What racingteam GmbH does

IMPORTANT DATA NOTE: The source material contains a significant mismatch. The firmographics describe racingteam GmbH (Drees, Germany) as a motorsport entity related to Haupt Racing Team, while the substantive content data describes brand49 GmbH & Co. KG, a Stuttgart-based full-service advertising agency. The analysis below is grounded in the substantive data available, which pertains to the advertising agency operation.

The company operates as a full-service advertising agency delivering four integrated service lines: Branding & Design (strategic brand development and corporate design/redesign), Content Film & Foto (professional photography and video production for corporate, recruiting, reportage, and sales use cases), Digitale Lösungen (websites, apps, user interfaces, and custom web-based solutions), and Markenkommunikation/Storytelling (cross-channel campaign management and brand communication). Delivery is conducted under a single-roof model that combines strategy, creative production, and technical implementation, reducing the client's need to coordinate multiple vendors.

The business model is project-based and retainer-based professional services, selling directly to commercial customers (B2B only, per §14 BGB) across three identified segments: solo entrepreneurs and small business owners, mid-sized companies, and large enterprises with multi-location operations. The go-to-market is sales-led and relationship-driven, with primary distribution via direct contact (phone and email), case studies on the company website, and a dedicated project portfolio subdomain. Pricing is not publicly disclosed. Named customers include Kaatsch-Gruppe (recycling, 260+ employees, 8 locations in Southern Germany) and Kathrin Leinweber (solo entrepreneur, speaker and coach in Frankfurt), indicating a deliberately diversified customer base across firm sizes. The firm is privately held, founded in 2004, with a stated headcount of 1–10 employees.

Name

racingteam GmbH

Website

https://racingteam.de

Company type

Private

Founded year

2004

Headcount range

1–10 employees

Short description

The company operates as a full-service advertising agency based in Stuttgart, delivering integrated branding, film/photo content, digital solutions, and cross-channel storytelling to commercial customers ranging from solo entrepreneurs to mid-sized enterprises across Southern Germany.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Advertising agency services
• Brand development
• Content production
• Digital marketing solutions
• Marketing communications

Headquarters

HQ city

Drees

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency offering integrated marketing solutions including branding, content production, digital solutions, and storytelling services. Revenue generated through project-based fees and retainer arrangements for ongoing marketing partnership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

racingteam GmbH operates as a full-service advertising agency delivering four integrated service areas: branding and design (strategic brand development and corporate identity), content film and photo (production of photography and video for image, recruiting, reportage, and sales content), digital solutions (ultra-fast websites, apps, and custom web-based solutions), and marketing communications and storytelling (cross-channel campaign management and continuous brand development). The agency positions itself as a one-stop marketing partner focused on measurable outcomes for commercial clients.

Product overview

brand49 GmbH & Co. KG is a full-service advertising agency offering an integrated portfolio of four core service areas: Branding & Design (strategic brand development and visual identity), Content Film & Foto (professional photography and video production), Digitale Lösungen (websites, apps, and web-based solutions), and Markenkommunikation/Storytelling (cross-channel brand communication and campaigns). These services are delivered as a unified offering with comprehensive client support, enabling clients to focus on their core business while brand49 handles the complete marketing and brand strategy execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Design

Quantifiable outcome

• Kaatsch-Gruppe achieved measurable business success with over 260 employees managed across 8 locations in Southern Germany

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Jung von Matt: Larger German full-service creative agency known for integrated brand campaigns, storytelling, and digital work. Comparable to brand49 on service mix, but operates at significantly greater scale and with award-winning credentials.
• Serviceplan Group: Germany's largest independent agency group, offering brand strategy, creative, digital, and media under a unified house-of-brands model. Directly comparable service portfolio, but at much larger scale and geographic reach than brand49.
• Scholz & Friends: Established German creative agency delivering brand campaigns, design, and digital solutions to mid-market and enterprise clients. Comparable integrated offering, with deeper resources and award profile.

Direct peers

• Grabarz & Partner: Hamburg-based independent creative agency with integrated brand, campaign, and digital capabilities. Closely comparable positioning to brand49 as a mid-sized, creatively led full-service shop.
• KMS Team: Independent German agency focused on brand strategy, communication, and digital experiences for mid-sized clients. Similar in size band and integrated offering to brand49.
• denkwerk: Cologne-based digital agency combining creative, UX, and technology for brand communication. Comparable in combining digital solutions and brand storytelling, though more digitally weighted than brand49.
• Thjnk: Independent German agency group delivering brand strategy, creative campaigns, and digital products. Similar integrated full-service positioning aimed at ambitious mid-market and enterprise brands.
• kempertrautmann: Hamburg-based independent creative agency with strong integrated brand and digital capabilities. Comparable mid-sized full-service model and creative-led positioning to brand49.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/racingteam-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about racingteam GmbH