Volunteer Management Professionals of Canada

What Volunteer Management Professionals of Canada does

Volunteer Management Professionals of Canada (VMPC) is a Canadian nonprofit professional membership association — and the only national professional association for leaders of Volunteer Resources in Canada — serving volunteer engagement professionals across the country. The organization was rebranded in 2014 from its predecessor Canadian Administrators of Volunteer Resources (CAVR) and operates bilingually as Professionnels en gestion de bénévoles du Canada (PGBC). VMPC's core product is an annual membership program providing access to a member-only portal, job board, member directory, member forum, bylaws, recommended resources, and the VMPC Exchange newsletter. The product suite is anchored by the Certified in Volunteer Administration (CVA) credential delivered in partnership with the Council for Certification in Volunteer Administration (CCVA), an annual National Forum conference (hybrid format since 2026), recurring professional development webinars, the Impact Awards recognition program, VMPC Connect Calls (monthly member networking), and a virtual Book Club.

The technology stack is intentionally lean and outsourced: the website and membership management platform run on Exware Association Management, while the volunteer program is powered by Better Impact. There is no proprietary AI or machine-learning component. Regional committees operate in British Columbia and Manitoba, and provincial affiliate partnerships exist in New Brunswick (VMPNB), Ontario (PAVRO), Quebec (Community Council on Volunteerism, AGRBQ), Nova Scotia (VMPNS), and Saskatchewan (AVR-SK), with reciprocal joint-membership discounts. National partnerships include Volunteer Canada.

Revenue is generated through three streams: tiered annual membership fees for individuals and organizations, transactional fees from professional development events (workshops priced at $15 for members / $25 for non-members in the BC Summer Workshop example, plus webinars and hybrid conference registration), and multi-level corporate sponsorships and donations (national partnerships, professional development opportunities, conference sponsorship, newsletter publicity). Customer segments are horizontal: individual volunteer engagement professionals are primary, with their employing organizations (healthcare, nonprofits, charities, public sector) as a secondary segment. Revenue and headcount figures are not publicly disclosed.

Name

Volunteer Management Professionals of Canada

Legal name

Volunteer Management Professionals of Canada

Website

https://vmpc.ca

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Volunteer Management Professionals of Canada (VMPC) is the only national professional membership association in Canada serving volunteer engagement professionals, delivering certification (CVA), an annual National Forum, professional development webinars, and a member portal across provincial affiliate partners.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees for individual professionals and organizational members. VMPC offers membership with tiered benefits and discounts through provincial affiliate partners.
2. Professional Development Events: Revenue from webinars, workshops, conferences, and hybrid conference registrations including the annual National Forum.
3. Sponsorships and Donations: Corporate and organizational sponsorships at various levels including national partnerships, professional development opportunities, conference sponsorship, and newsletter publicity. Donations support member programs and initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

VMPC is a nonprofit national professional association that delivers paid annual memberships, professional development webinars and workshops, an annual National Forum hybrid conference, and Certified in Volunteer Administration (CVA) certification support for volunteer management professionals across Canada. The association also operates an online member portal with job board, member directory, newsletters and forums, and runs advocacy initiatives such as Impact Awards, Standards of Practice, and the Code of Ethics.

Product overview

Volunteer Management Professionals of Canada (VMPC) operates as a national professional association providing a comprehensive suite of services for volunteer management professionals. The organization offers a membership program as its core offering, complemented by CVA certification (in partnership with CCVA), annual National Forum conferences, the VMPC Exchange Newsletter, Impact Awards, professional development webinars, member-only resources including a job board and directory, and regular VMPC Connect Calls and Book Club sessions. The organization also runs periodic surveys like the Profile of the Profession initiative. VMPC's volunteer program is powered by Better Impact technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• VMPC Membership Program
• CVA Certification Support

Quantifiable outcome

• First national Profile of the Volunteer Engagement Profession survey in over 20 years launched in 2026

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Volunteer CanadacoreStrategic or Co-development PartnerNational Partner. VMPC collaborates with Volunteer Canada, the national leader on volunteerism in Canada, to support its membership and advance volunteer engagement across the country.
• Council for Certification in Volunteer Administration (CCVA)coreStrategic or Co-development PartnerInternational Partner. CCVA provides the Certified in Volunteer Administration (CVA) certification program. VMPC supports members in obtaining CVA designation and hosts related professional development events.
• Volunteer Management Professionals of New Brunswick (VMPNB)coreChannel Partner/ Reseller/ DistributorProvincial/Regional Affiliate Partner. VMPC offers joint membership discounts with provincial associations, allowing members to join both organizations at reduced rates.
• Professional Association of Volunteer Leaders – Ontario (PAVRO)coreChannel Partner/ Reseller/ DistributorProvincial/Regional Affiliate Partner. Joint membership opportunities available for PAVRO members to join VMPC at discounted rates.
• Community Council on Volunteerism - Montreal, QuebeccoreChannel Partner/ Reseller/ DistributorProvincial/Regional Affiliate Partner in Quebec. Regional collaboration for volunteer management professionals.
• Better ImpactcoreTechnology or IntegrationTechnology partner powering VMPC's volunteer program. Better Impact provides volunteer management software solutions for the association.
• BC VMPC Regional CommitteeminorChannel Partner/ Reseller/ DistributorRegional committee supporting BC-based volunteer management professionals with local events, workshops, and networking opportunities.
• Manitoba VMPC Regional CommitteeminorChannel Partner/ Reseller/ DistributorRegional committee supporting Manitoba-based volunteer management professionals with local engagement and events.
• Administrators of Volunteer Resources - Saskatchewan (AVR-SK)coreChannel Partner/ Reseller/ DistributorAffiliation with provincial association offering joint membership discounts for Saskatchewan-based professionals.
• Association des gestionnaires de ressources bénévole du Québec (AGRBQ)coreChannel Partner/ Reseller/ DistributorAffiliation with Quebec provincial association offering joint membership discounts.
• Association of Volunteer Management Professionals Nova Scotia (VMPNS)coreChannel Partner/ Reseller/ DistributorAffiliation with Nova Scotia provincial association offering joint membership discounts.
• Volunteer BurnabyminorStrategic or Co-development PartnerCo-hosting BC Summer Workshop on Bullyproofing Your Team alongside Volunteer Victoria.
• Volunteer VictoriaminorStrategic or Co-development PartnerCo-hosting BC Summer Workshop on Bullyproofing Your Team alongside Volunteer Burnaby.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CharityVillage: CharityVillage is a Canadian online job board, content, and resource hub for the nonprofit sector that overlaps with VMPC's job board and member resources. It serves similar employers and professionals in the Canadian charitable sector and competes for content attention and sponsorship dollars.

Broad incumbents

• Association of Fundraising Professionals (AFP): AFP is a mature North American professional association serving fundraising professionals with membership, certification (CFRE), and advocacy—analogous to VMPC's positioning for volunteer engagement professionals. Same association-model, adjacent nonprofit function.
• Volunteer Canada: Volunteer Canada is the national champion on volunteerism in Canada and a named VMPC national partner. It operates broader (citizen-volunteer engagement) while VMPC focuses on the professionals who lead volunteer programs, making them broadly comparable rather than directly competitive.
• Imagine Canada: Imagine Canada is the Canadian national umbrella for charities and nonprofits, offering accreditation, sector research, and advocacy. It is a broader-incumbent peer to VMPC in that it serves the same employer/customer base (nonprofits that employ volunteer managers) at a wider scope.

Regional players

• Professional Association of Volunteer Leaders - Ontario (PAVRO): PAVRO is the Ontario provincial affiliate of VMPC, offering volunteer management professional membership, networking, and professional development. It is a regional peer operating alongside VMPC in Canada via a joint-membership arrangement.

Direct peers

• Council for Certification in Volunteer Administration (CCVA): CCVA is the international body that administers the Certified in Volunteer Administration (CVA) credential, which VMPC actively supports and markets to its members. CCVA is a direct peer in terms of serving the same volunteer-management professional persona, albeit with a credentialing rather than membership focus.
• Association of Leaders in Volunteer Engagement (AL!VE): AL!VE is the US-based national professional association for leaders of volunteer engagement, the closest international counterpart to VMPC. It offers similar membership, certification advocacy, and an annual conference for the same target persona (volunteer managers/coordinators), making it the most direct peer despite operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/volunteer-management-professionals-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volunteer Management Professionals of Canada