AgriTIERRA
AgriTIERRA is a UK- and Colombia-based consultancy that delivers digital transformation advisory across UK and Latin American agrifood systems, serving agritech providers, agribusinesses, governments, NGOs, and investors through a 25-plus specialist network.
- Company typePrivate
- Founded2021
- HeadquartersHitchin, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AgriTIERRA does
AgriTIERRA is a privately held consultancy and specialist network that delivers digital transformation advisory across UK and Latin American agrifood systems. Founded in 2021 by Mark Jarman—a former Satellite Applications Catapult specialist with 15 years of experience in remote sensing, GIS, and agri-food strategy—the firm operates from a UK headquarters in Hitchin and a regional headquarters in Bogotá, Colombia, supported by a network of 25+ on-the-ground specialists spanning Brazil, Argentina, Chile, Mexico, Peru, Uruguay, Guatemala, and Bolivia. The company serves three horizontal client segments—Providers (agritech hardware, software, and data vendors seeking market entry), Users (agribusinesses, financial institutions, NGOs, and government bodies addressing performance, policy, and adoption challenges), and Innovators (research centres, accelerators, and investors navigating LATAM ecosystems). Service delivery is organised under three pillars: Guide (strategic advisory covering business development, go-to-market strategy, due diligence, and benchmarking), Connect (partnership facilitation across clients, research hubs, finance sources, and technology providers), and Deliver (project, programme, and pilot execution including bids, proposals, and procurement support).
The firm applies rather than builds five technology categories on client engagements: earth observation, geospatial systems, connectivity and IoT, AI and data analytics, and data platforms and systems. There is no proprietary software product, no API surface, and no disclosed patents or trademarks. Revenue is generated exclusively through bespoke, project-based professional services engagements with quote-based pricing tailored to client scope; no pricing, ARR, or contract value is publicly disclosed. Notable engagements include sustained advisory work for the UK Department for Business & Trade on LATAM Agri-Tech promotion, strategic insight for CGIAR's Alliance of Bioversity and CIAT digital initiatives, trade facilitation for Trade in Space's Digitrak traceability deployment in Colombia, and innovation ecosystem projects for Embrapa and INIA. Founder Mark Jarman personally drives business development across the UK and Latin America, and the firm operates without institutional equity funding.
AgriTIERRA firmographics
Firmographics- Name
- AgriTIERRA
- Legal name
- AgriTIERRA
- Website
- https://agritierra.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AgriTIERRA is a UK- and Colombia-based consultancy that delivers digital transformation advisory across UK and Latin American agrifood systems, serving agritech providers, agribusinesses, governments, NGOs, and investors through a 25-plus specialist network.
- Ownership category
- akta.pro rank
AgriTIERRA industry classification
Industry- Product category
- Agritech Consulting
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
- akta.pro secondary industry
- Yield Optimization & Crop Performance Consulting (AFACABAC)
Keywords
Where AgriTIERRA is headquartered
LocationHeadquarters
- HQ city
- Hitchin
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AgriTIERRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consultancy and advisory services: AgriTIERRA generates revenue through bespoke consultancy engagements covering business and market development, go-to-market strategies, commercial growth, business and technical due diligence, benchmarking and market analyses, stakeholder management, project and programme delivery, bids and proposals, and procurement support. Revenue is project-based and likely follows a professional services model.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
AgriTIERRA product offering
Product offeringCore offering
AgriTIERRA is a consultancy and specialist network that delivers digital transformation across UK and Latin American food systems. Its services are structured around three pillars: Guide (strategic advisory covering business and market development, go-to-market strategies, due diligence, benchmarking, and market analyses), Connect (networking and partnership facilitation across clients, users, suppliers, research hubs, finance sources, investors, and technology providers), and Deliver (implementation support including stakeholder management, project and programme delivery, pilots, bids and proposals, grant applications, and procurement).
Product overview
AgriTIERRA is a consultancy and specialist network that works with organisations to deliver digital transformation across UK and Latin American food systems. The company offers a portfolio of advisory and consulting services structured around three core service pillars: Guide (strategic advisory including business development, go-to-market strategies, due diligence, and market analysis), Connect (networking and partnership facilitation across clients, research hubs, investors, and technology providers), and Deliver (implementation support including stakeholder management, project delivery, and procurement). Their expertise spans Agri-Tech and digital transformation, Bioeconomy, Climate and environment, Nature and biodiversity, and Sustainable supply chains. They work with technologies including Earth observation, Geospatial systems, Connectivity and IoT, AI and data analytics, and Data systems and platforms. The company has delivered over 20 consultancy projects across 8 countries, including market assessments, traceability solutions, fintech opportunities identification, and innovation ecosystem development. The company does not offer a standalone software product but rather provides expert consulting services tailored to each client's needs, assembling teams from their global network of specialists.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 20 projects delivered across 8 countries
- +2 more outcomes
Companies that use AgriTIERRA
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
AgriTIERRA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AgriTIERRA partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Agri-TechEcoreAgri-TechE leads the ARISE (AgriTech for Resilience, Innovation & Sustainable Ecosystems) trilateral initiative, funded by the UK Government Tactical Fund. AgriTIERRA is a key partner alongside Embrapa, Earthbase, and The Yield Lab Institute, connecting science, technology, and investment ecosystems across the UK, US, and Latin America.
- The Yield Lab InstitutecoreThe Yield Lab Institute co-leads the ARISE initiative and manages the Cultivar platform connecting US and Latin American agtech ecosystems. AgriTIERRA collaborates on international knowledge exchange, startup evaluation, and capability mapping across the trilateral partnership.
- Embrapa (Brazilian Agricultural Research Corporation)coreEmbrapa is a key Latin American partner in the ARISE initiative, representing Brazil's world-class agricultural research infrastructure. AgriTIERRA has worked with Embrapa for several years and was central to its relationship with the British Embassy in Brazil, providing leadership, strategic direction, and knowledge delivery.
- EarthbasecoreEarthbase helps climate and nature technology companies grow faster through commercial innovation and collaboration. It is a key partner in the ARISE initiative and collaborated with AgriTIERRA on CGIAR's digital ventures (Artemis, ClimMob, CRP) providing strategic insights for climate-ready breeding and trial systems.
- Alauda Sustainability ConsultingminorAlauda is a strategic partner providing research-based consultancy for sustainable supply chains, with a focus on deforestation, biodiversity, public policy, and poverty reduction. AgriTIERRA refers clients and collaborates on projects involving sustainable supply chain transformation.
- CallalaminorCallala is an innovation consultancy helping purpose-driven technology companies build sustainable, impactful, and profitable businesses for people and the planet. AgriTIERRA partners with Callala to enhance its offering to clients in the agrifood technology space.
- Colibri Product MarketingminorColibri Product Marketing is an agency serving climate technology organisations seeking to maximise the impact of their innovation and scale. AgriTIERRA collaborates with Colibri on go-to-market support for agritech clients.
- Quantech SolutionsminorQuantech Solutions is a trusted partner in agricultural technology, offering a combination of business insight, scientific knowledge, and passion for innovation. AgriTIERRA works with Quantech on technology-related project delivery.
- Cultivar (Yield Lab Institute initiative)coreCultivar connects global agri-food ecosystems so researchers, innovators, and investors collaborate rather than duplicate efforts. It helps create shared routes for testing, funding, and scaling agricultural innovation across regions. AgriTIERRA actively participates in Cultivar alongside its ARISE activities.
- Alliance of Bioversity International and CIAT (CGIAR)coreAgriTIERRA and Earthbase provided strategic insight, operational analysis, and decision-ready recommendations for CGIAR's digital agenda, focusing on three initiatives: Artemis (digital phenotyping), ClimMob (on-farm trials platform), and the Climate Resilience Platform (CRP). Work spanned governance, IP, venture pathways, and portfolio coherence across East Africa, Latin America, Europe, Southeast Asia, and the UK.
- UK Department for Business & Trade (DBT)coreAgriTIERRA has been a key strategic ally to the UK Government across LATAM Agri-Tech activities for three years. DBT works with AgriTIERRA to accelerate UK connections, awareness, and interest in UK market offers across Latin America. AgriTIERRA's CEO led a DBT webinar on UK Agri-Tech export opportunities in Latin America.
- BioSTLminorBioSTL is a St. Louis-based organisation that convened the ReACH Summit as part of the ARISE Knowledge Exchange Week. AgriTIERRA participated in BioSTL-led activities during the St. Louis leg of the trilateral initiative.
- Trade in SpaceminorAgriTIERRA enabled Trade in Space to build trust and deliver the Digitrak traceability application in Colombia, facilitating partnerships with Colombia's National Coffee Federation and largest chocolate company. The engagement helped Trade in Space bring a valuable market tool to clients globally.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AgriTIERRA competitors and assessment
Company assessmentBroad incumbents
- KPMG: Big-4 professional services firm with a global Agribusiness sector practice. Overlaps with AgriTIERRA on agribusiness transformation, due diligence, and risk advisory, but at much larger scale with full-time delivery teams rather than associates.
- Bain & Company: Global management consultancy with consumer-products and agribusiness engagements. Operates broadly across industries including agrifood, sustainability, and digital, providing competing advice to large food and agribusiness clients.
- Agri-EPI Centre: UK-based agri-tech innovation centre linking farmers, technologists, and researchers; provides a UK centre of gravity analogous to AgriTIERRA's UK-LATAM intermediation. Comparable UK focus on adoption of precision agriculture, IoT, and data tools across the farming value chain.
- Palladium Group: International development consultancy delivering agriculture, climate, and economic development programmes globally. Overlaps in donor-funded cross-border agriculture and sustainability projects, with comparable institutional client types (multilaterals, donor agencies, government).
- McKinsey & Company: Global management consultancy with a dedicated Agriculture & Food practice. Broad incumbent offering overlapping strategy, digital transformation, and sustainability advisory across agriculture — competing indirectly for the same enterprise and government mandates AgriTIERRA pursues.
Emerging players
- Wavemaker Labs: Agtech-focused venture studio and corporate innovation firm backing and scaling agriculture, food, and climate startups. Partial overlap through cross-regional agtech market-building, but with more emphasis on venture building rather than pure advisory services.
Direct peers
- AgThentic: US-based agrifood innovation firm advising startups, investors, and corporates on strategy, partnerships, and ecosystem building. Comparable in its focus on innovation intermediation across the agrifood value chain and its horizontal segmentation of providers, users, and innovators.
- Farrelly & Mitchell: Ireland and UK-based boutique food and agribusiness management consultancy. Closest comparable: similar boutique scale, cross-border food/agriculture client base, advisory-led business model servicing multinational processors, producers, and government agencies on strategy and operations.
Others
- IDH - Sustainable Trade Initiative: Convenor and co-funder of sustainable agriculture and supply chain programmes in LATAM, Africa, and Asia. Adjacent to AgriTIERRA in convening powers and donor-funded programme execution around sustainable commodities (cocoa, coffee, palm).
- The Yield Lab Institute: Global non-profit agtech accelerator co-leading ARISE alongside AgriTIERRA. Comparable mission of connecting startups, investors, and research hubs across borders but distinct model (accelerator and ecosystem convener versus advisory).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AgriTIERRA social profiles
Digital presenceAgriTIERRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriTIERRA leadership team
Management profileNumber of profiles
Profiles1 record
AgriTIERRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriTIERRA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriTIERRA
What does AgriTIERRA do?
AgriTIERRA is a consultancy and specialist network that delivers digital transformation across UK and Latin American food systems. Its services are structured around three pillars: Guide (strategic advisory covering business and market development, go-to-market strategies, due diligence, benchmarking, and market analyses), Connect (networking and partnership facilitation across clients, users, suppliers, research hubs, finance sources, investors, and technology providers), and Deliver (implementation support including stakeholder management, project and programme delivery, pilots, bids and proposals, grant applications, and procurement).
Is AgriTIERRA a public or private company?
AgriTIERRA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgriTIERRA founded?
AgriTIERRA was founded in 2021. It employs 1 to 10 people.
Where is AgriTIERRA based?
AgriTIERRA is headquartered in Hitchin, United Kingdom, in the Europe region.
How does AgriTIERRA make money?
One revenue line is on record: consultancy and advisory services.
Who are AgriTIERRA's main competitors?
Broad incumbents on record are KPMG, Bain & Company, Agri-EPI Centre, Palladium Group and McKinsey & Company. Wavemaker Labs is listed as an emerging player. Direct peers are AgThentic and Farrelly & Mitchell. Others are IDH - Sustainable Trade Initiative and The Yield Lab Institute.
Does AgriTIERRA have an API?
No public API is recorded for AgriTIERRA.
What industry is AgriTIERRA in?
AgriTIERRA's product category is Agritech Consulting. Its primary akta.pro industry code is AFACAJAH, Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing), with a secondary code of AFACABAC, Yield Optimization & Crop Performance Consulting. Its NAICS code is 11511 and its SIC code is 700.