Hrvatske autoceste
Hrvatske autoceste d.o.o. (HAC) is the Croatian state-owned operator of the national motorway network, managing eight motorways (A1, A3, A4, A5, A6, A7, A10, A11) and the ENC electronic toll collection system serving individual motorists and commercial fleet operators across Croatia.
- Company typePrivate
- Founded2001
- HeadquartersNovi Zagreb, Croatia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Hrvatske autoceste does
Hrvatske autoceste d.o.o. (HAC) is the state-owned limited liability company of the Republic of Croatia responsible for the operation, construction, and maintenance of the national motorway network. The company manages eight designated motorways — A1 (Zagreb–Split–Dubrovnik), A3 (Bregana–Zagreb–Lipovac), A4 (Zagreb–Goričan), A5 (Beli Manastir–Osijek–BiH border), A6 (Rijeka–Zagreb), A7 (Rupa–Križišće), A10 (Ploče–BiH border), and A11 (Zagreb–Sisak) — plus supporting infrastructure including the D425 and provides interoperability with Bina Istra's Istrian Y network. HAC is registered as a d.o.o. (društvo s ograničenom odgovornošću) with Croatian tax ID OIB 57500462912, headquartered at Širole 4, Zagreb.
The company's core product is the ENC (Elektronička naplata cestarine) electronic toll collection system, an on-board unit (OBU) that communicates with antennas at toll lanes to enable contactless payment. The ENC portfolio includes pre-paid subscriptions (21.74% standard discount), seasonal subscriptions (33.48% discount during November 1 – March 31), post-paid billing via contracted fuel and payment cards (with additional 3–7% EURO 5/6 emission discounts for heavy vehicles), and pre-packaged bundles (S/M/L/L2). Supporting the OBU are the HAC ENC mobile app (iOS/Android), the prodaja.hac.hr web portal, the LiveTrafficHR real-time traffic app, and an interactive motorway map at karta.hac.hr. Network-wide video surveillance with anomaly detection capability covers all motorways, interchanges, tunnels, and toll plazas.
HAC's revenue model is fundamentally usage-based toll collection, supplemented by one-time ENC device sales (15.00 EUR per OBU with 2-year warranty) and recurring post-paid enterprise subscriptions. Distribution spans 28+ physical toll-station sales offices, the Zagreb HQ sales outlet, the web portal, mobile apps, and a wide reseller network for SMS voucher top-ups and fuel-card-linked fleet billing. The go-to-market is hybrid: direct sales-led at toll plazas combined with self-serve digital channels. Customer segments are individual motorists (primary, horizontal) and commercial fleet operators (primary, horizontal), with emergency services as a secondary use-case segment. HAC is funded in part through EBRD financing (Corridor Vc) and multiple EU Connecting Europe Facility / Operational Programme co-financed projects for ITS deployment, infrastructure upgrades, and Crocodile 2/3 Croatia cross-border traffic information harmonization.
Hrvatske autoceste firmographics
Firmographics- Name
- Hrvatske autoceste
- Legal name
- Hrvatske autoceste d.o.o.
- Website
- https://hac.hr
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hrvatske autoceste d.o.o. (HAC) is the Croatian state-owned operator of the national motorway network, managing eight motorways (A1, A3, A4, A5, A6, A7, A10, A11) and the ENC electronic toll collection system serving individual motorists and commercial fleet operators across Croatia.
- Ownership category
- akta.pro rank
Hrvatske autoceste industry classification
Industry- Product category
- Toll Road Operations
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Tolling, Pricing & Revenue Operations (Toll Roads, Congestion Pricing, Enforcement) (BPAIALAH)
- akta.pro secondary industries
- Back-Office Toll Transaction Processing, Billing & Customer Account Management (TLAJABAC), Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB), Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH), Interoperability & Clearinghouse Services (Multi-Agency Toll Settlement) (TLAJABAF), Privacy, Security & Compliance for Tolling/RUC (Data Governance, Audit) (TLAJABAK)
Keywords
Where Hrvatske autoceste is headquartered
LocationHeadquarters
- HQ city
- Novi Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Hrvatske autoceste business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Toll Collection Revenue: Primary revenue stream from toll charges collected from vehicles using managed motorways. Toll rates vary by vehicle category (IA, I, II, III, IV) and specific highway section. ENC users receive 21.74% discount on all transactions. Seasonal subscription model offers 33.48% discount during winter period (November 1 - March 31).
- ENC Device Sales: Sale of ENC on-board units (OBU) priced at 15.00 EUR per device with 2-year warranty. Pre-paid ENC packages (S, M, L for Group I vehicles; L2 for Group II vehicles) bundle device with pre-loaded toll credit at discounted rates.
- Post-Paid Subscription Revenue: Monthly invoiced toll payments for business customers using contracted payment cards (Diners, Mastercard, Visa, INA, DKV, UTA, MOL, Shell). Additional discounts of 3% for EURO 5/EEV and 7% for EURO 6 emission classes for vehicle categories III and IV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard ENC Pre-paid Subscription with 21.74% toll discount |
| Subscription | Annual | ENC Seasonal Subscription with 33.48% winter discount |
| Subscription | Monthly | ENC Post-paid Subscription for I and II vehicle categories |
| Unit Pricing | Pay-as-you-go | ENC Package S for Group I vehicles |
| Unit Pricing | Pay-as-you-go | ENC Package M for Group I vehicles |
| Unit Pricing | Pay-as-you-go | ENC Package L for Group I vehicles |
| Unit Pricing | Pay-as-you-go | ENC Package L2 for Group II vehicles |
| Unit Pricing | Pay-as-you-go | SMS Voucher Top-up |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Hrvatske autoceste product offering
Product offeringCore offering
Hrvatske autoceste d.o.o. (HAC) operates, constructs, and maintains the Croatian state motorway network covering eight motorways (A1, A3, A4, A5, A6, A7, A10, A11) and section D425. The company runs the electronic toll collection (ENC) system using on-board units for contactless payment, offers pre-paid, seasonal, and post-paid subscription plans with tiered vehicle-category toll rates, and supports the system through physical toll stations, sales offices, a web portal, mobile apps, and fuel card partner networks. Ancillary offerings include real-time traffic information via the LiveTrafficHR app, video surveillance monitoring, roadside assistance, rest-area facilities, and toll-free customer service.
Product overview
Hrvatske autoceste d.o.o. (HAC) operates as Croatia's state-owned motorway operator, managing, constructing, and maintaining national highways. The company's product portfolio centers on the ENC (Electronic Toll Collection) system — a contactless toll payment solution using on-board units that communicate with lane antennas. The ENC system offers multiple models: pre-paid subscriptions (21.74% discount), seasonal subscriptions (up to 33.48% winter discount), and post-paid billing (21.74% discount with monthly invoicing). Supporting the ENC core are the HAC ENC Mobile Application for account management and top-ups, the Web Portal (prodaja.hac.hr) for account administration, and the LiveTrafficHR app delivering real-time traffic conditions. The Interactive Motorway Map provides toll calculation and infrastructure information. The company manages toll collection across eight designated motorways (A1, A3, A4, A5, A6, A7, A10, A11) plus the D425 and provides interoperability with Bina Istra's network. Toll collection reports are published annually, with the 2024 and 2025 reports available on the website.
Differentiator
Problem solved
Functional benefit
Products and services
- ENC (Electronic Toll Collection) Service Contactless automatic toll collection service for motorists using HAC's Croatian motorway network. Uses an on-board unit (OBU) mounted on the vehicle windshield that communicates with lane antennas to enable automatic toll payment at toll plazas. Supports all vehicle categories (IA, I, II, III, IV) and interoperates with Bina Istra's Istrian Y motorway network.
- ENC On-board Unit (OBU) Device Physical in-vehicle on-board unit (OBU) that enables the ENC system to automatically register passage through toll lanes. Sold at 15.00 EUR per device with a 2-year warranty, available either standalone or bundled with pre-loaded toll credit as part of the ENC Packages. The device is coded to a specific vehicle's license plate and category.
- SMS Voucher Top-up Service SMS-based account top-up system allowing ENC users to recharge their pre-paid toll accounts by sending voucher codes via SMS to short code 611000. Vouchers are available in 20 EUR, 50 EUR, 100 EUR, and 160 EUR denominations with a 21.74% discount applied and can be purchased at retail partners including INA, CRODUX DERIVATI, TIFON, PETROL, SHELL, LUKOIL, ZAGREBAČKA BANKA, iNOVINE, HRVATSKA POŠTA, and HRVATSKA POŠTANSKA BANKA.
- LiveTrafficHR Mobile Application Real-time traffic and road-condition mobile application for iOS and Android that delivers driving conditions, weather, and road-status information for all Croatian motorways managed by HAC (A1, A3, A4, A5, A6, A7, A10, A11). Available as a free download on the App Store and Google Play.
- Interactive Motorway Map Web-based interactive map at karta.hac.hr that enables users to calculate tolls, locate rest areas, toll stations, interchanges, tunnels, bridges, and viaducts along HAC's Croatian motorway network.
- Highway Conditions Monitoring Service Operational monitoring service providing real-time highway status, meteorological conditions, road passability information, and extraordinary event notifications for motorways A1, A3, A4, A5, A6, A7, A10, A11 and D102. The data feeds the LiveTrafficHR mobile app and the website's "Stanje na autocestama" (Highway Status) page.
- HAC ENC Mobile Application Mobile application for ENC account management enabling users to top up their account, monitor balance, check transactions, calculate tolls, and view road conditions. Supports credit/bank card payments and SMS voucher top-up with QR code scanning.
Quantifiable outcome
- 21.74% toll discount for ENC users vs. cash/card payment
- +2 more outcomes
Companies that use Hrvatske autoceste
Customer profileSegments3 records
Ideal customer profiles3 records
Hrvatske autoceste technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature5 records
Hrvatske autoceste partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Bina IstracoreInteroperability partnership for electronic toll collection. ENC devices from HAC can be used on Bina Istra's Istrian Y motorway via open BINA ISTRA ENC user account. This enables seamless toll payment across both motorway networks without requiring separate devices.
- Crocodile2Croatia / Crocodile3Croatia ConsortiumminorEU-co-financed project for harmonized traffic management and information services across European motorways. Part of Connecting Europe Facility program for cross-border traffic information exchange.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Hrvatske autoceste competitors and assessment
Company assessmentBroad incumbents
- ASFINAG: Austrian state-owned motorway operator financing, operating, and tolling the entire Austrian motorway network via GO-Box and video tolling. Comparable in state-ownership structure, scale, and end-to-end tolling infrastructure management.
- Conduent Transportation: Major provider of toll collection, public safety, and mobility solutions to government transportation agencies in North America and Europe. Comparable as a back-office and roadside tolling technology counterpart.
- Autostrade per l'Italia: Italy's largest motorway concessionaire operating toll motorways under a long-term concession. Comparable in concession model and electronic tolling deployment, though considerably larger in scale.
- Abertis (Mundys): Global motorway concession operator with significant presence in Europe, managing toll roads and electronic tolling infrastructure across multiple geographies. Comparable as a broad incumbent in the European toll motorway sector.
Emerging players
- Kapsch TrafficCom: Provider of intelligent transportation systems including electronic toll collection, traffic management, and connected vehicle solutions. Comparable as a technology counterpart supporting motorway operators' tolling and ITS deployments across Europe.
Direct peers
- Autocesta Zagreb-Macelj (AZM): Concessionaire of the A2 motorway connecting Zagreb to the Slovenian border at Macelj. Comparable as another Croatian motorway concessionaire running a parallel tolling operation with similar OBU and toll plaza infrastructure.
- Bina Istra: Concessionaire operating the Istrian Y motorway in Croatia. Most direct peer because HAC ENC devices are already interoperable with Bina Istra's ENC system, and both companies operate toll motorways under Croatian concession/Roads Act frameworks.
Regional players
- Sanef Group (Abertis subsidiary): French motorway concessionaire operating toll roads in northern France with extensive electronic tolling (Liber-t) and free-flow deployments. Comparable in tolling technology mix but serving a different regional market.
- DARS (Slovenske avtoceste): Slovenian state-owned motorway operator managing Slovenia's national motorway network and electronic toll collection (DARSGo). Highly comparable in mandate and structure, serving an adjacent regional market at the border crossings HAC connects to.
Others
- Egis Projects: Global operator and concession manager of toll motorways, airports, and other infrastructure assets. Comparable as an infrastructure operations and toll-road concession management counterpart for European motorway assets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hrvatske autoceste social profiles
Digital presenceHrvatske autoceste compliance and trust
Trust signalCompliance2 records
Hrvatske autoceste financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hrvatske autoceste leadership team
Management profileNumber of profiles
Hrvatske autoceste funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hrvatske autoceste M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hrvatske autoceste
What does Hrvatske autoceste do?
Hrvatske autoceste d.o.o. (HAC) operates, constructs, and maintains the Croatian state motorway network covering eight motorways (A1, A3, A4, A5, A6, A7, A10, A11) and section D425. The company runs the electronic toll collection (ENC) system using on-board units for contactless payment, offers pre-paid, seasonal, and post-paid subscription plans with tiered vehicle-category toll rates, and supports the system through physical toll stations, sales offices, a web portal, mobile apps, and fuel card partner networks. Ancillary offerings include real-time traffic information via the LiveTrafficHR app, video surveillance monitoring, roadside assistance, rest-area facilities, and toll-free customer service.
Is Hrvatske autoceste a public or private company?
Hrvatske autoceste is a private company. It is classified as state government owned and is currently operating.
When was Hrvatske autoceste founded?
Hrvatske autoceste was founded in 2001. It employs 1,001 to 5,000 people.
Where is Hrvatske autoceste based?
Hrvatske autoceste is headquartered in Novi Zagreb, Croatia, in the Europe region.
How does Hrvatske autoceste make money?
Three revenue lines are on record. Toll Collection Revenue is the primary driver. The others are ENC Device Sales and post-Paid Subscription Revenue.
Who are Hrvatske autoceste's main competitors?
Broad incumbents on record are ASFINAG, Conduent Transportation, Autostrade per l'Italia and Abertis (Mundys). Kapsch TrafficCom is listed as an emerging player. Direct peers are Autocesta Zagreb-Macelj (AZM) and Bina Istra. Regional players are Sanef Group (Abertis subsidiary) and DARS (Slovenske avtoceste). Egis Projects is listed as an others.
Does Hrvatske autoceste have an API?
No public API is recorded for Hrvatske autoceste.
What industry is Hrvatske autoceste in?
Hrvatske autoceste's product category is Toll Road Operations. Its primary akta.pro industry code is BPAIALAH, Tolling, Pricing & Revenue Operations (Toll Roads, Congestion Pricing, Enforcement), with a secondary code of TLAJABAC, Back-Office Toll Transaction Processing, Billing & Customer Account Management. Its SIC code is 4700.