Edges of Earth

What Edges of Earth does

Edges of Earth is a US-incorporated, privately held LLC founded in 2023 by Andi Cross (Co-Founder & Strategist) and Adam Moore (Co-Founder, CFO & COO), with Thomas Prommer listed as co-founder of its Flywheel Motion sub-brand. The company operates a three-year global field-research expedition spanning 49-50 countries and territories, during which the team has interviewed 3,000 people, logged 800+ hours underwater, and published 358 local case studies of 'positive deviance' environmental solutions.

The company's commercial offering is built around three core products: (1) Expeditions — the in-field research methodology underpinning all other work, covering rainforests, kelp forests, coastlines, and ocean ecosystems; (2) Consulting — strategic advisory for brands, nonprofits, and institutions seeking to integrate sustainability grounded in frontline realities; and (3) Production — high-quality visual, short- and long-form storytelling, and immersive digital content. In June 2026 the company launched Flywheel Motion, a discoverability platform that connects organizations solving environmental challenges with attention, capital, and partners, with 200 attention properties already committed.

The business model is professional services revenue (consulting and production) plus, prospectively, platform monetization through Flywheel Motion. Pricing is not publicly disclosed; engagements are bespoke and routed through direct relationships, partnership networks, and a global ecosystem that includes UN Ocean Decade, The Explorers Club (2024 Flag recipient), Scuba Schools International (first-ever brand ambassadors), Oceanic Global, Scubapro, and Protect Our Winters' Water Alliance. Customer segments are brands, nonprofits, and institutions across roughly eight continental regions. The company is bootstrapped with no disclosed external funding, is led by a distributed founder team, and is advised by a bench that includes Dr. Boris Worm, Dr. Meg Lowman, Dr. Adam Janikowski, Māori elder Howard Reti, and marine scientist Sarah Hameed.

Name

Edges of Earth

Legal name

Edges of Earth LLC

Website

https://edgesofearth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Edges of Earth is a US-based, founder-led company that runs global climate-focused expeditions across 49-50 countries, producing 358 case studies, and provides sustainability consulting and content production services to brands, nonprofits, and institutions, with a recently launched discoverability platform called Flywheel Motion.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consulting Services: Edges of Earth provides strategic consulting services for brands, nonprofits, and institutions seeking to integrate sustainability and environmental responsibility into their strategies. Based on their time in the field, they craft actionable strategies for clients navigating the space between doing well and doing good.
2. Production Services: The company offers production services including high-quality visual content, short- and long-form storytelling, and immersive digital experiences that bring audiences closer to people and places shaping the future of the planet.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Edges of Earth runs global field-research expeditions that uncover climate solutions across 49+ countries, and converts those firsthand insights into two sellable service lines: (1) strategic sustainability consulting for brands, nonprofits, and institutions, and (2) high-quality visual storytelling and digital content production. In June 2026, the company also launched Flywheel Motion, a discoverability platform that connects environmental solution organizations with attention, capital, and partners.

Product overview

Edges of Earth is a consulting and production team that operates as a unified offering, combining in-field expeditions, strategic consulting, and content production services to uncover and amplify climate solutions. The core offering consists of expeditions (the company's primary field research methodology spanning 49 countries), consulting services (strategic guidance for brands and organizations), and production (high-quality storytelling content). The company has also launched Flywheel Motion, a discoverability platform designed to connect environmental solution organizations with resources and visibility. The expedition work underpins both the consulting and production offerings, providing firsthand data and stories that inform strategic recommendations and content creation.

Differentiator

Problem solved

Functional benefit

Brands

• Flywheel Motion: A discoverability platform designed to connect organizations solving critical environmental challenges with attention, capital, and partners needed to scale their solutions.

Products and services

• Expeditions Global field-research expeditions to remote locations (rainforests, kelp forests, coastlines) to uncover climate realities and document positive environmental solutions ready to scale. Underpins both consulting and production service lines.
• Consulting Strategic sustainability consulting for brands, nonprofits, and institutions navigating sustainability and environmental responsibility, informed by firsthand field experience across 49 countries.
• Production High-quality visual content production, storytelling, and immersive digital experiences that bring conservation stories, climate resilience, and field research to global audiences through short- and long-form content.
• Flywheel Motion Discoverability platform that connects organizations solving critical environmental challenges with attention, capital, and partners needed to scale their solutions. Built on the field-validated insight that nearly every environmental solution organization faces funding and resourcing constraints due to inability to reach online audiences.

Quantifiable outcome

• 800+ hours underwater research conducted during 3-year expedition
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• Oceanic GlobalcoreStrategic or Co-development Partner · 1 January 2025Oceanic Global reconnects people to the ocean through art, science, systems change, and ancient wisdom. Together they amplify blueprints from the field that help communities live in harmony with nature, surfacing stories that spark awareness and accelerate tangible change.
• Scuba Schools International (SSI)flagshipGTM or Marketing Partner · 1 August 2023Edges of Earth is the first-ever brand ambassador in SSI's 50-year history. SSI supported their mission early, and together they help redefine what it means to be a professional diver, showing that passion can become profession. Edges of Earth helps SSI grow global reach by connecting with divers who care about ocean conservation.
• UN Ocean DecadeflagshipStrategic or Co-development PartnerEdges of Earth has been officially recognized as an Ocean Decade Action under the UN Decade of Ocean Science for Sustainable Development (2021-2030). Their role is rooted in storytelling—traveling to remote coastlines and untold conservation efforts to document 'silent solutions' making waves worldwide.
• ScubaprocoreGTM or Marketing PartnerFrom icy dives to coral reefs, SCUBAPRO gear keeps Edges of Earth safe, grounded, and prepared. As one of the most respected names in diving, SCUBAPRO shares their commitment to ocean conservation, and their support makes the expedition work possible.
• KogiaminorStrategic or Co-development PartnerKogia is a creative studio and nonprofit media library built to protect marine life through open access. Edges of Earth contributes content to the media library, believing creativity and transparency are powerful tools for impact.
• Ocean Culture LifeminorGTM or Marketing PartnerOcean Culture Life brings together a global network of storytellers and changemakers working to protect marine ecosystems. Their commitment to sharing powerful ocean stories aligns with Edges of Earth's approach to conservation.
• Marine Conservation InstitutecoreGTM or Marketing PartnerMarine Conservation Institute leads the global push to protect 30% of the ocean by 2030. As brand ambassadors, Edges of Earth supports this vision by capturing stories from the world's best-managed marine protected areas, celebrating wins and highlighting challenges.
• Protect Our Winters' Water AlliancecoreGTM or Marketing PartnerEdges of Earth is one of the first Water Ambassadors for POW's Water Alliance, helping expand their culture change and policy advocacy model into water space. Together they spotlight water-based stories from frontlines—rivers, reefs, coastlines, and oceans.
• DIVEVOLKcoreTechnology or IntegrationDIVEVOLK develops cutting-edge underwater smartphone housings and communication systems. Their tools help Edges of Earth document expeditions in real time, pushing boundaries of how stories from the sea are told.
• UN High-Level Climate ChampionsflagshipStrategic or Co-development PartnerCollaboration to spotlight ocean stories aligned with the Ocean Breakthroughs—system-wide solutions for climate progress. Edges of Earth publishes exclusive stories elevating local leaders on frontlines, bringing nuance and hope to the global stage.
• The Explorers ClubflagshipStrategic or Co-development PartnerIn 2024, Edges of Earth was awarded The Explorers Club Flag—an honor given to those pushing boundaries of modern exploration. This 125-year-old symbol of courage and scientific pursuit has traveled to the moon, poles, and deepest ocean, now carried during their expedition.
• SHE Changes ClimatecoreStrategic or Co-development PartnerCollaboration to amplify voices of women leading bold climate work in vulnerable parts of the world. Together they share stories from women protecting coastlines and communities while redefining what leadership looks like.
• Misool FoundationcoreStrategic or Co-development PartnerA conservation nonprofit in Raja Ampat dedicated to protecting marine biodiversity through no-take zones, community education, and sustainable livelihoods. Their efforts have transformed over 300,000 acres of reef into one of the most successful marine protected areas.
• Manta TrustminorStrategic or Co-development PartnerA global NGO dedicated to research and conservation of manta rays and their habitats. In the Maldives, they run the Maldivian Manta Ray Project with long-term monitoring and policy advocacy.
• Oceans ResearchminorStrategic or Co-development PartnerA marine science and conservation organization in Mossel Bay conducting research on sharks, marine mammals, and training programs for aspiring marine biologists.
• Yellow Eyed Penguin TrustminorStrategic or Co-development PartnerA nonprofit dedicated to conservation of endangered yellow-eyed penguin through habitat restoration, predator control, and scientific monitoring across New Zealand's South Island.
• Pohatu PenguinsminorStrategic or Co-development PartnerA family-run eco-tourism and conservation program on Banks Peninsula dedicated to protecting the largest little penguin colony on mainland New Zealand through predator control and visitor education.
• Mamaku Point Conservation ReserveminorStrategic or Co-development PartnerA privately protected reserve on Stewart Island safeguarding native forest, coastal habitats, and birdlife, combining ecological restoration with environmental education and wildlife tours.
• Beqa Adventure DiversminorStrategic or Co-development PartnerBased on Beqa Island, Fiji, internationally recognized for shark diving program playing a key role in marine conservation. They work with local communities to maintain Fiji's Shark Marine Reserve.
• Rodney Fox Shark ExpeditionsminorStrategic or Co-development PartnerA world-leading shark cage diving company in the Neptune Islands, combining tourism with scientific research through tagging and monitoring programs for great white sharks.
• Tetepare Descendants' Association (TDA)minorStrategic or Co-development PartnerA community-led conservation group managing Tetepare Island, the largest uninhabited island in the South Pacific, protecting rainforests, seagrass meadows, and coral reefs while supporting eco-tourism.
• Dive GizominorStrategic or Co-development PartnerA dive operation in Solomon Islands specializing in showcasing rich marine biodiversity, promoting sustainable diving practices and collaborating with conservation projects.
• Positive Change for Marine LifeminorStrategic or Co-development PartnerAn international marine conservation organization working with local communities in Solomon Islands to restore degraded reefs, reduce plastic waste, and develop sustainable fishing.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SeaLegacy: SeaLegacy is a nonprofit ocean-conservation organization that runs global expeditions and produces high-impact visual storytelling to drive marine protection — directly comparable to Edges of Earth's expedition-plus-storytelling model.
• South Pole Group: South Pole is a global climate-solutions consultancy offering strategy, carbon, and sustainability advisory — closely aligned with Edges of Earth's sustainability consulting arm for corporates and institutions.
• Adventure Scientists: Adventure Scientists mobilizes field expeditions to collect conservation-relevant data, comparable to Edges of Earth's research-expedition backbone and field-data generation.
• Mission Blue: Mission Blue leads marine protected area expeditions and global storytelling to drive ocean conservation, mirroring Edges of Earth's expedition-based fieldwork and conservation amplification.
• Sustainable Brands: Sustainable Brands is a media and events platform covering sustainability innovation, comparable to Edges of Earth's content-distribution and corporate-engagement role.
• Parley for the Oceans: Parley combines ocean conservation with brand collaboration and creative content production, sharing Edges of Earth's brand-strategy-plus-storytelling approach aimed at marine solutions.
• Lonely Whale: Lonely Whale is an ocean-conservation nonprofit using campaigns, partnerships, and storytelling to drive impact, comparable to Edges of Earth's mission-driven content-and-strategy approach.
• The Ocean Agency: The Ocean Agency uses creative content, technology, and expeditions to accelerate ocean protection, overlapping directly with Edges of Earth's content-and-expedition model.
• Pique Action: Pique Action is a sustainability-focused communications and consulting agency for purpose-driven brands, comparable to Edges of Earth's consulting/production services for mission-aligned corporates.

Broad incumbents

• Patagonia: Patagonia is a broad sustainability leader and apparel brand several orders of magnitude larger than Edges of Earth; comparable as an incumbent whose environmental storytelling and brand-strategy positioning sets the bar for what mission-aligned consulting and content can look like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edges-of-earth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edges of Earth