunthorne, who also acts as Data Manager under the company's GDPR-compliant privacy framework.

Name

All Broker Services Limited

Legal name

All Broker Services Limited

Website

https://allbrokerservices.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

All Broker Services Limited is a UK FCA-regulated insurance intermediary, founded in 2016, that designs and distributes specialist add-on insurance products (including GAP and Vehicle Assist) to insurance brokers across Motor, Home, Landlord, Commercial and Niche categories via its ABS Portal and software house integrations.

Ownership category

akta.pro rank

Product category

Insurance Brokerage (Specialist Add-on Insurance)

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• GAP insurance products
• Insurance broker distribution
• Ancillary insurance services
• Specialist insurance add-ons
• Vehicle replacement assistance

Headquarters

HQ city

Cheshunt

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Add-on Products: The company acts as an insurance intermediary offering specialist add-on insurance products including GAP (Guaranteed Asset Protection) insurance and Vehicle Assist services to insurance brokers. Revenue is generated through commissions from insurers on policies sold through their broker network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

All Broker Services Limited designs and supplies specialist add-on insurance products to the UK insurance broker market, spanning motor, home, landlord, commercial, and niche market lines. Its flagship offering is SPARTA GAP (Guaranteed Asset Protection) insurance administered through LPG, which covers the difference between a motor insurer's total-loss payout and the original vehicle purchase or finance settlement amount, complemented by a Vehicle Replacement Assistance service. The firm supports brokers with dedicated account management, full product training, bespoke product creation, and multiple transaction channels (ABS Portal and software house integration).

Product overview

All Broker Services Limited is an insurance product provider offering specialist add-on products to the broker market. Established in 2016, the company delivers a portfolio spanning Motor, Home, Landlord, Commercial, and Niche market insurance products. The offering includes GAP Claims services (for SPARTA GAP through LPG) which pays the difference between motor insurer total loss payouts and vehicle purchase/finance settlement amounts, plus Vehicle Assist Claims for replacement vehicle coordination. Products are distributed via broker agents using portal and software house integration methods, with the company able to create bespoke products to fit specific broker requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• GAP Insurance (SPARTA GAP, administered through LPG) Guaranteed Asset Protection insurance covering the financial gap between a motor insurer's total-loss payout and the original vehicle purchase price or finance settlement, distributed through UK insurance brokers for consumer motor policies.
• Motor Insurance Add-on Products Specialist motor insurance add-on products sold via UK insurance brokers alongside primary motor policies to enhance consumer coverage.
• Home Insurance Add-on Products Home insurance add-on products designed to extend consumer home cover, distributed through UK insurance brokers.
• Landlord Insurance Add-on Products Specialist landlord insurance add-on products offered to brokers for distribution to landlord customers.
• Commercial Insurance Add-on Products Commercial insurance add-on products offered to brokers to supplement commercial policies for business customers.
• Niche Market Insurance Products Specialist insurance products tailored to niche segments, distributed via UK brokers to address non-standard consumer or commercial cover needs.
• Vehicle Replacement Assistance (Vehicle Assist Claims) Vehicle replacement assistance claims service for consumers whose vehicles have been declared a total loss, accessible via the Bespoke Insurtech platform and supported by All Broker Services' broker network.
• Bespoke Product Creation Service Bespoke insurance product design service enabling brokers to commission tailored add-on cover meeting specific customer or segment requirements.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Ingenie: UK young-driver telematics insurer that bundles GAP and ancillary cover into its motor policies, representing an emerging direct-to-consumer competitive threat to broker-distributed add-on products.
• Carrot Insurance: UK telematics-based insurer offering GAP and motor add-on products with a technology-led, niche positioning; overlaps with All Broker Services in GAP and motor add-on distribution.

Direct peers

• ALA Insurance: UK specialist provider of GAP, scratch & dent, and other motor add-on insurance products distributed predominantly through dealer and broker channels — the closest direct comparator to All Broker Services' GAP and Vehicle Assist offering.
• KGM Underwriting: UK specialist MGA providing niche and add-on insurance products distributed through brokers — directly comparable intermediary model to All Broker Services.
• Click4GAP: UK-focused GAP insurance product provider distributed through broker and dealer networks, competing head-on with All Broker Services in the same vehicle protection niche.
• Bespoke Insurtech: Insurtech partner integrated with All Broker Services' vehicle replacement assistance platform — a comparable technology-enabled product provider serving UK broker distribution.
• Kerry London: UK broker-focused MGA distributing GAP, home, and lifestyle ancillary insurance products to brokers — directly comparable distribution model and product set to All Broker Services.

Broad incumbents

• Brightside Group: Larger UK insurance distributor operating across multiple broker-facing brands; competes in commercial and personal lines intermediary distribution with broader scale than All Broker Services.
• Howden Insurance Brokers: Large UK commercial and personal lines broker that places add-on and ancillary products on its own panel; represents the scale-end incumbent competing for the same broker wallet.
• Covéa Insurance: UK general insurer offering GAP and ancillary motor cover through broker channels — a carrier-side counterparty and competitor that intermediates the same add-on insurance market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Broker Services Limited