What VetRad does

VetRad is a U.S.-based veterinary teleradiology services provider, founded in 1990 and headquartered in Worthington, that delivers remote radiology interpretations for veterinary practices. The company offers interpretation of radiographs, CT scans, and MRI studies on a 24/7/365 basis, with rapid STAT turnaround and no contract commitments. Its core customer base spans independent small-animal clinics, multi-doctor hospitals, and specialty/emergency centers such as MedVet and CARE Veterinary Center; testimonials reference practices in Ohio, New York, Minnesota, Maryland, and other states, indicating a distributed U.S. SMB customer mix. The company's underlying technology stack centers on IntoView℠, a web-based teleradiology imaging system built on Ambra Health's cloud platform, which provides browser-based image submission, an integrated diagnostic viewer, real-time report progress visibility, and access to historical case submissions. VetRad monetizes on a per-study, no-contract basis, with pricing varying by study type and volume; the company has no public revenue disclosures, no institutional funding history, and operates as a privately held entity with 11–50 employees. Its go-to-market is sales-led, anchored by the "Make The Switch" direct outreach campaign targeting veterinary practices, complemented by content marketing (technical tip posters, CT/MRI guidelines, IntoView user guide), client testimonials, and strategic referral partnerships with MedVet and Veterinary Eye Institute.

Name

VetRad

Legal name

VetRad

Website

https://vet-rad.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

VetRad is a U.S. veterinary teleradiology provider, founded in 1990, offering 24/7/365 remote interpretation of radiographs, CT, and MRI studies by board-certified radiologists via its IntoView web-based platform, primarily serving independent small-animal practices and specialty/emergency hospitals.

Ownership category

akta.pro rank

Product category

Veterinary Teleradiology Services

NAICS

Veterinary Services (54194), Diagnostic Imaging Centers (621512)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Veterinary Imaging Centers (Radiology, Ultrasound, CT/MRI) (HLAMADAH)

akta.pro secondary industry

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

Keywords

• Veterinary teleradiology
• Radiology interpretation
• Diagnostic imaging
• Teleradiology platform
• Veterinary diagnostics

Headquarters

HQ city

Worthington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Teleradiology Services: VetRad provides veterinary radiology interpretation services to veterinary practices. The company emphasizes no contracts required, suggesting a flexible service model where practices pay for radiology interpretations as needed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

VetRad provides veterinary teleradiology interpretation services for radiographs, CT, and MRI scans, delivered 24/7/365 by board-certified veterinary radiologists with rapid turnaround. Practices submit studies via the proprietary IntoView℠ web-based imaging platform, which supports STAT submissions, integrated diagnostic viewing, and access to historical case submissions. The company also offers ultrasound appointment request services and educational radiology resources for veterinary practices.

Product overview

VetRad operates as a teleradiology services company offering a single unified service centered on 24/7 veterinary radiology report interpretation by board-certified radiologists. The core product suite consists of VetRad's teleradiology interpretation services and the IntoView℠ web-based imaging platform, which integrates a diagnostic image viewer enabling radiologists to access and review images remotely with 24/7 STAT submission capability. Supporting the core services, Radiology Resources provides educational materials including technical tips for abdomen and thorax radiography and CT/MRI region guidelines. The company emphasizes a 'Humans + Technology' approach, where technology augments expert radiologist analysis rather than replacing it.

Differentiator

Problem solved

Functional benefit

Brands

• IntoView℠: A unique web-based teleradiology imaging system that provides 24/7 availability for STAT submissions, integrated diagnostic image viewer, increased visibility to report progress, and access to historical case submissions.

Products and services

• VetRad Teleradiology Interpretation Services 24/7/365 interpretation of veterinary radiographs, CT, and MRI scans by board-certified veterinary radiologists, with rapid turnaround and practical clinical recommendations for veterinary practices and hospitals.
• IntoView℠ Web-Based Teleradiology Imaging System Web-based teleradiology imaging platform that enables veterinary practices to submit studies, access STAT submissions 24/7, view diagnostic images through an integrated viewer in Google Chrome, track report progress, and retrieve historical case submissions.
• Veterinary Ultrasound Appointment Request Service Appointment-request service for veterinary ultrasound interpretation scheduled through the VetRad website, extending VetRad's diagnostic imaging offerings beyond radiographs, CT, and MRI.

Quantifiable outcome

• Incredibly rapid turnaround time improving diagnostic ability and patient care
• +2 more outcomes

Named customers8 records

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MedVetcoreStrategic or Co-development PartnerMedVet is listed as a partner organization. MedVet is a veterinary emergency and specialty hospital network. VetRad appears to serve MedVet's radiography needs and vice versa, indicating a strategic mutual relationship in the veterinary healthcare ecosystem.
• Veterinary Eye InstituteminorStrategic or Co-development PartnerVeterinary Eye Institute is listed as a partner organization. This suggests a collaboration between veterinary specialty services, with VetRad providing radiology support for the eye institute's patients.
• Ambra HealthcoreTechnology or IntegrationAmbra Health provides the technology platform for VetRad's IntoView teleradiology imaging system (vetrad-intoview.ambrahealth.com). This is a white-label technology partnership where Ambra's cloud-based medical imaging platform enables VetRad's web-based radiology services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• VetCT: VetCT is a veterinary teleradiology and telemedicine provider offering remote specialist interpretation of radiographs, CT, and MRI for veterinary practices globally. It is the closest direct competitor to VetRad, with overlapping service lines, customer base, and delivery model.
• Asteris: Asteris provides veterinary imaging PACS and teleradiology workflow software used by veterinary practices and reading radiologists. It overlaps with VetRad on the imaging-platform/integration layer and competes for the same specialist interpretation workflows.

Broad incumbents

• IDEXX Laboratories: IDEXX is a large veterinary diagnostics company offering reference lab services, in-clinic instruments, and practice management software. While it does not specialize in teleradiology, it represents a broad incumbent that could expand into imaging interpretation and competes for the same veterinary practice wallet.
• Antech Diagnostics: Antech (part of Mars Petcare) is a major veterinary reference laboratory network offering diagnostic services to veterinary practices. It is a broad incumbent in veterinary diagnostics that could bundle imaging services over time, putting competitive pressure on VetRad's niche.
• Zoetis: Zoetis is a global animal health company with diagnostics, devices, and digital offerings. It is a broad incumbent whose scale and distribution could enable entry into teleradiology-adjacent services.

Emerging players

• Sound Technologies: Sound Technologies supplies veterinary imaging equipment (X-ray, ultrasound, CT, MRI) and associated software. It is adjacent to VetRad's space because it sits upstream of image acquisition, and could move downstream into interpretation as a bundled offering.
• Universal Imaging: Universal Imaging provides veterinary imaging equipment, DR/CR systems, and software for veterinary practices. It overlaps with VetRad at the imaging infrastructure layer and supplies many of the same practice customers.

Others

• Patterson Veterinary Supply: Patterson distributes veterinary equipment, software, and supplies to practices in North America. It is an adjacent ecosystem participant that influences purchasing decisions on imaging equipment and software relevant to VetRad's customer base.
• Ambra Health: Ambra Health provides the cloud-based medical imaging platform that powers VetRad's IntoView system. It is a key technology partner and enabler rather than a competitor, but represents both a strategic asset and a dependency.
• MedVet: MedVet is a multi-site veterinary emergency and specialty hospital network that is both a partner and customer of VetRad. It is an ecosystem participant that illustrates enterprise veterinary channel access, and as it scales it represents a significant account concentration signal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetRad