What Wagner Ejendomme Aps does

Wagner Ejendomme ApS is a privately held, family-owned property management company headquartered in Aalborg, Denmark, operating since 1965 (originally as a retail clothing business founded by Sven Wagner, transitioning into real estate in 1970). The company owns and directly manages approximately 41 properties comprising roughly 650 private residential apartments and 135 commercial units (retail, office, and clinic) across Aalborg and Nørresundby, with a concentration in the city's pedestrian shopping environment and selectively extended into newer districts such as Stigsborg. Residential units range from 39 m² studios to 132 m² four-bedroom apartments, with monthly rents between approximately 4,500 DKK and 11,900 DKK plus utility passthroughs, and are let on 12-month non-cancellable leases with 3-month deposits.

The company operates a vertically integrated operating model with its own in-house property administrators, dedicated caretakers (viceværter), finance/operations leadership, and emergency response arrangement. Its proprietary Club Wagner mobile application — available free to all tenants — provides 24/7 digital access to lease agreements, maintenance requests, facility booking, move-in/move-out workflows, a document archive, resident community features (events, local partner discounts), and GDPR-compliant data handling. Distribution relies entirely on Wagner's own channels: the wagnerejendomme.dk website with searchable listings, a physical property management office (Bispensgade 9), and direct phone/email contact — no third-party listing platforms or external agents. Beyond core residential and commercial rent, revenue includes parking rentals, utility consumption passthroughs, and storage.

The business is family-controlled with Trine Wagner serving as Director (Direktør) and Sven Wagner (the founder) still listed in management. Beyond the core Aalborg/Nørresundby portfolio, the family holds adjacent interests including the Metropol shopping centre in Hjørring, a 50% stake in Bygholm Park Hotel in Horsens, and ownership of Göteborgvej 15-17. There is no evidence of institutional investors, private equity, or venture capital backing; the company remains a private limited company (ApS, CVR 37277614) with revenue not publicly disclosed.

Name

Wagner Ejendomme Aps

Legal name

Wagner Ejendomme ApS

Website

https://wagnerejendomme.dk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Wagner Ejendomme ApS is a family-owned Danish property management company, founded in 1965 and headquartered in Aalborg, that owns and directly manages approximately 650 residential apartments and 135 commercial units across 41 properties in Aalborg and Nørresundby, serving individual tenants, families, and small businesses via its own website, office, and Club Wagner tenant app.

Ownership category

akta.pro rank

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Property Rental: Monthly rental income from approximately 650 private residential apartments in Aalborg and Nørresundby. Rents range from approximately 4,500 kr./md. to 11,900 kr./md., with additional charges for utilities/consumption. Properties range from studios (39 m²) to 4-bedroom apartments (132 m²), with deposits and pre-paid rent required at move-in. Rental agreements are typically non-cancellable from the tenant side for the first 12 months.
2. Commercial Property Rental: Monthly rental income from approximately 135 commercial units (originally stated as 130, then 135) including retail shops, offices, and clinics. Commercial properties are primarily located in Aalborg city centre and the pedestrian shopping area (gågademiljø). Revenue from commercial tenants supplements residential rental income.
3. Parking and Ancillary Services: Revenue from ancillary services including parking space rentals (parkering), utility consumption charges (forbrug), and potentially storage unit rentals (depotrum). These services are add-ons to the primary residential rental stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wagner Ejendomme ApS owns and rents out approximately 650 private residential apartments and 135 commercial premises across 41 properties in Aalborg and Nørresundby, Denmark. Residential units range from studios (39 m²) to 4-bedroom apartments (132 m²) at monthly rents of approximately 4,500–11,900 DKK, while commercial spaces serve retailers, offices, and clinics in central Aalborg. All tenants receive free access to Club Wagner, the company's proprietary tenant benefits club and mobile app, and on-site caretakers provide maintenance support.

Product overview

Wagner Ejendomme Aps operates as a property management company offering a unified rental platform consisting of private residential apartments and commercial spaces across Aalborg and Nørresundby, Denmark. The core offering comprises approximately 650 private rental apartments ranging from studios to 4-bedroom units, plus 135 commercial rental units for shops, offices, and clinics. All tenants receive free access to Club Wagner, an integrated benefits platform that provides a mobile app for property access, document management, communication with property management, and community engagement features. The company manages properties in key neighborhoods including Aalborg city center, Vestbyen, Øgadekvarteret, Eternitten, Nørresundby, and the new Stigsborg area, with a focus on both heritage buildings with character and modern new construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Rental Apartments (Boliglejemål)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nordens Låse & Sikring ApSminorOthersNordens Låse & Sikring ApS provides emergency lockout assistance to Wagner Ejendomme tenants outside of office hours (Monday–Thursday after 16:00, Fridays after 15:30, and weekends). The service is charged directly to the tenant at a fee. This is an operational support partnership for tenant emergency services.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• NREP: NREP is a Nordic real estate investment platform with major Danish residential and commercial portfolios. Comparable business model of owning and operating quality Nordic real estate, though at much larger institutional scale.
• Balder: Balder is a major Swedish real estate company with Nordic residential and commercial operations. Comparable in Nordic residential property operations, though more diversified geographically and at larger scale.
• AP Pension Ejendomme: AP Pension operates a real estate division with significant Danish residential and commercial portfolios. Comparable as a Danish long-term property investor with similar geographic focus on regional Danish cities.
• Heimstaden: Heimstaden is one of the largest residential property owners in Europe with significant Danish and Nordic exposure. Both operate long-term residential rentals, though Heimstaden operates at vastly greater scale and across multiple countries.
• PFA Real Estate: PFA Real Estate is the real estate arm of PFA Pension, one of Denmark's largest pension funds, with significant Danish residential and commercial holdings. Comparable institutional Danish property operator but with pension fund capital base.

Direct peers

• Jeudan: Jeudan is a Danish publicly-listed commercial real estate company focused on Copenhagen prime locations. Comparable in operating commercial properties in Danish city centers, though primarily office-focused and geographically concentrated in Copenhagen.
• Dades: Dades is a Danish real estate investment and operating company focused on Danish residential and commercial property. Most direct comparable as a Danish-domiciled property operator with similar portfolio philosophy.
• Proprius: Proprius is a Danish real estate company active in residential and commercial property development and investment. Comparable as a Danish property operator with similar size and geographic focus.
• Olav de Linde: Olav de Linde is a Danish family-owned real estate company developing and operating residential and commercial properties in Danish cities. Highly comparable as a family-owned Danish property operator with similar long-term hold philosophy.

Regional players

• Wihlborgs: Wihlborgs is a Swedish commercial real estate company focused on the Öresund region. Comparable in operating commercial properties in prime Nordic urban locations, though primarily Swedish-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wagnerejendomme
• LinkedInlinkedin.com/company/wagner-ejendomme
• Instagraminstagram.com/wagnerejendomme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagner Ejendomme Aps