medienblume

What medienblume does

medienblume is a German sole proprietorship (Einzelunternehmen) founded in 2016 by Katja Wieneke, operating from the Technologie Centrum Bissendorf and registered under the legal name "Katja Wieneke" with VAT ID DE304647796. The company provides human-delivered social media marketing services to solopreneurs, small business owners, and (to a lesser extent) marketing managers in the German-speaking market, with no proprietary software platform and no disclosed technology stack beyond standard social networks and Zoom-based consultations.

The product portfolio is organized as four service lines: Instagram Kickstart, a 3-month group Masterclass priced at €180/month (€540 total plus VAT) limited to max 5 participants; Social Media To Go, a 1:1 advisory service billed transparently at €120/hour net; Content Coffee, a €35-per-person 3-hour in-person productivity session held at the Bissendorf office; and Exklusive Betreuung, a custom monthly retainer covering strategy, editorial planning, content creation, and posting on Instagram, Facebook, and LinkedIn. Revenue is generated through a mix of recurring subscriptions (Masterclass, retainers), usage-based consulting, and one-time unit-priced workshops, with a planned Community Club to support ongoing customer exchange.

Distribution is exclusively direct-to-customer via the company website, WhatsApp, email, phone, and Zoom consultations. The firm runs an active presence on Facebook, Instagram, LinkedIn, Xing, and YouTube to demonstrate expertise and generate inbound, supported by an email "Community-Letter" newsletter. The named client base includes SMB and mid-market accounts such as Martin's. Das Feine Geniessen (food & beverage, 2+ year tenure), FIM Finanz- und Immobilienmanagement GmbH (financial services & real estate), and Klöker & Partner (professional services). medienblume is bootstrapped with no external funding, no parent company, no subsidiaries, no patents, no public awards, and no disclosed partnerships, making it a lifestyle/founder-led enterprise with capacity constrained by the founder's personal availability.

Name

medienblume

Legal name

Katja Wieneke

Website

https://medienblume.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

medienblume is a founder-led German sole proprietorship providing human-delivered social media marketing services (consulting, workshops, content management) to solopreneurs, entrepreneurs, and small businesses in the German-speaking market since 2016.

Ownership category

akta.pro rank

Headquarters

HQ city

Bissendorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media To Go (1:1 Consulting): Hourly-based consulting sessions delivered online via video call. Customers book time as needed for personalized social media guidance, account analysis, strategy development, and content brainstorming. Flexible, pay-as-you-go model with transparent time-based billing.
2. Instagram Kickstart Masterclass: 3-month group workshop program with monthly payment option (180 €/month). Includes live sessions, personal 1:1 time, community access, templates, checklists, and smartphone photography workshop. Total investment 540 € (plus VAT).
3. Content Coffee Sessions: Group productivity sessions held at the Bissendorf office. 3-hour focused work sessions in small groups with coffee, tea, and chocolate included. One-time purchase at 35 € per person per session.
4. Exclusive Betreuung (Ongoing Social Media Management): Monthly retainer for comprehensive social media management including strategy, content creation, publishing, and ongoing support. Customized packages tailored to individual business needs. Includes access to professional network for photography, video, and advertising services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

medienblume is a boutique social media marketing agency that delivers strategy, content creation, and account management services primarily for solopreneurs and small businesses in German-speaking markets. Its offerings include a 3-month group Instagram Kickstart masterclass, hourly 1:1 consulting (Social Media To Go), small-group focused Content Coffee sessions, and ongoing monthly-retainer account management (Exklusive Betreuung).

Product overview

medienblume is a social media agency offering a portfolio of four service products: Instagram Kickstart (a 3-month group Masterclass), Social Media To Go (1:1 advisory sessions), Content Coffee (group focused working sessions), and Exklusive Betreuung (full account management). The company does not operate a SaaS platform but delivers human-led consulting, workshops, and content services for solopreneurs, entrepreneurs, and small businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Instagram Kickstart A 3-month Instagram Masterclass for entrepreneurs, solopreneurs, and small business owners that provides step-by-step guidance on building an authentic Instagram presence, developing a content strategy, growing an engaged community, and generating leads, delivered through live sessions, a personal 1:1 session, a smartphone photography workshop, templates, checklists, and access to a closed community group. Maximum 5 participants per group; priced at 180 EUR/month for 3 months (540 EUR plus VAT).
• Social Media To Go Flexible 1:1 consulting service for social media marketing, offering personalized online advisory sessions to address specific challenges, develop strategies, and clarify next steps. Billed transparently at 120 EUR net per hour with no fixed packages; customers book time as needed.
• Content Coffee A 3-hour focused working session in a small group setting where participants create social media content with inspiration, exchange, and feedback, held in-person at the Bissendorf office. Includes coffee, tea, water, and chocolate; priced at 35 EUR per person per session.
• Exklusive Betreuung Comprehensive ongoing social media account management service in which medienblume handles strategy, editorial planning, content creation, and posting on platforms such as Instagram, Facebook, and LinkedIn on behalf of the client. Customized packages tailored to individual business needs on a monthly retainer model, with access to a professional network for photography, video, and advertising services.

Quantifiable outcome

• Accounts with ~500 followers posting 3x/week + daily stories can achieve 245+ likes/month, 18+ comments/month, 9+ shares/month, and 5-15 leads/month

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medienblume
• LinkedInlinkedin.com/company/medienblume
• Instagraminstagram.com/medienblume

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medienblume