Off The Field NFL Wives Association

What Off The Field NFL Wives Association does

Off The Field NFL Wives Association (OTF) is a 501(c)(3) nonprofit organization serving wives and significant others of active and retired NFL players. Founded informally in 2002 via a Super Bowl fashion show and officially chartered as a national nonprofit in Washington, D.C. on February 16, 2006, OTF operates as a membership-based sisterhood organization with chapters across all 31 NFL cities. The organization's core offering is a portfolio of recurring events and programs: the annual Super Bowl Charity Fashion Show (running 25+ years, having raised over $1 million cumulatively for charity), the Wives Conference (15 years across 12 cities with 500+ attendees), Member Meetups in 31 markets, the OTF Cares whole-family wellness program, and the OTF Road to LA28 Olympic pathway program comprising water safety, girls in flag football, basketball, and softball youth initiatives.

OTF generates revenue through four streams: annual membership dues ($250 first-time, $200 renewal, $1,500 lifetime), tiered corporate sponsorships ranging from $2,500 (Full Page Ad in Super Bowl Collectors Book) to $250,000 (Super Bowl Title Sponsor), individual donations (tax-deductible under 501(c)(3) status), and event revenue from flagship events. The go-to-market motion is community-led, relying on word-of-mouth within the NFL wives network, referrals, and corporate partnership activation at signature events. Members receive access to a Member Portal, Chapter Locator, Pink Pages business directory, and Author's Corner in addition to event programming.

There is no proprietary technology platform underpinning the organization; OTF operates a standard website, member portal, and Instagram presence. The organization is governed by a Board of Directors and was co-founded by Angela Allen and Sherice Brown. Key strategic partnerships include the American Heart Association (softball and basketball), NBA Wives Association (cross-league basketball clinics targeting 1,500 girls by 2028), and YMCA (water safety/drowning prevention). Annual beneficiaries of the Super Bowl Fashion Show have included Girls Who Code, Reach Higher (Michelle Obama's initiative), Biletnikoff Foundation, and Caris Sports Foundation.

Name

Off The Field NFL Wives Association

Legal name

Off The Field NFL Wives Association

Website

https://offthefieldnflwa.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Off The Field NFL Wives Association is a 501(c)(3) nonprofit serving wives and significant others of active and retired NFL players through membership programming, signature events, and youth philanthropic initiatives across 31 NFL markets.

Ownership category

akta.pro rank

Product category

Nonprofit Membership Organization

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

Keywords

• Nonprofit membership association
• Philanthropy community programs
• Women empowerment initiatives
• NFL wives community
• Charitable event programs

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: OTF generates revenue through annual membership dues from NFL wives and significant others. The organization offers first-time membership ($250), renewals ($200), and lifetime membership ($1500). This provides recurring revenue and a defined member base.
2. Corporate Partnerships and Sponsorships: OTF partners with corporations at various sponsorship levels (from $2,500 for full page ads to $250,000 for Super Bowl Title Sponsor) to fund events and programs. These partnerships provide exposure at OTF's signature events including the Super Bowl Charity Fashion Show.
3. Donations: Individual donors contribute to OTF's community programs and charitable initiatives. Donations are tax-deductible as OTF is a 501(c)(3) nonprofit organization.
4. Event Revenue: Revenue generated from ticket sales, VIP experiences, and branded activations at signature events including the Super Bowl Charity Fashion Show and Wives Conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Off The Field NFL Wives Association is a 501(c)(3) nonprofit that provides a structured membership program and sisterhood network for wives and significant others of active and retired NFL players. The organization operates annual flagship events (Super Bowl Charity Fashion Show, Wives Conference), local member meetups across 31 NFL cities, and community programs including OTF Cares, OTF Road to LA28, Water Safety Initiative, Girls in Flag Football, Basketball Clinics, and Softball programs. Revenue is generated through membership dues, corporate sponsorships, donations, and event-based fundraising.

Product overview

Off The Field NFL Wives Association is a nonprofit organization offering a portfolio of programs, events, and membership services for wives and significant others of NFL players. The core offerings include the Super Bowl Charity Fashion Show (flagship annual event running over 25 years), the Wives Conference (annual leadership and wellness gathering), and local Member Meetups across 31 NFL cities. The organization operates OTF Cares (whole-family wellness including internships and mental health support) and OTF Road to LA28 (Olympic pathway program). Youth development initiatives include Water Safety Initiative (drowning prevention and swim lessons), Girls in Flag Football (skills training and mentorship), Basketball Clinics (in partnership with NBA Wives Association and American Heart Association), and Softball Program (youth clinics and equipment). Member services encompass a Member Portal, Chapter Locator, Pink Pages (business directory), Author's Corner (book publishing showcase), and an Annual Awards program recognizing outstanding philanthropic contributions. The organization is structured as a 501(c)(3) nonprofit with membership tiers and corporate partnership opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program

Quantifiable outcome

• Over $1 million donated to charitable organizations since founding
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• American Heart AssociationcoreStrategic or Co-development PartnerOTF partners with the American Heart Association for softball and basketball programs to promote health, confidence, and equity in sports. The collaboration focuses on making sports accessible for girls across MLB and NFL communities through youth clinics and equipment giveaways.
• NBA Wives AssociationcoreStrategic or Co-development PartnerOTF has partnered with the NBA Wives Association and American Heart Association to help make sport accessible to all girls. Together they are building pathways to bring basketball clinics, resources, and support into communities that need them most, launching in nine NFL, WNBA, and NBA site locations by 2028.
• YMCAcoreStrategic or Co-development PartnerOTF Water Safety Initiative partners with YMCA and local pools to provide free swim lessons for children in need, water safety workshops for families, and CPR training. The partnership addresses drowning prevention, particularly in underserved communities.
• Neiman Marcus Tampa BayminorGTM or Marketing PartnerNeiman Marcus Tampa Bay provided fashion for the virtual 20th Annual Charity Fashion Show in 2021, supporting Feeding Tampa Bay during the COVID-19 pandemic.
• Dream DinnersminorGTM or Marketing PartnerHistorical partnership where OTF received $8,500 as part of a collaborative charitable initiative with Dream Dinners in 2012.
• Autism SpeaksminorGTM or Marketing PartnerCharitable beneficiary supported by OTF donations and community programs.
• Biletnikoff FoundationcoreGTM or Marketing PartnerPrimary beneficiary of the 21st Annual Fashion Show (Santa Monica 2022) and 23rd Annual Fashion Show (Las Vegas 2024). The foundation supports youth and families in need.
• Caris Sports FoundationcoreGTM or Marketing PartnerBeneficiary of the 22nd Annual Charity Fashion Show (Scottsdale 2023). The foundation helps kids and families meet costs associated with recreational and competitive sports.
• Feeding Tampa BayminorGTM or Marketing PartnerCOVID-19 pandemic support partner in 2021. Beneficiary of the 2020 Virtual Charity Fashion Show proceeds.
• Girls Who CodecoreGTM or Marketing PartnerPrimary beneficiary of the 18th Annual Fashion Show in Atlanta 2019, supporting the national organization aimed at closing the gender gap in technology.
• Reach Higher (Michelle Obama Initiative)coreGTM or Marketing PartnerBeneficiary of the 19th Annual Fashion Show in Miami 2020, supporting former First Lady Michelle Obama's initiative to inspire students to complete their education past high school.
• Diabetes Research InstituteminorGTM or Marketing PartnerBeneficiary of the Miami Fashion Show during Super Bowl XLIV in 2010.
• Covenant House of TexasminorGTM or Marketing PartnerBeneficiary of the 16th Annual Fashion Show proceeds, supporting Houston's homeless youth.
• St. Jude Children's Research HospitalminorGTM or Marketing PartnerCharitable beneficiary supported through OTF donations and community programs.
• Habitat for HumanityminorGTM or Marketing PartnerCharitable beneficiary supported through OTF donations and community programs.
• HollyRod FoundationminorGTM or Marketing PartnerCharitable beneficiary supported through OTF donations and community programs.
• Trayvon Martin FoundationminorGTM or Marketing PartnerCharitable beneficiary supported through OTF donations and community programs.
• The Salvation Army InternationalminorGTM or Marketing PartnerCharitable beneficiary supported through OTF donations and community programs.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• MomForce (Athletes' Moms Community): Community organization for mothers of professional athletes, offering similar sisterhood and resource-sharing value proposition to OTF but targeting a different family member segment. Reflects broader athlete-family community model.
• The Players Coalition: Nonprofit co-founded by NFL players Anquan Boldin and Malcolm Jenkins focused on social justice and racial equality. Comparable as a player-driven sports philanthropy organization with NFL ties, though focused on advocacy rather than member community building.

Broad incumbents

• NFL Foundation: The NFL's official nonprofit foundation supporting youth football, health, and community programs. Operates in the same NFL ecosystem with overlapping charity and community impact focus, but at league level rather than as a player-family membership organization.
• Stand Together Foundation: Community-focused foundation supporting programs addressing poverty, education, and opportunity. Comparable as a large-scale nonprofit platform working with athlete and brand partnerships, though much broader in mission scope than OTF's NFL-wives focus.
• Athletes for Hope: Athlete-founded nonprofit connecting professional athletes with charitable causes. Comparable as a sports philanthropy organization, though broader in scope across multiple sports and not specifically a wives association.
• Women's Sports Foundation: Founded by Billie Jean King, this foundation advances women's sports through advocacy, research, and grants. Comparable as a sports-focused philanthropic organization with programmatic depth, though not a wives-specific membership body.

Others

• Children's Health Fund (NFL Alumni Partnership): National nonprofit providing healthcare to underserved children, frequently partnering with NFL-affiliated organizations. Listed as a comparable because OTF supports several charities in this space, though not a direct peer.
• The Trust (powered by NFL Players Association): Provides former NFL players with health, education, and career resources. Operates within the NFL ecosystem with member services focus similar to OTF, but serves players (not spouses) and is league-affiliated.

Direct peers

• NBA Wives Association: Official wives association for NBA players, structurally identical to OTF in serving wives/significant others of professional athletes through community, philanthropy, and exclusive events. Currently a strategic partner of OTF for the LA28 basketball initiative.
• MLB Players Family Network (MLB Players Trust): Family-facing charitable arm serving MLB players and their families. Directly comparable to OTF's model of providing member services and community programs to professional athletes' spouses and families, though MLB-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/offthefieldnflwa
• LinkedInlinkedin.com/company/off-the-field-nfl-wives-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Off The Field NFL Wives Association