VUMI CANADA, Inc.

What VUMI CANADA, Inc. does

VUMI Canada, Inc. is a Markham, Ontario-based international health insurance provider and Canadian subsidiary of VIP Universal Medical Insurance Group (VUMI Group), founded in 2019. The company sells three subscription-based products under the Prestige VIP brand—Prestige VIP Individual, Prestige VIP Corporate, and Prestige VIP TPA—each offering worldwide medical coverage with maximum limits up to C$1,000,000, no restrictions on provider choice, and VIP concierge services including access to U.S. Centers of Excellence such as MD Anderson Cancer Center. VUMI Canada serves Canadian individuals and families supplementing public healthcare, small and mid-sized corporations offering group supplemental benefits, and Third-Party Administrators seeking a one-stop-shop benefits solution; the company cites long Canadian public-system wait times and limited domestic provider access as the core demand drivers.

The company's technology stack centers on the myVUMI insured portal (myvumiportal.com) and mobile app (available on Google Play and Apple App Store), which provide 24/7 access to policy documents, claims submission, deductible and premium payments, pharmacy search, and pre-authorization requests. Underwriting and claims administration are handled by an in-house platform with international claims expertise, and a 60,000+ U.S. affiliated pharmacy network is delivered through the group affiliate VerusRx. Distribution runs through a sales-led model combining a licensed insurance agent network served by agentsportal.vumigroup.com, direct corporate sales via toll-free and email channels, and reseller relationships with TPAs (notably SEB Administrative Services and Westland Benefits) that embed VUMI plans into broader benefits administration platforms. Marketing is multi-channel, including bilingual English/French website content, Google AdWords remarketing, PR through Business Wire, and an awards-rich brand presence (Stevie Awards 2022, Hermes Creative Awards 2023, Benefits and Pensions Monitor Hot List 2024).

Revenue mechanics are based on recurring insurance premiums, with annual billing cycles, rates influenced by insured age, sex, claims history, optional riders, and medical inflation, and underwriting/flexibility varying by product tier. Pricing is not publicly disclosed and is quote-based through agents or sales. Ownership is private, with no funding rounds, institutional investors, or public-market instruments disclosed; the company operates with 1-10 employees and maintains a main office in Markham plus a legal/compliance office in Toronto.

Name

VUMI CANADA, Inc.

Legal name

VUMI Canada, Inc.

Website

https://vumicanada.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

VUMI Canada is a Markham-based international health insurance subsidiary of VIP Universal Medical Insurance Group, offering Prestige VIP plans for Canadian individuals, corporations, and TPAs with worldwide coverage and access to U.S. Centers of Excellence.

Ownership category

akta.pro rank

Product category

International Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324)

akta.pro primary industry

International/Expatriate Individual Health Insurance (FSAIAEAH)

Keywords

• International health insurance
• VIP medical services
• Supplemental health coverage
• Group health benefits
• Executive wellness programs

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. International Health Insurance Premiums: VUMI Canada generates revenue through subscription-based health insurance premiums charged to individuals, corporations, and TPAs (Third-Party Administrators) for international medical coverage. Plans include Prestige VIP Individual, Prestige VIP Corporate, and Prestige VIP TPA, each providing worldwide coverage with VIP medical services. Revenue is recurring in nature as premiums are paid on an ongoing basis (monthly or annual billing cycles).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VUMI Canada sells subscription-based international health insurance plans under the Prestige VIP brand to Canadian individuals, corporations, and Third-Party Administrators (TPAs). Coverage provides worldwide medical access with VIP-level concierge services, care coordination, and direct access to a global network of hospitals and U.S. Centers of Excellence including MD Anderson Cancer Center, supplementing gaps in the Canadian public healthcare system.

Product overview

VUMI Canada offers a portfolio of international health insurance products under the Prestige VIP brand, designed for Canadian individuals, corporations, and Third Party Administrators. The three core insurance plans—Prestige VIP Individual, Prestige VIP Corporate, and Prestige VIP TPA—provide worldwide medical coverage with VIP medical services, executive wellness solutions, and care coordination. These are complemented by the myVUMI platform, a secured insured portal enabling 24/7 access to policy documents, claims submission, and medical notifications. The company also operates a pharmacy network through its affiliated company VerusRx, providing access to prescription medications across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Prestige VIP Individual: International health insurance plan for individual policyholders seeking VIP-level medical coverage and global healthcare access.
• Prestige VIP Corporate
• Prestige VIP TPA
• MyVUMI

Products and services

• Prestige VIP Individual Subscription-based international health insurance plan for individual Canadian residents and families providing worldwide medical coverage, VIP medical services, access to global provider networks, inpatient and outpatient benefits, and medical evacuation. Maximum coverage up to C$1,000,000 with no restrictions on choice of doctors or hospitals.
• Prestige VIP Corporate Subscription-based group health insurance plan for Canadian businesses and their employees providing comprehensive international medical coverage, VIP services, and flexible plan design. Includes TPA-administered trust fund option for employers and is tailored to small and mid-sized companies.
• Prestige VIP TPA Subscription-based health insurance plan for Third-Party Administrators (TPAs) to offer employer clients maximum coverage up to C$1,000,000 (up to age 75), flexible deductible options, comprehensive inpatient and outpatient benefits, and medical evacuation. Designed as a 'one-stop shop' supplemental health solution for group benefits administration.
• myVUMI Insured Portal and Mobile App Secured online portal and mobile application (iOS and Android) that provides VUMI Canada insureds with 24/7 access to policy information, membership cards, certificates of coverage, medical notifications, claims submission, deductible and premium payments, pharmacy search, and pre-authorization requests.

Quantifiable outcome

• In 2021, MD Anderson Cancer Center contributed to the development of 29 of 48 FDA-approved new cancer drugs, representing over 60%, demonstrating the value of access to U.S. Centers of Excellence for Canadian patients.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Westland BenefitscoreStrategic or Co-development Partner · 13 November 2025VUMI Canada and Westland Benefits announced a strategic partnership to deliver international medical coverage for Westland's Premier Health Program, designed for business leaders and executives in Canada. Under the agreement, VUMI Canada provides Westland's clients with access to its global network of medical providers, executive wellness solutions, and advanced care coordination. The collaboration strengthens Westland's ability to offer world-class health protection and international medical benefits through its comprehensive executive benefits program.
• SEB Administrative Services Inc. (SEB Admin)coreStrategic or Co-development Partner · 22 February 2023VUMI Canada announced a strategic partnership with SEB Administrative Services Inc., a subsidiary of Smart Employee Benefits Inc (SEB), an Insurtech provider of cloud-based, end-to-end IT and benefits administration services. The partnership enables SEB to offer VUMI Canada's VIP-level, timely healthcare to its clients through SEB's technology platform, expanding access to supplemental health insurance for Canadian employees.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GeoBlue: International health and travel medical insurance provider serving U.S. and Canadian residents, expatriates, and business travelers with worldwide provider networks. Directly comparable to VUMI Canada on international coverage for Canadian residents seeking access to U.S. healthcare providers.
• Allianz Care: International health insurer serving expatriates, travelers, and globally mobile employees with worldwide coverage. Directly comparable to VUMI Canada on product structure (individual and corporate international plans), provider network breadth, and target expatriate/frequent-traveler customer base.
• GreenShield Canada: Canadian not-for-profit health and dental benefits provider offering individual and group supplemental health plans, including travel medical coverage. Comparable to VUMI Canada's Canadian distribution focus and employer group benefits offerings, though more limited international network depth.
• International Medical Group (IMG): Provider of international private medical insurance, travel medical, and group coverage plans for individuals, families, and corporate clients. Comparable to VUMI Canada on the international health insurance product model and global provider network access for expatriates and travelers.
• Bupa Global: International health insurance provider for individuals and corporate groups, with VIP-tier plans and access to global medical networks. Highly comparable to VUMI Canada's premium international coverage positioning and corporate group offerings.
• Cigna Global Health: Global health insurer specializing in international private medical insurance for individuals, families, and corporate groups. Closely comparable to VUMI Canada's Prestige VIP Individual and Corporate plans in terms of worldwide coverage, access to global provider networks, and VIP/concierge positioning.

Broad incumbents

• Sun Life Financial: Major Canadian life and health insurer offering group benefits and individual health and dental plans, including international coverage riders. Comparable to VUMI Canada's Corporate and TPA plan segments, with a much larger broker network and balance sheet.
• Canada Life: Canadian life and health insurer (part of Great-West Lifeco) offering group benefits and individual health and dental plans with international coverage options. Comparable to VUMI Canada's group and individual supplemental health products, with broader product portfolio and scale.
• Manulife Financial: One of Canada's largest insurance carriers, offering individual and group supplemental health coverage with international travel medical options. Directly comparable to VUMI Canada on the individual and employer supplemental health plan product set, but at materially greater scale and distribution breadth.

Others

• Smart Employee Benefits Inc. Insurtech provider of cloud-based IT and benefits administration services, and parent of SEB Administrative Services Inc. — VUMI Canada's distribution partner since 2023. Relevant as a channel and technology ecosystem peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vumi-canada-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VUMI CANADA, Inc.