Heart Rhythm Advocates

What Heart Rhythm Advocates does

Heart Rhythm Advocates (HRA) is a 501(c)(6) nonprofit advocacy organization headquartered in Washington, DC, operating as the dedicated policy advocacy arm of the Heart Rhythm Society (HRS). Founded in 2024, HRA focuses on federal and state policy issues affecting cardiac electrophysiology, including Medicare physician payment reform, prior authorization burdens, NIH and NHLBI research funding, HEARTS Act implementation, workforce and licensing policy, and public awareness of conditions such as atrial fibrillation and sudden cardiac arrest. The organization serves a tripartite constituency: HRS physician members (3,600+ electrophysiologists and allied professionals), patients with heart rhythm disorders (an addressable population of roughly 10 million in the U.S.), and federal and state policymakers, with engagement driven through grassroots actions, town halls, position papers, and the HRA Gala at the HRS Annual Scientific Sessions.

HRA's core offering is not a software product but a portfolio of advocacy services and educational resources. Deliverables include downloadable patient education presentations on SCA and AFib, policy comment letters (e.g., NIH strategic plan responses, appropriations requests), and member mobilization campaigns. The technology layer is a Wix-hosted website with a generative AI chatbot for general information queries, supplemented by social media channels (LinkedIn, X, Facebook, Bluesky), email newsletters, and event programming. Membership is complimentary for HRS members, and the organization raises operating funds through donations to HRA and tax-deductible contributions to its affiliated Heart Rhythm Advocates Foundation (HRAF).

The business model is donations-and-contributions based, with no fee-for-service product line. Revenues flow from individual donors, the affiliated HRAF foundation, and emerging industry contributions via the Industry Advocacy Council. The only quantified inflow on record is a $100,000 contribution from the Heart Disease Research Foundation dated 2026-04-16. Geographic scope is the United States; the parent organization, HRS, restricts HRA's mission to domestic EP policy and explicitly excludes non-U.S. nonprofit engagement.

Name

Heart Rhythm Advocates

Legal name

Heart Rhythm Advocates

Website

https://heartrhythmadvocates.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart Rhythm Advocates is a 501(c)(6) nonprofit policy advocacy organization, founded in 2024 as the advocacy arm of the Heart Rhythm Society, advancing electrophysiology reimbursement, research funding, and workforce policy for U.S. cardiac EP physicians and patients.

Ownership category

akta.pro rank

Product category

Healthcare Policy Advocacy

akta.pro primary industry

Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

Keywords

• Health policy advocacy
• Electrophysiology advocacy
• Cardiac awareness education
• Medical society advocacy
• Nonprofit healthcare organization

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Contributions: HRA operates primarily on donations from supporters. The website accepts one-time, monthly, and yearly donations at various levels ($50, $100, $200, or other amounts). Donations fund lobbying efforts, political action committees, and grassroots awareness campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Heart Rhythm Advocates is a 501(c)(6) nonprofit that serves as the dedicated policy advocacy arm of the Heart Rhythm Society, lobbying federal and state lawmakers and regulators on Medicare reimbursement, prior authorization, workforce licensing, and federally funded cardiovascular research priorities. It also produces downloadable educational presentations on Sudden Cardiac Arrest and Atrial Fibrillation for EP professionals and patients, and accepts tax-deductible donations through its affiliated Heart Rhythm Advocates Foundation (HRAF).

Product overview

Heart Rhythm Advocates is a 501(c)(6) advocacy organization that serves as the advocacy voice of the Heart Rhythm Society (HRS). Rather than a unified software product, the organization offers a portfolio of advocacy services, policy influence activities, and patient education resources. The core offerings include downloadable patient education presentations on Sudden Cardiac Arrest (SCA) and Atrial Fibrillation (AFib) for electrophysiology professionals, a charitable donation program through the HRA Foundation for clinician education, and policy advocacy efforts at federal and state levels. The organization also operates a generative AI chatbot on its website for general information and support purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• SCA Awareness Presentations Downloadable educational slide presentations on Sudden Cardiac Arrest for use by electrophysiology professionals in patient education, covering What is SCA, CPR, Defibrillators, COVID and SCA, and Preventing Sudden Cardiac Death in Athletes.
• AFib Awareness Presentations Downloadable educational slide presentations on Atrial Fibrillation for use by electrophysiology professionals in patient education, covering Introduction to AFib, Risk Factor Modification, Stroke Risk and Prevention, Catheter Ablation of AFib, and The Role of Wearables in AFib Detection.
• Heart Rhythm Advocates Foundation Donation Program Tax-deductible charitable donation program through the affiliated HRA Foundation (HRAF) that funds clinician education in health economics, reimbursement, coding, and advocacy. Donations are accepted at $50, $100, $200, or other custom amounts on a one-time, monthly, or yearly basis.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Heart Rhythm Society (HRS)coreStrategic or Co-development PartnerHRA is the dedicated advocacy voice of the Heart Rhythm Society, formed to focus on raising public awareness and influencing policies impacting EP healthcare providers and patients. HRA operates as HRS's policy advocacy arm while HRS provides the clinical expertise and member base.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American College of Physicians: Large internal medicine professional society with an active advocacy arm tracking Medicare payment, prior authorization, and physician workforce issues — comparable policy portfolio to HRA but at the internal-medicine specialty level.
• American Heart Association: Massive cardiovascular advocacy nonprofit with substantial lobbying capacity and patient-facing awareness campaigns on AFib, SCA, and stroke — overlapping mission with HRA but at vastly larger scale and broader scope.
• American Medical Association: Dominant U.S. physician advocacy organization leading on Medicare physician payment reform and prior authorization — the headline policy issues HRA is also pursuing, but with a much larger staff and budget across all specialties.
• American College of Cardiology: Large cardiology professional society with its own advocacy operation (ACC Advocacy) covering Medicare payment, prior authorization, and cardiovascular research funding — the same policy portfolio HRA pursues at the EP-subspecialty level.
• National Organization for Rare Disorders: Federated advocacy umbrella for rare disease patient organizations; comparable in operating model (coalition, donations, federal lobbying on reimbursement and research funding) and structurally analogous as a policy-driven nonprofit.

Direct peers

• Society for Cardiovascular Angiography and Interventions: Interventional cardiology professional society with parallel advocacy priorities — reimbursement reform, workforce policy, and federal research funding — making it the closest direct comparable in scope and structure to HRA.
• National Patient Advocate Foundation: Patient-centered healthcare policy advocacy nonprofit operating on donations and grassroots engagement; structurally and operationally analogous to HRA in mission and revenue model, though focused on broader oncology and chronic disease policy.
• Hypertrophic Cardiomyopathy Association: Disease-specific patient advocacy nonprofit combining public awareness, clinician education, and federal/state policy advocacy — mirrors HRA's hybrid education-plus-advocacy model at a narrower disease focus.
• Sudden Arrhythmia Death Syndromes Foundation: Patient advocacy nonprofit focused on inherited arrhythmia conditions, sudden cardiac arrest awareness, and AED access — directly overlaps with HRA's SCA awareness presentations and HEARTS Act implementation advocacy.

Others

• Heart Rhythm Society: Parent organization and core strategic partner; HRA is explicitly HRS's dedicated advocacy arm, drawing physician membership and clinical credibility directly from HRS. Not a competitor but the structural anchor for every comparable HRA activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hrsonline
• Facebookfacebook.com/HeartRhythmSociety
• LinkedInlinkedin.com/company/heart-rhythm-advocates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Heart Rhythm Advocates